KitKat is launching a new "Dessert Delight" variety of its chocolate bar that is designed to be consumed as a dessert. The bars come in dessert-inspired flavors like brownie or fudge and have been redesigned so that the KitKat fingers can be broken into smaller cubes for flexible eating. Nestle's new ad positions KitKat Dessert Delight as a treat for me-time dessert experiences. The product range is priced between Rs. 55-60 for standard sizes and Rs. 160 for larger bars.

1. By afaqs! news bureau Published: 1 Mar 2021, 3:40 PM IST
KitKat break is now KitKat 'Dessert' Break
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Apart from an interesting design change in the KitKat nger, the ‘Dessert’ in the
name guides consumption towards a post meal occasion or ritual.
Nestle’s latest ad for KitKat Dessert Delight positions the product as a me-time break
partner for its ‘dessert experiences’. There is an interesting change in the design of
the bar. The KitKat ngers have been divided into cubes. The consumer can now have
the full bar at one go or break it into the smaller cubes.
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KitKat Dessert Delight is available in a range inspired by desserts – Tempting Tru e,
Divine Choco Pudding, Heavenly Brownie Kubes priced between Rs 55- Rs 60 and
Rich Choco Fudge priced at Rs 160.
The new lm has been crafted by Wunderman Thompson.
KIT KAT Dessert Delight
KIT KAT Dessert Delight
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