SlideShare a Scribd company logo
1 of 8
Marie, Regan, Nicola and Frank
 Our film idea is based upon the idea of contrasting the two genres 'Thriller' and 'Romance' and is based upon several other
films in today's film market, including 'Safe Haven' and 'Twilight'. We feel twilight is more in particular related to our film's
narrative as it involves a male antagonist and female protagonist who fall in love. Also it shows the protagonist act as the
hero and overcomes the antagonist's faults and almost in a way helps him to become a better person. Although our film
doesn't quite follow the fantasy genre, it is similar to this film. It also includes elements of mental health, starring our
antagonist's troublesome background of affecting his mental state.
 Our film idea as previously mentioned revolves a female protagonist, whom is going to play the hero within our film, saving
the antagonist from his alter-ego whom we plan to be a killer. Our trailer is going to feature her one day walking through the
woods alone which we feel represents her vulnerability, with a hooded red scarf which gives off the connotation of little red
riding hood, thereby indicating to the audience something bad is going to happen, much like the fairytale. We are wanting to
include a voiceover in this current scene of the antagonist character stating 'I saw you that day'. So it shows the visuals are a
flashback of what the characters have already been through.
 To the left I have included a image of what we want our protagonist to come across as in the 'woods' scene, and this image also
may be an influence to our film poster. We want her red and innocent white clothing to contrast her innocence and love.
 Whilst she is in the woods, this girl witnesses a murder, she see's a boy kill someone, of course the two exchange eye contact
and the girl runs away with the boy shouting out to 'WAIT' after her. This establishes the antagonist in the film. We want this
scene to be cut and shown at different points in our trailer to restrict the narrative and withhold vital information. So as the
trailer progresses we learn more and more as to what happened. We want our antagonist and protagonist to play as the
voiceover for our film, so similar to the 'gone girl' teaser trailer as to what the character's say help tell the story.
 After this the antagonist, who the girl fails to recognize joins her school and the two grow incredibly close. They fall in love.
This introduces the theme of romance into the film and of course the audience can recognize from this a potential conflict that
will arise from these two opposites being in love. We want to present this love and romance in a montage format of shots of
them being happy together, so we can contrast it with the sudden confession of our antagonist in a shot after.
 We plan for our antagonist to confess to his lover of who he actually is and how he remembers her. This of course creates the
conflict basis for our film, angering the protagonist who turns her hatred towards him. This conflict however is overcome from
the aid of the protagonist who is going to help this antagonists, evil side, his other-self, the killer.
 We want to include fade out to black transitions in our trailer to help build suspension and help defy a change of mood
between two different shots. I feel we will use the fade out transitions more towards the beginning of the trailer to help slow
the pace and as the trailer progresses we are going to increase the speed and pace, to build excitement.
This is the rough
outline for our film,
recognisably follows a
three act structure.
However the disruption
is what causes the
conflict.
ConfrontationSETUP
RESOLUTION
GRAPHICS/TITLES
 For our film's titles we want the font to have a thriller yet romance influence and we are going to
include it of course in bright red against a black background to stand out and act as striking
towards an audience.
 The titles we are going to use are going to be 'from the director of...' And insert a well known
romance or thriller film which will act as marketing purposes to our audience. Of course if we
put a famous film within our trailer it will engage the fans from that film to our own.
 'Frank Hammond stirs up the sweet and sinister in a story of love'- the guardian
 'Sensational, Hammond strikes once again'- the times
 'FIVE STARS' - daily mail
 'An epic love story, unlike no other'
Above are examples of reviews we are going to include in our titles as they are good for marketing
purposes and impressing audience members.
We also are going to include a tagline in our trailer for our audiences to remember the film by.
'ONE BOY, ONE GIRL, THREE PEOPLE'- creds regan.
 Empire can do our magazine cover as we think that it would work on their cover.
 Elements of the color red (representing love, violence), the background could be
white (so the red color on the scarf stands out and the protagonist and antagonist
should feature.
 Ideally to give off narrative themes, the protagonist should be pictures alongside
both Alec (the guy in his good light) and Damian (the antagonist).
 To represent how they are different people, costume, facial expressions, lighting
and position on the poster should be carefully thought out.
 The font that we will use is called "Beyond Wonderland". We've decided this
because of the slightly mystical way that it looks, but it also has a worn look that
we like.
 Romance films: Pearl & Dean Research
 Film: La La Land
 The research conducted on this 2016 hit romance film shows that the majority of
the people that watched this film on the silver screen are both between the age
groups of 15-24 year old's.
 As well as this, 45+ year old's, with 34% and 32% of the public audience
watching the film respectively.
 The reason that 15-24 year old's watched this film was that the two characters
are of a similar age, so they can relate to the characters.
 The older age group is attracted to the music composed for the film, as it is
rather classical, which is typically aimed at the older audience. This isn't usually
the same for other romantic films, Dear John for example has only a 15%
viewing audience of people aged 45+, whereas there is a high continuation of the
15-24 year old's viewing the film, with 46% of the viewing audience of this age
group.
 Women are the dominant gender who went to see this, with 55% of the audience
seeing La La Land being female, and with a larger 74% of the audience seeing
Dear John being female.
TARGET AUDIENCE:
THRILLER FILMS
 Film: Sin City
 The 2005 thriller starring Bruce Willis has a predominantly male
viewing audience, with 73% of the audience being men.
 As for the age groups who went to see the film, the majority of
the viewers were of the 15-24 year old age group, 46% of hem to
be exact.
 This is good for the group as it is the same group that watch the
majority of the romance films explained in the previous slide,
which sets out a clear indication of what audience range we
should aim for with our film, and how we should develop our
teaser to entice them into watching our film.
 The possible concern with our film is that the two genres attract
different genders, so it will be reasonably difficult to try and
attract both audiences to try and watch the film in such a short
space of time in which we have in the teaser trailer.
 The unique selling point to our idea is the colour red which
we will use throughout of our marketing campaign and the
teaser trailer. The reason as to why we have chosen red is
because it is a bold colour which can easily be identified as
well as it will connote the love and romance in our film as
well as the crime and murder.
 The colour red will be presented in our teaser trailer
through the use of titles as well as the costume of our main
protagonist who wears a red scarf which is one of the main
signifiers in our teaser.
 Also, another usp is our genre as it is not a typical genre, it
is a hybrid genre which combines together romance and
thrillers to create a new and unique story.

