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Innovate Like an Israeli
Janet Sernack
Founder CEO ImagineNation™
PCC FILM
Explore how to innovate
like an Israel to flourish
in a volatile uncertain,
complex and ambiguous
world
 Israel as a microcosm
 Cultural drivers
 Behaviours and mindsets
janet@imaginenation.com.au
www.janetsernack.com.au
“Israel is in the
estuary region where
rigid order and random
chaos meet and generate
high levels of
adaptation, complexity
and creativity.”
Reference Start Up Nation Book
 Israel as a
microcosm
Reference - Singularity Hub
CHAOS
EXPONENTIAL
CHANGE
DISRUPTION
 Israel as a
microcosm
How VUCA & paradox impacted me
Israel as a microcosm
 Niche and IP development
 Websites
 E-book
 Webinars
 Blogging
 Collaboration
 Business Model and Global Ecosystem
 Continuous learning, reinvention and
renewal
What do we mean by culture?
Why does it matter?
 Culture is described as the way things
get done in a family, team, group,
organisation or country
 Culture is formed and expressed by the
“messages” that get sent through
artifacts, values and assumptions,
behaviours, and systems
 Culture drives the results families,
teams, groups, organisations and
countries get
Innovate like an Israeli
Key Cultural Drivers Rigid Order and Random
Chaos
Adversity breeds inventiveness and
innovation
 Isolation and threat
 Constant disruption
 Fear is a survival strategy
 Focus on global impact & exporting
knowledge
 Israel defence forces
 Ecosystem for internal co-operation
 Dependence on the state
Necessity- Know your Why - Be Passionately Purposeful
Innovate like an Israeli
Key Cultural Drivers Rigid Order and Random
Chaos
“Tikkum ulam” and Jewish peoplehood
 Inherent Jewish values
 Strong sense of solidarity
 “Ichpat li” I really care
 “Perfecting and repairing” the world
 Altruism and legacy of the kibbutzim
Possibility – Make the world a better fairer place
Innovate like an Israeli
Key Cultural Drivers Rigid Order and Random
Chaos
Pioneering and Pragmatic
 Young country pioneering spirit
 “Bitzu” or pragmatism
 Courageous and resilient
 Experimental and improvisational
 Claiming the right
 Never be a Fra'ier
Courageously Experiment – Be adaptive & resilient
Chutzpah
 “Davka” or “do it anyway”
 Audacious
 Disruptive, argumentative & challenging
 Extremely self confident
 Never again mindset
Innovate like an Israeli
Key Cultural Drivers Rigid Order and Random
Chaos
Be boldly confident - Provocate – Disrupt
Innovate like an Israeli
Key Cultural Drivers Rigid Order and Random
Chaos
Melting pot of diversity
 Variety of immigrants
 Not afraid to share opinions
 “Sechel” or smarts
 Maximize diversity and difference
 Resourcefulness
Maximize Differences & Diversity to generate creative ideas
Innovate like an Israeli
Key Cultural Drivers Rigid Order and Random
Chaos
Clarity of purpose
 Jewish and Israeli continuity
 Lack of security and stability
 Courageous, confident and arrogant
 Take smart risks to adapt, grow, innovate & survive
Challenge the status quo & take smart risks to achieve
Networks for life
 Seeded in the IDF
 Open innovation
 Seeking commonality and not hierarchy
 Mentorship
 Paying it forwards
 Teaming and leading the hard way
Innovate like an Israeli
Key Cultural Drivers Rigid Order and Random
Chaos
Collaborate - Lead by example- Mentor and coach others
 Become a smart and calculated risk taker
 Become willing to improvise
 Become an integrative, critical and creative thinker
 Know how to constructively debate and question everything
 Know how to orchestrate constructive conflict
 Practice “Dugre’” say to say what you really think
 Become hopeful, optimistic and positive about the
possibilities for today and tomorrow
Innovate like an Israeli
Key Behaviours to generate high levels of adaptation,
complexity & creativity
 Set seemingly impossible goals
 Flow with chaos and be non hierarchical
 Adopt a tolerant attitude to failure and learn by doing
 See and solve problems as a way of life
 Passionately drive and hustle for what you want
 Practice “Tachlis” and get down to the brass tacks
 Become resilient, persistent and determined to achieve
Innovate like an Israeli
Key Behaviours to generate high levels of adaptation,
complexity & creativity
OUR WILL
TO
CHANGE
OUR
MOTIVATION
TO CHANGE
Think differently and challenge the
status quo and norms
Harness the emotional energy to
adapt and change
Innovation mindsets
Beginner and Loose
Beginner
I know so much,
how can I
unlearn what I
already know?
