2. INTRO
Since March 1949, a Yamaguchi-based company, Ogori Shōji (which, until
then, had been operating men's clothing shops called "Men's Shop OS")
existed in Ube, Yamaguchi.
In May 1984, they opened a unisex casual wear store in Fukuro-machi, Naka-
ku, Hiroshima under the name "Unique Clothing Warehouse". Initially, from
the contraction of "unique clothing", the brand was going to register under
"uni-clo". However, in 1988, during administration work between Hong Kong
in relation to the brand, staff in charge of registration misread the "C" as "Q",
and that is how the brand name was born. From then, Tadashi Yanai changed
the store name to "uniqlo" across Japan. In September 1991, the name of the
company was changed from "Ogori Shōji" to "Fast Retailing", and by April
1994, there were over 100 Uniqlo stores operating throughout Japan.
3. MARKET
• Their target client is kids, teenagers and adults.
• To provide comfortable wears for consumer.
• To provide convenience platform for client to access.
• They can purchase the item online anywhere and anytime.
• Sign up for member to get personal support.
• They don’t aware that they have the problem and I propose this to fix
the problem that consumer might encounter.
5. ANALYSIS
Current Issue: • The Font on the top bar is
unattractive and clustered.
• The unnecessary arrow.
Solution: • Change the background color.
• Take away the arrow and
add the coin slider.
Benefit: • Pleasing the eyes.
• Easy to access.
6. Current Issue:
Solution:
Benefit:
• Not well-organize.
• The unnecessary label
In the middle of the web.
• Layout
• Remove the unnecessary
label.
• Create a specific slot for
Uniqlo E-Member.
• Look nice, attractive and
Well-organize.
9. Current Issue:
Solution:
Benefit:
• Too much information.
• The image too messy.
• Add “read more” / Reduce
the text / take away the text.
• Choose a better image.
• Easy for user to access.
• Attract user to click in.