More Related Content

What's hot

Love Beats All
Love Beats AllLove Beats All
Love Beats Allconhealey
 
Powerpoint Pitch Draft - C6
Powerpoint Pitch Draft - C6Powerpoint Pitch Draft - C6
Powerpoint Pitch Draft - C6salesian2014as
 
Horror research
Horror researchHorror research
Horror researchcassieli
 
Analyse existing media texts
Analyse existing media textsAnalyse existing media texts
Analyse existing media textstonym17
 
Project Evaluation
Project EvaluationProject Evaluation
Project Evaluationmattnmat
 
Media audience profiling
Media audience profilingMedia audience profiling
Media audience profilingshiyanil
 
Textual analysis of 2 soap opera trailers
Textual analysis of 2 soap opera trailersTextual analysis of 2 soap opera trailers
Textual analysis of 2 soap opera trailersPatrickColl99
 
Textual Analysis of 2 soap opera trailers
Textual Analysis of 2 soap opera trailersTextual Analysis of 2 soap opera trailers
Textual Analysis of 2 soap opera trailersImani Ayimba-Golding
 
Movie trailer bridesmaids
Movie trailer bridesmaidsMovie trailer bridesmaids
Movie trailer bridesmaidsSashawallen
 
Assignment 8 Version 2
Assignment 8  Version 2Assignment 8  Version 2
Assignment 8 Version 2judyibel
 
Evaluation Sophie Tindall
Evaluation Sophie TindallEvaluation Sophie Tindall
Evaluation Sophie TindallG Peacock
 

What's hot (20)

Love Beats All
Love Beats AllLove Beats All
Love Beats All
 
Powerpoint Pitch Draft - C6
Powerpoint Pitch Draft - C6Powerpoint Pitch Draft - C6
Powerpoint Pitch Draft - C6
 
Genre analysis
Genre analysisGenre analysis
Genre analysis
 
Genre analysis[1]
Genre analysis[1]Genre analysis[1]
Genre analysis[1]
 
