1. Jason D. Gwilliam
Senior Manager Physician Education and Training

2.  Simulation Overview
 Using simulation in a distance-learning environment
 Simulation data analysis to enhance training programs
 The future of simulation technology as a clinical
training tool
 Increased Customer Engagement
 Robust Analytics
 Improve customer comfort and knowledge on your
product portfolio

3. Simulation is the imitation of the
operation of a real-world process
or system over time. The act of
simulating something first requires
that a model be developed; this
model represents the key
characteristics or
behaviors/functions of the selected
physical or abstract system or
process.

4.  Endovascular Simulation
 Peripheral – stent/atherectomy
 Carotid
 Coronary Simulation
 PCI/Stent
 Laproscopic Simulation
 Trauma Simulation
 Cardiac Rhythm Management
Simulation
 Pacemaker Lead Removal
 Neurology Simulation

5.  Allows training to be brought to the customer
 Training is done in a controlled environment
 Hands-on learning
 Refined Technique
 Reduce complications/improve outcomes
 Confidence and Competence
 Product Awareness/Adoption
 Supplement current training programs
 Expand your reach

6. Simulation can be used on various platforms depending
on your needs and how you want to train your customers
 iPad
 Table Top
 Mobile
 Simulation Centers

7.  Simulation Platform – select a
platform that works for your
technology and fits your needs
 Haptics – form of interaction
involving touch (resistance,
realism)
 Case Scenarios – based on real
world cases with your products
 Collaboration – work with KOLs
to help build your cases and to
provide feedback

8.  Allows for consistent learning no matter where you are
 Develop a talk track around each case scenario and
train your education team
 Repetition is key, the more you do it, the more
proficient you become
Las Vegas, Nevada Tokyo, Japan

9. Customer Feedback
 Simulation allows you to provide the customer real
time feedback on how they performed during their
simulation experience.
 The customer can modify their technique on the
simulator that will improve their real word outcomes
 Simulation can provide the customer a report card on
how they did, allows rep to follow-up post simulation

10. Improved Marketing and Awareness
 80% of booth attendance attributed to simulation
 38% of booth attendees have previously participated in
simulation training
 40 – 60% increase in attributable revenue six
months following a show featuring in-booth simulation

11. A study of 1,211 physicians demonstrated
statistically significant complication reduction
with MSC simulation training of thoracic endovascular
aneurysm repair. Journal of Vascular Surgery Study
Donayre, C.E. MD, et. al, “Impact of Simulation in Physician Training During Initial Performance of Thoracic Endovascular Aneurysm Repair (TEVAR).”
Journal of Vascular Surgery. Vol 52. Issue 2. Pages 526-527. August 2010.

12. Customer Surveys - What information do you want to
analyze?
 Define your training objective!
 Customers (Physicians – IC/VS/IR/Fellows)
 What do they currently use to treat there patients?
 Number of procedures they perform?
 Current product knowledge?
 Did simulation increase the comfort and knowledge?
 Was the customer satisfied with the experience?

13. Survey Deployment:
Paper Surveys
Harder to track
Administrative burden
Survey Monkey
Survey link sent after every training event
Survey Monkey iPad app used for all simulation events
Consistent data collection and analytics

14. Increase selling productivity
Data provided from MSC

15. Accelerate Product Adoption

16. Data collected will provide you robust analytics to
measure all of your events

17.  Targeting the right customer
 Preparation and Planning
 Expectations
 Create awareness around your event
 Train, Train, Train
 Troubleshooting
 Partner with the right company to meet your needs

18.  Defined Objectives
 Create a Process
 Support and Infrastructure
 Marketing and Sales alignment
 Field Education Team to execute the training