Who here has ever heard of the obesity epidemic in America? A lot of the things that you are hearing about are very bad for our nation. When people hear about it they mostly think that it doesn’t effect that many people, but that is were they are wrong. Obesity is becoming one of the largest epidemics in America and if not stopped it is going to effect our loved ones. Fighting the obesity epidemic is a company that is going to stop the obesity epidemic in its tracks. The following presentation is an overview of my company.
My company has a lot under its belt and if accomplished the obesity epidemic will never be addressed again. My business wants to address the following issues: The consumption of junk food that an obese American consumes, the amount of exercise that an obese American gets, and make fast food restaurants serve healthier food to Americans. We want to get obese Americans to stop eating the amount of junk food that they are consuming. One of the most common ways that a person becomes obese is through the amount of junk food that they are consuming. If we get them to not eat as much junk food they will in return start cutting down pounds. Exercise is also another pretty common way that people become obese. If we get them active and make them start working out they will lose weight. Dieting plans help stop the amount of junk food that an obese American consumes. If the obese American won’t go with a diet plan then we are going to make fast food restaurants serve healthier food.
My company wants to ensure that everyone who is obese becomes normal weight and we also want to make sure that no one in America becomes obese ever again in the future, which is the big picture and the thing that I want to see happen. My mission is to cut down and try and stop the number of Americans that are becoming obese. I want to make sure that everyone in America knows about the epidemic. Finally, our objective is to make sure that all of our issues get addressed.
My business is going to be all about tests and getting people who are obese to cut down on the food that they consume/ get active and healthy. Who here has ever seen Super size me? These are the types of tests that we are going to perform to show America that if you eat all kinds of junk food and don’t get any physical activity you will become obese. The video shows that over a few years the amount of people that are obese in America grows and if not acted upon it will continue to grow until every state in America is obese.
My company is going to be selling diet plans and exercise plans/ workouts. When we sell these to obese Americans we are going to prevent them from becoming obese. In return we are going to use some of the money to fund testing towards obesity.
WHO has a lot of information behind them and perform a lot of tests that involve obesity. We are going to have to compete with them to get out the best information about obesity. Weight watchers and curves are businesses that create diet plans and workout plans that help obese people.
No one wants their loved ones to be obese. It leads to them dying early of health issues and sometimes even depression. No one wants this to happen to anyone and when my business becomes nation wide no one will have to.
Addressing Issues<br />Consumption of junk food<br />Physical Education + Diet plans<br />Healthier food in restaurants<br />
Vision, mission, and objective<br />Stop the obesity epidemic.<br />Cut down the obesity epidemic.<br />We want to ensure that all of our issues are addressed.<br />
Executive Summary<br />400 million adults that are obese in the USA<br />By 2015, 700 million will be obese. (WHO) <br />BMI > 30.0 = Obese<br />Desired Social Impact<br />Junk food<br />Healthier food in restaurants<br />Diets + Physical Activity <br />http://www.youtube.com/watch?v=tunIpFIuFv4<br />
Competition<br />World Health Organization<br />Weight watchers/ Curves<br />
Marketing Strategy<br />Advertising<br />Commercials, billboards, and adds in newspapers/magazines <br />Premises<br />Regular business building<br />Purchase<br />Company is going to need mail trucks<br />Management<br />Staff is going to have to be trained<br />Staff<br />A lot of members<br />Full time job<br />Familiar with the obesity epidemic<br />