6. Success 1
$0.90 increase for Allround
1. Price went from $6.19 to
$7.09.
1. Margin for Allround went
from 46.7% to 50.2%.
1. Net income for Allstar went
from $103.9M to $161.5.
7. Success 2
Recognizing a more efficient
use of our budget
1. Lowering Digital marketing
and Advertising budget.
1. Increasing Sales Force
budget.
8. Success 3
Sales Force
1. Became more aggressive with our
approach to sales force.
1. This increased shelf space which
led to more revenue.
9. Setback 1
Standstill of Allround’s Price
1. Not keeping up with inflation.
2. Increasing price would lead to higher profit margins.
3. Increased perceived quality of Allround.
10. Setback 2
Not adding Allround+ in Decision 3
1. Lost out on a year of revenue.
1. Competitive advantage.
1. More brand recognition earlier
on.
11. CREDITS: This presentation template was
created by Slidesgo, including icons by
Flaticon, infographics & images by
Freepik and illustrations by Stories
.
Setback 3
Company Messages About
Promotion
1. Didn’t realise importance of
company messages early
enough.
1. Realized how much
promotional allowance was
taking away from our gross
and net income.
13. Price of Effective and Extra
Increase price:
● Effective by $0.50
○ $5.29 to $5.79
● Extra by $0.40
○ $5.69 to $6.09
→ Price signals value
→ Increase the gross margin
14. Ethik’s Sales
Force:
Increase Ethik’s salesforce
numbers. Focus on channels
which account for the most
market sales and growing
segments.
● In Year 7, Ethik has 276 sales
people.
● Allstar, in comparison, has
489.
15. Ethik’s Advertising Budget
Lower advertising budget for End:
● Based on market share of End in comparison to Effective, EndPlus, and
Extra.
● Ineffective allocation of Ethik’s budget.
20. CREDITS: This presentation template was
created by Slidesgo, including icons by
Flaticon, infographics & images by
Freepik and illustrations by Stories
.
THANK
YOU!
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