Revised Thesis hypothesis

1. Revised Thesis Hypothesis
Communications design is a communicative medium
that has ability to transform and transmit cultural
values through innovative problem solving. However,
the practice is often pursued with a commodified
end result in mind. This thesis presents the hypoth-
esis that communications design should be studied
as a pure science, outside the constraints of commodi-
fied production, for the sole purpose of discovery.

2. Research Outline
I. History of visual media
II. Importance of
A) Psychological Answer: society as entity
1) Repression versus acceptance - Nathanial Branden
2) Collective Consciousness - Jung
B) Pragmatic Answer
1) Building on Knowledge - no reinventing the wheel
2) Science model
C) Modern Psychological Impact: Visceral Connections
(sensory perception, memory)
1) Marshal McLuhan
2) Communication as Culture
IV. Commodification of
A) Kalle Lasn
B) Maude Lavin
V. Methodologies
A) Scientific Research
B) Visual Investigation
1) Art
2) Design
C) Draw comparisons
VI. New Paradigms: Case Studies
A) Collaboration: Community Advocacy
B) Educational: Multidisciplinary
VII. New New Paradigm: Social Scientific Visual Investigations
A) Art Methodology
B) Design Methodology
C) Interdisciplinary Methodology
VIII. Solution?: Interdisciplinary Methodology