Hydraloop is a smart water recycling system that can recycle up to 95% of shower and bath water and 50% of washing machine water. It was developed in the Netherlands and ensures water quality is certified for recycling. The system works automatically and a smartphone app provides information on water recycled. MOON Ultra Light is a small, portable LED light that attaches to devices like phones and tablets. It has touch controls to adjust brightness and color temperature. It was developed by MOON Selfie Inc to help capture moments and fits multiple devices. Inupathy is a pet harness that uses a heart rate sensor to detect a dog's emotions and displays them in real time through colored lights on the back.

1. Weekly #4
Tech +
Creativity
J A S M I N E M A C K
A D V E 7 0 9 : C R E A T I V E S T R A T E G I E S

2. CREATIVE STRATEGIES
Hydraloop
S M A R T W A T E R S A V I N G
"We believe water recycling should
become a standard item in every
single home and building, just like
climate control, solar panels, or a
heat pump."

3. Hydraloop
CREATIVE STRATEGIES
S U S T A I N A B I L I T Y
I N N O V A T E D .
With a Hydraloop system, you can recycle
up to 95% of shower & bath and optionally
50% of washing machine water so you
recycle and reuse up to 85% of total in-
house domestic water.
P R O D U C T A V A I L B I L T Y
In 2017, the initial next-generation smart
water-saving product first came to market in
the Netherlands. Many systems were
installed in several countries worldwide via
our expanding partner network.
M A I N H E A D Q U A R T E R S
Hydraloop’s head office is in the Wetsus
Building at the Water Campus in
Leeuwarden, the Netherlands. The Water
Campus is the Dutch meeting point of the
water technology sector and Leeuwarden is
named as a United Nations Innovating City.
The US office is situated at the Water
Council at The Global Water Center in
Milwaukee.

4. CREATIVE STRATEGIES
How it works
E N S U R E S P E R F E C T , C E R T I F I E D R E C Y C L E D
W A T E R Q U A L I T Y
Hydraloop works completely automatically. The Hydraloop
smartphone app informs the amount of water you recycle and
save per day/week/month.
T H E H Y D R A L O O K S M A R T P H O N E A P P
With the Hydraloop home App, you can also choose what
priority you give to the usage of the recycled water; toilet
flushing, washing machine, or garden/pool.
H Y D R A L O O P H O M E S A V E S E N E R G Y
D U R I N G C O O L E R S E A S O N S
in regions with cooler winter seasons where mains water
temperatures can be as low as 8°C, the recycled Hydraloop
water serving the house is at an ambient temperature of 20°C
(68°F) so no cold water is imported, herewith saving energy and
money

5. Awards &
Testimonies
C E R T I F I E D B Y P I A I N
A A C H E N , G E R M A N Y
PIA is an internationally accredited and notified testing body
for the certification of wastewater treatment products.
T H E E F F I C I E N T S O L U T I O N A W A R D
Award by the World Alliance for Efficient Solutions.
Hydraloop also participated in the Consumer and Electronics
Show in January 2020, where they were awarded ‘Best of
Innovation’ in the category ’Sustainability, Eco-design, and
Smart Energy'.
R E V I E W S F R O M T H E I R C U S T O M E R S
Great reviews about how good the machine looks, the
successful mobile app access to control or monitor your
system. The most common negative review was that it does
make minor sounds of bubbling water while working..

6. "Do you want to save a
lot of water, do you want to make the
world around you a bit better, or do
you just want to reduce your ecological
footprint? Get yourself a
Hydraloop!"
C O N S U M E R , J A N W I L L E M S C H O O N E N
CREATIVE STRATEGIES

7. CREATIVE STRATEGIES
Moon
Ultra Light
M O B I L E L I G H T I N G T H A T M A K E S L I F E
B R I G H T E R
A new, ultra-portable lighting
accessory designed with intuitive
touch controls that provide
customizable brightness and tone.

8. CREATIVE STRATEGIES
U L T R A S M A L L L I G H T
Ultra-portable lighting device designed with you
in mind. Its intuitive touch controls provide
customizable brightness and tone, allowing you
to perfectly capture your special moments.
T O U C H C O N T R O L L E D
Touch controls let you customize your
brightness and tone until you find your best
light.
A D J U S T A B L E B R I G H T N E S S A N D
H U E
Use the intuitive controls to adjust the color
temperature to suit your unique environment,
skin tone and creativity.
MOON Ultra
Light

9. CREATIVE STRATEGIES
MOON Ultra Light
D E S I G N E D T O F I T M U L T I P L E D E V I C E S
With its pocket sized grip it can slide onto any device such as a
computer, phone, or tablet. it even fits on any case that is on
your devices. It's pocket sized and comes with a travel case.
C R E A T E D B Y M O O N S E L F I E I N C ( N O W
M O O N U L T R A )
Main headquarters located in Austin, TX. Founded by Edward
Madongorere and Dishen Yang in Boston, MA, in 2017
In 2016, they created the fist MOON selfie light prototype
H I G H Q U A L I T Y F O R A L O W P R I C E
The adjustable LED brightness and Hue adjuster make it a top
competitor with other high end photography brand lights. It is
more accessible for customer because of it's low price of $60
and doesn't require an app to use.