Horror research
Horror researchHorror research
Horror research
 
Analyse existing media texts
Analyse existing media textsAnalyse existing media texts
Analyse existing media texts
 
Project Evaluation
Project EvaluationProject Evaluation
Project Evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation 3
Evaluation 3Evaluation 3
Evaluation 3
 
Media audience profiling
Media audience profilingMedia audience profiling
Media audience profiling
 
Evaluation
EvaluationEvaluation
Evaluation
 
Jake o brien zombieland purposes
Jake o brien zombieland purposesJake o brien zombieland purposes
Jake o brien zombieland purposes
 
Textual analysis of 2 soap opera trailers
Textual analysis of 2 soap opera trailersTextual analysis of 2 soap opera trailers
Textual analysis of 2 soap opera trailers
 
Textual Analysis of 2 soap opera trailers
Textual Analysis of 2 soap opera trailersTextual Analysis of 2 soap opera trailers
Textual Analysis of 2 soap opera trailers
 
Media starter
Media starterMedia starter
Media starter
 
Movie trailer bridesmaids
Movie trailer bridesmaidsMovie trailer bridesmaids
Movie trailer bridesmaids
 
Evaluation q 1
Evaluation q 1Evaluation q 1
Evaluation q 1
 
Table analysis (comparing)
Table analysis (comparing)Table analysis (comparing)
Table analysis (comparing)
 
Assignment 8 Version 2
Assignment 8  Version 2Assignment 8  Version 2
Assignment 8 Version 2
 
Evaluation Sophie Tindall
Evaluation Sophie TindallEvaluation Sophie Tindall
Evaluation Sophie Tindall
 

Similar to Pitch Presentation | The Girl in Red

Similar to Pitch Presentation | The Girl in Red (20)

Pitch for "The Girl in Red"
Pitch for "The Girl in Red"Pitch for "The Girl in Red"
Pitch for "The Girl in Red"
 
Genre research
Genre researchGenre research
Genre research
 
The girl in red
The girl in redThe girl in red
The girl in red
 
Pitch Presentation
Pitch PresentationPitch Presentation
Pitch Presentation
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
The girl in red
The girl in redThe girl in red
The girl in red
 
Ideas Update & Inspirations P1
Ideas Update & Inspirations P1Ideas Update & Inspirations P1
Ideas Update & Inspirations P1
 
Hush Hush Evaluation.
Hush Hush Evaluation.Hush Hush Evaluation.
Hush Hush Evaluation.
 
It Follows – Trailer Deconstruction
It Follows – Trailer DeconstructionIt Follows – Trailer Deconstruction
It Follows – Trailer Deconstruction
 
Film Idea Pitch
Film Idea PitchFilm Idea Pitch
Film Idea Pitch
 
Slide
SlideSlide
Slide
 
Media evaluation
Media evaluationMedia evaluation
Media evaluation
 

Recently uploaded

Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxOH TEIK BIN
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPCeline George
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxNirmalaLoungPoorunde1
 
Types of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptxTypes of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptxEyham Joco
 
Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Jisc
 
MARGINALIZATION (Different learners in Marginalized Group
MARGINALIZATION (Different learners in Marginalized GroupMARGINALIZATION (Different learners in Marginalized Group
MARGINALIZATION (Different learners in Marginalized GroupJonathanParaisoCruz
 
AmericanHighSchoolsprezentacijaoskolama.
AmericanHighSchoolsprezentacijaoskolama.AmericanHighSchoolsprezentacijaoskolama.
AmericanHighSchoolsprezentacijaoskolama.arsicmarija21
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsanshu789521
 
Final demo Grade 9 for demo Plan dessert.pptx
Final demo Grade 9 for demo Plan dessert.pptxFinal demo Grade 9 for demo Plan dessert.pptx
Final demo Grade 9 for demo Plan dessert.pptxAvyJaneVismanos
 
How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17Celine George
 
Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Celine George
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatYousafMalik24
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxmanuelaromero2013
 
Blooming Together_ Growing a Community Garden Worksheet.docx
Blooming Together_ Growing a Community Garden Worksheet.docxBlooming Together_ Growing a Community Garden Worksheet.docx
Blooming Together_ Growing a Community Garden Worksheet.docxUnboundStockton
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentInMediaRes1
 
MICROBIOLOGY biochemical test detailed.pptx
MICROBIOLOGY biochemical test detailed.pptxMICROBIOLOGY biochemical test detailed.pptx
MICROBIOLOGY biochemical test detailed.pptxabhijeetpadhi001
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdfssuser54595a
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon AUnboundStockton
 

Recently uploaded (20)

Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptx
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERP
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
 
Types of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptxTypes of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptx
 
Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...
 
