Workshop slides on how to prepare a good pitch

1. 1410 Startup Academy
Delivering story and value
storyteller: lukasz.jablonski@1410ventures.com
octopus charmer: jan.kaczmarek@1410ventures.com

2. About us...

3. goals of the workshop...
Link the story with the value
Review pitches and business model assumptions
Get instant feedback from team members (your potential
users/clients)

4. 7 project teams
Meet the leaders
1 liner + expectations
let's form teams...

5. "I pitch, therefore I exist"
Entrepreneur:

6. Pitch development stages...

7. Elevator pitch. Make people want to learn
more...

8. Power Pitch. Meeting investors' expectations...

9. Story...

10. Problem => Solution => Value

11. Tips for a successful presentation...
●No slides like this one – bulletpoints are death!
●Show your product within the first 60 seconds
●Vision + You = Success
●Achievements not Plans
●ASK – what do expect from the audience
●Leave people wanting more
●Q&A – short answers and to the point
●Twittable bits, make it viral, easy to repeat

12. Leader => Team members
Team members => Audience
Audience?
Exercise. Is your story viral?

13. A business model
describes how an organization
creates, delivers, and captures
value
adapted from: Business Model Generation (2009), Osterwalder, et al.
speaking the same language...

14. Value stream
NEED/
OPPORTUNITY
(why)
CUSTOMER
(who)
OPERATIONS (&
TECHNOLOGY)
(how)
PARTNERS
(with whom)
UVP (unique value proposition)
(what)
$
(how much)

15. credits to: http://www.businessmodelgeneration.
com
business model canvas

16. 1410...octopus
O
(why)
C
(who)
T
O
(how)
P
(with whom)
U
(what)
$

17. 1410octopus is more about:
would it work?
rather than merely:
how to get money
from?

18. 1410octopus mindmap
Beta
Credits to: http://freemind.sourceforge.net

19. 1410octopus mindmap
Beta
Credits to: http://freemind.sourceforge.net

20. #1 Opportunity

21. #1 Opportunity
people
need to
communicate
!
voice,
text,
video
cheep?
for free!
have @
why not
phone?
Internet
everywhere
and 4 all!

22. #2 oCtopus - Customers

23. #2 oCtopus - Customers
@ users,
advanced,
broadband,
away from home?
Erasmus students!
parents?
Internet
as the
relationshi
p
channel
Companies!

24. #3 octopUs Unique
Value Proposition

25. #3 octopUs Unique
Value Proposition
Don't type
SKYPE!
voice,
text,
video,
files & screen
sharing
Interface
design!
state of
the art
VoIP
technology
PROTECTED!
Free internet
telephony!
SkypeOUT

26. #4 octopuS - $preadsheet (costs&revs)

27. #4 octopuS - $preadsheet (costs&revs)
SkypeOUT
Business
accounts
branded
AV gear

28. #5 octoPus - Partners

29. #5 octoPus - Partners
Portals!
(TOM-Skype)
developer
program
regulators
hardware
vendors
(Nokia)

30. #6 octOpus - Operations

31. #6 octOpus - Operations
web technology
crowd
sourced
developers
regulators
user
feedback
promotion
via
partners

32. #7 ocTopus - Technology

33. #8 - ??

34. Your ultimate elevator pitch.

35. Beware!!@##
“We become what we behold. We shape our tools
and then our tools shape us.”
Marshall McLuhan

36. the end