There are no shortage of product marketing tactics out there. But an eclectic mix of tactics, no matter how creative, doesn't make for a compelling marketing strategy. The different tactics and channels that work best will be those that fit both your product and your business model. Good marketing must fit the market you're in and ultimately speak to the needs of your target market. That's where a strategic marketing strategy comes into play. This guide will cover the most effective ways to market your product and ultimately drive more sales.