Using Hudl for american football...in Norway! Hudl is a film review tool (and much more) for many sports. This presentation explains how we can use it for american football teams in Europe - specifically Norway.
2. A few words about me
• Jarle Magnus Henriksen, 39
• Played for:
- Aspervika 89ers
- Sandnes Oilers U19/Senior
- Otra Raiders Senior
• Coaching background:
- Sandnes Oilers U19/Senior
- Oslo Vikings U19/Senior
- Norway U16/U19/Senior
- AFC Show Senior
• Editor ‘Amerikansk Fotball’ (www.amfotball.com), member AFCA,
Pro Football Researchers Association
3. My background using Hudl
• Used film as an important tool for many years, including long before use of
Hudl
• Started using Hudl during 2012 preseason
• Admin for several Hudl accounts, both clubs and the federation. Hudl Gold
and Hudl Exchange accounts at this time
• Contributed with film review for several clubs from time to time. Also used
Hudl with regards to import recruiting
• Has had access to accounts of foreign teams (Swedish Superseries, junior
football, GFL, GFL2, US college football) and seen how teams outside of
Norway use Hudl
4. Why film?
• Analyzing own performances; practice as well as games
• Scouting other teams (system, tactics, players)
• Verification: Everyone can essentially see the same things
• Reviewing film isn’t the same as watching film...:
Film breakdown vs. Entertainment
• Fair competitive advantage when playing in a league where not every
team prioritizes film.
Hudl Exchange solution in Norway has to a certain degree given every
team here a chance to be on the same level with regards to this
5. Why Hudl?
• There are many available tools, but few (any
others?) as universally praised and at the same
time widely used as Hudl
• Relatively inexpensive
• More than «just» gamefilm
Internal communication, presentations, sharing of documents, reports,
playbook tools, highlights, SMS, instructional videos++
6. Why Hudl, II?
• Web-based: No one who’s reviewing film
needs to download specific software just for
using Hudl. Film can be downloaded!
• Specifically designed for football, fairly
customizable, many features, many platforms
8. Why Hudl, IV?
• You don’t have to all be in the same room... Huge
plus at our level and in our culture, where sports
is often at odds with other commitments, giving a
limited availability and mobility for team
members in a sport that in essence demands the
opposite
• Good support and access to information (blog,
email, facebook-page, Support-pages on website,
twitter, user at CoachHuey etc. etc.)
9. What’s happened @ Hudl past few
years(2012-16)?
• Grown both in football and by covering a vast amount of other
sports as well. 114.000 teams, 3.5 million users. Approaching 300
employees at HQ (Lincoln, Nebraska). Also offices in Omaha,
Boston, London(UK) and Sydney(AUS).
• Football, basketball, volleyball, soccer, Australian football, lacrosse,
hockey, baseball, wrestling, golf, track
• New products: Hudl Assist, Hudl Sideline, Hudl Technique, Hudl
Combine, Coda, Sportscode
• Lots of layout and tech adjustments; gradual over the years. ‘Play
Tools’ and ‘Tag a Game’ perhaps clearest improvements for football
past few years.
11. Hudl: Accounts
• Various account levels:
- Exchange
- Club/Youth/Middle school Basic
- Club/Youth/Middle school Elite
- Silver
- Gold
- Platinum
http://www.hudl.com/pricing
• Maximum of 4 team sub-accounts per account.
• NFL and top level college teams use Hudl Pro. Mainly the
same, but on dedicated servers
12. Hudl: User levels
• Administrator/Team Admin/Coach/Player
• Follow player’s time use when it comes to
reviewing film, completing installs
• Groups
• Season-oriented
13. Hudl: Uploading film
• Hudl app (iOS)
• Hudl Mercury
• Hudl Video Editor
• Mercury simpler, faster: Recommended.
VE if tape-based cam.
14. Hudl: Editing film
• Cutting in Hudl Mercury before uploading
• ODK: Live, in Mercury/VE, or online once film is
uploaded
• More data and columns based on individual
preference
• ODK+yardline automatically gives calculation of
down, distance, yards gained previous play...
15. Hudl: Editing film, II
• Terminology: Use your own. Useful to add
formations, types of plays etc. Clean up old
data!
• Comments etc. based on individual
preferences. Remember that audio is an
option!
16. Hudl: Editing film, III
• Generate reports; let Hudl do the job of finding
tendencies, statistics etc. etc.
• When done: Share film, reports, playlists. Sharing
based on groups, individuals, everyone – many options
18. Hudl: Review film, II
• Person reviewing can sort, put in filters
etc. based on personal preferences
• Playlists a good tool for positional review
• Highlights for team/players
• Top plays: http://www.hudl.com/video/2/44481/5721a2fab019261f8083676f
25. Hudl: Opportunities
• Sorting & filtering; spend time on what’s
relevant to you
• Information per clip; further pinpoint teaching
points
• Stats; simple steps gives solid overview
26. Hudl: Opportunities II
• Players can prepare for their upcoming opponent – review
every play of specific players on opposing teams. In combo
with team prep gives an advantage when the time and
effort is spent
• Installation of scout / opponents plays simplified and more
understandable: Your players have already seen the plays
• If multiple angles; fairly easy to combine into an intercut
film on Hudl
28. Tools like Hudl help, but club culture
and competence is still at the core
• How many players (and coaches) that can’t
make practice 2-3 times a week will actually
find the time to review film in their own
home?
• What do players (and coaches!) actually see
when they review film? Has anyone taught
them what to look for, look at?
29. Hudl summarized:
• Hudl is a useful tool and worth the investment if
there’s a plan for using it and a willingness to follow
through
• Hudl is not worth the investment if only a select few in
the sports club understand it and are willing to use it
properly
• The federation Hudl Exchange account is useful, but
significantly more so when combined with a team Hudl
account
Playtools: https://www.youtube.com/watch?v=q2i5zL8oFx0Tag a Game: http://www.hudl.com/support/classic/breakdown-stats-reports/tag-games/tag-stats-live-football
http://www.hudl.com/products
Informasjon pr. filmklipp: Passing plays fra Bergen Storm-kampen.