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Louder

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Обновленная презентация агентства Louder

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Louder

  1. 1. AGENCY CASES
  2. 2. WE ARE SUCCESSFUL, CREATIVE, PASSIONATE AND DEDICATED TEAM OF 50 PEOPLE. PREMIUM MASS MARKET IS OUR PLAYGROUND. SINCE 2007 LOUDER IS AN INTERNATIONAL MARKETING AND COMMUNICATION AGENCY, PART OF SERVICEPLAN GROUP SINCE 2015. MOSCOW
  3. 3. 2 SERVICES EVENT PR STRATEGY CREATIVE 1 34 5 DIGITAL
  4. 4. TREND MARKETING + USP
  5. 5. A TENDENCY OF FINANCIAL MARKETS TO MOVE IN A PARTICULAR DIRECTION OVER TIME. TREND MARKETING
  6. 6. 3 2TREND MARKETING ==== A STRATEGIC PLAN OF ACTIVITIES IS WITH OPINION LEADERS AND INSIDERS == == 1 4TO INCREASE BRAND LOYALTY OVERALL TO BUILD UP AM IMAGE WITHIN TREND COMMUNITY ==
  7. 7. OUR CASES
  8. 8. FASHION EVENTS
  9. 9. HUGO BOSS BOSS SELECTION SANDUNOVSKIE BANI
  10. 10. CLOSED EVENT IN SANDUNOVSKIE BANI • CUSTOM MADE CATWALK CATWALK RIGHT OVER THE SWIMMING POOL • 250 GUESTS FROM MEDIA, PRESS AND • CELEBRITIES • CONCEPT CREATION • LOCATION SCOUNTING • FULL EXECUTION OF THE EVENT • PARTNER INTEGRATION (MERCEDES BENZ) BOSS SELECTION • CELEBRITY MANAGEMENT SET UP • WITH OVER 3O METERS INTO THE POOL
  11. 11. PIAGET LIMELIGHT COCKTAIL PARTY •  CHATEAU DE FANTOMAS
  12. 12. •  LAUCH EVENT IN CHATEAU DE FANTOMAS PHOTO SHOOTING PRODUCTION CELEBRITY MANAGEMENT TECHNICAL SUPPORT SPECIAL PHOTO PROJECT WITH IT GIRLS SPECIAL SHOW FROM CHATEAU DE FANTOMAS PIAGET LIMELIGHT COCKTAIL PARTY SET UP
  13. 13. Y-3 POP UP CORNER TSVETNOY
  14. 14. CONCEPT CREATION Y-3 POP UP CORNER IN TSVETNOY •  INTEGRATION INTO VOGUE’S FASHION NIGHT OUT •  INVITATION OF JOURNALISTS, PRESS & MEDIA PRODUCTION PR SET UP
  15. 15. CAR LAUNCHS
  16. 16. PORSCHE PORSCHE MACAN LAUNCH BARVIKHA LUXURY VILLAGE NIGHT OUT
  17. 17. CONCEPT CREATION & PRODUCTION CELEBRITY MANAGEMENT PR STRATEGY MORE THAN 1500 GUESTS PERFORMANCE & MAPPING PROJECTION CREATION PORSCHE MACAN LAUNCH
  18. 18. LOUDER PR SERVICE + TOTAL MEDIA REACH – 180 MIO 137 MEDIA OUTCOMES, 9 TV CHANNELS, 74 JOURNALISTS AT THE EVENT, 15 INTERVIEWS DONE ADV VALUE 24 488 600 RUB PORSCHE MACAN LAUNCH
  19. 19. BMW HISTORY OF WINNERS GARAGE CENTRE
  20. 20. BMW EXHIBITION “HISTORY OF WINNERS” 3 PUBLIC DAYS 6500 PEOPLE ATTENDED 861 TEST DRIVE WERE EXECUTED ATL & DIGITAL PROMOTION CAMPAIGN RFID REGISTRATION RETRO CARS EXPO DISPLAY BMW BOUTIQUE NON STANDARD CINEMA WITH FLAT SCREEN UNIQUE MAPPING SHOW DIGITAL ACTIVITIES KIDS ZONE CAFE SET UP
  21. 21. BMW •  GOLUTVINSKAYA SLOBODA 6 SERIES GRAN COUPE
  22. 22. UNIQUE VENUE RFID REGISTRATION BUILD-UP THE ROOFTOP TERRACE LOUNGE LAUNCH SHOW & CONSTRUCTIVE VIP MANAGEMENT ARTIST BOOKING STEPHANE POMPOUGNAC, POMPEYA ROOFTOP SET UP FROM THE GROUND UP 2 DAYS EVENT 1 CONFERENCE FOR 1500 GUESTS BMW 6 SERIES GRAN COUPE SET UP
  23. 23. BMW 6 SERIES GRAN COUPE
  24. 24. PRESS DAYS
  25. 25. TOMMY HILFIGER FALL/WINTER’13 SHECHTEL
