2. what’s inside...
I. Eat
I.i. brand identity
I.ii. landing page
I.iii. mobile app
I.iv. brochure
II. Lyon Arboretum Calendar
III. Flood Transformations
III.i. conceptual render
III.ii. site analysis
III.iii. zone transformations
IV. Lost Park
IV.i. park illustration
IV.ii. axis formation
IV.iii. site plan + flood concept
IV.iv. site model
V. Drafting Explorations
VI. Devour
VII. Reaction 1
VIII. Contact
2

3. Fun. Fresh. Insightful.
Fun, fresh, and insightful Eat wants you to
live a happy and healthy life. Serving the
community Eat promotes access to affordable
food and provides educational food services.
Targeting health nuts, fitness buffs, and
people with poor nutrition knowledge Eat
presents information in a fun and accessible
way. Bright colors and hand rendered
graphics convey a light, personal, and
approachable tone to the Eat audience.
Translating the brand across web, mobile, and
print platforms Eat capitalizes on multiple
touch points to better reach its audience.
I.i. Selected Works • Eat 3

4. Logo
Inspired by the basic tools of eating
the Eat logo features an E comprised
of a spoon, fork, and plate. Setting
an approachable and warm tone, the
logo was rendered by hand and then
converted to a vector object to retain
its “hand-made” quality. Bright colors
were chosen for the logo color palate
to reflect the brands fun nature. A
black logo version was added to
increase versatility of the logo.
Spoon Fork Plate Eat
I.i. Selected Works • Eat 4

5. Eat Landing Page
Clean and fresh the Eat Landing Page is based on
flat color, large typography, and a responsive system
that adapts to any screen size or device. To create
a unique personal tone, hand-written headings and
overlapping typography were introduced.
Discover
A simple structured layout
displays helpful articles on
nutrition, cooking, and healthy
lifestyle. The articles display a key
image, icons to share the article,
and reviews by other readers.
I.ii. Selected Works • Eat 5

6. Presented through a continuous
flow of page sections, information
on the Eat landing page is easy
to digest and navigate. The key
sections Discover, About, Our
team, Mobile app, and Connect
offer the viewer a clear picture of
Eat services, products, and ways
to connect further.
I.ii. Selected Works • Eat 6

7. Eat Mobile App
At the grocery store, on the go, or from the
comfort of your home the Eat Mobile App
helps you create healthy delicious meals.
With the app you can locate supermarkets
in your area, find out more about the
produce you see, and learn how to turn
them into mouth watering meals.
I.iii. Selected Works • Eat 7

8. Locate
Find supermarkets &
grocers in your area.
Explore
Search for produce,
ingredients, & recipes
to learn more.
Discover
Find delicious meals
by telling us what
you have.
Save & Share
Save & share your
favorite recipes &
ingredients.
Eat Mobile App Functions
I.iii. Selected Works • Eat 8

9. Food Profiles
Continuing its mission
of food and nutrition
education, the Eat Mobile
App provides informative
food profiles. Profiles
feature large images,
nutrition information, recipe
suggestions, and user
reviews of the food item.
Main Profile
Large full extent
display of the food
item and info tabs.
Nutrition Facts
Make healthy choices
and view nutrition
information.
Recipes
Browse through
suggested recipes
for meal ideas.
Reviews
Read reviews from
other users, see
what they think.
1
2
3
4
I.iii. Selected Works • Eat 9

10. Eat Brochure
Designed as promotional print material
for Eat’s “Eating Event” the brochure
communicates event info, the Eat mission,
and Eat services through a unique tactile
unfolding experience.
Eye-catching fruit and vegetable
illustrations were incorporated to draw the
reader in, and encourage opening of the
brochure. This bright, fun, and colorful
aesthetic helps to further convey Eat brand
characteristics to readers.
I.iv. Selected Works • Eat 10