Loose
I am so busy, how can I
be present & come from
an empty mind and from
not knowing?
Innovation mindsets
Imagine and Gamer
Gamer
How can I win the
game, what are the
risks & how will
they help me
experiment & win?
Imagine
I am curious, I
wonder how I/we can
play with this idea?
Innovate like an Israeli
Generate high levels of adaptation, complexity &
creativity
1. Clarify your WHY = Passionate Purpose
2. Constructively nonconform and be bold, brave and
audacious
3. Be positive, optimistic and individualistic
4. Be collaborative and create innovation eco-systems
5. Be confident and courageous, creative and curious
BE THINK AND ACT DIFFERENTLY TO CHALLENGE AND DISRUPT THE
STATUS QUO AND MAKE THE WORLD A BETTER PLACE
You can connect with me personally on Linked In:
https://au.linkedin.com/in/janetsernack
You can connect with ImagineNation™ on Linked in:
https://www.linkedin.com/company/imaginenation/
You can connect with the Linked In Coach for Innovators Group;
https://www.linkedin.com/groups/8482382
Coach for Innovators Facebook Page:
https://www.facebook.com/coachforinnovators/
ImagineNation™ Facebook Page;
https://www.facebook.com/compasslearningptyltd/
You can follow me on Twitter at:
https://twitter.com/JanetSernack
See our white papers, blog posts & case study examples:
www.imaginenation.com.au & www.janetsernack.com.au
8 Week
Online
Program
Commencing
August, 2020

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How to Innovate Like an Israeli

  • 1.
  • 2. Innovate Like an Israeli Janet Sernack Founder CEO ImagineNation™ PCC FILM
  • 3. Explore how to innovate like an Israel to flourish in a volatile uncertain, complex and ambiguous world  Israel as a microcosm  Cultural drivers  Behaviours and mindsets janet@imaginenation.com.au www.janetsernack.com.au
  • 4. “Israel is in the estuary region where rigid order and random chaos meet and generate high levels of adaptation, complexity and creativity.” Reference Start Up Nation Book  Israel as a microcosm
  • 5. Reference - Singularity Hub CHAOS EXPONENTIAL CHANGE DISRUPTION  Israel as a microcosm
  • 6. How VUCA & paradox impacted me Israel as a microcosm  Niche and IP development  Websites  E-book  Webinars  Blogging  Collaboration  Business Model and Global Ecosystem  Continuous learning, reinvention and renewal
  • 7. What do we mean by culture? Why does it matter?  Culture is described as the way things get done in a family, team, group, organisation or country  Culture is formed and expressed by the “messages” that get sent through artifacts, values and assumptions, behaviours, and systems  Culture drives the results families, teams, groups, organisations and countries get
  • 8.
