How to Develop Legal Directory Submissions that get you Noticed

•

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If you want to be ranked in a legal directory, make it easy for the analyst to assess the scope of your expertise and recent experience. By definition, ranking means 'a position in a hierarchy or scale'. It is graded and is therefore comparative. You must present your credentials relative to your competitors - especially the other ranked firms.

Marketing

THE LAW OF RELATIVITY
HOW TO DEVELOP LEGAL
DIRECTORY SUBMISSIONS
THAT GET YOU NOTICED

IN 1905, ALBERT EINSTEIN
DETERMINED THE THEORY
OF RELATIVITY.
IN DOING SO, EINSTEIN INTRODUCED A REVOLUTIONARY
FRAMEWORK FOR ALL OF PHYSICS, AND PROPOSED NEW
CONCEPTS OF TIME AND SPACE.

LEGAL DIRECTORY
SUBMISSIONS
THE LAW OF RELATIVITY ALSO APPLIES TO
By definition, ranking means 'a position in a hierarchy or scale'. It is graded
and is therefore comparative.
If you present your firm's credentials in absolute terms, the analyst has
no point of reference.

THE LAW OF
RELATIVITY
is not rocket science; it's all about making it easy for the assessor to grade
your firm relative to your competitors - especially relative to the firms that are
already ranked.

DON'T
WRITE
We were appointed...
DO
WRITE
We were one of only
[NUMBER] firms to be
appointed...
We surpassed [NUMBER]
previously ranked firms...
QUICK TIP
MARKET EXPERTISE

DON'T
WRITE
We recorded [NUMBER] per
cent growth.
DO
WRITE
We recorded [NUMBER] per
cent growth compared
to the market average
of [NUMBER] per cent
(citation) ...
QUICK TIP

DON'T
WRITE
We acted in a number of major
matters. Be more specific.
DO
WRITE
We acted in [NUMBER] of the
ten largest matters this
year [REFERENCE]...
Q U I C K T I P
MARKET EXPERTISE

'EVERYONE IS ENTITLED TO
HIS OWN OPINION, BUT
NOT HIS OWN FACTS'.
DANIEL PATRICK MOYNIHAN, FOUR-TERM UNITED
STATES SENATOR AND AMBASSADOR

DON'T
WRITE
We believe we should be
ranked the same as... The
analyst is only interested in
facts.
DO
WRITE
Provided here is evidence as
to why we should be ranked
on a par with...
QUICK TIP

DON'T
WRITE
Pages of dreary content.
DO
WRITE
Tell a story. Paint a picture.
Provide context.
Q U I C K T I P
MARKET EXPERTISE

Jacqueline Burns
Chief Marketing Officer
Market Expertise
info@marketexpertise.com
ASIA PACIFIC +61 (0)414 287 206
UNITED KINGDOM +33 (0)6 46 80 95 59

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How to Develop Legal Directory Submissions that get you Noticed

1. THE LAW OF RELATIVITY HOW TO DEVELOP LEGAL DIRECTORY SUBMISSIONS THAT GET YOU NOTICED

2. IN 1905, ALBERT EINSTEIN DETERMINED THE THEORY OF RELATIVITY. IN DOING SO, EINSTEIN INTRODUCED A REVOLUTIONARY FRAMEWORK FOR ALL OF PHYSICS, AND PROPOSED NEW CONCEPTS OF TIME AND SPACE.

3. LEGAL DIRECTORY SUBMISSIONS THE LAW OF RELATIVITY ALSO APPLIES TO By definition, ranking means 'a position in a hierarchy or scale'. It is graded and is therefore comparative. If you present your firm's credentials in absolute terms, the analyst has no point of reference.

4. THE LAW OF RELATIVITY is not rocket science; it's all about making it easy for the assessor to grade your firm relative to your competitors - especially relative to the firms that are already ranked.

5. DON'T WRITE We were appointed... DO WRITE We were one of only [NUMBER] firms to be appointed... We surpassed [NUMBER] previously ranked firms... QUICK TIP MARKET EXPERTISE

6. DON'T WRITE We recorded [NUMBER] per cent growth. DO WRITE We recorded [NUMBER] per cent growth compared to the market average of [NUMBER] per cent (citation) ... QUICK TIP

7. DON'T WRITE We acted in a number of major matters. Be more specific. DO WRITE We acted in [NUMBER] of the ten largest matters this year [REFERENCE]... Q U I C K T I P MARKET EXPERTISE

8. 'EVERYONE IS ENTITLED TO HIS OWN OPINION, BUT NOT HIS OWN FACTS'. DANIEL PATRICK MOYNIHAN, FOUR-TERM UNITED STATES SENATOR AND AMBASSADOR

9. DON'T WRITE We believe we should be ranked the same as... The analyst is only interested in facts. DO WRITE Provided here is evidence as to why we should be ranked on a par with... QUICK TIP

10. DON'T WRITE Pages of dreary content. DO WRITE Tell a story. Paint a picture. Provide context. Q U I C K T I P MARKET EXPERTISE

11. Jacqueline Burns Chief Marketing Officer Market Expertise info@marketexpertise.com ASIA PACIFIC +61 (0)414 287 206 UNITED KINGDOM +33 (0)6 46 80 95 59

How to Develop Legal Directory Submissions that get you Noticed

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