J.P Josephine Baba

2. COLOR THEORY.
1. Different colors and color
combinations have different
psychological effects on a
viewer.
2. Understanding color theory is
essential for any photographer
wanting to shoot aesthetic
photos.

3. COLOR PSYCHOLOGY
1. Color psychology is the study of
hues on how it affects human
behaviour.
2. As a photographer, the colors in
your image have an impact on how
a viewer perceives your work.
3. The perception of color can be
affected by culture, geography,
religion, time of the day, season,
gender and so on.
4. This explains why a color can have
several meanings.
5. I'm going to share with you some of
the hidden messages I've learned

4. RED
 Red is A very emotionally
intense color
 It is associated with
passion, love,
excitement, confidence,
anger and danger.
 It stimulates energy and
increases enthusiasm.
 Very effective when used
against a dark
background.

5. · PINK ·
 Pink is associated with sweet,
playful and young girls.
 Has a very feminine quality. Less
intense compared to red,
represents tender and romantic.
 Use it sparingly. Excessive
quantities can be seen as an
indication of weakness and
vulnerability.

6. · Magenta-
 Magenta is associated with
inviting, friendliness,
compassionate and relaxing.
 Looks very similar to pink.
Often related to spiritual and
emotional balance.
 Similar to pink, use it sparingly
to avoid overwhelming the
image and the viewer.

7. · Green ·
 Green is associated with nature, life,
growth, prosperity, purity, health and
harmony.
 A natural color of nature. It has the
effect of calming, soothing and induce
tranquility.
 It stimulates the pituitary gland,
increases the release of histamines
and smoother muscle contractions.
Stress-relieving and invigorating at the
same time.

8. · Blue · Blue is associated with
coolness, space, distance,
eternity, masculinity,
trustworthiness and
sadness.
 Stimulates the body to
produce chemicals that
induce calmness and
peacefulness. The effect is
often sedating.
 Blue with higher saturation
and brightness - electric or
brilliant blue cause
exhilaration.

9. · Yellow ·
 Yellow is associated with
warmth, brightness,
optimism, happiness, wealth
and cautiousness.
 It stimulates mental
processes in the nervous
system; activates memory
and encourages
communication.

10. · Orange ·
 Orange is associated with energy, fun,
creativity, vitality, cheer, excitement
and adventure.
 It stimulates our activities, appetite and
encourages socialization.
 Pure orange may suggest a lack of
serious intellectual values and bad
taste.

11. · Purple ·
 Purple is associated with royalty, wealth,
luxury, sophistication, uplifting and calming.
 A rarity of nature, it symbolizes magic,
mystery and spirituality.
 A balance of red and blue, purple can cause
unrest or uneasiness, and it's a favorite color
for adolescent girls.
 .

12. · Brown ·
 Brown is associated wholesome,
homely, earth and nature.
 Frequently used in the food and
beverage industry as it
stimulates appetite.
 Goes with green (represents
nature). Predominantly a color
with positive associations.

13. · White ·
 White is associated with purity,
innocence, cleanliness, simplicity,
lightness, emptiness and
neutrality.
 It also symbolizes strength,
conquest, peace and surrender.
 Aids mental clarity, encourages us
to clear obstacles, evokes
purification of thoughts or actions
and enables fresh beginnings.

14. · Black ·
 Black is associated with
elegance, sophistication,
authority, power, death,
night, evil and mysticism.
 It can evoke strong
emotions, but too much
can be overwhelming.