OS-operating systems- ch04 (Threads) ...
OS-operating systems- ch04 (Threads) ...OS-operating systems- ch04 (Threads) ...
OS-operating systems- ch04 (Threads) ...
 
MARGINALIZATION (Different learners in Marginalized Group
MARGINALIZATION (Different learners in Marginalized GroupMARGINALIZATION (Different learners in Marginalized Group
MARGINALIZATION (Different learners in Marginalized Group
 
AmericanHighSchoolsprezentacijaoskolama.
AmericanHighSchoolsprezentacijaoskolama.AmericanHighSchoolsprezentacijaoskolama.
AmericanHighSchoolsprezentacijaoskolama.
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha elections
 
Final demo Grade 9 for demo Plan dessert.pptx
Final demo Grade 9 for demo Plan dessert.pptxFinal demo Grade 9 for demo Plan dessert.pptx
Final demo Grade 9 for demo Plan dessert.pptx
 
How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17
 
Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice great
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptx
 
Blooming Together_ Growing a Community Garden Worksheet.docx
Blooming Together_ Growing a Community Garden Worksheet.docxBlooming Together_ Growing a Community Garden Worksheet.docx
Blooming Together_ Growing a Community Garden Worksheet.docx
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media Component
 
MICROBIOLOGY biochemical test detailed.pptx
MICROBIOLOGY biochemical test detailed.pptxMICROBIOLOGY biochemical test detailed.pptx
MICROBIOLOGY biochemical test detailed.pptx
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon A
 
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdfTataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
 

