The GlobalData 2020 Cannabis & CBD Opportunity Report available - Contact jason.strulowitz@globaldata.com

1. THE CANNABIS & CBD
OPPORTUNITY
2020 AND BEYOND
Cannabis legalization is powering forward globally, presenting
opportunities across a wide range of industries and product
categories. Our special research study provides a deep and
comprehensive understanding of the potential and how to
capitalize on it.
About this study
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Contact us
Phone: +1 718.708.1476
Email: retail@globaldata.com
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2. This year, US consumers will spend almost $15 billion on legal cannabis and CBD
products. Over the next three years this will increase by 72% - making the category one of
the most lucrative in the consumer space.
Almost a third of US consumers have tried legal cannabis or CBD products in 2019. Many
of those who haven’t yet consumed it are curious about the benefits and are positive about
products containing cannabinoids.
Globally, the legal cannabis and CBD market is worth $9.7; almost four times what it was
worth three years ago. As more countries liberalize laws and regulations, that explosive
growth is set to continue.
While the category is now significant, smaller CPG firms and independent retailers are
dominating the space. Many bigger firms are losing out on the race to innovate and
deliver on consumer needs.
Our unique and in-depth cannabis study helps you understand the opportunities and
how to maximize your success in this important category.
Are you capitalizing on the cannabis opportunity?

3. REGULATORY ROADMAP MARKET SIZING CONSUMER INSIGHTS PRODUCT INNOVATION CUSTOM SOLUTIONS
Review of the legal and regulatory
landscape for US states and global
markets
Market sizes for cannabis and CBD
across categories for US states and
global markets
Deep insights into consumer
purchases, consumption, habits,
and opinions of cannabis and CBD
Case studies of new, innovative and
successful cannabis and CBD
products across categories
Custom market sizing, strategic
consulting, consumer research,
presentations and more
What the study covers

4. THE CANNABIS AND CBD
REGULATORY ROADMAP
Analysis includes:
• Current federal law and the likely future trajectory
• Detailed US state by state review and projection of legality
• Current and future application of the law and what it means for CPG firms
• The global legal picture – current status and future trajectory
• The impact of the legal landscape on demand and consumption
Your complete guide to the regulatory and legal landscape
NEW FOR 2020!
• Timeline of legalization for all US states
• Detailed assessment of Canadian provinces
• Review of packaging and labelling regulations
• Detailed review of US CBD regulation
• Assessment of foodservice legislation
Countries covered
USA (overall and by state), Canada (overall and by
province), Australia, Brazil, Colombia, Denmark,
Germany, Israel, Italy, Mexico, Netherlands, New
Zealand, Norway, Portugal, United Kingdom

5. CANNABIS AND CBD
MARKET SIZING AND FORECASTS
Detailed market sizing and forecasts by category
Analysis includes:
• Total consumer expenditure split by CBD and cannabis products (2018-2023)
• Total consumer expenditure split by medical and recreational usage (2018-2023)
• Split of total expenditure by product category (2018-2023)
• Product category split by CBD and cannabis (2018-2023)
• Covers US states and key global markets
NEW FOR 2020!
• Addition of new forecasting year - 2023
• Breakdown of CBD and cannabis segments
• Breakdown of products into CBD and cannabis
• All 50 US states included for overall CBD sizing
• Sizes provided for Canadian provinces
Categories covered
Beverages and alcohol, packaged foods, snacks and
confectionery, drugs and medicines, cosmetics and
beauty, skin and body care, pet care and food, raw
products and ingredients
Countries covered
USA (by state), Canada (by province). High level
category analysis for: Australia, Brazil, Colombia,
Denmark, Germany, Israel, Italy, Mexico,
Netherlands, New Zealand, Norway, Portugal, United
Kingdom

6. CANNABIS AND CBD
CONSUMER INSIGHTS
Deep insight into the cannabis consumer
Analysis includes:
• Purchasing patterns – who is purchasing, where they’re buying and purchase motivations
• Details of what has been purchased by detailed product and category, segmented by demographics
• Segmentation of cannabis and CBD consumers by medical and recreational use
• Cannabis and CBD buying and consumption habits – overall and by category
• Consumer targeting and messaging analysis
NEW FOR 2020!
• Expansion of consumer research to Canada
• Psychographic segmentation of consumers
• Detailed analysis of where consumers buy
• Review of retailer customer share
• Consumer targeting strategy
Countries covered
USA (overall and by state), Canada (overall and by
province)

7. CANNABIS AND CBD
PRODUCT INNOVATION
Case studies of new and innovative products
Analysis includes:
• Review of what products are being launched across categories
• Detailed review and case studies of innovative products
• Understanding the strategy behind new launches
• Review packaging, benefits and market position of products
• Leading brands and companies to watch
NEW FOR 2020!
• Analysis of innovation by category
• New range of case studies
• Assessment of innovation in 2019
Countries covered
All global markets with focus on the US, Canada and
Europe

8. CUSTOM CANNABIS AND
CBD RESEARCH
Custom solutions to meet your needs
Solutions include:
• Advice on strategy, product development and market entry
• Custom consumer research including quantitative and qualitative insight
• Analyst calls and discussions
• Presentations and strategy workshops
• Custom market sizing and forecasting
NEW FOR 2020!
• Custom presentations and webinars
• Strategic conversations service
• Quarterly analyst update call service

9. GlobalData Retail
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Email: retail@globaldata.com
Web: www.globaldata.com
Twitter: @retail_GD
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