This is part of my UX case study on Shopee. I'll update this description with the link once it's up on Medium!

1. Icons are not obvious when
banners are light in colour
Text should match function
1. Icons do not follow
common designs that
show banners are
swipable – users might
not understand
2. Once again, not obvious
against a light
background
Inflexibility in function- what if
users want to view all trending
searches or organise searches
in chronological order?
First time users might be lost
with so many options in their
face
HOME PAGE

2. HOME PAGE (FURTHER DOWN)
Not clear if discount is already
applied or not
Positioning of button might be
too high as users scan the
section from top down

3. HOME PAGE (FURTHER DOWN)
Ambiguous wording.
Top in terms of best
selling? Quality?
Useful button but
blends with
background

4. HOME PAGE (FURTHER DOWN)
Filter function that
should be moved
further up before all
the discovery functions

5. SEARCH
Picture does not
match text

6. FEED
Feed looks cluttered
with so many pictures
of the same product.
Users do not
have the
option to opt
out from
seeing likes of
likes in their
feed

7. MALL
Placing their
page category
in the search
bar might
mislead users

8. MALL- CATEGORY PAGE
No option for further filtering
in the category page
Eg. Skincare/makeup/haircare
or filtering by ratings/price

9. PRODUCT PAGE
Not eye-catching
enough
Not an important
information to
place at the top.
Product details
should be ordered
in terms of
importance to a
user
Out of?

10. SHOPPING CART
The two functions
should be split up
to prevent
confusion
The two checkboxes look like
separate items instead of the
product being a sub-item of the
shop. Positioning of checkboxes
for the product should be placed
more to the right.

11. CHATS
Combining the two tabs by
placing the unread messages
at the top such as in a
whatsapp chat would reduce
the number of clicks a user
would have to make.

12. ACCOUNT SETTINGS