Curation101

1. #Curation101
#NewhouseSM4 Team
Presentation
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2. #C u r a t i o n 10 1 2
Te a m
Jeanine Stanislaus Cristina Nogueras
@j_stanis @cmnoguer
Alex Perez Mabel Marte
@AlexP255 @mabel_marte

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W h a t is
C o nte nt
C u r a t io n ?

4. W h a t is C o n t e n t 4
C u r a t io n ?
Sean Carton
 “The act of sorting through the vast
amounts of content on the web and
presenting it in a coherent way, organized
around a specific topic(s).”
@sugarcartoon

5. W h a t is C o n t e n t 5
C u r a t io n ?
Oliver Starr
 “Content Curation is the collection,
virtual warehousing of information in
a digital or physical format.”
@OWStarr

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How does it fit with content marketing?
Wha t is C o n t e n t M a r k e t in g ?
 The art of communicating with your customers and
prospects without selling.
 C u r a t io n a s a c o n t e n t m a r k e t in g
s tra te g y

7. C r e a t io n VS . 7
C u r a t io n
 P ros  P ros
 Easier access
 Evidence of knowledge &  Faster
experience
 Less threatening
 Recognition
 Original content
 C ons
 Lack of original content
C ons  Copyright problems
 Time consuming
 Creativity & originality needed
 Content overload
C r e a t io n C u r a t io n

8. Th e C u r a to r s 8
C ode
 Keep it legal
 Link to original content
 Credit authors and creators
 Don’t take too much
 Balance between creation &
curation

9. C o nte nt
C u r a t i o n To o l s
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10. C u r a t io n t o o l o n it s
s im p le s t f o r m …
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Content organization platform which utilizes a “pearling” tool to take
sites from the internet chosen by the user for compiling information
about a particular topic.

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Oliver Starr
@OWStarr

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A v is u a l-b o o k m a r k in g s it e
O v e r 8 0 % o f p in s a r e a c t u a lly r e -
p in s
Pros:
• Clean visuals & User-friendly
• Simple images grouped together in one board
• Leading referral traffic generator for retail brands
Cons:
• Predominantly female users
• Copyright policy restricts and violates *

14. Syracuse University’s Pinterest Page
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15. Easily Publish Gorgeous
Magazines
Marc Rougier
 Why we curate
 Filter incoming data flow
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 Generate outgoing data flow
 “Publication by curation”
President and
 Engaging in the long run
Co-founder
 Content marketing
@MarcFuseki  “Humanrithm”

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17.  The journalistic curation tool
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 Progressive stories
 People love stories

18. User driven social content
website
 Content discovery
 Easy for users to navigate
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 Strong community
 One stop place to find out the latest
news
 Directs them back to businesses website

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20. W h y C u r a t io n
M a tte rs
 Helps make the internet a more
organized place
20  As a marketer - It will allow you tap into
and respond to what people are
searching for, what they like to read and
share, what influences their buying
decisions and so on.
 Everyone can talk, who gets heard?
 “Attention is a currency.” - @chrisbrogan

21. Wha t C o nte nt
C u r a t io n C a n D o
Susan McKittrick
 Build trust
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 Establish traffic for a specific website which
can then be leveraged for other marketing
purposes
 Create active channels of funneled
@ssmck conversations
 Building an audience that eventually buys

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@OWStarr
W h e r e is it g o in g ?
 Channel.it
 Photo sharing will be key.
 “Telling stories with other peoples
stories.”

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W h e r e is it g o in g ?
 Curators contribute to put human sense
back into the internet. @MarcFuseki
 More of it, different methods, tools and
objectives.

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Special thanks to
for giving us the tools to prepare our presentation!

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