2. DEFINITION
Culture is the unique dominant pattern of shared
beliefs, assumptions, values, and norms that
shape the socialization, symbols, language and
practices of a group of people.
The attitudes and approaches that typify the way
staff carry out their tasks.
Culture is developed and transmitted by people,
consciously and unconsciously, to subsequent
generations.
3. WHAT MUST BE FOR CULTURE TO EXIST?
1. It must be shared by the vast majority of
members of a group or society;
2. It must be passed on from generation to
generation; and
3. It must shape behaviour and perceptions.
5. SHARED ASSUMPTIONS
Shared assumptions are the thoughts and
feelings that members of a culture take for
granted and believe to be true.
6. VALUES AND NORMS
Values are the basic beliefs people hold that
specify general preferences and behaviours,
and define what is right and wrong.
Cultural values are reflected in a society’s morals,
customs and established practices
Norms are rules that govern behaviours of
groups of people.
7. SYMBOLS
A symbols is any visible object, act, or event
that conveys meaning to others. Examples:
Artefacts
Dress
Office layout
Slogans
ceremonies
8. LANGUAGE
Language is a shared system of vocal sounds,
written signs, and/or gestures used to convey
meaning among members of a culture.
The Nike swoosh was inspired by the
Greek goddess Nike, the winged goddess
of victory. The swoosh symbolizes her
flight. It conveys the meaning of a brand of
sports shoes
9. PRACTICES
Practices are observable cultural customs
such as taboos (culturally forbidden
behaviours) and ceremonies
10. SOCIALIZATION
Socialization is the process by which people
learn values, norms, behaviours and social
skills. It is the means by which new members
are brought into a culture.
12. MASCULINE/FEMININE (MAS)
What motivates people: wanting to be the best (masculine) or liking what you
do
(feminine).
·High Score on MAS falls on the Masculinity side of this dimension.
Represents a preference in society for achievement, heroism,
assertiveness and material reward for success. Society at large is more
competitive.
·Femininity, stands for a preference for cooperation, modesty, caring for the
weak and quality of life. Society at large is more consensus-oriented.
13. UNCERTAINTY AVOIDANCE (UAI)
·How a country or society handles the fact that the future or situations can
be unpredictable or unclear: should we try to control the future or just let it
happen?
·The uncertainty avoidance dimension tells the degree in which citizens of a
society feel apprehensive or nervous with uncertainty and ambiguity and have
created beliefs and institutions to specifically protect against it.
·Countries that possess a strong UAI have strict codes of belief, laws, and
behavior and are unaccepting of different behavior and ideas. There is a strong
emotional need for rules.
·Weak UAI societies maintain a more relaxed attitude in which practice counts
more than principles.More “care-free”; accepts inherent ideas; not threatened by
change or different ideas.
14. LONG VS. SHORT TERM
ORIENTATION (LTO)
Long-term orientation exists when you are focused on the future.
You are willing to delay short- term material or social success or even shot-term
emotional gratification in order to prepare for the future. If you have this cultural
perspective, you value persistence, perseverance, saving and being able to
adapt.
Short-term orientation exists when you are focused on the present or past and
consider them more important than the future. If you have a short-term
orientation, you value tradition, the current social hierarchy, and fulfilling your
social obligations. You care more about immediate gratification than long-term
fulfillment.
15. INDULGENCE VS.
RESTRAINT (IDV)
Indulgence stands for the capacity of the society to allow relatively
free gratification of basic and natural human drives related to
enjoying life and having fun.
Restraint stands for a society’s tendency to suppress gratification of
needs and regulates it by means of social norms.
16. POWER DISTANCE (PDI)
•
• Degree to which less powerful people accept & expect that power is
distributed unequally
• Hierarchical order created in which people have a place or status
• Score of >50 means people are more accepting of a hierarchical order
• Score of <50 seek equalization of power, pursue inequalities
17. INDIVIDUALISM VS.
COLLECTIVISM (IDV)
• A society’s ability to create and rely upon a social framework that supports
each respective person
• Score of >50 is a looser social framework
• Score of <50 is a tighter social framework with people looking after each
other
36. IMPLICATIONS FOR MANAGERS
• Create the culture
you want when
the organization is
small and new
• If established
culture needs to
be changed,
expect it to take
years