Pitch Presentation | The Girl in Red

  • 2.  Our film idea is based upon the idea of contrasting the two genres 'Thriller' and 'Romance' and is based upon several other films in today's film market, including 'Safe Haven' and 'Twilight'. We feel twilight is more in particular related to our film's narrative as it involves a male antagonist and female protagonist who fall in love. Also it shows the protagonist act as the hero and overcomes the antagonist's faults and almost in a way helps him to become a better person. Although our film doesn't quite follow the fantasy genre, it is similar to this film. It also includes elements of mental health, starring our antagonist's troublesome background of affecting his mental state.  Our film idea as previously mentioned revolves a female protagonist, whom is going to play the hero within our film, saving the antagonist from his alter-ego whom we plan to be a killer. Our trailer is going to feature her one day walking through the woods alone which we feel represents her vulnerability, with a hooded red scarf which gives off the connotation of little red riding hood, thereby indicating to the audience something bad is going to happen, much like the fairytale. We are wanting to include a voiceover in this current scene of the antagonist character stating 'I saw you that day'. So it shows the visuals are a flashback of what the characters have already been through.  To the left I have included a image of what we want our protagonist to come across as in the 'woods' scene, and this image also may be an influence to our film poster. We want her red and innocent white clothing to contrast her innocence and love.  Whilst she is in the woods, this girl witnesses a murder, she see's a boy kill someone, of course the two exchange eye contact and the girl runs away with the boy shouting out to 'WAIT' after her. This establishes the antagonist in the film. We want this scene to be cut and shown at different points in our trailer to restrict the narrative and withhold vital information. So as the trailer progresses we learn more and more as to what happened. We want our antagonist and protagonist to play as the voiceover for our film, so similar to the 'gone girl' teaser trailer as to what the character's say help tell the story.  After this the antagonist, who the girl fails to recognize joins her school and the two grow incredibly close. They fall in love. This introduces the theme of romance into the film and of course the audience can recognize from this a potential conflict that will arise from these two opposites being in love. We want to present this love and romance in a montage format of shots of them being happy together, so we can contrast it with the sudden confession of our antagonist in a shot after.  We plan for our antagonist to confess to his lover of who he actually is and how he remembers her. This of course creates the conflict basis for our film, angering the protagonist who turns her hatred towards him. This conflict however is overcome from the aid of the protagonist who is going to help this antagonists, evil side, his other-self, the killer.  We want to include fade out to black transitions in our trailer to help build suspension and help defy a change of mood between two different shots. I feel we will use the fade out transitions more towards the beginning of the trailer to help slow the pace and as the trailer progresses we are going to increase the speed and pace, to build excitement.
  • 3. This is the rough outline for our film, recognisably follows a three act structure. However the disruption is what causes the conflict. ConfrontationSETUP RESOLUTION
  • 4. GRAPHICS/TITLES  For our film's titles we want the font to have a thriller yet romance influence and we are going to include it of course in bright red against a black background to stand out and act as striking towards an audience.  The titles we are going to use are going to be 'from the director of...' And insert a well known romance or thriller film which will act as marketing purposes to our audience. Of course if we put a famous film within our trailer it will engage the fans from that film to our own.  'Frank Hammond stirs up the sweet and sinister in a story of love'- the guardian  'Sensational, Hammond strikes once again'- the times  'FIVE STARS' - daily mail  'An epic love story, unlike no other' Above are examples of reviews we are going to include in our titles as they are good for marketing purposes and impressing audience members. We also are going to include a tagline in our trailer for our audiences to remember the film by. 'ONE BOY, ONE GIRL, THREE PEOPLE'- creds regan.
  • 5.  Empire can do our magazine cover as we think that it would work on their cover.  Elements of the color red (representing love, violence), the background could be white (so the red color on the scarf stands out and the protagonist and antagonist should feature.  Ideally to give off narrative themes, the protagonist should be pictures alongside both Alec (the guy in his good light) and Damian (the antagonist).  To represent how they are different people, costume, facial expressions, lighting and position on the poster should be carefully thought out.  The font that we will use is called "Beyond Wonderland". We've decided this because of the slightly mystical way that it looks, but it also has a worn look that we like.
  • 6.  Romance films: Pearl & Dean Research  Film: La La Land  The research conducted on this 2016 hit romance film shows that the majority of the people that watched this film on the silver screen are both between the age groups of 15-24 year old's.  As well as this, 45+ year old's, with 34% and 32% of the public audience watching the film respectively.  The reason that 15-24 year old's watched this film was that the two characters are of a similar age, so they can relate to the characters.  The older age group is attracted to the music composed for the film, as it is rather classical, which is typically aimed at the older audience. This isn't usually the same for other romantic films, Dear John for example has only a 15% viewing audience of people aged 45+, whereas there is a high continuation of the 15-24 year old's viewing the film, with 46% of the viewing audience of this age group.  Women are the dominant gender who went to see this, with 55% of the audience seeing La La Land being female, and with a larger 74% of the audience seeing Dear John being female.
  • 7. TARGET AUDIENCE: THRILLER FILMS  Film: Sin City  The 2005 thriller starring Bruce Willis has a predominantly male viewing audience, with 73% of the audience being men.  As for the age groups who went to see the film, the majority of the viewers were of the 15-24 year old age group, 46% of hem to be exact.  This is good for the group as it is the same group that watch the majority of the romance films explained in the previous slide, which sets out a clear indication of what audience range we should aim for with our film, and how we should develop our teaser to entice them into watching our film.  The possible concern with our film is that the two genres attract different genders, so it will be reasonably difficult to try and attract both audiences to try and watch the film in such a short space of time in which we have in the teaser trailer.
  • 8.  The unique selling point to our idea is the colour red which we will use throughout of our marketing campaign and the teaser trailer. The reason as to why we have chosen red is because it is a bold colour which can easily be identified as well as it will connote the love and romance in our film as well as the crime and murder.  The colour red will be presented in our teaser trailer through the use of titles as well as the costume of our main protagonist who wears a red scarf which is one of the main signifiers in our teaser.  Also, another usp is our genre as it is not a typical genre, it is a hybrid genre which combines together romance and thrillers to create a new and unique story.