Account Manager, digital, portfolio 2018,

1. Jan Wojtkowski
j.wojtkowski@gmail.com
533 990 465
/j.wojtkowski
/janwojtkowski
portfolio

2. Experience sum up
I’m a Digital native with a demonstrated history of working in the marketing and advertising
industry. Skilled in digital strategy, user experience, advertising, integrated marketing, and Social
Media. #teamplayer
2012 2013 2014 2015 2016 2017 2018
Trainee Trainee Trainee
Junior Account Executive
Account Executive
Account Executive
Account Manager
Account Manager

3. DIGITAL
MARKETING
Social media
Facebook
Instagram
New media
Digital strategy
UX
UI
Display
campaigns
Digital media
Conceptual
thinking
Project managment
Presentations
Microsoft
office
Marketing
strategy
Photoshop
Gaming
industry
ATL
BTL
Mobile apps
E-commerce
Websites
development
Media planing 360
Campaigns
Design
Video marketing
Copywriting
Creation
Analysis
Skills map

4. My exciting projects

5. Lumi launch
Together with PGE we've created and introduced new subbrand of electricity
supplier to Warsaw. We were responsible for creation of the name, brand
values, visual and verbal identification together with whole concept for
launch campaign in public transportation, digital and ooh.
https://lumipge.pl
My role:
Main person responsible for coordination of the project.:
- coordination of strategic and creation planing
- UX of website
- support in web development
- delivery of campaign materials
- budget control
2018

6. bezgotówki.pl
B2B project for eService in which we have created a strategic
platform to communicate participation of our client in a
national program, which encourage small and medium
enterprises to start accepting cashless transactions.
My role:
Main person responsible for coordination of the project.
- UX
- Project management
- Analysis
- Optimisation
2017

7. To the last tree
Non-profit project related to the protection of Bialowieza Forest
consisting of 3 head parts:
- 1:1 scale virtual copy of Białowieża Forest in Minecraft
- Photo Exibition of 12 artist from Virtual Forest
– Documentry movie about the situation
in Białowieża Forest.
http://ostatniedrzewo.pl/ || http://tothelasttree.com/
My role:
Main project manager responsible for coordination of whole project
including:
- development of map in Minecraft
- development of WWW
- production documentry movie
- coordination of live premier of movie
- arrangment of exhibition
- coordination of live event with gamers on Twitch
- acquiring project partners
- bugeting
- contact with Client/Greenpeace
2016

8. Only nju
To return to the roots of the brand communication we have
created a new format “Only nju” – referring to the famous song by
The Platters, which we paraphrased to highlights the unique offer
of the operator. Nju as a synonym of simplicity and tailored made
solutions for the needs of consumers, throws another challenge to
the Polish telecommunications market. In the communications, we
emphasised those features that only nju has. Due to the connection
with the famous song we easily gained a theme deeply associated
with a benefit of the brand. The new platform includes actions in
all communication channels – ATL, BTL, digital and nonstandard
actions.
My role:
Main person resposible for digital activation in projcets:
- WWW development
- coordination od display and mobile campaings
- digital expertise (analysis and recomendations of
actions)
2016

9. Pusty opłatek
Christmas is a time in which we share a magic moment
and wish the best wishes. This time of year where we share
a holly bread with the ones we love. For Christmas 2016
we had created the world’s first holly bread, which can be
divided not only once but twice. How?
For the first time – due to our special holly bread – one
can share a meal with the poor by texting the number on
wrapping. The second time you share it with your loved
ones at Christmas Eve with your wishes.
http://oplatek.caritas.pl/
My role:
Supporting main project manager in terms of digital
activation for the project:
- WWW development
- acquiring project partners
- creation of new mobile SMS baner (idea + development)
2016

10. Saturn Fanroom
Fanroom was a place where we allowed football fans to
watch EURO 2016 games surrounded by newest
technologies. We’ve rented an apartment in Warsaw city
center and put all the best electronics inside (TV,
playstation, phones etc.). People could win an game-day
for tchem and their friends in this place in a contest on a
landing page prepared for this activation.
https://www.youtube.com/watch?v=tfzxIpxmNGQ&list=TLGG
cmEx4NmWqXgxNDA2MjAxNw&index=7
My role:
- Idea creator
- UX desing (mock ups) of the website
- Supervision of WWW development
- Media planing
- Supervision of idea implementation on formats
(display, social media)
2016

11. KFC bucket
on TINDER
Non standard usage of new media. We were
communicating a promotion for KFC bucket on
Tuesdays on Tinder. For one month every thusday
we were talking with users of Tinder as a KFC
bucket trying to set a date with them in KFC
restaurant.
http://gomobi.pl/blogi/kfc-wprowadza-wtorkowy-
kubelek
My role:
Main person resposible for the project.
- Idea creator
- community manager resposible for writing with users
- contant with Client
2014

12. Awards
One show
Interactive - BEST IN DISCIPLINE (GRAND PRIX)
Interactive - Gaming - GOLD
Branded Entertainment - Gaming - GOLD
Cross-Platform - Integrated Online - SILVER
Social Media - Use of Visuals - BRONZE
Social Media - Community Building - MERIT
Effie
Telecommunication – SILVER
Telecommunication - BRONZE
D&AD
Digital Marketing / Use of Social Media - Yellow Pencil
Media / Use of Social - Graphite Pencil
PR / Use of Digital&Social Media / 2018 - Wood Pencil
Direct / Direct Acquisition&Retention / 2018 - Wood Pencil
KTR
CSR Grad Prix
Best of Facebook GOLD
Use of Social Platforms GOLD
Games GOLD
Social Activations SILVER
Corporate SILVER
Campaigns SILVER
Brand Experience SILVER
In communication SILVER
Use of Social&Digital Platforms
in Direct Communication BRONZE

13. Thank you!
j.wojtkowski@gmail.com 533 990 465 /j.wojtkowski /janwojtkowski