1. EHE Career Services Social Media Plan
Created by: Jaimi Jutras 12/02/2014
Updated on 2/12/2016
Purpose:The purpose of our social mediasitesistoinformEHE studentsandalumni aboutupcoming
eventsrelatedtoEHE,job postingsinfieldsassociatedwithEHEmajors,servicesthatwe provide inthe
office,andtopost articlesthathelpwiththe jobsearchprocess.
Social MediaManager Role: To be here duringyourscheduledhoursandtokeepEHE studentsand
alumni upto date about EHE events,jobpostings,andjobsearchtechniques.
Log-inInfo: Username:ehecareers@osu.eduPassword:172arps(forall sites)
Marketing Voice and Tone
If your brand wasa person,whatkindof personalitywouldithave?
Theywouldbe outgoingandinformative.
If your brand wasa person,what’stheirrelationshiptothe consumer?(acoach,friend,teacher,
dad,etc.)
Theywould have close bondswiththeirfriends. Theyare alwayswillingtolendahelpinghand.
Describe inadjectiveswhatyourcompany’spersonalityisnot.
It isnot rude,or dishonestorscattered.
How doyou wantyour customerstothinkaboutyour company?
We wantthemto thinkwe are informativeandthere tohelpthemif theyneedit.
Ourcareer advisorsarehere to help studentsin any way relating to internshipsand career opportunities
and ourvoice on social media should reflect that.
Contentof Posts
Twitter
What to tweet:There shouldbe a4:1 ratio of tweets.Thismeansfourpostsa day shouldbe anything
relatedtoEHE Careers,includingjobpostings,informationsessions,jobsearcharticles,etc.Tweetabout
1-2 jobpostingsperday.One tweeta dayshouldbe relatedtoeventsaroundcampus.Thiswill allow
newerstudentstosee contentfromEHE Careersandhopefullyfollow us.
Hashtags:It is importanttouse hashtagsbecause theyattract more viewers.Use #new2osu when
tweetingaboutaneventaroundcampus.Use #EHECareers whentalkingaboutanythingthatrelatesto
EHE CareerServices.Use #TeachOhio startinginFebruarywhenregistrationopensup.Use
2. #recruiterinresidence whentalkingaboutourrecruiterswhocome ineveryTuesday.Anyhashtagis
helpful toattractfollowers.
Retweet:PutRTin frontof the original tweetandgive credittothe personwhotweetedit.Thisallows
our name to be associatedwiththe tweet.
Tweetat otherorganizations:Whenpromotinganevent,suchasTeachOhiomake sure to tweetat
otherorganizationusingtheirhandles.Letthemknow whenthe eventisandto registerASAP.This
allowsoureventtoget as muchexposure aspossible.
For example:
Hey @Otterbein @OtterbeinCareer! TeachOhio is coming up on April 14th. Register now at
http://tinyurl.com/hcsghqy #TeachOhio
Photos: Use wheneverpossible because theyattractmore viewers.
Notifications:Checkthese oftentokeepupwithwhoisfollowing,retweeting,andfavoritingus.
Acknowledgethesenotificationsasmuchas possible,soourfollowersknow we care aboutthem.
Facebook
FacebookPosts:Scroll downTwitternewsfeedtosee if there are anyinterestingarticlesaboutjob
searchtechniques.Invite coworkerstoshare some articlesthattheywantpostedonFacebook.Google
can be a helpful tool tofindarticlesaswell.Also,postaboutthingsgoingonaroundOhioState tokeep
followersinformedaboutcampusnewsandevents.
Pinterest
Each board isspecifictocertaintypesof articles.Itis importanttopinarticlesthat are relevanttoeach
board.Some people maybe followingacertainboardbecause theywantmore informationonthat
subject.Addboardsif particularcategoriesare notlistedasone of the currentboards.
Frequencyof Posts
Twitter
Try to tweetabout4-5 timesaday. Tweetabouteverycouple hours,sowe aren’toverwhelmingour
followers. Youcan do thisbyusingtweetdeck.comandschedulingtweets.
Facebook
One to twoposts perday isenoughforFacebook,since there ismore contentinthese posts.If twoare
posted,one shoulddeal witheventsaroundcampusandanothershouldfocusonjobsearchtipsor
upcomingeventsforEHE majors.
3. Pinterest
Pinas much as yousee fit!Havinga lot of Pinsattracts more viewers.One pinmayattractsomeone who
thenrepinsit,thentheyrepinitandso on.This allowsourname to be seenbymany people.
STATISTICS
Keepa folderinyoure-mail of the social mediastatisticsforeachsocial mediapage.Youcan access
these statisticsthroughthe ehecareers@osu.edu inbox.Statsshouldcome inaboutonce a week.
Look at TwitterAnalytics atleastonce a weektosee whattypesof tweetsare receivingthe most
engagementsandimpressions.See whatisworkingandwhatisn’t.
Do the same withFacebookbylookingatthe FacebookInsights once aweek.
Stats are importantbecause ithelpsustoknow if the type of contentwe are postingisinformative to
our followers.
Here is a linktoour Pinterest statistics:
https://analytics.pinterest.com/profile/?username=ehecareers&utm_campaign=partner_20140930_top
pinned&utm_medium=2023&utm_source=31&e_t_s=cta
