1. THE RINARD
ORCHID
GREENHOUSE
In Association with
the Ball State
Immersive Learning
Program

2. Executive Summary
This marketing plan for the Rinard Orchid Greenhouse (ROGH) was
completed over the 16 weeks of the Fall 2015 semester at Ball State Universi-
ty. The project was completed by a group of 11 Ball State students from vari-
ous majors and supervised by Dr. John Vann of the Miller College of Business
Marketing Department. We hope that our analysis will help ROGH with future
marketing-related discussions for the greenhouse.
The plan includes the following key information: Company Analysis, Envi-
ronmental Analysis, Consumer Analysis, Competitive Analysis, Analysis of
ROGH strengths, weaknesses, opportunities, and threats, layout and discus-
sion on target markets, recommendations to implement, and a detailed sum-
mary of how to measure the success of the implementations.
We suggest the following changes to be made in the ROGH: Change the
sign in sheet to include email addresses and to ask if visitors would like to
receive a newsletter, create a ROGH newsletter, add colorful takeaways to the
visitors’ sign-in table, refer to the greenhouse Facebook and Instagram sites at the
end of tours, post on social media sites in accordance with the recommenda-
tions we have made in this plan, get an email address unique to the ROGH,
and publicize the website with the new, simplistic URL..
We suggest that the ROGH get a Marketing/Public Relations student
intern to help with the implementation of this plan. This student should be
self-sufficient and be able to use this plan to help the greenhouse flourish. The
student will help the greenhouse coordinator make the Rinard Orchid Green-
house educational, beneficial, and overall great place to be for Ball State Stu-
dents, Ball State Faculty, and the Muncie Community.
Over the course of the semester we have chosen a few Target Markets
for the ROGH. These are the consumers we expect the greenhouse will cater
to. They consist of the following: Ball State Students, Ball State Faculty, Retir-
ees in the Muncie Community, and Green Hobbyists.
To target the Ball State Students we expect the greenhouse to make
connections with other locations on campus to help with promotional activities.
Connect with the Lucina Hall welcome desk and make sure they have bro-
chures and know how to direct people to the greenhouse. In addition to Lucina
Hall, fliers/promotions should be placed at Residence Halls, The Student
Center, The Atrium, Woodworth Dining, and Noyer Dining. Use the new ROGH
email to connect with students through their BSU emails. Post events on
social media as a reminder to the student crowd.Also get ROGH events on
Ball State’s event calendar. All of these things should make the greenhouse
better connected with students.

3. To target Ball State Faculty there are a few things we would like to sug-
gest. First conduct a survey to determine the awareness level of the ROGH
among faculty. Next, determine which departments can utilize the greenhouse
for their classes and get in contact with the professors of those departments.
Professors teaching Freshman are challenged to get the students involved and
exploring campus. These students look to their professors for support. Our
hope is that connecting with these professors will also lead to faculty volun-
teers.
To target Muncie Retirees, the greenhouse should get volunteers from
the greenhouse with more experience with orchids to do a presentation at the
Lifelong Learners group at the Alumni Center. Also, during the semester we
conducted a docent survey. The information gathered and analyzed should be
used to make changes to the docent program.
To target Green Hobbyists look into getting a TripAdvisor.com and/or
Yelp.com account so that it comes up on Google when searched. Place take-
aways at the Muncie Visitors Bureau and other places of interest. Contact the
people in the groups we have listed in the appendix via email outreach. It is not
only important for you to get these hobbyists in your doors, but also to get them
to visit multiple times. Use the email addresses from the updated Sign-in Sheet to
send out monthly newsletters. Update and promote the post-visit survey..
In this plan we have also made some suggestions to reach additional
target markets, look into these when both time and resources are available.
Make sure that upon completing recommendations in the plan you use the
methods laid out to measure the success of each recommendation. This infor-
mation will be used for future planning.

4. History
Whiletodayitis known as the country’s largest college-maintained collec-
tion of orchids, containing over 1,800 plants, Ball State’s collec-
tion was not always the grand variety it features today; it has
changed over time under the guidance of several curators and
grown with generosity of several different donors. Below is a
compiled history of the collection
The Wheeler Orchid Collection and Species Bank
(WOCSB) began as a donation to Ball State University, Muncie,
Indiana, in 1971. It was a gift from Bill and Goldie Wheeler of
Indianapolis, Indiana. Goldie, an avid horticulturalist, started
growing orchids initially after a trip to Miami, Florida. It wasn’t
long before the Wheelers built greenhouses to house Goldie’s
collection of orchids, which she originally sold in the summer
months as fresh cut flowers. During this period, Goldie started
the Indiana Orchid Society and became a judge for the Ameri-
can Orchid Society.
When the Wheelers ultimately decided to donate the orchid
collection, they graciously chose Ball State because a student
at the university was a long-time helper with the collection.
Included in the gift was their large production greenhouse which
was originally kept off campus until the decision to build one in
Christy Woods had been made.
Between the transition to a new greenhouse and
the shuffling of curators, many of the original orchids never
made it to the university. The orchids that did make it to campus
appeared very dehydrated and desperately needed repotting.
The greenhouse at the time did not provide adequate cooling or
shading materials for the roof.
During 1973-74 the curator at the time, Harry Russell
(Russ) Vernon, an Ohio State University horticulture graduate,
recognized the overall health of the collection was fading
because of things such as the tobacco mosaic virus, and having
a limited variety of orchids. Therefore, the collection at this time
wasn’t useful as a teaching and research tool.

5. With approval from the Department of Biology Chair, Dr. Nisbett,
Vernon added Wheeler Orchid Collection, “and Species Bank,”
to the official name: making the greenhouse a place where
species can be stored and propagated. With orchid numbers
declining worldwide, the WOCSB was helping to conserve
species diversity and aid in preventing extinction.
A policy was established where by growers who donated orchid
species not currently in the collection would receive a tax credit
for their donation and be eligible to request an equivalent
number of divisions from the collection when available. Unfortu-
nately, most of the data including donors and donations has
been lost.
However, this eventually led to the greenhouse becoming a
“rescue center” for orchids in the 1980’s. This method of acquir-
ing new species occurred when the United States Fish and
Wildlife Service and WOCSB entered into an agreement for the
WOCSB to receive confiscated orchid imports under the recent-
ly instituted CITES (Congress on International Trade of Endan-
gered Species of Wild Fauna and Flora) act signed by Con-
gress. “CITES is an international agreement among countries,
working to ensure that international trade in specimens of wild
animals and plants does not threaten their survival.”(”What is
CITES? N.D.), Rescueorchids received by WOCSB in this
manner are legally housed in perpetuity and cannot be shared,
but may be propagated for conservation.
In 1987, the WOCSB contained nearly 3,000 different species
and varieties of orchids. Trading occurred with the Royal Botani-
cal Gardens at Edinburgh, Scotland, Royal Botanical Gardens
at Hamilton, Ontario, Kew Gardens, London, UK, Longwood
Gardens, Kennitt Square, PA, The Missouri Botanical Gardens,
Saint Louis, MO as well as with numerous private and commer-
cial growers. The generosity of donations began to make the
WOCSB an incredibly diverse collection. For example, Mr. Al
Thanhauser of Stanford, Connecticut, donated an incredible
collection of rare Cattleya alliance species valued at $420,000.

