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1. BENEFITS OF BRAND VALUE
•
• Increased sales
• More Influence
• Higher profits

2. How to measure brand value
 Cost-based Valuation
 Market-based valuation
 Income-based valuation
 Revenue premium valuation
 Customer-based valuation
 Net promoter score (NPS):

3. What makes a brand valuable to
customers?
 Brand Recognition and brand awareness
 Brand loyalty
 Effective communication
 Brand association
 Authenticity

4. How do you build brand value?
•Market research
•High-quality design
•Advertising and marketing
•Sponsorship