1. What is Connected Youth? Results Snapshot…
29%
Smartphone only panel
say comedy is their
of 15-24 year olds…
favourite film genre,
18% romantic
…used to gather data comedy
through monthly surveys
and reactive polls 55%
prefer reading
news online than
Why? in newspapers
We can deliver
2 in 3
unique insights on describe themselves
a hard to reach as ‘spenders’
audience – from
brand affinity to
moods and 3 in 5
mindsets prefer shopping
in-store than online