Digimount | Digital Marketing Agency. Social Media Marketing Strategies you should try. Visit us at https://ec18.blogoba.com/

1. Social Media Marketing
Strategies

2. Strategies.
1. If I have a client and I want to make a social media marketing strategy for him.
2. So first of all, I will understand his product and for whom is that product, means who is
his audience is it boy or a girl, where do they live, what is the purchasing power.
3. First, I will understand the audience and then I will understand his product.
4. What is the speciality of his product, what is the difference in that product in which
price bracket it comes.
5. Then I will compare it with his competitors.
6. How are his competitors doing their work and how is it different from his competitors.
7. Are they bringing price differentiation, quality differentiation or Vision differentiation,
price means cheap or quality, they are bringing better quality, price is more but quality is
good.

3. 8. So, the second thing I try to understand is that what is the value of the product of the client.
9. After understanding these two things, I understand their goal. That at least work on social media.
10. What is your goal, do you want sales or branding means creating awareness.

4. SMM FOR
RESTAURANT
 Definetherestaurantpersona
. Every restaurant should brand its business way before opening it. That is Called Pre-Launch. This

6.  Establish social media goals
 Establishing goals will motivate you to achieve them and will help you manage your
expectations. You must have both long and short-term ones with set deadlines.
 Some of the most common long-term goals for restaurant social media accounts are:
• Attract more customers to the restaurant
• Increase the online visibility of the restaurant
• Increase the number of online orders
• Get to 10k followers
• Build a community of loyal customers
 While long-term goals are more of an idea you wish for, the short term should be achievable.
achievable. Once you set them, create an action plan and a time frame in which you will reach
will reach them. Here are a few examples:
• Get to 1k followers: if you invest in sponsored posts, organize contests, and post relevant
content constantly, this could be achieved in a short time after launching the account.
• Get 10 more online orders per week: start small if you just opened the account, so you don’t
get discouraged. It usually takes some time to see the results of your work. Go with
promotions or posts with strong calls to action that give people a reason to order. For
example, free delivery can be a great incentive.
• Increase traffic to the website: include a link to the website in the bio and various posts to
encourage people to visit the restaurant’s website. Bonus points if an online ordering system
system is integrated so customers can order directly from the website.

7.  Choose the social media platforms.
 The main thing to consider when choosing a social media platform should be the
restaurant’s audience. Where do they spend most of their time on? You can create an
create an account on as many platforms as you wish, but ensure they are relevant for the
for the restaurant, so you don’t end up wasting time and effort with no results.
 Here are the main social media platforms to pick from:
• Facebook: it is still the most popular social platform around, but the people still active
on it are millennials or the older generation. You can share news, interact with your
your audience, organize contests, and much more.
• Instagram: inherently a visual platform, so it is ideal for sharing photos and videos of
food. You can interact with followers through comments, stories, and direct messages.
messages.

8.  Complete your account information
 Posts and stories are important, but so is your social media bio. One of the first steps in
steps in any social media strategy for restaurants is creating an informative and attractive
attractive bio. Clients must find the answers they seek at a glance without having to spend
spend minutes searching for them.
 Here are a few tips for efficient bios:
• NAP information: NAP stands for name, address, and phone number, and it should be
added in as many online places as possible to help with local SEO optimization. This
This includes social media. The name should be in the handle, so you only have to add the
add the exact location and a way to be contacted;
• Link to website: If you want social media to convert followers to clients, you must send
them to the website, where they can see the menu and order. Even better if you use
an online ordering system and include the direct link to the restaurant menu in the bio;
bio;
• Unique Selling Proposition: bios should be short. People will scan them in seconds and not
waste time reading long paragraphs. Thus, a short sentence that features what makes the
makes the restaurant special is the ideal introduction;
• Working hours: You can add them on Facebook, but on other platforms, you should just
add the link to the website and have the hours in a visible place.

10.  Start creating an image bank
 Imagine this scenario: you have a great idea for a post, but you realize you have no image to
image to illustrate it.
 Or you have a very busy week, and you find some time to write the captions, but there are no
are no pictures to go with them.
 All these situations could be prevented by creating an image bank full of various pictures of:
of:
• Food, food, food: well, it’s a restaurant, so you can never have enough pictures of the food. A
single dish, a spread, a preparation photo, cover all angles;
• Restaurant interior (and maybe some exterior): show off the restaurant décor that will attract
clients;
• Team members: presenting the human side of the business will give clients a reason to
empathize with the restaurant;
• Candid shots: show how fun and relaxing the working and dining atmosphere is at the
restaurant.

11.  Always use a restaurant social media content plan
 Organization is the key to a restaurant's success. This also applies to online
online growth. You can't have an efficient social media strategy for a
restaurant without an order.
 If you don’t post for three days, adding two images on the same day won't
won't help the restaurant reach a bigger audience and get more clients. You
clients. You have to be consistent.
 The solution is to implement a restaurant social media content plan that you

13.  Use foolproof content ideas for restaurant posts
 When you launch a new restaurant, you don’t know the social media
audience yet. You didn’t have time to learn their sex, age, and preferences,
so you will not be able to create catered posts to their liking.
 Therefore, it is best to start with classic restaurant social media posts that
countless other businesses used before you and were successful. Here are a
few foolproof content post ideas:
• Menu item presentation: show a mouth-watering picture of a dish and, in
caption, tell people what makes the food special;
• Promotions: encourage followers to order by tempting them with a special
they cannot refuse;
• Chef recommendations: post a picture of the chef with the selected dish
him convince clients why they should try this specific menu item;
• Restaurant atmosphere: entice customers to visit the restaurant by
customers enjoying the food or glimpses of the fun décor.

15.  Don't be afraid to think outside of the box
 We've already given you a variety of classic restaurant post ideas you should
include in your marketing strategy. But there are so many days in a week, so why
why not experiment a little? You might just come up with an idea that makes the
makes the restaurant go viral.
 Here are some pointers:
• Participate in challenges: people like to feel like they are a part of the community
and participating in social media challenges helps with that. What’s more, these
these types of posts tend to get a higher reach. Check the latest Reel viral content,
content, find one that fits the restaurant's branding, and let your creativity run
run loose;
• Start a relatable challenge: why not become the trendsetter? For example, you can
make a short video teaching people how to prepare one of your delicious menu
menu items easily. Invite followers to try it and film themselves doing it.
• Organise an eccentric contest: like-and-share contests are the norm, but you will
stand out more if you use a different competition mechanism. For example, a
a treasure hunt near the restaurant to win a free meal for two.

16.  Monitor your results
 You have now implemented a social media strategy for restaurants and stuck to your
your social media content plan for a while. But how do you know if your efforts work?
work? How can you identify what posts reach a bigger audience and encourage
engagement?
 Easy! By monitoring your results. Every social media platform has an integrated analytics
analytics feature that allows you to see your reach, the number of likes, comments, and
comments, and shares, and much more.
 Alternatively, you can use a social media management tool to track mentions, industry
industry trends, keyword alerts, as well as regular metrics.
 At the end of every month, take time to analyse your results and highlight the ideas and
ideas and posts that generated conversions. Furthermore, identify the type of content
content that people tend to ignore and find ways to improve it.
 It may seem like a bit of trial-and-error at first until you find out what the restaurant's
restaurant's audience likes to see and what determines them to take the final step and
step and become clients. Expedite the process by asking followers directly for advice on
advice on your content.

18. Thank you..