Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
CONSUMER BEHAVIOUR.pptx
1. CONSUMER
BEHAVIOUR
UNIT - I
• Introduction to Consumer
Behaviour- Define consumer
behaviour- Nature and Scope of
Consumer Behaviour- Applications
of Consumer Behaviour- Consumer
Involvement- Types and Levels of
Consumer Involvement.
2. INTRODUCTION TO CONSUMER
BEHAVIOUR
•Consumer behaviour is the study of how individuals,
groups, and organisations select, buy, use, and
dispose of goods, services, ideas, or experiences to
satisfy their needs and wants. It involves
understanding the psychological, social, and cultural
factors that influence the decision-making process of
consumers.
3. DEFINITION CONSUMER BEHAVIOUR
•According to Engel, Blackwell, and Mansard,
‘consumer behaviour is the actions and decision
processes of people who purchase goods and
services for personal consumption’