6. As a result of that donation, Sen. Ademar Manarini of Equilab in
San Paulo, Brazil, donated propagations of his collection of
native Brazilian Cattleya alliance species. Combined, the
donated plants numbered over 400 specimens.
During this time, Vernon traveled to orchid shows to install small
displays (50 quare feet or less). Several shows were also held
on campus and the WOCSB installed displays of 100-200
square feet. Ball State began to have more of an impact in the
collection at this time as well. Meetings of the American Orchid
Society and the Mid America Orchid Congress were attended
thanks to support from the University, as well as upgrading the
facility in 1974 by adding evaporative coolers and in 1975 by
adding a rainwater collection system. This enabled Vernon to
give lectures at orchid society, regional, and national meetings
to promote the collection and the University, cultivation of vari-
ous genera of orchids, and conservation of orchid species.
The WOCSB was used to provide specimens for basic biology,
botany and plant physiology classes. Biology students also
visited the greenhouse for more detailed studies. Vernon
lectured plant physiology classes on the unique characteristics
of the orchid family at the invitation of the instructors. Graduate
research was done on rapid propagation techniques and the
research was published. Students from various disciplines of
the Fine Arts Department also visited and used the orchids as
subjects for their projects. Over the fourteen years of Vernon’s
curatorship, tens of thousands of elementary students visited
the WOCSB on field trips, primarily from Indiana but also from
Ohio. Several universities also visited on field trips and
the collection was on the garden tour route of several travel
companies.

7. The collection and its popularity grew rapidly. While this
was a good thing for the university and the collection, space
became an issue. Around 1976, the Biology Department and
University began the first of many efforts to find funding to
expand and improve the WOCSB. At that time, expansion and
major improvements to the facility had not yet occurred.
Vernon left the greenhouse in 1987. From 1987 through 1993,
the WOCSB was managed by Herbert Saxon. Under Saxon’s
management, there was an emphasis on orchid propagation
and research on orchid virus resistance. Also during this time,
over 60% of the collection was lost due to inadequate care.
Since September, 1993 Cheryl LeBlanc has been the curator of
the WOCSB. Once hired, the Ball State University and Depart-
mental funding adjustments changed the curator position to a
half-time position. LeBlanc, a plant ecologist by training (MS,
Biology, 1985, SUNY State University of New York, College of
Environmental Science and Forestry), turned the focus of the
WOCSB to an ecological perspective to emphasize the ‘whole
ecosystem’ aspect of orchid habitats. In 1994, Leblanc had the
decaying wooden benches that held the plants in the original
greenhouse replaced. The entire orchid collection was moved to
the Teaching/ Research Greenhouse (TRGH) for the summer
while new cedar benches were built and installed in the Orchid
Greenhouse. Unfortunately, water quality and climate conditions
in the TRGH were not the compatible, and many orchids suffered
or were unable to survive.
LeBlanc began to make several critical changes that helped to
stabilize the collection. This included creating a mini “rainforest”
within the WOCSB facility, including tropical poison arrow frogs,
which serve as rainforest “mascots,” and converting the water
supply system of the collection to a reverse osmosis when the
rainwater cistern system no longer functioned.

8. The WOCSB collection is utilized by BSU students and faculty
of many disciplines, including art, English, photography, archi-
tecture, landscape architecture, biology, natural resources, and
others. Community members, school groups, and out-of-town
guests also visit regularly. Some visitors come from as far away
as Japan and Australia.
To help educate all the new visitors, a docent program was
created in 2013. In addition, various special programs are
offered weekly and monthly at the new ROGH. The ROGH
and WOCSB remain free and open throughout the year
to BSU students, staff, and faculty, as well as the community
(Leblanc, no date).

9. Organizational Analysis
Organizational Structure:
The Wheeler-Thanhauser collection is now housed in the recently-built
Dr. Joe and Alice Rinard Orchid Greenhouse (ROGH) located in Christy
Woods. Christy Woods falls beneath the umbrella of the Environmental
Field Station office, which then falls under the authority of the Ball State
Biology Department. The Biology department is also within the College of
Science and Health. As a result, the ROGH is under the supervision of sev-
eral key figures including Cheryl LeBlanc (Head Curator), John Taylor (Di-
rector of the Environmental Field Station), and Kemuel Badger (Chair of the
Biology Department).
Mission and Philosophy:
Because of its place within the University, the mission and function of the
ROGH is within the broader mission of both the Environmental Field
Station, and the Biology Department.
The overall mission of the ROGH is essentially plant conservation and
nature education. More specifically, the purpose of the ROGH is to“conserve
rare and endangered species of orchids, disseminate them for preservation,
and utilize the collection for research and education,” (Wheeler Orchid Collec-
tion and Species Bank, 2009).

