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Integrating	
  Beta	
  Community	
  Testing	
  
into	
  Development	
  using	
  Gamification
Jana	
  Gierloff,	
  InnoGames
Travel	
  Plan
Introduction
First	
  Stop
Construction	
  Zones
Switches
Future	
  Tracks
Introduction	
  -­‐ Train
• Cross-­‐platform	
  (Browser,	
  Mobile)	
  MMO,	
  RPG
• 150+	
  million	
  registered	
  players
• 350+	
  employees	
  from	
  30	
  nations
• F2P	
  Publisher,	
  Developer
Introduction	
  -­‐ Conductor
• Since	
  2011	
  working	
  for	
  InnoGames
• Currently	
  Senior	
  QA	
  Technical	
  Tester
• Projects:	
  Tribal	
  Wars,	
  Forge	
  of	
  Empires
Introduction	
  -­‐ Passenger
• Care	
  for	
  the	
  customers	
  and	
  quality	
  of	
  
the	
  product
• The	
  less	
  bugs	
  the	
  less	
  complaints
Introduction	
  -­‐ Passenger
• Dedicated	
  and	
  motivated	
  players
• Like	
  to	
  play	
  with	
  a	
  minimum	
  of	
  
nuisance
• Interested	
  in	
  new	
  content	
  before	
  it	
  
goes	
  live
First	
  Stop	
  -­‐ Gamification
Gamification is	
  the	
  use	
  of	
  game	
  thinking	
  and	
  
game	
  mechanics	
  in	
  none-­‐game	
  contexts	
  to	
  
engage	
  users	
  in	
  solving	
  problems	
  and	
  
increase	
  users’	
  self	
  contributions.
First	
  Stop	
  -­‐ Game	
  Mechanics
Bonuses
Achievements
Countdown
Discovery
Levels
Points
Progress
Status
First	
  Stop	
  -­‐ Team
• Strengthening	
  the	
  Beta	
  team
• Experienced	
  players	
  with	
  game	
  knowledge
• Prior	
  testing	
  knowledge
• Direct	
  communication	
  channels
• Faster	
  reaction	
  and	
  feedback	
  cycle
Construction	
  Zone	
  -­‐ Mission	
  Goal
• Activation	
  and	
  increasing	
  the	
  beta	
  testing	
  activities	
  
• Increase	
  issue	
  spotting	
  rates	
  for	
  features	
  with	
  random	
  content	
  
• Gauge	
  reactions	
  and	
  reception	
  of	
  a	
  slightly	
  more	
  regulated	
  
feedback	
  approach
Construction	
  Zone	
  -­‐ Missions
Rules
• Template	
  usage
• No	
  duplicates
• No	
  comments,	
  discussions,	
  etc.
• Not	
  “by	
  design”
Construction	
  Zone	
  -­‐ Missions
• Short	
  descriptions
• Template
Tasks
• Questions
• Problems
Testing
• Error	
  reporting
• Test	
  report
Report
Construction	
  Zone	
  -­‐ Mission	
  Result
• Reduction	
  of	
  defect	
  reporting	
  after	
  
release	
  by	
  25%
• Bug	
  reports	
  of	
  higher	
  quality	
  by	
  
beta	
  testers
• Increased	
  beta	
  testing	
  activities
Construction	
  Zone	
  -­‐ Experience
• Better	
  planning	
  certainty	
  in	
  bigger	
  teams
• Steady	
  testing	
  activities	
  through	
  regular	
  feature	
  
updates
• High	
  fluctuation	
  among	
  beta	
  testers
Switches	
  -­‐ Long-­‐term
• Everlasting	
  leaderboard
• Points	
  &	
  levels
• Achievements
• Badges
Switches	
  – Mid-­‐term
• Seasonal	
  leaderboard
• 3	
  months	
  duration
Future	
  Tracks
• Automated	
  workflow
• Bug	
  reporting	
  tool	
  integrated	
  into	
  forum
• Extending	
  to	
  mobile
Thank	
  You!

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Integrating Beta Community Testing into Development using Gamification (EuroSTAR 2015)

  • 1. Integrating  Beta  Community  Testing   into  Development  using  Gamification Jana  Gierloff,  InnoGames
  • 2. Travel  Plan Introduction First  Stop Construction  Zones Switches Future  Tracks
  • 3. Introduction  -­‐ Train • Cross-­‐platform  (Browser,  Mobile)  MMO,  RPG • 150+  million  registered  players • 350+  employees  from  30  nations • F2P  Publisher,  Developer
  • 4. Introduction  -­‐ Conductor • Since  2011  working  for  InnoGames • Currently  Senior  QA  Technical  Tester • Projects:  Tribal  Wars,  Forge  of  Empires
  • 5. Introduction  -­‐ Passenger • Care  for  the  customers  and  quality  of   the  product • The  less  bugs  the  less  complaints
  • 6. Introduction  -­‐ Passenger • Dedicated  and  motivated  players • Like  to  play  with  a  minimum  of   nuisance • Interested  in  new  content  before  it   goes  live
  • 7. First  Stop  -­‐ Gamification Gamification is  the  use  of  game  thinking  and   game  mechanics  in  none-­‐game  contexts  to   engage  users  in  solving  problems  and   increase  users’  self  contributions.
  • 8. First  Stop  -­‐ Game  Mechanics Bonuses Achievements Countdown Discovery Levels Points Progress Status
  • 9. First  Stop  -­‐ Team • Strengthening  the  Beta  team • Experienced  players  with  game  knowledge • Prior  testing  knowledge • Direct  communication  channels • Faster  reaction  and  feedback  cycle
  • 10. Construction  Zone  -­‐ Mission  Goal • Activation  and  increasing  the  beta  testing  activities   • Increase  issue  spotting  rates  for  features  with  random  content   • Gauge  reactions  and  reception  of  a  slightly  more  regulated   feedback  approach
  • 11. Construction  Zone  -­‐ Missions Rules • Template  usage • No  duplicates • No  comments,  discussions,  etc. • Not  “by  design”
  • 12. Construction  Zone  -­‐ Missions • Short  descriptions • Template Tasks • Questions • Problems Testing • Error  reporting • Test  report Report
  • 13. Construction  Zone  -­‐ Mission  Result • Reduction  of  defect  reporting  after   release  by  25% • Bug  reports  of  higher  quality  by   beta  testers • Increased  beta  testing  activities
  • 14. Construction  Zone  -­‐ Experience • Better  planning  certainty  in  bigger  teams • Steady  testing  activities  through  regular  feature   updates • High  fluctuation  among  beta  testers
  • 15. Switches  -­‐ Long-­‐term • Everlasting  leaderboard • Points  &  levels • Achievements • Badges
  • 16. Switches  – Mid-­‐term • Seasonal  leaderboard • 3  months  duration
  • 17. Future  Tracks • Automated  workflow • Bug  reporting  tool  integrated  into  forum • Extending  to  mobile