1) ChawaChawa is a gaming platform that allows players to donate money to charitable causes by playing casual games. 2) Players choose a game to play, a charity to support, and earn donations for that charity with their gameplay. Supported charities provide aid for causes like healthcare and orphanages. 3) The platform aims to attract "cause gamers", particularly women aged 30-49, by offering easy-to-play games that can be enjoyed in short sessions. Advertising on the site from corporate sponsors supports the charities.

1. GAMING FOR A GOOD CAUSE
© 2011 ChawaChawa UG

2. What is ChawaChawa?
Gamer
advertise play
CS ns
R- tio
Sp sa
ni )
on ga Os
so support or G
d (N
rs Ai
© 2011 ChawaChawa UG

3. Gaming for a good cause
1. Choose a game 2. Choose a Help Target 3. Donate for free
© 2011 ChawaChawa UG

4. Casual games on ChawaChawa.org
Pool Billard Globetrotter 4 Remaining Words
Match3 Sudoku Fugu Mouse Skillz
Concentrics Dragball Hirame Hippopotamus
© 2011 ChawaChawa UG

5. Help Targets: Cap Anamur
Help Targets
Delivery-Kit for midwifes Oxygen concentrator
1,50€ 1.000€
High-energy nutrition Malaria therapy
3,50€ 1,20€
© 2011 ChawaChawa UG

6. Help Targets: Sertshang Orphanage Home
Help Targets
Learning Area Bathrooms Wardrobe Children's room Chair
5.000€ 2.000€ 65€ 4.000€ 15€
Library Pantry School bag Books for the library Meal Package
7.000€ 2.000€ 10€ 1.000€ 50€
Lounge Bunk bed Lamp Bedrooms for 6 children Table
6.000€ 300€ 15€ 5.000€ 80€
Music dance hall School uniform Gas stove Large refrigerator
6.000€ 50€ 350€ 600€
Generator Kitchen Desk Room for the house mother
5.500€ 8.000€ 55€ 4.000€
© 2011 ChawaChawa UG

7. What is Social Media?
© 2011 ChawaChawa UG

8. Social Media Triangle
ChawaChawa.org
© 2011 ChawaChawa UG

9. The Social Media Effect
Content created by...
Community Major Blogs
Blogpost Blogpost
Did you see...?
Smaller Blogs see the content
Different friends share it Several followers retweet
with their friends their followers
Unique visitors > 127 Mio. Unique visitors > 25 Mio.
Blogpost Blogpost Blogpost
Blogpost Blogpost Blogpost
143 Mio. Blogs
Social News /
Social Bookmarks
> BUZZ = > Portals / News
Google search engine results
* Sources: www.flowtown.com // de.statista.com

10. Social Media: Sharing
ChawaChawa.org
Sharing
© 2011 ChawaChawa UG

11. Social Media & Co
Geo Location Services Business Media
© 2011 ChawaChawa UG

12. CSR-Marketing: Advertise & Support NGOs
© 2011 ChawaChawa UG

13. CSR-Marketing: Video-Ads & Partnerbrands
PreRoll Video-Ad Partnerbrands
© 2011 ChawaChawa UG

14. Content Production
Branded Spot Branded Game
White Label
© 2011 ChawaChawa UG

15. Casual Games and the new Cause Gamer
Age structure Gender
20 - 29 years (21%)
14 - 19 years (19%)
50 + (7%)
male (35%)
40 - 49 years (25%) 30 - 39 years (28%)
female (65%)
➡ Casual Games easy and intuitive to play
➡ Short game in between is possible (5 - 20 min.)
➡ 60% of the target group over 30 years
➡ female, mothers (budget manager / decision-makers)
* Sources:
http://spiegel.de/netzwelt/spielzeug/0,1518,607259,00.html
http://gamebizz.de/casual-games-was-ist-das-eigentlich
http://gan-online.com/casual-games-erobern-die-frauenwelt © 2011 ChawaChawa UG

16. Market
Advertising investment in conventional online adverts analysed
by area of business (2010, german market)
Services 401,30
oth. advertising 307,40
Retail + mail order 258,10
Finance 220,80
Telecommunications 204,90
Car market 199,20
Media 139,00
Personal care 124,60
Tourism + catering 114,40
Food 70,90
0 125 250 375 500 mio.
* Sources: Statista; OVK; Nielsen; 2010 © 2011 ChawaChawa UG

17. CSR: Target group by area of business
Energy Food Entertainment Travel
Clothing Electronics Games Health
© 2011 ChawaChawa UG

18. B2C: Sale of advertising space
€
➡ Technical and content maintenance
➡ Acquisition of NGOs & CSR-sponsors
➡ Expansion and development
CSR-Sponsors
Target group
... make good advertising & Brand
... in a unique advertising environment
... for an open-minded audience
... with a message
© 2011 ChawaChawa UG

19. Future
TV Catastrophy Webisodes Documentaries
Aid projects
Live gaming Item shop Mobile Consoles
Plattforms
Sport events Outdoor Outdoor Chawa-Burger
CSR-marketing
(offline)
© 2011 ChawaChawa UG

20. GAMING FOR A GOOD CAUSE
ChawaChawa UG socia l medi a // cross medi a
Developing Partners inter activ e medi a // cont ent film
Clausewitzstr. 6
10629 Berlin butt erby thef ishe s
Germany
phone.: +49 (0) 30 - 34 34 76 90
NGO Partners
email: contact@ChawaChawa.org
www.ChawaChawa.org
Cooperation Partners
Visit us on Facebook
http://www.facebook.com/ChawaChawa
@chawachawa @apocalyptica @kasip @midigonzales
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© 2011 ChawaChawa UG