10. The values and objectives
of each of the individuals
in charge has directly
shaped the decisions
made within this Market-
ing Proposal. Several
values overlap within the
hierarchy of command,
but some are unique and
distinct to specific levels
of the greenhouse organi-
zational infrastructure.
Values
John Taylor
John Taylor’s values for the ROGH also fall within the
mission of both the Environmental Field Station and
the Biology Department, but he sees the ROGH as
having more freedom in their programming as they do
not have an explicit mission statement. His values are
similar to LeBlanc’s in that he values patrons’ gaining
an appreciation or respect for the natural world when
visiting the greenhouse. However, his values are also
similar to Dr. Badger’s (below) in that he feels the
primary objective of the greenhouse is plant biology
education for Ball State students. In addition, he cites
that the plants in the greenhouse could be utilized
more for research within the University.
Kemuel Badger
As the Chair of the Biology Department, Dr. Badger
views the greenhouse’s purpose as a direct extension
of the Field Station and Biology Department’s mis-
sions. As a result, Dr. Badger values nature conserva-
tion and environmental education. His goal for the
greenhouse is to perform these actions, and cites Ball
State students as the primary audience the actions
should be geared towards. For example, the green-
house could function to bridge the gap for students in
concepts such as plant biology, evolution, sustainabili-
ty, conservation, etc., as they may not receive an inter-
active and visual representation of these concepts in a
normal classroom. In addition to understanding these
concepts through environmental education, Dr. Badger
also values using the greenhouse for more research
and teaching opportunities.
Cheryl LeBlanc
As the Head Curator, Cheryl LeBlanc interacts directly
with greenhouse patrons and plans programming for
visitors. LeBlanc’s values fit within the mission of the
ROGH, but also focus on teaching visitors a compre-
hensive view of rainforest ecology, fostering an appreci-
ation of the natural world and nature’s effect in daily life.
As a result, LeBlanc’s values engagement with commu-
nity, and broad programming or messaging that teaches
people how they are connected to nature.

11. Past Marketing Efforts
The Rinard Orchard Greenhouse encompasses many facets
within its mission. Its overall approach to the Ball State Campus
as well as the Muncie community is a part of an educational
connection. This connection includes the Biology Department of
Ball State University as well as the Field Station. These estab-
lishments serve to educate their target markets. For the Rinard
Orchard Greenhouse, this includes education in plant conserva-
tion and nature. A detailed description would encompass the
conservation of rare and endangered species of orchids, the
dissemination of orchids for conservation, and using the collec-
tion for research as well as education.
The Rinard Orchard Greenhouse features a variety of events
both pertaining to and fostering the aspects of orchid care,
cultural influences, and education. These activities benefit
people of all persuasions, such as artists, children, and garden-
ers, to enhance their knowledge or utilize the experience
offered from the Greenhouse. The activities currently represent-
ed by the Rinard Orchard Greenhouse include Orchid Care,
Eastern Hemisphere Orchids and Culture, Community Artists
Invitation Day, and Tropical Edibles.
Current Marketing Efforts
Currently, the Rinard Orchid Greenhouse implements their promotional
campaign via email, flyer, and word of mouth. The Ball State community
receives emails pertaining to events hosted by the Greenhouse. Their main
source of promotion however, is word-of-mouth. These promotions are
devoted to the overall mission of educating. Within a wider scope, the goal
is to educate primarily students in attendance at Ball State University. All
events pertaining to the greenhouse are free.
The current promotional strategy has been event-focused rather than
focused on attracting potential patrons. In an era of social media network-
ing and messaging, the Rinard Orchard Greenhouse has limited social
media usage. These tactics were developed with limited funds and the
primary objective of educating students.

12. Resources Currently
Available
Resources:
The ROGH has several resources available to them to carry out the values of those in
charge, and to realize their objectives.
A. Physical:
The ROGH has over 1,800 species of plants, including one of the most diverse
collections of orchids in the nation, in addition to several other unique tropical
organisms. This collection is housed in a new building dedicated in May 2014.
This new facility features both a display room modeled as a tropical rainforest,
as well as greenhouse space to store and propagate plants in the collection.
Outside the building, two park ing spots are dedicated for visitors of the green-
B. Personnel:
As stated above, Cheryl LeBlanc serves as the facility’s curator. In addition to
LeBlanc, a volunteer support staff performs various tasks in the greenhouse
such as coordinating volunteers and planning programming and events. Both
docent volunteers and student volunteers help with ROGH operations. Docents
give tours to patrons and serve as a knowledge resource. Student volunteers greet
visitors, maintain plants, and help clean the greenhouse area.
C. Financial:
Financially, the ROGH operates with a budget from the Biology Department. Patrons
may also make donations online or in person.
For more information regarding resource analysis refer to the SWOT matrix in the appendi
-
ces.
houseing spots are dedicated for visitors of the greenhouse to use.

13. Environmental Analysis
Political Factors
Ball State University and the Department of Science and Humanities create specific policies
that impact the operations of the Rinard Orchid Greenhouse. These include things such as
parking restrictions, limited forms of donation, and limiting the number of events and fundrais-
ers at the Rinard Orchid Greenhouse.
Social Factors
Age, gender, and ethnic origin have the ability to play a role in marketing.The Rinard Orchid Green-
house must be able to adapt to fit specific categories of age, gender, and ethnic origin. The more
ages range from 18-25 for students with a more scattered range of ages for faculty.
The next social group consists of the overall Muncie area. Muncie has an estimated 14,000 people
(20%) ages 20-24. This is the largest group of individuals in Muncie. Muncie is composed of
70,000 people (a 2014 estimate), with 83% of the population being 18 years and over. 84.1% of
citizens in Muncie are considered Caucasian, 7.5% are considered African American, and less than
2% are of Asian descent, as well as American Indians falling under 1%. 2.2% of the population is
Hispanic or Latino (US Census Bureau, Muncie Demographics 2014).
evident group in the social environment of the ROGH is collegiate students and faculty. In this group,

14. Environmental Analysis
Cultural Factors
The Rinard Orchid Greenhouse seeks to meet the needs of culture-seeking individuals in
the Muncie area, in the target markets of green hobbyists, retirees, Ball State University
students, and Ball State University faculty. There is an opportunity to reach a
culture-seeking audience in Muncie due to the Muncie Arts & Culture District. The
Muncie Arts & Culture District was a city proclamation established in 2009, amd consists of
Downtown Muncie, Minnetrista, Heekin Park, and parts of the Ball State campus. The
ROGH may, by default, already be a part of the Muncie Arts & Culture district, as it
follows the cultural corridor in Ball State and has the same general audience as the
David Owsley Museum of Art, and the Charles W. Brown Planetarium on campus.
Economic Factors
In terms of finance, operating expenses are covered for the Rinard Orchid Greenhouse through
the Biology Department; however, donations are scarce and are distributed among multiple
departments, and are hard to obtain over time. This makes the budget for marketing activities
very limited.
When it comes to the economic environment of the citizens in Muncie, 57% are in the labor force,
48.3% are employed, and 15.2 % are unemployed in the civilian labor force. Of those who are
employed, the largest industry is Educational Services (34.6%); second largest is Arts/Entertain-
ment/Food Services (14.8%) and the third largest category is Retail Trade (13.8%). With the way
income is distributed in Muncie, 33.4% of individuals earns an income below the poverty level (US
Census Bureau, Muncie Demographics 2014).

