SXSW 2011 Takeaways

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SXSW 2011 Takeaways

  1. 1. CHANGING THE GAME GAMECHANGERS FROM SXSW 2011
  2. 2. [ ] COOPERATION IS THE NEW BLACKEX: Farmville — Cooperative games work betterbecause you’re motivated differentlyEX: is a cooperative game Victory = goal met ($$$ raised) Challenge = Deadline in time to fund project Levels awarded to higher donors
  3. 3. KEEP THE GAME GOINGNew markets emerge only whencooperation exists.Pandemic game model: Every playerhas a special ability > Empowersindividuals and motivates cooperationKeep it going: The best games neverend.
  4. 4. UPGRADEProducts and markets fail when theowners fail to innovate.The news industry cannot afford tokeep relying on old business modelsand content strategies.Brand loyalty persists when the brandcontinues to meet the consumer’sexpectations and surpass them.
  5. 5. PLAY HEALTHY CASE STUDY:“Most healthsolutions aren’t Live healthiermedical, they’re for fun!social.” Motivates healthier living by giving you goals, points and a support system — You’re not just helping yourself, you’re helping others!
  6. 6. Health is #winning!
  7. 7. HEALTH 2.0
  8. 8. REACH FOR THE STARS Visualizing Space Data
  9. 9. NEED MORE SPACE? http://www.jpl.nasa.gov/ asteroidwatch/ http://www.ustream.tv/nasajpl
  10. 10. #DIGITALPRODUCTDESIGN Tips on designing better products: Everything we create comes down to math + pixels. Learn to love and appreciate them, regardless of your title. Develop sales skills. You need to be able to sell your ideas and designs. Build things and take them apart. Understand what goes into the finished product. I recommend IKEA furniture.
  11. 11. #DIGITALPRODUCTDESIGN Tips on designing better products: Be honest about failure + own your mistakes. This will cultivate trust and better relationships down the line. Digital product design is constantly changing. If you are not staying on top of emerging technologies and embracing them, this is not what you should be doing. Stay curious.
  12. 12. Sustaining passionate users Hide ‘Easter eggs’ in your site. Challenge users to compete with other users -> Fastest to register, most comments, most shares ... can you beat that? Give users something to ‘Master’. People have a need for ‘set completion.’ Give them a set of challenges to complete.
  13. 13. SAVE DATACongressional leaders recently proposed counterproductive budget cuts that would slashsupport to government transparency websites such as Data.gov.The current annual budget of $37 million will be reduced to $2 million.Go to http://sunlightfoundation.com/savethedata/ to showyour support for data.gov!

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