This document discusses core news values in the digital age. It outlines five core news values: timeliness, proximity, prominence, consequence, and human interest. It provides examples of how these values can be applied. The document then discusses how technology is impacting media processes and the emergence of converged and participatory media environments. It argues that while technology changes how news is distributed, core journalistic values still guide content creation. The future of journalism will require skills in multiple platforms and tools, while continuing to serve communities and share truthful information.

1. Jagannath Institute of
Management Sciences

2. Core News Values
in the Digital Age
A Presentation by - Preeti Malhotra,
Head of the Department,
Department of Journalism and Mass Communication,
JIMS Vasant Kunj II

3. Five Core Elements
•Timeliness
•Proximity
•Prominence
•Consequence
•Human Interest

4. Core Values(e.g.)
•Timeliness: You can apply for your
passport at a post office soon
• Proximity: (i) 3 chopped bodies in 10 days:
Delhi cops probe serial killer twist
(ii) Delhi Metro's Phase 6 to get
govt. nod this week
•Prominence: Cyrus Mistry converted group
into personal fiefdom: Tata

5. Impact, Human Interest

6. Tech in Media Processes

7. Newsrooms Today

8. Converged Newsroom

9. Tech Diffusion: Impact
Participatory Clients
•Interactive Audiences
•Interactive Readers
•Interactive Viewers
Medium is no more the message
Emergence of Citizens Journalists

10. Future Journalists
• Keep pace with technological advances
• Well versed with divergent tools that
facilitate news distribution
• Explore ways to utilize news
distribution tools effectively
• Equip them to perform in
challenging media environments
• Multimodal, interoperable content

11. Who are we training?
Cross Platform Journalists: So they
•Meet consumer needs on demand
•Innovate to fulfill a sense of
immediacy
•Understand the dynamics of
interactivity
What is in it for me + Infotainment = TRPs

12. Pertinent Questions
ₓ Whether traditional news values hold
good for New Media
√ The degree of relevance of traditional
news values in new media ecology

13. Pertinent Questions
√ How to use traditional news values to
generate engaging content
√ What news values are more
relevant in New media environment

14. Findings…
• Fundamental news values guide decision
making processes in newsrooms
• Tech is a means, not an end
- It determines our goals, also helps
in accomplishing them
- SEO, AI, IOT, aggregators and
analytics will alter goalposts (types,
levels and kind of engagement)

15. Convergence Ecology
• Minimize intricacy of digital media platforms
• Tech tools compliment journalistic values
• Core responsibilities of media professional:
- Serve communities of citizens
- Collect, interpret and share info
- Provide info to help them conduct their lives
- Cater to knowledge-pull models smart news
consumption environments

16. Conclusion
Digital Platforms
• propel the message
• are simply modes of transmission
• in sync with the core journalistic
news values

17. Marketing-Centric
approach to Journalism
Target Audiences (TA):
Students / Millennials (1982-2002)
• Can be reached through similar interests
• Are multi-taskers; are always online
• See social media as a tool of:
-Social connectivity in their busy schedules
-Fostering fellowship and community
How to reach your TA:
Rich multimedia narratives assist in garnering clout
among Millennials

18. Thank You
Any questions?
You can find me at:
hodmasscom.vk2@jagannath.org
preetimalhotra2512@gmail.com