We all want to be good product managers. But how do we know what is good? This talk takes a look at the concepts at the centre of our practice using four classic PM books, and how, if we're not careful, these ideas can have unintended consequences.

1. 1
GOOD PRODUCT
MANAGER
T H E U N I N T E N D E D C O N S E Q U E N C E S O F B E I N G A
I V Y H O R N I B R O O K

2. 2
ne rd
Organiser of
two book clubs.
Books will
have the answer.
Opinionated.
All views my own.

3. 3
WHAT IS GOOD PRODUCT MANAGEMENT?

4. 4
“Manage by wandering
around.”
M A R T Y C A G A N
A U T H O R
INSPIRED
Photo: Justin Farrell. Sketch by Nhung Nguyen

5. 5
GOOD
is
PRODUCT
LED
Opportunities, not solutions.
Great products sell themselves.
Problem-based roadmaps.

6. 6
Discover a product
that is valuable,
usable and
feasible.”
— Marty Cagan
Inspired (2008, 2018)
“ Business
Tech UX
Usable
ValuableFeasible
Product

7. 7
S T E V E K R U G
A U T H O R
DON’T MAKE
ME THINK
“It doesn’t matter… as long as
each click is mindless”

8. 8
GOOD is LESS FRICTION

9. 9
DARK
PATTERNS
are enabled by the
intentional and selective
removal of friction
Finish examples

10. 10
“If it can’t be used for evil, it’s
not a super power”
N I R E Y A L
A U T H O R
HOOKED

11. 11
GOOD
is STICKY
Trigger.
Action.
Reward.
Investment.

12. 12

13. 13
#indistractable

14. 14
J o h n D o e r r
A U T H O R
MEASURE
WHAT MATTERS
“Data speaks
louder than words”

15. 15
GOOD is MEASUREMENT

16. 16
we value,
If we can’t measure what
then we will value what
we can
measure.

17. 17
we value,
If we can’t measure what
then we will value what
we can
measure.

18. 18
What does it mean
to be a GOOD
product manager?

19. 19
GOOD
is PRODUCT LED
is LESS FRICTION
is STICKY
is MEASUREMENT

20. 20
THE FUTURE
IS BRIGHT