15. Profiles of Institutions with Similar Missions
Garfield Park Conservatory
Garfield Park Conservatory is situated within the larger context of Gar-
field Park, which includes other facilities like an aquatic center, and an
arts center. This park is within the Indianapolis Parks and Recreation
Department. Because it is a government-run facility, the Conservatory
has several resources at its disposal. For example, the Conservatory has
several paid staff on site such as full-time gardeners, educators, and
horticulturists. Having multiple staff allows the facility to be larger, have
more exhibits and features, and have more events and programming
than the ROGH. It can also handle more visitors at once, which opens up
possibilities for school groups, and larger events. Its position within the
city government also influences Garfield Park’s values. The primary
mission of the Indianapolis Parks and Recreation department focuses on
enhancing the quality of life of the citizens through providing quality
resources and services (Indy Parks and Recreation, 2009). These ser-
vices include environmental education and conserving cultural resourc-
es; services that Garfield Park provides to the public.
Garfield Park has instituted both simple and more complicated marketing
tactics. For example, Garfield Park uses social media, booklets on their
events and activities, and fliers for self-guided tours. In addition to these
more costly and labor intensive avenues, the Director, Fritz Nerding, has
employed a sandwich board to advertise to the Park’s foot traffic outside
the Conservatory. He has also made sure his educators are well versed
in how their programming can match up with state education standards
in order to bring in more school groups.

16. Profiles of Institutions with Similar Missions
White River Gardens
The White River Gardens are included with admission to the Indianapolis
Zoo. As a private organization, the White River Gardens is able to
maintain a very large facility, several paid staff, and also host reve-
nue-generating events such as weddings. The Gardens includes three
acres that comprise an inside conservatory, and outside lush gardens.
The large amount of resources available for this facility allows the staff to
change exhibits and try out entirely new exhibit ideas on a regular basis.
Thus, they are able to attract returning visitors by having novel exhibits.
Having the admission included in the Zoo’s also brings in visitors that
might not otherwise travel just to see the Gardens. The White River
Gardens also values nature education, as the gardens are set up as a
teaching tool for growing and supporting plants visitors see in their own
backyards.
The White River Gardens has extensive resources for marketing efforts
at their disposal. Not only do they have a well-established online pres-
ence in conjunction with the Zoo, they also use billboards in the area,
and are often featured in the news when they partner with other organi-
zations to host events. Several takeaways are also printed to assist
visitors exploring the gardens and educating them about the gardens.

17. Profiles of Institutions with Similar Missions
Minnetrista
Minnetrista is a versatile, family-focused attraction only minutes away
from the Ball State campus. They offer gardens, outdoor nature
areas, farmers market, with most events free. They charge a small
admission fee of $5, to non-members for the museums. They have a
large amount of resources which make it possible for them to run a
large scale nature park and museum space. Minnetrista is also fortu-
nate to have a large staff working the grounds, as well as the space
and resources to keep people returning by changing exhibits and
making changes to the grounds.They also have staff that watches
and counts the visitors of the park. They have the resources to know
when their attendance drops and are then able to make the changes
possible to slow or stop the reduction. Minnestrista’s mission state-
ment is, “Minnetrista is a gathering place that focuses on the explora-
tion of nature, history, gardens and art; where vibrant, audience-cen-
tered experiences honor our heritage and inspire the future of our
region.” They also value family and relationships, adaptability, stew-
ardship entrepreneurship, and learning. (Minnestrista.net)
Minnetrista has a large number of marketing options at their disposal.
They plan lots of free community events, and are financially able to
make changes to the events or exhibits when they do not work. Min-
netrista is also able to partner with other companies and organiza-
tions in their events such as their Luminaria Walk in December. For
the Luminaria Walk, Minnetrista partners with MITS busses to allow
easy access to the event for the public. This year (2015) they are also
partnering with the Rinard Orchid Greenhouse and Glick Center for
Glass on Ball State’s Campus for the event. Minnetrista offers a
family friendly environment with hands-on learning activities, which
keep families returning.

18. Profiles of Institutions with Similar Missions
David Owsley Museum of Art
The David Owsley Museum of Art is housed on Ball State University’s
campus. They accommodate many traveling exhibits as well as permanent-
exhibits.The art museum targets Ball State students and faculty as well
as families in the community. They have a large staff, including security.
The museum’s permanent collection includes many of the Ball family’s
pieces from their personal collection. Because they have so many new-
exhibits, they are able to bring people back to the museum for repeat
visits. The museum is convenient to students and faculty due to their-
placement in the center of campus. Their mission is to cultivate
“learning and recreation in the visual arts through its collection
of original works of art, engagingexhibitions, and educational
programs for the university community and other diverse audiences.”
The David Owsley Museum of Art uses many marketing and promo-
tion techniques. They have the funds to purchase ads in national and
regional art magazines. Also, they hold free events and giveaways
during student events such as this year’s Quad Bash. The museum
has bright, colorful and uniform takeaways with information about the
museum including location and hours. They are easy to get to and
easy to find -- making it a more used facility on campus. The David
Owsley Museum of Art offers an easy-to-find and an ever-changing
exhibit for the students and faculty of Ball State University and the
surrounding community
(bsu.edu)

19. Target Market 1: Ball State Students
Implementation
Objective: To increase student awareness about ROGH
1. Acquire a Ball State marketing major or minor student to
fulfill a media/promotional internship position (Look to journal-
ism and other majors in the future)
If an intern is not obtained, it will be the responsibility of
anyone who is available to fulfill the following tasks.
2. After acquiring a media/promotional intern, it will be their
duty to help with creating awareness among ball state students
and all target markets discussed in the plan
3. Conduct necessary research to understand Ball State stu-
dent Awareness. This should be done via survey. Suggestion:
Qualtrics
4. To create awareness, work on social media presence which
will be the top way to reach the student target market. - The two
social media accounts that are highly recommended are
Facebook & Instagram.
5. The next step for creating awareness will be to get a book-
mark promotional item placed at the information desk located
in Lucina Hall and in all the residence halls. (must get approval
to place in residence halls) (see Appx)
6. The next step to reach students would be to get the ROGH
events placed on the school’s event calendar. (Contact Division
of Strategic Communication) (Reference Appx)
Other things that will help with awareness with students would
be:
1. Set up a booth at the activity fair at the beginning of the year
2. Have an open house type of event for freshmen at the begin
ning of the year
3. Continue having an open house event during family weekend.
Benefits for the ROGH-
Nearby and is by far the largest
target market in terms of popu-
lation. Will offer a pool of volun-
teers and interns for the
ROGH.
Benefits for the Patron- Pro-
vides a no-cost and relaxing
experience among the stress-
ors of University life, as well as
educational support and oppor-
tunities for volunteering.
Actions- Increase the overall
online presence of the ROGH.
Have on campus advertising
that will reach out to Ball State
Students.
Needed Resources
- Media Intern
- Survey Software
- Social Media Accounts
- Bookmark takeaway template
- Volunteers
- Contact information for intern-
ship/immersive learning proj-
ects
- Printing Funds
- Contact information for
Resident Halls
- Self Guided Tour Template
- Contact information for stu-
dent volunteers