  • 9. Innovate like an Israeli Key Cultural Drivers Rigid Order and Random Chaos Adversity breeds inventiveness and innovation  Isolation and threat  Constant disruption  Fear is a survival strategy  Focus on global impact & exporting knowledge  Israel defence forces  Ecosystem for internal co-operation  Dependence on the state Necessity- Know your Why - Be Passionately Purposeful
  • 10. Innovate like an Israeli Key Cultural Drivers Rigid Order and Random Chaos “Tikkum ulam” and Jewish peoplehood  Inherent Jewish values  Strong sense of solidarity  “Ichpat li” I really care  “Perfecting and repairing” the world  Altruism and legacy of the kibbutzim Possibility – Make the world a better fairer place
  • 11. Innovate like an Israeli Key Cultural Drivers Rigid Order and Random Chaos Pioneering and Pragmatic  Young country pioneering spirit  “Bitzu” or pragmatism  Courageous and resilient  Experimental and improvisational  Claiming the right  Never be a Fra'ier Courageously Experiment – Be adaptive & resilient
  • 12. Chutzpah  “Davka” or “do it anyway”  Audacious  Disruptive, argumentative & challenging  Extremely self confident  Never again mindset Innovate like an Israeli Key Cultural Drivers Rigid Order and Random Chaos Be boldly confident - Provocate – Disrupt
  • 13. Innovate like an Israeli Key Cultural Drivers Rigid Order and Random Chaos Melting pot of diversity  Variety of immigrants  Not afraid to share opinions  “Sechel” or smarts  Maximize diversity and difference  Resourcefulness Maximize Differences & Diversity to generate creative ideas
  • 14. Innovate like an Israeli Key Cultural Drivers Rigid Order and Random Chaos Clarity of purpose  Jewish and Israeli continuity  Lack of security and stability  Courageous, confident and arrogant  Take smart risks to adapt, grow, innovate & survive Challenge the status quo & take smart risks to achieve
  • 15. Networks for life  Seeded in the IDF  Open innovation  Seeking commonality and not hierarchy  Mentorship  Paying it forwards  Teaming and leading the hard way Innovate like an Israeli Key Cultural Drivers Rigid Order and Random Chaos Collaborate - Lead by example- Mentor and coach others
  • 16.  Become a smart and calculated risk taker  Become willing to improvise  Become an integrative, critical and creative thinker  Know how to constructively debate and question everything  Know how to orchestrate constructive conflict  Practice “Dugre’” say to say what you really think  Become hopeful, optimistic and positive about the possibilities for today and tomorrow Innovate like an Israeli Key Behaviours to generate high levels of adaptation, complexity & creativity
  • 17.  Set seemingly impossible goals  Flow with chaos and be non hierarchical  Adopt a tolerant attitude to failure and learn by doing  See and solve problems as a way of life  Passionately drive and hustle for what you want  Practice “Tachlis” and get down to the brass tacks  Become resilient, persistent and determined to achieve Innovate like an Israeli Key Behaviours to generate high levels of adaptation, complexity & creativity
  • 18.
  • 19. OUR WILL TO CHANGE OUR MOTIVATION TO CHANGE Think differently and challenge the status quo and norms Harness the emotional energy to adapt and change
  • 20. Innovation mindsets Beginner and Loose Beginner I know so much, how can I unlearn what I already know? Loose I am so busy, how can I be present & come from an empty mind and from not knowing?
  • 21. Innovation mindsets Imagine and Gamer Gamer How can I win the game, what are the risks & how will they help me experiment & win? Imagine I am curious, I wonder how I/we can play with this idea?
  • 22. Innovate like an Israeli Generate high levels of adaptation, complexity & creativity 1. Clarify your WHY = Passionate Purpose 2. Constructively nonconform and be bold, brave and audacious 3. Be positive, optimistic and individualistic 4. Be collaborative and create innovation eco-systems 5. Be confident and courageous, creative and curious BE THINK AND ACT DIFFERENTLY TO CHALLENGE AND DISRUPT THE STATUS QUO AND MAKE THE WORLD A BETTER PLACE
  • 23. You can connect with me personally on Linked In: https://au.linkedin.com/in/janetsernack You can connect with ImagineNation™ on Linked in: https://www.linkedin.com/company/imaginenation/ You can connect with the Linked In Coach for Innovators Group; https://www.linkedin.com/groups/8482382 Coach for Innovators Facebook Page: https://www.facebook.com/coachforinnovators/ ImagineNation™ Facebook Page; https://www.facebook.com/compasslearningptyltd/ You can follow me on Twitter at: https://twitter.com/JanetSernack See our white papers, blog posts & case study examples: www.imaginenation.com.au & www.janetsernack.com.au 8 Week Online Program Commencing August, 2020

Editor's Notes

  1. Welcome to the webinar- how to innovate like an Israeli Thanks for investing your time and energy today in exploring how innovate like an Israeli, especially in light of the chaos being caused by: The rate of unprecedented change and range of recent unpredictable and random events happening globally. Accelerated by the current global COVID-19 pandemic, & other major events, are causing, which are disrupting our status quo in what as become a VUCA (Volatile, Uncertain, Complex and Ambiguous) world. Where some of us, are seeking fresh, proactive and innovative ways of adapting and growing ourselves, by innovating for tomorrow, and cultivating foresight for the future. Israel provides an evidence based, economically successful model for being Innovative, for flowing and flourishing with the challenges of the 21st century. It is a great example of a tiny and unique country that has managed to flow and flourish with all of these factors, I had the opportunity to experience and research why this might be so and am happily sharing m findings and experiences with you today: So you too, can learn how to better flow and flourish in uncertain times by being innovative.
