2. Overview
Audience feedback involved us talking to members of our
target audience and getting their opinion on the products
we created at different stages to ensure that the final
product would be to a high standard and liked by the
target audience. If I hadn’t sought out feedback during
the production of my products I might have created
something that my audience didn’t find appealing and so
they might not have viewed it. I have learnt a lot from my
audience about what is preferred by them in a music
video and also my complimentary products, including
everything from speed of shots to logo design.
The first sort of audience feedback I received was in
response to a questionnaire that I sent out to a few
members of the public in order to accurately understand
what they enjoyed and would be looking for in my
products. I learnt that there was a pretty even split when
it came to the gender of my audience, with most of them
falling within the 16-25 age brackets. Furthermore, from
this feedback I understood that most of my audience
preferred performance elements in a music video, with
concept making up around only 25% respectively. This
played a key role in the development of my music video,
3. Music Video Audience
Feedback
The audience feedback I collected in regards to my music
video was vital, and by learning this feedback it led to a
few key changes. One change that I made was at the
beginning, where I added an epilepsy warning for 5
seconds, due to the many flashing images within the video.
I learnt this through feedback from my audience, as it is a
convention of music videos and films to have this warning
to prevent incidents.
4. Music Video Audience
Feedback
Another change that came from learning something from
my audience feedback was the addition of slower solo
shots of the lead singer in a different location. My audience
had given me feedback saying that where they enjoyed the
video, the fact that it was all shot in one location became a
bit repetitive after a while. After learning this information, I
shot some more footage of the lead singer in front of a
white background, creating a big contrast in shots.
5. Digipak Audience Feedback
Initially I had found 3 types of digipak available on the market,
and I was unsure as to which one I preferred. To combat this,
I created multiple design mock ups of the digipak cover and
asked my target audience which they preferred. I learnt that
my target audience mainly enjoy digipaks involving a photo of
the band/lead singer, as this would enable the band to be
easily identified.
Originally I had chosen a design which I ended up not liking,
and from my audience feedback I learnt that there were a few
aspects they didn’t like, such as the positions the band were
in and the lighting. I went on to create and develop many
versions of my digipak, being sure to ask my audience what it
was that they wanted to see. After narrowing it down to a
choice of 4, I learnt that a simple yet interesting design was
what worked best for this product as it was interesting and
eye catching but not too distracting or messy.
6. Magazine Ad Audience
Feedback
My magazine Advert was the one that I found
most difficult to complete. I asked my
audience what they thought of a couple of
versions of my digipak, and learnt that a key
thing for them was a continuation of colours
and theme. I kept the main part of the advert
black, having the only colours come from the
photo of the band themselves.
After asking for opinions on the product, I
also learnt that the audience didn’t like there
to be a lot of empty space on the page, as it
made it look incomplete and sloppy. I filled
this space with quote reviews from respected
music magazines and so improved the look
of my advert massively.
7. Magazine Ad Audience
Feedback
Also I learnt that in order to make the advert seem
more professional I needed to include a picture of
the digipak to the advert, so that the audience can
see which album it is advertising. I included this
as a change onto my final digipak as a number of
my audience had requested so.
On a positive note, I learnt from my audience
feedback that they enjoyed the photo used as the
main image and they also liked the continuation of
the font used on it. The colour scheme was also
commented on, with notes that it matched the
genre and suited the magazine very well.