20. Needed Resources
Target Market 2: Faculty
Benefits for the ROGH- Contacting professors will estab-
lish more possibilities for utilizing the ROGH during cours-
es, and increase attendance as professors communicate
the ROGH’s existence and benefits to students.
Benefits for the Patron- This target market benefits by
obtaining course material and activities. Faculty can use
the ROGH as a resource for their courses in order to pro-
vide interactive and engaging course experiences. A sec-
ondary benefit for faculty is the ROGH provides an outlet
for relaxation outside the workplace environment.
Actions- Create a network of on campus contacts with a
variety of individual departments
Implementation
Objective: Increase Faculty Awareness
1.Survey Ball State faculty about awareness of
ROGH.
2. Get in contact with different departments that may
be able to use the greenhouse as part of their curriculum
(EX. Art Department, English Department, Family &-
Consumer Science Department)
3.Place the bookmark takeaway in the department
offices that could utilize the greenhouse
4.Look into seeing if there are any faculty groups
that may be interested in utilizing the greenhouse
Measurements of Success
Objective : To increase faculty awareness
Measurement of success of this objective will include
examining:
- Number of faculty members visiting
- Number of takeaways ( bookmarks and brochures) taken
from each department.
- Media Intern
- Survey Software
- Contact Information for depart-
ments that can utilize the green-
house
-Contact Information for faculty
volunteerung
-Bookmark takeaway template
-Printing Funds.

21. Target Market 3: Retirees in the
Muncie Community
Benefits for the ROGH- A stable and recurring patron target market that will also serve as a
pool for possible volunteers.
Benefits for the Patron- A nearby no-cost activity that offers insightful ideas about life in gener-
al- an educational and stimulating as well as engaging group activity.
Actions- Contact a variety of Retiree groups such as the Lifelong Learners for involvement and
patronage at the ROGH
Needed Resources
- Media Intern
- Contact at alumni center
- Survey Results
- Bookmark Takeaway Template
- Printing Funds
- Docents
Implementation
Objective: Obtain Docent Volunteers
Orchid Presentation at Lifelong Learners group at alumni center (This would be a good opportunity
to ask for volunteers)
Use the information collected from the docent survey to make changes to how the docent program
is set up and promoted
Place takeaway in places where the target market visit/live (answered in docent survey)
Measurements of Success
Objective: Obtain Docent Volunteers
Measurement of success of this objective will include examining:
Number of people who sign up to be a docent/volunteer
Feedback from current docents – are they still there? Do they like their positions?

22. Target Market 4:
Green Hobbyists
Examples of
Green Hobbyists
-Gardeners:
This group includes
anyone who is interested
in growing plants for rec-
reation, conservation, and
for food.
-Photographers:
This group includes those
who enjoy photographing
flowers, plants and other
objects.
-Artists:
Artists include those who
paint, draw, and sculpt
works of art. Artists may
also include anyone who
may be able to use the
greenhouse for inspiration
for their work.
Benefits to the ROGH- Creates a community of knowledge-
able hobbyists who the ROGH can pull from to form a
dynamic pool of volunteers and docents. Also establishes
the ROGH as a hub for exchange among enthusiasts.
Benefits for the Patron- Provides a community of individu-
als with like interests, as well as an engaging atmosphere
for demonstration of their unique ideals.
Actions- Contacting Green Hobbyists directly by contacting
hubs of hobbyists across Muncie as well as having resourc-
es at the ROGH compatible with their interests.
Needed Resources
- Bookmark takeaway template
- Contact information for takeaway placement
- Contact information for email outreach
- Sign-in sheet template
- Newsletter template
- Survey Software

23. Implementation
Objective: Increase awareness
Placing information within publications that may be
interested in listing it as visit site
Place the takeaway where hobbyists may see it
(Check Appx) for locations
Contact green hobbyist groups within the area for
email outreach (Check Appx)
Objective: Increase attendance with an
emphasis on repeat visits
Create a monthly newsletter and send it out to email
addresses collected from the sign-in sheet
Update and promote the post-visit survey
Measurements of Success
As this group is harder to define, measuring the suc
cess of the objectives will be more difficult. However,
this group is an important target market to add be
-
cause they are more likely to visit the ROGH repeat
edly, and engage with docents about their area of
expertise.

24. Other Recommendations
In the future - Once all of the above actions are complete
Create friends group:
- Continue working towards the idea of the friends group, which will help by
bringing in money to the greenhouse. Which is important to help fund events.
Work with campus sites to get the Cultural Corridor set up:
- In the appendices there is also a list of contacts in which you should speak to
about getting the cultural corridor set up on campus which will help create a
further connection between all the cultural corridor sites.
Contact campus groups that may be able use the greenhouse:
- To create a broader awareness among Ball State Students. It may be a good
idea to get in contact with on-campus organizations that may be able to use
the greenhouse
Work with education department to help with planning events:
- Within the education department work with education majors to come up with
science-education based tours/events that match with state requirements for
each K-12 grade
Contact Community Schools:
- Once there are enough docents to be able to do extra tours, and there have
been tours/events set up for each grade contact local school teachers. Let
them know that the greenhouse has the possibility of meeting state
requirements for each grade and the opportunity for a fun field trip that will be
beneficial for them.

25. Contact Girl Scouts:
- Girl Scouts have a number of badges they can earn that overlap with the
resources at the ROGH. As scout leaders often want new programming for
their troops that is interactive and hands-on, the ROGH itself as well as its
monthly programming would be an ideal scouts destination. The Muncie
Scout Troop consists of both Brownies (2nd-3rd grade) and Juniors (4th-5th
grade). With the information cited in the appendix, get into contact with the
local girl scout troop. The possible badges girl scouts could earn through t
he greenhouse are listed as well. When contacting them, mention these
Work with Nursing Homes:
- With the information cited in the appendix, get into contact with the coordina-
tor of events at local nursing homes to set up a visitation. If you have the
(Docents/vehicle) think about doing visitations to the greenhouse (or vice
versa).
Work with Hospitals:
- Offer peaceful meditation in the greenhouse for the new mothers in the birth-
ing center. Taking over takeaways periodically as a reminder would be helpful.
Make any brochure or flier to promote peacefulness and relaxation.
badge opportunities.