  2. Who am I – a quick overview of my background Compass Learning - ImagineNation™ Educator Entrepreneur Innovator & Coach 30 years OD with Australia’s & Israel's Top 100 companies Global thought leader in the Discovery Phase of Innovation Inventor & global presenter of The ICF CCE Coach for Innovators Certified Program™ Inventor of The Start-Up Game™ janet@imaginenation.com.au What are we hoping to achieve? Aim Themes and Benefits Understand how Israel provides a microcosm for 21st century exploration, which is replicable, for individuals, teams, communities and organisations to model. Know and learn from the cultural drivers of the successful Israeli innovation phenomena Be willing to o adapt, grow and innovate by taking the best of what Israeli innovation offers, and some of ImagineNations key ingredients for its secrets sauce in enabling people, teams and organisations to adapt, innovate and grow through disruption.
  3. As many of you are no doubt aware, the successful Israeli ‘Start Up’ phenomenon has been discussed, debated and dissected in many articles, books and webinars over the past few years. I became passionate about wanting to know the ‘why’ and the ‘how’ of Israeli innovation, and to seek ways as to how others could benefit from this knowledge and teachings. While many doom and gloom articles often dominated world media headlines, and Israel is in a constant state of anxiety and conflict, I decided not to give way to fear, but to explore the possibilities and the bigger picture by looking at what Israel start-up entrepreneurship and innovation is ‘really’ about. Many of Israel’s problems are created from the outside and Israel’s successes come from within, allowing Israel to be noticed and defined by its collective successes and unique culture, some of which I will share with you today.
  4. What are some of the current disruptive patterns and trends occurring globally & why is it important to see, understand and flow with them? Covid-19 Pandemic has caused global chaos resulting in higher levels of stress & anxiety from peoples reactive responses to uncertainty and insecurity and emerged as both a black swan event and as a wicked problem. We are also at the effect of exponential change, driven by technological innovations, which are transforming our workplace as we adopt automation and AI technologies, & people are required to increasingly interact with ever-smarter machines. The new world of work is shifting the leadership and teaming paradigms, putting collaboration, innovation, focussing on the need for purposeful, sustainable & equitable organisations. “The type of disruption most companies and government agencies are facing right now is a once-in-every-few-centuries event. Disruption today is more than just changes in technology, or channel, or competitors — it’s all of them, all at once. And these forces are completely reshaping both commerce and defence”. Steve Blank https://hbr.org/2019/10/ POLL – HOW MANY FO YOU HAVE BEEN TO ISRAEL, AND ON WHICH PROGRAMS? Why is it important to see, understand and flow with these trends? Israel is in a constant state of chaos , disruption and exponential change, and yet it flourishes Joke about VUCA
  5. Israel story - how Israel became my model and inspiration In 2010 my husband and I, left a very safe, secure and abundant haven, Sydney, Australia, and relocated to one of the most challenging, and most innovative, ‘hottest spots’ on earth, Israel. This massive change process saw us: Shift from two regular monthly incomes, to almost no income at all! Experience a series of enormous physical, spiritual and emotional disruptions to what had been a pretty placid and ‘comfortable’ lifestyle in Sydney’s North Shore. Make such a huge life change when the majority of our peers were mostly ‘burnt out’ and ensconced in grandchildren and developing financial pathways to retirement? Exposed to a completely new and diverse ‘East meets West’ culture? Learning a complex and challenging - modernised - ancient language? Adapting to a new work ethic, a new currency, a different climate and a completely new lifestyle. Combine this with the reverberations of the Global Financial Crisis, the geopolitical instability resulting from the ‘Arab Spring’ and the Euro Economic Zone Crisis; we saw our lives start to spin ‘out of control’. I realised very quickly that I would need to manage my own change process, so that I could succeed and flourish in this ‘new and challenging world’. This offered me an incredible opportunity to use my own change process to transform my career, to flip my own game and to re-imagine and re-invent myself and my business. Israel is my inspiration and model for Innovation where: Authentic entrepreneurship emerges spontaneously,  Cutting edge inventiveness leads to evidence of success,  ‘Out of the box’ thinking is a ‘way of life’! Generative debate delivers results beyond expectations!
