Dan Sullivan took the stage at the 2019 USA Trade Tasting held in New York. The event was organized by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Dan Sullivan, Wine Director at Super Buy-Rite, NJ, talking in detail about what distributors and importers should be doing to pull in retailers. He dives into the specifics of what retailers are exactly looking for in terms of principles, products and more, from their importers and distributors. *About USA Trade tasting* USATT is an annual wine and spirits trade show held in the New York City, for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow. For more information, you can visit, https://usatradetasting.com/ *About Beverage Trade Network* Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. For more information, you can visit, https://beveragetradenetwork.com/