The candy company is launching a peanut butter and chocolate Snack Cake, which it's billing as a "mid-morning snack." The product will come in a two-cake package for $1.99, and will ocially hit stores nationwide in December, joining a huge line of Reese's products including Reese's Pus breakfast cereal.

1. Reese's made a breakfast cake so you can have dessert in the morning
Updated 1903 GMT (0303 HKT) September 2, 2020
By Alexis Benveniste, CNN Business
New York (CNN) — Reese's wants to encourage you to satisfy your sweet tooth not long after you wake up.
The candy company is launching a peanut butter and chocolate Snack Cake, which it's billing as a "mid-morning snack." The
product will come in a two-cake package for $1.99, and will o cially hit stores nationwide in December, joining a huge line of
Reese's products including Reese's Pu s breakfast cereal.
It may sound like a recipe for a morning sugar high and subsequent sugar crash. But you're not alone if you crave sugar before
lunch, according to research Reese's cited: 83% of adults in the US say they have indulged in dessert before noon in the past
month, according to a survey from SightX, a market research software company.
"We wanted to create the perfect treat for Reese's fans to satisfy that mid-
morning sweet tooth," Mike Orr, a brand manager of grocery and snack
brands at Reese's owner Hershey (HSY), said in a press release. "We know
that sometimes you just don't want to wait until lunch."
Reese's isn't the only brand capitalizing on more Americans eating at
home during the pandemic in harried times. Kraft recently rebranded its
Kraft Macaroni and Cheese Dinner to add the word "breakfast" to the box,
hoping the label would take away some of the shame associated with
parents serving their kids easy-to-make non-breakfast foods in the
morning.
Reese's new Snack Cakes are billed as a
"mid-morning snack."
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