  6. What do we mean by culture and why does it matter? Culture is described as the way things get done in a family, team, group, organisation or country Current culture drive the results families, teams, groups, organisations and Culture is formed and expressed by the “messages” that get sent through (focus, behaviours, artefacts and systems) especially by leaders Israel is a young country, is still in an early stage of its cultural evolution. This tends to make it more flexible and adaptive, nimble and responsive to change, as well as a hot bed of inventiveness and entrepreneurship. This suggests that Israel is still developing its own unique pattern of shared basic assumptions Working to solve its problems of external adaptation due to the high level of adversity it constantly faces. Working to solve its problems of internal integration due to its essentially shifting and migrant population. Therefore, Israel is not bounded by any one accepted or correct way to perceive think and feel in relation to its problems. This inherently brings about another set of challenges including national disunity on all of the political social and religious fronts. Yet, it also suggests that the Israeli culture is a ‘melting pot’ of extreme differences, and as a young country, is still in an early stage of its cultural evolution. This tends to make it flexible and adaptive, nimble and responsive to change, as well as a hot bed of inventiveness, experimentation and entrepreneurship, as its people explore common ways of perceiving, thinking and feeling.
  7. Innovation is about culture where new technology emerges, where in Israel, the culture enables and facilitates innovative technological innovations
  8. Necessity is the mother of all invention It is often said that Israel has more missiles pointed at it than any other country on earth. There is an inherent national ability to: Take personal and shared responsibility for what happens here, socially, politically and economically. Speak up and state their point of view, and to be heard. Be spontaneous, inventive and to improvise, often under stress. Review key points on slide Israel has an adverse environment, that is supported by the power of an intentional and co-petitive economic cluster, a passion for achievement and a desire for excellence. Where People are incredibly courageous and audacious and willing to take intelligent and intrinsic risks to get things done.
  9. Israeli's are intrinsically motivated to do work that is meaningful, things that really matter and that make a difference, creates a sense of deep ownership when it comes to solving a Problem The only common denominators to all of its Jewish inhabitants are Jewish history, ethics and religion. This forms the basis for what I call Jewish Peoplehood.
  10. Review key points on slide
  11. There are many definitions of chutzpah and node are definitive People tend to be willing to: Make astute judgements about threats and uncertainties with or without data. Face and master their personal ‘fears of failure’ and will generally navigate to contain their fears. The outcome is that overseas investors tend to adopt a ‘risk friendly’ confidence that Israel will always honour, or surpass its commitments. Case Study Intel Story Picture of Dov Frohman, CEO of Intel Israel, who retired in 2001 has been a major source of inspiration for the development of ImagineNation. In his book, “Leadership the Hard way”, he describes the biggest leadership experience of his career, as his decision to keep Intel open during the 1991Gulf War, when scud missiles rained down on the entire state of Israel, and the govt recommended that all businesses close down. He chose to keep Intel open because he was convinced that shutting down their operations was a direct threat to the long term survival of the company. Amazingly, 80% of Intel's employees showed up for work those days. His 3 key principles of leadership have imbued the Israeli entrepreneurship culture: 1. Ensure the survival of the company against any threat to its long term viability. 2. Lead against the current, by being unconventional and opposing peoples points of view. 3. Pay attention and look out for random opportunities. He also suggests that there are limits to the best laid plans and that it is impossible to anticipate risks. Strong tolerance to risk
  12. Israeli culture is a “melting pot” of differences & is recognised as a cultural ‘salad bowl’ that is a hybrid fusion consisting of more than 70 different nationalities - not including sub cultures - all thrown together within a short time frame of 65 years.
  13. People focus on what needs to happen to provide a secure place on earth for the Jewish people Underlying this is an unconscious pervasive message and ‘never again’ mindset. Which manifests as a strong national unity when under threat.
