This ppt contains tour itinerary,

1. TourItinerary
Unit 5

2. Whydo people travel?

3. Activity3:
ReadandSpeak
about Tourism
Motivation

4. General and Specific motivation
Take a closer look at reasons why people make decision is
useful in tourism industry. Talking about motivation in traveling, we
cannot ignore two important forms of motivation. Motivation could be
expressed in two distinct forms, known as specific motivation and
general motivation.

5. General motivation is aimed at achieving a broad objective,
for example when you get away from the routine and stress of the
workplace in order to enjoy different surroundings, and a healthy
environment, this is what we call general motivation. Here, health and
relief of stress are the broad motives. In marketing, this general
motivation is called push factors. It means a tourist is being pushed
into a holiday by the need to get away from their everyday
environment.

6. On the other hand, specific motivation is called pull factors
which mean a tourist is being pulled or encouraged to travel to a
specific destination. For example, if the tourists decided to take their
holiday in the Swiss Alps, where they will be able to take walks in
fresh mountain air and enjoy varied scenery, good food and total
relaxation, these are all specific objectives.

7. Activity5: Writing atouritinerary

10. Itinerary Contents
• Date
• Time
• Destination
• Distance
• Route
• Transport
• Attractions
• Services
• Facilities

11. Additional Terms of Itinerary
Number of tourist in the group
Nationality
Language
Is there a tour leader?
Special interests or requests
What services are included in the tour[porterage, meal, admission charge,
ticket, voucher, parking charge]
Method of payment
What services tourist must pay for[drinks, photo permit, telephone bill]
When and where you are meet the driver and vehicle?
When and where you are to meet the tourists?

12. ABBREVIATIONS USED IN ITINERARY
TYPE OF INFORMATION MEANING ABBREVATION
Departure city from FM
Arrival city to TO
Departure time departs DEP
Arrival time arrive ARR
Flight number flight FLT
Aircraft type equipment EQP
Day of operation frequency FRQ
Number of stops stops ST

13. “How tomakeatour itinerary
convincing andexciting”

14. • If written well, tour itineraries provide travelers with another piece of
information they need to book a tour with you, so let's engage their
imagination with a compelling itinerary that's descriptive, informative and
enticing.

15. First, you need to understand your target audience.
• What type of experiences do they value the most?
• Do they crave thrills? Luxury? Happy Hour?
Once you've figured that out, tour itineraries are much easier to write.

16. 5 tips to help you write a travel itinerary
that's both informative and persuasive.

17. 1. Start with the highlights
Many people scan rather than read - not everyone wants to consume a lot
of text. So make it as simple as possible for scanners to gobble up all the
information they need with bullet points.
First, give them a list of tour highlights. Start each line with a strong verb
and a short descriptive sentence. For example:
• Soar above the mysterious Nazca Lines
• Explore the crumbling ruins of Choquequirao
• Wander through Plaza de Armas in Cuzco

18. You'll also need to make it absolutely clear what your tour includes.
Summarize the accommodations, transportation services, meals
and everything else that comes with the trip.

19. 2. Make it descriptively simple
It is recommended that you have to keep your copy simple and
clear. If your readers don't understand what you're saying, or the
copy is tough to read, you'll lose them after Day 1 of the itinerary.

20. But at the same time, you don't want to bore them with a list of facts.
Travel marketing is about sparking their imagination, after all. So you
need to balance brevity with vivid, sensory-focused copywriting.
Try focusing on one or two descriptive elements from the tour.
• What sensory details stand out the most? Think beyond the visual:
scents, sounds and even tastes.

21. • Don't feel as if you have to squeeze in details of everything your
customer will be experiencing on every day of the tour. Focus on the
main attractions and just briefly mention the little stuff.

22. 3. Strong verbs sell tours
• Try to use strong and ultra-specific words that demand attention. After
all, no one goes on a tour to sit still. They want action or adventure. You
can convey that type of experience with the right words.
• For example, instead of saying 'visit the ruins of an ancient temple try
something like press through the narrow corridors of an ancient temple.'
That line is much more likely to get travelers daydreaming about the trip.

23. 4. Tell them where they'll sleep
• This one's simple yet important: make sure it's absolutely clear where
travelers will be resting their heads at night. Some tour companies leave
this vital detail out.
• Travelers crave comfort. In fact, tapping into people's need for physical
comfort can be very persuasive. By not mentioning where your
customers will be sleeping at the end of each day, your tour itinerary
leaves unanswered questions in the mind of your prospects.

24. • Just slip in a quick line that says 'spend the night at a five-star seaside
resort' or 'sleep in a full-service, safari-style tent.' Or you could spend a
little more ink detailing the accommodations on the trip.

25. 5. If you use symbols, make their meaning clear
• Some tour operators like to use symbols to illustrate certain things that
are included for each day of the tour. A little bus icon might indicate
transportation, for example. And that's fine, but just be 100% certain that
travelers won't need a decoder ring to figure out what you're trying to
say.

26. “How tomakeatour itinerary?

27. TravelFairActivity25%
Guidelines:
1. Write and design your own tour itinerary for 3 days and 2 nights
program.
2. You will be given a specific destination.
3. You are going to present everything on week 15.
4. There will be visitors to act as a tourists and you are going to
present to them your tour itinerary and prepare for questions.

28. TravelFairActivity25%
Guidelines:
1. There will be 6 groups per section.
Group Destination
1 Samut Prakan
2 Chiangmai
3 Surat Thani
4 Ubon Ratchatani
5 Phuket
6 Buriram

39. Thankyou!