11. I.iv. Selected Works • Eat 11

12. I.iv. Selected Works • Eat 12

13. I.iv. Selected Works • Eat 13

14. Lyon Arboretum Calendar
Designed for Hawaii’s Lyon Arboretum,
the calendar promotes the Arboretum’s
purpose and function. Organized to
educate readers, each spread features an
endemic Hawaiian plant with its cultural
and scientific value. Bilingual English and
Hawaiian text further celebrates each
plants Hawaiian heritage.
II.i. Selected Works • Lyon Arboretum Calendar 14

15. Rising sea levels threaten to inundate many areas of the Narragansett
Bay in Rhode Island. Using Bristol Bay, RI, as a pilot site for future bay
interventions, the thesis places concrete tabby modules in the bay
to protect and transform the rising watering into an economic and
ecological resource. This render sparked the thesis, envisioning bio-digesters
terraforming old industrial wharfs into aquaculture sites.
III.i. Selected Works • Flood Transformations 15

16. Careful evaluation of Bristol
Bay lead to the design of
concrete modules. These
modules clean the waters
and eventually degrade
to become the foundation
for remote wetland and
aquaculture spaces for the
people of Bristol.
The concrete modules are
inserted with temporary
constructed wetlands.
Comprised of vegetation,
soil mass, and a recycled
polymer matrix these
wetlands remove soluble
nutrients and clean the
bay waters to prepare
it for future use as an
aquaculture site. The
matrix hosts billions of
bacteria which consume
soluble nutrients found
in the water, and leave
protein as a waste by-product.
Fish thrive on
these proteins.
III.ii. Selected Works • Flood Transformations 16

17. Zone 1: Aquaculture
Provides sites for a new
sustainable fish farming,
creating new industry for Bristol.
Zone 2: Industrial
Sites for the processing of
new aquaculture product,
and commercial trade.
Zone 3: Wetlands
Wetland preserves to
provide Bristol Bay with
continual bioremediation.
III.iii. Selected Works • Flood Transformations 17

18. Situated in Copenhagen,
Denmark the goal of this park
is to make lost the park user.
The park floods periodically
meaning where one day a
particular path is passable, the
next it might be completely
flooded over. This forces
new paths to be traveled.
Discovering and rediscovering
the park within a single visit,
through days, months, and
years is the gift of being lost.
IV.i. Selected Works • Lost Park 18

19. Lost Park (in red) is sited in Amager
Fælled, Copenhagen, Denmark.
Points of interest and key access points
were identified to discover park axis.
IV.ii. Selected Works • Lost Park 19

20. Lost Park with its layers of hills,
water features, and planted forests.
A diagram showing the levels of
flooding which occur in Lost Park.
IV.iii. Selected Works • Lost Park 20

21. A site model built to better
understand the physical relationships
between all of the park features.
IV.iv. Selected Works • Lost Park 21

22. Drafting Explorations
Exercises in manual drafting, these
drawings represent the ability to
record, analyze, and discover an
object in space.
V.i. Selected Works • Drafting Explorations 22

23. Devour
When I close my eyes I see monsters.
These monsters haunt and stalk the
space inside of me. Although I can
see and feel them, they remain a
mystery, their meaning elusive.
Devour is an exploration into
their significance and meaning,
through the power of drawing.
The monstrous figures articulate
a chaotic energy, expelling and
devouring itself in an endless cycle.
VI.i. Selected Works • Devour 23

24. Reaction 1
This set of unconventional vessels
captures and records the interactions
between boiling wax and snow molds.
They reflect the process and materials
of their making. Hot wax was poured in
stages into snow molds, rapidly cooling
the wax. The resulting sculptures reveal
the unique paths and interactions
between the boiling wax and snow.
VII.i. Selected Works • Reaction 1 24

25. get in touch...
www.linkedin.com/in/jasonkeyes1/
www.jason-keyes.com
jsnkeyes@gmail.com
808.371.2857
VIII.i. Selected Works • Contact 25