Jason Vijil is a business development executive from Chicago, Illinois. He worked for several companies doing market research, spent some time being a day trader and finally became a Regional Business Development Manager.

1. THE IMPORTANCE OF HAVING A REASON TO
RESPOND RIGHT NOW IN LEAD GENERATION
ADVERTISING
JASON VIJIL

2. JASON VIJIL
As someone who has been in sales and marketing for many years,
Jason Vijil knows from experience that hesitation and
procrastination are some of the most common human behaviors.
There have been instances in the past where you browsed a website
or a mail-order catalog and were just about to buy, but then opened
a new page in your web browser or got distracted by something and
never made a purchase.

3. JASON VIJIL
This happens with every media, be it the Internet, TV, radio, or
mail-order catalogs. People will watch an infomercial and write
down the phone number to call in the next few days, but they get
too busy and never call. A person comes to a shopping mall, sees
something that he or she likes, decides to get it on the way back,
visits a number of different stores, has lunch, and never buys
the item.

4. JASON VIJIL
Smart marketers and salespeople are extremely aware of this
hesitation and the sales that they lose because of it. The almost-
persuaded prospect is the hidden cost of all advertising and
marketing. They had a desire to respond. They almost responded.
They were about to call, but they never did.

5. JASON VIJIL
This is why in your lead generation advertising you always want to
give people a reason to respond right away. You can do this with
limited supply, limit per buyer, limited-time special offers, gifts, and
so on. The most powerful urgency is to have only one item available.
Jason Vijil noticed many times that smart mail-order companies use
this strategy by having one unique high-priced item in their catalogs
that goes to whoever buys it first.

6. JASON VIJIL
https://jasonvijilblog.wordpress.com/
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https://medium.com/@jasonvijil
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https://www.slideshare.net/JasonVijil
https://issuu.com/jasonvijil

7. JASON VIJIL
THANK YOU
FOR YOUR TIME!