26. How to Obtain Resources Needed
Personnel
Interns
- The kind of intern you are looking for will deter-
mine what department(s) you need to contact. For the
media internship, the internship coordinators for the mar
keting or journalism department will need to be contacted
so they can inform students who may be interested. See
appx.
Docents
- Since obtaining docents is one of the objectives of
the greenhouse, the information that is needed to obtain
docents can be found under the implementation section
of the retiree target market.
Student Volunteers
- Obtaining student volunteers is also one of the
objectives of the greenhouse, the information that
is needed to obtain these volunteers can be found
under the implementation section of the Ball State
students target market.

27. Funding
To obtain funding for the Rinard Orchid Greenhouse, one can
go about it in one or more of the following ways:
Friends/Family
- Ask friends or family members via email, person-to-per
son, direct mail letters,etc to donate to the ROGH
Grant Proposals
-Locate outside funding sources
Sales/Fundraising
-Sell plants/ flowers during the seasons when they are
relevant during holidays such as Christmas, Mother's’
Day, etc
-Partner with other departments, listed in the “cultural
corridor” contact list to help fundraise
Donations
-Online: Send people to a link to where they are
able to donate online easily
-Physically: deliver checks that are under $50
directly to ROGH

28. This plan was created by a group of Ball State Students lead by Dr. John
Vann of the Miller College of Business Marketing Department. The students
completing this project talked to many people who influenced the plan’s con-
tent. Some of these include people from: The David Housley Museum of Art,
Minnetrista, White River Botanical Gardens, and Garfield Park Conservatory.
Interviews with Cheryl LaBlanc, Kemuel Badger,and John Taylor were all con-
ducted to gather information about the purpose of the greenhouse. Upon com-
pleting this research the Organizational Analysis, Environmental Analysis, and
SWOT Analysis were formed. The objectives for the ROGH were formed by
talking with Cheryl LaBlanc, Kemuel Badger,and John Taylor. After speaking
with Cheryl LaBlanc and completing the environmental analysis the Target
Markets that are focused on in this plan were formed. Research conducted and
the help of Rebecca Gilliam from Minnetrista, allowed the group to analyze and
describe the Target Markets.
Ball State Students, Ball State Faculty, Muncie Retirees, and Green Hob-
byists are the primary focus of this marketing plan. Survey research was con-
ducted on the docents of the ROGH. This research was done to get informa-
tion on how satisfied docents are with the volunteering program, what they are
getting out of their volunteering, and if there is anything that they would
change. This also gave information on who the docents are, which will be used
to target additional docents. Another Target Market is Ball State Students. They
should be communicated with face-to-face and via email, social media, infor-
mation desks. Takeaways should be available for this group as reminders of
information the greenhouse gave them and notice of upcoming greenhouse
events. Ball State Faculty should be contacted via university email and fliers.
This group should be informed regarding how the greenhouse can help them
and their classes. This group should help with an increase in student involve-
ment as well. Muncie Retirees should be targeted via fliers placed at strategic
locations throughout Muncie. Look to this group for volunteers and additional
docents. Green Hobbyists should be targeted via fliers placed at strategic loca-
tions, social media, and additional representation on Google, Yelp.com, and
TripAdvisor.com. Creating free accounts on Yelp.com and Tripadvisor will help
to increase your presence on google. Ask for reviews on Google from people
touring the greenhouse. When finished with each portion of the plan make sure
to use the measurements of success section to determine how successful
each portion was for future plans and research.
Conclusion

29. References
-
-
-
About the Museum: Mission. Ball State U, 2015.
Web. 4 November 2015.
<http://cms.bsu.edu/web/museumofart/aboutmuse
um/mission>
“Badge Explorer.” Girl Scouts. Girl Scouts of the
United States of America, 2015. Web. 6 October
2015.
Falk, John H. Identity and the Museum Visitor
Experience. Walnut Creek, CA: Left Coast, 2009.
49+. Print.
“Girl Scout Troop 2852 (Muncie, Indiana).” Girl
Scouts. Scoutlander LLC, 2011. Web. 6 October
2015.
“Hobby Groups.” N.p., 2015. Web. 8 Dec.
2015.
“Indy Parks and Recreation Mission Statement.”
VolunteerMatch. VolunteerMatch, n. d. Web. 3 No
vember 2015.
Leblanc, Cheryl. Vernon, Ross. “No Title.” No
date.
"Selected Social Characteristics in the United
States." American FactFinder. United States Census
Bureau, n.d. Web. 8 Dec. 2015.
"Urban Gardening Initiative." N.p., 16 Mar.
2014. Web. 8 Dec. 2015.
About Minnetrista: Vision, Mission, and Values.
2015. Web. 4 November 2015. <http://www.minne
trista.net/vision-mission-values/>
Wheeler Orchid Collection and Species Bank.
Muncie: Ball State University, 2009. Print.
“What is CITES?” U.S. Fish and Wildlife Services International
Affairs. U.S Fish and Wildlife Services International Affairs,
n.d. 15 October 2015

30. SWOT Analysis
Appendicies

31. Overview
Docent Survey
Question 1. Please rate your overall satisfaction with your
volunteering experience with the Rinard Orchid Green-
house.
Question 2. How likely are you to continue volunteering
with us through the rest of the academic year?
Question 3. How likely are you to recommend the Rinard
Orchid Greenhouse to others as a place to volunteer?
Question 4. How did you find out about volunteering at the
Rinard Orchid Greenhouse? Please check all that apply.
The choices were campus communications, fliers, e-mails,
and Facebook.
Question 5. What was the most useful content of your
docent training?
Question 6. What would you like to see added to the
docent training sessions?
Question 7. What is important for you to gain from your
volunteer experience? Please type a number from 1 to 5
next to each response to indicate their importance rating
with 1 being the most important. [A list was provided for respondees
Question 8. Do you have any suggestions on how we could
improve the volunteer experience?
Question 9. Do you have any suggestions on how to
improve signing up for volunteering slots?
Questions 10. Do you have any ideas for what docents can
do when there are no visitors at the greenhouse?
The Rinard Orchid Green-
as will be seen in the following results.]
house Docent Survey was
sent out to the 36 docent
volunteers and 10 filled
out the survey. The pur-
pose of the survey is to
get feedback from the
docents to see; how satis-
fied they are with the vol-
unteering program, what
they are getting out of
their volunteering, and if
there is anything that they
would change about the
program. This information
will not only help with the
current docents, but will
also allow the greenhouse
to reach out and recruit
more docents.

