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The main idea or message that
they try to encourage is how we
can make simple swaps/ changes
to become healthier
Slogan
Change 4 Life is a a healthy lifestyle program started by the British government,
aimed at middle aged parents. It’s a a scheme designed to prevent serious
illnesses by getting people motivated to move more and eat more healthily.
They offer advise and information via their website and smart phone apps. They
say on their website that they can provide ‘recipes, tools, tips and games for
kids’.
Website Homepage
Smart Phone Apps
Smart Phone Apps
How to be active

Characters created for their adverts

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Government Healthy Eating Campaign

  • 1.
  • 2. Logo The main idea or message that they try to encourage is how we can make simple swaps/ changes to become healthier Slogan Change 4 Life is a a healthy lifestyle program started by the British government, aimed at middle aged parents. It’s a a scheme designed to prevent serious illnesses by getting people motivated to move more and eat more healthily. They offer advise and information via their website and smart phone apps. They say on their website that they can provide ‘recipes, tools, tips and games for kids’.
  • 6. How to be active Characters created for their adverts