10. Awards &
Testimonies
F I R S T A W A R D I N 2 0 1 7 O N E Y E A R A F T E R
I T S C O N C E P T I O N
MOON becomes a real company, and Ed & Dixon’s months of
hard work pays off with their first award for product
innovation..
N A M E D T I M E M A G A Z I N E ' S B E S T O F C E S
Awarded Time magazine's Best of Consumer Electronic Show
Award in 2020.
T H E P R O D U C T F O R T H E C U L T U R E
Consumers and influencers have praised the MOON Light for
the video mode and lighting as well as long 3 hour life battery.
Its packaging has been called Great and smart. However,
people would like to see improvements made to controls,
display and charging since it uses a smaller USB port that isn't
common. Others have said that without a case on phones a
similar size to the iPhone XS or Google Pixel 4, the MOON
Light doesn't have a stable grip and tends slides off the top
with movement

11. “We wanted to really create something
that people could look back and say , that
was a really well-executed beautifully
designed product that was intuitive and
really fit into a culture.”
E D W A R D M A D O N G O R E R E , C E O & C O - F O U N D E R
CREATIVE STRATEGIES

12. ZiCREATIVE STRATEGIES
Inupathy
A C O M M U N I C A T I O N D E V I C E T H A T G I V E S
Y O U A C H A N C E T O B E C O N S I D E R A T E
Inupathy is the world's first device
equipped with technology to visualize
the state of a pet from heartbeat
information. From this product, new
awareness is born and we can deepen
mutual understanding and affection.

13. Inupathy
CREATIVE STRATEGIES
A H A R N E S S W I T H P U R P O S E
A heart rate sensor is installed on the belt
part, and the signal detected there is
reflected in the color and lighting of the LED
on the back in real time. Just turn it on then
put it on.
F I N D O U T W H A T Y O U R P E T
I S F E E L I N G R I G H T N O W
The color and glow of the device on the
back tells the dog's messages such as
"relaxation," "excited", "happy," "interest,"
and "stress" in real time.
L E A R N M O R E A B O U T Y O U R
P E T F R O M Y O U R M E N T A L
H E A L T H L O G S
What are they changing today and
yesterday, last week and this week, this
month and next month? Let's touch on the
thoughts of our pets by comparing them
with other dogs.

14. CREATIVE STRATEGIES
Inupathy
A P P F E A T U R E S
App has in app events, challenges, and
games to help activate your dog's happy
emotion and strength your bond. It also
allows you to consult with trainers about
lifestyles that take advantage of positive
characteristics of your pet.
S P E C S A N D S I Z E S
The harness comes in 5 different sizes (XS, S,
M, L, XL). The product went on sale in Japan
in 2019 but has not hit shelves oversees as of
yet due to Covid-19.
The colors featured on the harness reflect
different emotional states for your pet:
- Red = excited
- Green = relaxed
- Purple = stressed
- White = interested
- Rainbow = happy
I N V E N T E D B Y L A N G U A L E S S
C O L T D .
Langualess Co Ltd. was established in 2015.
Their main headquarters is in Japan while it
was two offices in Alaska. Their main
purpose is to build a new communication
approach, which does not use any words or
numbers, by visualizing the mental status via
our unique heart rate analysis method.

15. Testimonies
C U S T O M E R S T O R I E S :
H O W D I D Y O U R R E L A T I O N S H I P W I T H
Y O U R D O G C H A N G E W I T H I N U P A T H Y ?
"My dogs used to spend time alone in the back room with my
husband when we had company. After purchasing Inupathy I
wondered if my family and dogs were happy to learn and
understand their feelings. So I had more time to interact with
them in the living room together and the dog would be
"happy". Maybe he's always wanted to get along with
everyone more than staying in the back room by themselves."
"While I was taking a walk with my dog, he was absorbed in
smelling the roadside and I was texting and not paying
attention. He walked into and hit his head against a telephone
pole which made him "stressed". When I gently asked are you
ok it glowed "happy". My face was really uneasy and I felt
horrible but seeing the happy glow made it felt like I got a
reply saying, it's ok."

16. "We Believe That By Approaching And
Understanding Non-Linguistic Creatures, It
Is Necessary To Reconsider The World From
A Human-Centered Perspective To A
Perspective Shared With Creatures.We
want to make a change. We will provide a
new communication channel that does not
depend on language. We want to welcome
new participants to our society.
K A N A Y A M A I R I B A T A , C E O
CREATIVE STRATEGIES