32. Docent Survey
Question 1. Please rate your overall satisfaction with your volunteering experience
with the Rinard Orchid Greenhouse.

33. Docent Survey
Question 2. How likely are you to continue volunteering with us through the rest of
the academic year?

34. Docent Survey
Question 3. How likely are you to recommend the Rinard Orchid Greenhouse to
others as a place to volunteer?
One respondent chose to skip this question.

35. Docent Survey
Question 4. How did you find out about volunteering at the Rinard Orchid Green-
house? Please check all that apply. The choices were campus communications,
fliers, e-mails, and Facebook..
Nine respondents chose to skip this question.

36. Docent Survey
Question 5. What was the most useful content of your docent training?
One respondent chose to skip this question.
The other docents answered in similar manners they thought the information in the
training sessions was all very valuable because it gave them a lot of knowledge
about things they were interested in and now they are able to conduct tours. A lot of
the docents also agreed that they really liked the guided tours Cheryl and Carolyn
gave them because they got the information while being able to examine the informa-
tion up close.
Question 6.What would you like to see added to the docent training sessions?
-- 3/10 respondents chose to skip this question
--1 respondent would like more information on Indiana’s native orchids. Such as the
names and how to identify them.
--1 would be interested in having a video walk through with Cheryl or a highly trained
docent giving the tour to go along with the print material already provided.
--Another respondent wants there to be more practice in giving tours.
--One respondent wants there to be more social events for the docents.
--2 of the respondents thought that the training sessions didn’t need any additions,
that they were very comprehensive.

37. Docent Survey
Question 7. What is important for you to gain from your volunteer experience?
Please type a number from 1 to 5 next to each response to indicate their importance
ranking with 1 being the most important.
Knowledge about orchids:
Level of Importance
1
Four respondents chose this
2
Two respondents chose this
3
Two respondents chose it
4
One respondent chose it
5
One respondent chose it
Sharing a joy of nature with others:
Level of Importance
1
Six respondents chose it
2
One respondent chose it
3
No one chose it
4
One respondent chose it
5
Two respondents chose it

38. Docent Survey
Networking:
Importance
1
No one chose it
2
Two respondents chose it
3
Four respondents chose it
4
No one chose it
5
Two people chose it
Having an impact in the community, with students, and with others:
Importance
1
Five respondents chose it
2
Two respondents chose it
3
One respondent chose it
4
One respondent chose it
5
One respondent chose it

39. Docent Survey
Question 8. Do you have any suggestions on how we could improve the vol-
unteer experience?
4 respondents chose to skip this question.
3 respondents didn’t think there was anything that needed to be added.
2 respondents said that there needs to be more dedicated volunteers that
participate on a regular basis.
1 respondent said that there needs to be cleared up what docents should be
doing in down time when there are no tours.
Question 9. Do you have any suggestions on how to improve signing up for
volunteering slots?
3 respondents chose to skip this question.
5 respondents think the current way works and changes don’t need to be
made.

40. Docent Survey
Question 10. Do you have any ideas for what docents can do when there are no
visitors at the greenhouse?
-2 respondents chose to skip this question.
-1 respondent didn’t have any suggestions.
-3 respondents said that there is already a list of tasks to do and Cheryl makes
them aware of any special needs. They think they already have a lot to do
during down time.
-1 respondent suggested that they can use their skills as docents to help wher
ever Cheryl needs them, plan programs, curriculums, make fliers, things like
that.
-3 respondents suggested cleaning pots, pathways, weeding, and taking care
of the plants.
3. Analysis
The Rinard Orchid Greenhouse Docent survey demonstrated that the current
docents are satisfied with their current volunteering experience. However there were
a few areas that surfaced that need improvement. Based on the survey, here are the
following recommendations to improve the docent experience;
-The curator for the greenhouse needs to clarify what the docents should be
doing during their down time (when people are not touring the greenhouse).
This could include cleaning pots, pathways, and other general areas. Also it
could be taking care of the plants and helping to plan programs for the green
house.
-
-Think about changing the way docents sign up for time slots.The current
method of using Signup Genius is found to be confusing by the current
docents.
Strategically place fliers or takeaways in places that potential docents spend
their time.
-Utilize social media to reach out to the community and make them aware with
volunteer options
-
-Ask current docents to reach out to people they know and talk to them about
volunteering at the greenhouse. Word of mouth can be a very e
f
fective
method.
The greenhouse should host more social events for the docents. This could
serve as a reward for their service and dedication and show the greenhouse
’s
appreciation for them. These events could include a special orchid care ses-
sion, craft time, co
f
fee or tea social hou
r.

41. Internship Coordinator:
Journalism Department Coordinator
Brian Hayes
bhayes@bsu.edu
Telecommunication Department Coordinator
Sonny Wingler
pawingler@bsu.edu
Marketing Department Coordinator
Russell Wahlers
rwahlers@bsu.edu
Residence Hall Contact List:
In order to gain permission for placing poster/advertisements in the Residence
Halls the person that needs to be contacted is:
Peggie Love (Secretary to Associate Director)
Email: Plove@bsu.edu
Phone: (765) 285-1863
If not available, call Housing and Residence Life office at (765) 285-8000
Division of Strategic Communications:
West Quad, Room 304
Ball State University
Muncie, Indiana 47306
Hours: 8 a.m. - 5p.m Monday- Friday
Phone: 765-285-1560
Fax: 765-285-5442
Contact List

42. Volunteer Organizations List
Ball State Student Voluntary Services
Collaborates with community partners to offer students volunteering opportu -
nities.
Phone: (765) 285- 1094
Fax: (765) 285-4241
Email: svs@bsu.edu
Through this organization, sororities and fraternities may also be targeted as
they require volunteer hours.
Ball State Excellence in Leadership (EIL)
Lauren Berger (President)
Email: Lnberger@bsu.edu
Department Contact List:
English Department:
See if faculty would be interested in using the greenhouse for inspiration for
creative writing/poetry
english@bsu.edu
Art Department:
Use for inspiration for all art students
art@bsu.edu
Family & Consumer Sciences Department:
Utilize the greenhouse for learning opportunities for culinary students, and
students that may also be able to get inspiration from the greenhouse
fcs@bsu.edu
Ball State Alumni Center:
Phone: 765-285-1080
Fax:765-285-1414
Email: bsualumni@bsu.edu
Contact List Continued