  14. Networks for life, an affiliative or friendly way of life, cultivated by the education system and also by the ICF.
  15. PROBLEM SOLVING IS A WAY OF LIFE IN ISRAEL, starts early, in the IDF, when soldiers are forced to find cross disciplinary solutions to specific military problems. People tend to; seek tactical innovation ideas from the bottom up, cross any kind of boundary. They will turn norms upside down to catalyse radical and counter intuitive ideas.
  16. At ImagineNation™ we have drawn inspiration from how Israel provides the world with a microscopic, adaptive and replicable example of: How to adapt, innovate and grow within a adverse, discontinuous, and volatile environment. How to use these as levers for creativity, invention, and innovative change. Inspired initially by the Israeli innovation model, at our Melbourne based innovation consulting services, we teach, train and coach your people and teams to step over their business as usual thresholds, and open them up to a new world of conscious, creative and commercial possibilities. We help organisation find opportunities in uncertainty, get ahead of the social, technological, and political trends defining the future of business, leadership and teams, to enable them to adapt and grow, carve out new opportunities and build resilience to be successful and sustainable in a dynamic and disruptive VUCA environment. Our focus is on the people side of change led innovation – by helping you align your strategy, systems, people and technology, to make innovation a habit and a way of life – by building your people’s confidence, capacity and competence to creatively meet the challenges of the future head-on.
  17. What do we mean by being, thinking and acting differently? Mindsets drive behaviours, which drive results! Mindsets influence the way people seek to fulfil their purpose and strategic mandate. How we capture how we connect with ourselves, how we think, feel, make choices and decisions. As well as on the behaviours and actions we take and the results we get. Mindsets are unconsciously managed by our autonomic nervous system. Mindsets are a key part of our personalities and are based on our belief systems. At ImagineNation™ we focus on coaching people to cultivate and master the innovation mindsets that enable them to be-come a constant learner, an agility shifter and a disruptive provocateur. This is the basis for generating discovery & learning.
  18. What are the key mindsets for innovation and why are they important? Introducing the Innovation Mindsets – Coming from an empty mind and open heart. The Beginner Mindset Is the core fundamental toward cultivating an open mind, heart and will, which are required to let come and let go, to create the empty space for cracks, openings and thresholds that allow new ideas to emerge. It is about being open, childlike & inquisitive, being willing to unlearn, shifting to awe & curiosity. It involves being playful, allowing things to be and not needing to be in control, or in The Loose Mindset It requires “not knowing” and being fully present, composed and detached and embodying an empty as well as learner’s mind. It means that its okay to be comfortable with being uncomfortable. It means being willing to explore uncertainty, constraints and threats as opportunities from a whole person and whole systems perspective.
  19. What are the key mindsets for innovation and why are they important? Introducing the Innovation Mindsets The Imagine Mindset Involves being able to shift from a work-place to a play-space mindset, in pursuit of novelty, and a childlike wonder in being willing to toy with ideas and other key elements of the system, when engaging in learning, creativity and innovation. Play is purposeless, free and fun. It is energizing, relaxing and easy. It is unpredictable and imaginative. It involves the pursuit of delight, amusement, novelty and wonder. It involves magic, illusion and serendipity, It is a dynamic and often improvisational process that creates the space for more play in the system. It allows for the development of new perspectives, ways of being and thinking. It unleashes new roles, develops new capacities in people. The Gamer Mindset Is about taking risks like a gamer, and applying your optimism, creativity, courage and will power to solve the problem and win the game. It is about being confident and empowered to expect adversity when; Challenging Convention means understanding conventional reality and being flexible and confident to disrupt, challenge and provocate existing paradigms and in the box thinking and behaviours. Permitting Failure means allowing people to play, improvise, experiment and take intelligent risks. It means valuing what people do when trying, iterate and pivot different approaches that may or may not work. It means not blaming, shaming or punishing people when they make mistakes or fail. Embracing Diversity means being transparent, encouraging and facilitative when looking outward, out of existing paradigms and out of the office. It means being open to insights and ideas, new information and experiences when interacting, teaming and networking with others.  
  20. Innovate by colliding Necessity with Possibility and a Sense of Urgency and Passionate Purpose Safely use the Power of Constructive Nonconformity, Audacity and Disagreement Use the Power of Positivity, Optimism and Individualism Become collaborative and create innovation eco-systems to commercialize and compete Become confident and courageous, creative and curious and be, think and act differently to challenge and disrupt the status quo