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Meg rometty

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Meg rometty

  1. 1. MEG ROMETTY Art Director
  2. 2. f ind new inspiration ) (
  3. 3. talk it out
  4. 4. Maybe it was a rainy day. Maybe you were with friends. Maybe it was the middle of the night. Maybe you needed new inspiration. Maybe you just weren’t satisfied. Maybe you were. Maybe you were in love. Maybe you were wondering. Maybe the sun was out. Maybe you wore your pajamas. Maybe you planned it. Maybe you didn’t. enter site Napkins and Coffee sleeves will be handed out in Caribou stores to promote the site.
  5. 5. Remember when coffee was a sweet nectar from heaven enjoyed with friends and loved ones after dinner or on Sunday mornings? You probably don’t. In the modern world, coffee has become a liquid drug of sorts, keeping the busiest bees of the world awake and functioning on a daily basis. In the crowded and competitive marketplace that is the coffee industry, a company has to be different in order to stand out. This campaign positions Caribou as standing for more than drinking coffee to stay awake. It takes coffee back to its roots and challenges consumers to do more than just get through the day. To drink coffee and ! drink coffee not just to stay awake, but to wake up their souls. THE CUP THAT Where were you when you realized? You want to quit your job. You’re in love with your best friend. You should be living in Italy. Post a picture of the cup of coffee you had and describe the moment where everything changed.
  6. 6. 11.12.11 I always find inspiration in the most unexpected of times. It was a Tuesday. Standard 30 minute coffee break during work. I ran to the diner a few blocks down... Read More
  7. 7. 11.08.11 Hadn’t seen my best friend from college in over a year. She called me saying she was in town, and we met up for coffee. Needless to say, it was great to catch up with her... Read More 10.30.11 When my girlfriend broke up with me, I was heart broken. I was planning on proposing to her. After bumming around the house for a few days too many, I decided... Read More
  8. 8. Some foods are hard to make. What most people don’t realize is how much easier it would be to make them using Pam. The goal of this campaign is to make Pam an ingredient used in all everyday recipes, not an option. The ads use peel-off stickers with recipes on the back to bring this idea to life. Art Direction: Meagan Rometty Copy: Julia McGovern
  9. 9. Front of sticker
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  25. 25. Explorers like to explore. Find new places. Experience new things. Pursue challenges. REI is opening a new store in New York City. Why not make the location a secret and
  26. 26. ! The store’s products will be placed throughout the city, and billboards will be created to mimic outdoor adventures. Explorers will use foursquare to check in !
  27. 27. clues leading them to subsequent executions, and eventually, the new REI store.
  28. 28. Clockwise from top: Taxis will be topped with tents. Street signs will be recreated out of skis and kayak paddles. Kayak billboard wraps around building. Hiking billboard targets users who walk or drive. All executions have a foursquare check-in that provides them with a clue.
  29. 29. Not only do explorers like to explore, but they like to tell other explorers about their adventures. Meet REItripblogs, a microsite sponsored by REI where explorer-types can post accounts of their adventures, share them with friends, and read tales of other journeys. On the home page users tap on a continent of interest to choose where they would like to view trips from. Users will be taken to a page where they can view a short blurb about all trips from the area they selected.
  30. 30. DAY 8 Mesmerized by Nature’s Beauty Imoditaquam que sum eum ut quae pel int dicae sitam harcia nate suntiae posam sectur sunt. Itionsenecea qui ullaccullit veleniet dicto consequatem es solo conse pro qui invendi pitatur ad quatinisitas exeriore cupta con experio et vollam aut quamus, suntendam quidero corit fugias rera abori dolori alit aut reptusandis ma pa illandae nem exerendamMa dolorei umquis aut iaeceaquam renesequi dolor sitatur acitati oribust, ut lam aut quodi dolupicae. Sandae rerum quae eossusc iameni-magnis mi, tescium aute vendicab invelectum audandant. Luptasp erfernam qui reptium sequat ut ius consecusam erfernam fuga. Torae culpa volupta cus, seculpa venimus restore nonem asperio nsequat. Os nis ipsam utaturem ipsus eveleni hicidis arion eos rerum nis moluptae prepedipsam nonsequamus mole-nectus endem eati cullam quaspel ilibusdae. Nam quuntio doleceari temquam quamus iunt ellitia et, sapis reped miliberum quid exceaqu iandis cum quis as re id quo quid quosaes ad quis dolupie nimagname rem fugita dolenis maximporia perror a corporiant qui soluptat. Voluptatas nis eumqui arum nias comnim que reptasin none labore esequi ipsum velibusa sum, exceptatur? Asi-tius, quam ducia vel iusdanderem dus eius, cum harcius,
  31. 31. P E N X XT E XPN X E ER
  32. 32. When users pick a blog to view, they will be taken to an online traveler’s journal. Blog creators can write whatever they want about their trip, and include pictures. On the top left of every blog, users have the option to view products used on the trip they are reading about. If they select that option they will be taken to a page of products they can click on, read real reviews !
  33. 33. !
  34. 34. Users can send kiss messages to their friends through Twitter, and opt to send them virtual kisses through the social networking site. Facebook will allow users to share kiss messages with each other. They may also post about ordering personal kisses from mykiss.com, hopefully !
  35. 35. Online Ordering Users can order any kiss message they submit on Hershey Kisses. Messages can range from a simple, “I Miss You,” to something more personal, such as “Sorry I drank the last of the milk.”

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