Presentation given at the DITA Best Practices conferences 22 September 2015

1. Engaging
Subject Matter Experts..
How do we do it?

2. Founded Liones, interactive agency in 1999:
 User experience design
 Web-technology
 Publishers and corporate publishers
Founded FontoXML in 2013:
 Web-based XML editor
 Focus on SME’s
@JanBenedictus

3. “Best Practices”

4. Influence behavior…

5. Influence behavior…

6. Wrong paradigm

7. Company vs Author
Structured contentvs “Just like word”
Chunked content vs Work in context
Integrated in workflow vs Easy to access
XML standard vs what??

8. How do we align

9. We think, and re-think
Idea
Design
Launch
Measure

10. These are not our SME’s

11. Don’t make me think!
Steve Krug, 2000

12. 14 years later…
Rick Yagodich, 2014

13. Follow conventions

14. Give context

15. Help with structure…

16. .. make structure helpful

17. Learn from other worlds

18. More than AX

19. Spellcheck+

20. Metadata and tagging

21. Authors’ wish list…
 Get suggestions for links to related content
 Get suggestion for re-use
 Get analytics on use of my previous articles
 Get a prediction of the impact my current article will
have
And all of this real-time, while I type!

22. Author -> Company
Less typing  More consistent content
Direct support  Increased content quality
Recognition of  Semantically richer
expertise content

23. Emotion

24. “unnecessarily beautiful”

25. We learned…
 We can’t force Guinea Pigs, we will have to seduce
 If AX is not compelling, authors find a way around
 “User Friendly” is only about taking away hurdles,
but we need more

27. We are all authors now!
Community
SME’s
Authors
Editors / IA’s