1. JAMES PECHT
9507 Millridge Dr. Dallas, TX 75243 | (214) 538-2215 │ james.pecht@yahoo.com | @itsjames2u
DATA-DRIVEN SOCIAL MEDIA MANAGER
Marketing Communications | Digital Marketing | Public Relations
Innovative leader with expertise in all facets of digital marketing and public relations, especially social media. Skilled
in using social data to create brand awareness and increase community engagement and loyalty. Effective writer
and communicator. Successful at collaborating with teams to achieve business and financial objectives.
Instrumental in streamlining and improving processes, enhancing productivity and driving tactical solutions.
Social Media Marketing
Social Media Insights & Analytics
Social Media Advocacy
Community Engagement
Strategic Planning & Analysis
Content Marketing
Digital Marketing
Public Relations
Brand Message & Storytelling
Customer Relationships
Employee Communications
Influencer Relations
PROFESSIONAL EXPERIENCE
INTERSTATE BATTERIES, Dallas, TX
October 2009 – April 2016
Social Media Manager
▪ Successfully expanded social media presence, launching campaigns and increasing follower count by 33% in
one year, which increased share of voice and created brand loyalty.
▪ Created performance dashboards to measure message reach and effectiveness; used the data to optimize
brand messaging.
▪ Implemented a broad social media listening program to identify customer pain points, sales opportunities,
brand sentiment and industry trends.
▪ Performed social media audits for national account partners to help them better use their channels.
▪ Directed email subscription campaigns, doubling the number of subscribers to email marketing lists.
▪ Nominated for 2015 Member of the Year for outstanding teamwork and performance.
▪ Effectively trained customer service representatives, franchisees and other team members in social media
best practices and use of corporate social media platform.
DALLAS BUSINESS JOURNAL, Dallas, TX
September 2008 – September 2009
Editor & Reporter (Contract)
▪ Effectively wrote and edited news stories.
▪ Coordinated and performed reporting, focusing on niche sections, such as health care.
▪ Wrote headlines to create compelling narratives and to draw attention to articles in publishing channels.

2. JAMES PECHT
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SNIDER ADVISORS, Irving, TX
August 2006 – September 2008
Writer, Producer, Editor
▪ Served as lead writer for blogs and publications.
▪ Effectively collaborated to write radio scripts.
▪ Co-hosted and produced radio broadcasts on finances, successfully coaching and giving helpful tips for
financial success.
THE DALLAS MORNING NEWS, Dallas, TX
August 2000 – August 2006
Copy Editor & Page Designer
▪ Effectively wrote and edited newspaper copy.
▪ Efficient page designer, demonstrating excellent layout skills.
▪ Successfully managed publication of special sections, including D-FW Top 200 and Personal Technology
KBTX-TV, Bryan, TX
July 1999 – July 2000
General Assignments Reporter and Anchor
▪ Successfully wrote and edited video news stories for broadcast
▪ Anchored market’s highest-rated weekend newscasts
EDUCATION & CREDENTIALS
Bachelor of Arts in Journalism, Southern Methodist University, Dallas, TX