43. Muncie Area Green Hobbyists Groups:
Delaware County Master Gardeners Association:
http://www.minnetrista.net/hobby-groups/
“This association trains and certifies volunteers to meet the gardening needs of
the community and extend educational programs in the area of home horticul-
ture. Field trips are taken occasionally and a plant sale is held each year in
June to raise money for the group” (“Hobby Groups”).
Contact: Nancy Reynolds (765) 759-7971
Urban Gardening Initiative
http://www.beautifulmuncie.org/beautification-projects/ur-
ban-gardening-initiative
“UGI is a local Urban Gardening Initiative in Muncie and Delaware County,
networking resources and community to encourage more local urban food
production” (“Urban Gardening Initiative”).
765-273-3714
Muncie Parks and Recreation
http://www.cityofmuncie.com/parks-department-muncie.htm
765-747-4858
muncieparks@cityofmuncie.com
E 16th St Church of God Community Garden Initiative of Muncie Indiana
https://communitygarden.org/find-a-gar-
den/gardens/e-16th-st-church-god-community-garden-iniative-muncie-indiana/
Mark Kreps
765-288-4643
mjkreps@gmail.com
Muncie Community Gardening
http://munciecommunitygardening.blogspot.com/2010_07_01_archive.html
Muncie Matters
http://muncie-matters.com/about-us/
Contact List
Green Hobbyists

44. Cardinal greenway
info@cardinalgreenways.org
(765) 287-0399
Cornerstone Center for the Arts
520 E. Main St. Muncie, IN 47305
https://cornerstonearts.org/
Contact Person: Sarah Taylor
Tel. 281-9503, ext. 15
staylor@cornerstonearts.org.
The East Central Indiana Rose Society
“Provides a central source of information for members and non-members who
enjoy growing the many varieties of roses. Members share gardening tips and
successes as well as failures that they have experienced in their own rose
garden. The society meets monthly between the months of April and October
to discuss rose issues and to hear from speakers on various subjects relating
to gardening, specifically roses” (“Hobby Groups”).
http://www.minnetrista.net/hobby-groups/
Contact: Virginia Finchum (765) 284-8168
Iris Growers of Easter Indiana
“This group provides information to the beginner as well as the experienced iris
grower at their monthly meetings. Members meet to participate in slide shows
from the America Iris Society, question and answer sessions, and hear guest
speaker presentations. An annual show is held during bloom season in May”
(“Hobby Groups”).
http://www.minnetrista.net/hobby-groups/
Contact: Tom Tomlinson (765) 282-3883
Contact List
Green Hobbyists Cont.

45. David Owsley Museum of Art
Phone: (765) 285-5242
Fax: (765) 285-4003
Email: artmuseum@bsu.edu
Director
Robert Gene La France
Phone: (765) 285-5242
Email: Lafrance@bsu.edu
Christy Woods
Phone: (765) 285-2642
Fax: (765) 285-8804
Land Manager
John Taylor
Phone: (765) 285-2641
Email: jetaylor@bsu.edu
Sursa Music Hall
Phone: (765) 285-5400
Fax: (765) 285-5401
Email: music@bsu.edu
Administrative Coordinator
Ranae Burkett
Phone: (765) 285-5407
Email: rburkett@bsu.edu
Emens Auditorium
Phone: (765) 285-1539
Fax: (765) 285-3719
Email: emens@bsu.edu
Director of Emens and Pruis
Robert Myers
Phone: (765) 285-1542
Email: rmyers@bsu.edu
Contact List
Cultural Corridor
Planetarium
Phone: (765) 285-8860
Fax: (765) 285-5674
Email: planetarium@bsu.edu
Director
Ronald Kaitchuck
Phone: (765) 285-8871
Email: rkaitchu@bsu.edu
Ball State Recreation
Phone: (765) 285-1753
Fax: (765) 285-5353
Email: recreation@bsu.edu
Director
Dan Byrnes
Phone: (765) 285-8708
Email: dpbyrnes@bsu.edu

46. Muncie Girl Scout Troop
The local troop leader is listed as Chris Lacey most recently as 2011, and can be
contacted through the troop’s website:https://www.scoutlander.com/publicsite/unith-
ome.aspx?UID=32870 (Girl Scouts, 2011).
The following is a list of badges that could be fulfilled by visiting the ROGH.
Brownies:
-Naturalist: Bugs
-Investigation: Senses
-Artist: Painting
Junior:
-Do It Yourself: Gardener
-Naturalist: Flowers
-Digital Arts: Digital Photographer
The description of each badge can be found on the Girl Scout’s website:
http://forgirls.girlscouts.org/home/badgeexplorer (Girl Scouts, 2015).
Muncie Schools
A good way to involve the community in the greenhouse activities is through school
activities. The young children will tell their families about the greenhouse and could
persuade them to take them back. This will raise awareness in not only schools but
families as well. Below is a list of schools with the resources to bring school groups
to the greenhouse. The activities should follow the Indiana Education Standards for
that grade. A link for this is also below with the standards for each grade.
School standards: http://www.doe.in.gov/standards/science
-Private:
-Inspire Academy: (765) 216-7980
-East Washington Academy: (765) 747-5434
-St. Mary School: (765) 288-5308
-Burris Laboratory School: (765) 285-1131
-Delaware Christian Academy: (765) 273-6072
-Public:
-http://www.muncie.k12.in.us

47. Ball Memorial Hospital
Phone:(765) 747-3292
Bethel Point Health and Rehab
Phone:(765) 289-2273
Brookside Haven
Phone:(765) 289-1915
Golden Living Center
Phone:(765) 286-5979
Kindred Transitional Care and
Rehab
Phone:(765) 282-0053
Liberty Village
Phone:(765) 282-1416
Morrison Woods Health Campus
Phone:(765) 286-9066
Parkview Nursing Center
Phone:(765) 289-3341
Waters of Muncie
Phone:(765) 747-9044
Westminster Village
Phone:(765) 288-2155
Willowbend Living Center
Phone:(765) 747-7820
Woodlands
Phone:(765) 289-3451
Contact List
Nursing Homes
Hospital
Ball Memorial Hospital
Phone: 765-747-3111