  26. 26. FULL ORGANIZATION OF THE SEASONAL PRESS DAYS FOR CELEBRITIES, PRESS AND MEDIA LOCATION SCOUTING DECOR WORK WITH MEDIA CELEBRITY MANAGEMENT CATERING SET UP
  27. 27. TOMMY HILFIGER FALL/WINTER’14 SHECHTEL PRESS EVENT
  28. 28. FULL ORGANIZATION OF THE SEASONAL PRESS DAYS FOR CELEBRITIES, PRESS AND MEDIA, SET UP LOCATION SCOUTING DECOR WORK WITH MEDIA CELEBRITY MANAGEMENT CATERING
  29. 29. TREND MARKETING PLATFORM ADIDAS ORIGINALS
  30. 30. SEEDING ADIDAS ORIGINALS SUPERSTAR
  31. 31. COLLABORATIONS WITH INTERNATIONAL CORE COMMUNITIES ADIDAS ORIGINALS BOILER ROOM VDNH
  32. 32. THE FIRST OF THREE EVENTS IN THE SERIES SAW US TAKE OVER THE ICONIC KINOPANORAMA CINEMA FOR A ONE NIGHT SHOWCASE OF THE BEST IN CUTTING EDGE LOCAL AND INTERNATIONAL TALENT. THE SHOW WAS A HUGE SUCCESS, WITH 300 PHYSICAL ATTENDEES AND MORE THAN 175,000 TUNING IN ONLINE & 200K IMPRESSIONS ON FACEBOOK 33,431 LIVE SHARES PRODUCTION & BRANDING OPINION LEADERS SEEDING ANNOUNCEMENT| POST PR THE IDEA OF PARTNERSHIP & COMMUNICATION
  33. 33. LOCALIZATION OF INTERNATIONAL PROJECTS ADIDAS ORIGINALS SPEZIAL BOYARSKIE PALATI
  34. 34. ADIDAS ORIGINALS SPECIAL EXHIBITION 10 PUBLIC DAYS 3363 PEOPLE ATTENDED VK 18 POSTS 11040 LIKES 1069 REPOSTS CONSTRUCTION CONCEPT LOCATION SCOUNTING EXHIBITION PRODUCTION PROMO CAMPAING & POST PR „SPECIAL”BOOK PRODUCTION & SEEDING INRERVIEWS PUBLICATIONS ANNOUNCEMENTS PUBLICATIONS DIGITAL & SMM SUPPOPT SET UP FB REACH 320746 TOTAL MEDIA CIRCULATION MONTHLY – 28 096 771 + PRIVAT LAUCNH EVENT + AUTOGRAPH SESSION
  35. 35. OWN PROJECTS ADIDAS ORIGINALS TEUFELSBERG WITH LOCAL OPINION LEADERS & ARTISTS INTEGRATION FACES & LACES’14 GORKY PARK
  36. 36. THE SPHERE ON THE TOP BECAME THE HIGHEST OBJECT OF EXHIBITION (11.1 M HIGH). MORE THAN 2000 PEOPLE CAME TO THE VIEW POINT CONCEPT CREATION | PRODUCTION|PR & PROMO STRATEGY| POST PR 360 DEGREES VIDEO-MAPPING PROJECTION INSIDE THE LEFT SPHERE SPECIAL PHOTO PROJECT IN BERLIN WITH ALEX PARTOLA 3-D MODEL PRINTING LABORATORY INSIDE THE RIGHT SHERE SHOE PACK PRODUCTION IN COLLABORATION WITH FACES & LACES
  37. 37. ADAPTATION OF GLOBAL CAMPAIGN ADIDAS ORIGINALS SUPERSTAR SUPERCOLOR PACK
  38. 38. SEEDING THROUGH TREND SETTERS PRE-LAUNCH COLLECTION LAUNCH DESIGN & PRODUCTION OF SEEDING PACKAGE SPECIAL PROJECT WITH MEDIA & OPINION LEADERS SUPERCOLOR PACK
  39. 39. ADIDAS ORIGINALS SHOP BRUSOV SHIP FLAGSHIP STORE PROJECT
  40. 40. STORE DESIGN CONCEPT CREATION LOCATION SCOUTING STORE CONSTRUCTION OPENNING CAMPAING STORE LAUNCH EVENT STRATEGY & REALIZATION PR SUPPORT SPECIAL PROJECTS PARTNERSHIP PROGRAMM STORE TECHNICAL SUPPORT
  41. 41. ADIDAS ORIGINALS SUPERSTAR SHOP KUZNETSKY MOST 12 FLAGSHIP STORE PROJECT
  42. 42. STORE DESIGN PROJECT LOCATION SCOUTING STORE CONSTRUCTION OPENNING CAMPAING STORE LAUNCH EVENT STRATEGY & REALIZATION PR SUPPORT SPECIAL PROJECTS PARTNERSHIP PROGRAMM STORE TECHNICAL SUPPORT A UNIQUE STORE, ART-PLACE AND EXHIBITION DEDICATED TO THE ONE AND ONLY LEGENDARY SNEAKER – ADIDAS ORIGINALS SUPERSTAR.
  43. 43. THANK YOU #LOUDERPROJECTS +

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