4. Utility
Critical information finds you,
when you need it most.
Speed
KLM takes the user directly to the
service they need;
no need for menu navigation.
Confidence
A user that trusts KLM to
provide the information needed
for a successful journey.
Empowerment
Enabling the user to action information to
keep progressing their journey.
Context
Right service, right place, right time
– essential notifications only.
5. PASSENGER DETAILS
YOU AND 2 OTHERS
Check
You and 2 others
can check in now.
You and 2 others
can check in now.
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
CHECK IN
3 hours 23 minutes left
AMS – JFK: check-in is open. This is how the app will
notify you for tasks.
6. PASSENGER DETAILS
YOU AND 2 OTHERS
Check
You and 2 others
can check in now.
You and 2 others
can check in now.
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
CHECK IN
3 hours 23 minutes left
KL0643 17:55 TODAYAMS JFK
The notification takes you
directly to your open task.
7. PASSENGER DETAILS
YOU AND 2 OTHERS
Check
You and 2 others
can check in now.
You and 2 others
can check in now.
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
CHECK IN
3 hours 23 minutes left
KL0643 17:55 TODAYAMS JFK
PASSENGER DETAILS
YOU AND 2 OTHERS
Check
You and 2 others
can check in now.
You and 2 others
can check in now.
KL0643
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
KL0643
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
Add to calendarAdd to calendar
AMS – JFK: check-in is open. AMS – JFK: check-in is open. Notifications are accessible
inside and outside the app.
8. Notification scenarios
Check in opens
Gate opens for boarding
Gate changes
Final boarding call
Flight is delayed
Flight disruption
Flight is cancelled
Flight is re-booked by carrier
10. Utility
KLM provides, and enables you
to action, the right information
– within and outside the app.
Speed
One-click connection to
KLM customer support
Empowerment
Giving the customer everything
they need to keep making
positive decisions that move
their journey forward.
Confidence
Brand voice inspires trust in the user.
Context
KLM provides the means to make
contact, when the user needs it.
11. Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
02:00 TOMORROW
TERMINAL 4
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
02:00 TOMORROW
TERMINAL 4
Your flight is delayed
by 30 minutes.
Your flight is delayed
by 30 minutes.
PASSENGER DETAILS
YOU AND 2 OTHERS
Update
See 23 more tweets
KLM @klm
#0310KL0643 Dear costumers,
Unfortunately this flight is delayed.
You will get a voucher for...
3h
CALL US
KLM FACEBOOK
LATEST TWEETS ABOUT
YOUR FLIGHT
+31 540 048 668
KL0643 17:55 TODAYAMS JFKKL0643 17:55 TODAYAMS JFK
The contact us
module
The contact us module can
appear dynamically within
the strip when relevant.
It is consistently accessible
via the off canvas menu.
Example:
Your flight is delayed by 30
minutes.
New York
JFK John F. Kennedy Airport
02:00 TOMORROW
TERMINAL 4
New York
JFK John F. Kennedy Airport
02:00 TOMORROW
TERMINAL 4
Your flight is delayed
by 30 minutes.
Your flight is delayed
by 30 minutes.
PASSENGER DETAILS
YOU AND 2 OTHERS
Update
See 23 more tweets
KLM @klm
#0310KL0643 Dear costumers,
Unfortunately this flight is delayed.
You will get a voucher for...
3h
CALL US
KLM FACEBOOK
LATEST TWEETS ABOUT
YOUR FLIGHT
+31 540 048 668
12. The contact us
module
The conversation happens on
twitter. Flight specific hash-
tags enable the social team
to talk to passengers on a
disrupted flight.
E.g. 3. October, KL0643 is
#0310KL0643
The module can also deliver
a voucher for a relevant local
service like a coffee.
Latest tweets
about your flight
Call KLM directly
Voucher module
See 23 more tweets
KLM @klm
#0310KL0643 Dear costumers,
Unfortunately this flight is delayed.
You will get a voucher for...
3h
CALL US
+31 20 987 654
LATEST TWEETS ABOUT
YOUR FLIGHT
STARBUCKS VOUCHER
YOU HAVE 5 EUROS TO
SPEND AT STARBUCKS
Show fullscreen
Your flight is delayed
by 30 minutes.
Your flight is delayed
by 30 minutes.
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
BOARDING
PASS
Show fullscreen
Your flight is delayed
by 30 minutes.
Your flight is delayed
by 30 minutes.
PASSENGER DETAILS
YOU AND 2 OTHERS
Update
See 23 more tweets
KLM @klm
#0310KL0643 Dear costumers,
Unfortunately this flight is delayed.
You will get a voucher for...
3h
CALL US
KLM FACEBOOK
LATEST TWEETS ABOUT
YOUR FLIGHT
+31 540 048 668
KL0643 17:55 TODAYAMS JFK
13. Jeff Gold @jgold
@KLM #0310KL0643 My flight is
delayed. Will I still make my
transfer to LAX?
2min
Jeff Gold @jgold
@KLM #0310KL0643 Thanks KLM!
Do I have to check in my bags
again at JFK?
37min
KLM @klm
@jgold #0310KL0643 Hello Jeff,
you should have no problem
getting on your next flight. You’re
scheduled to arrive at 02:30 am.
15min
KLM @klm
@ivareden #0310KL0643 Hello
Ivar, Lorem iosum dolor sit amet
halab lorem iosum dolor sit dol sor
amet lorem iosum dolor.
45min
The latest tweets
about your flight to
New York.
SIGN UP SIGN IN
See 23 more tweets
KLM @klm
#0310KL0643 Dear costumers,
Unfortunately this flight is delayed.
You will get a voucher for...
3h
CALL US
+31 20 987 654
LATEST TWEETS ABOUT
YOUR FLIGHT
STARBUCKS VOUCHER
YOU HAVE 5 EUROS TO
SPEND AT STARBUCKS
Show fullscreen
Your flight is delayed
by 30 minutes.
Your flight is delayed
by 30 minutes.
03:50 30 SEPT
TERMINAL 4
03:50 30 SEPT
TERMINAL 4
BOARDING
PASS
Show fullscreen
Your flight is delayed
by 30 minutes.
Your flight is delayed
by 30 minutes.
PASSENGER DETAILS
YOU AND 2 OTHERS
Update
See 23 more tweets
KLM @klm
#0310KL0643 Dear costumers,
Unfortunately this flight is delayed.
You will get a voucher for...
3h
CALL US
KLM FACEBOOK
LATEST TWEETS ABOUT
YOUR FLIGHT
+31 540 048 668
KL0643 17:55 TODAYAMS JFK
The contact us
module
Open the contact module to
follow the conversation.
If you are on twitter, you can
sign in within the app.
14. Jeff Gold @jgold
@KLM #0310KL0643 My flight is
delayed. Will I still make my
transfer to LAX?
2min
Jeff Gold @jgold
@KLM #0310KL0643 Thanks KLM!
Do I have to check in my bags
again at JFK?
37min
KLM @klm
@jgold #0310KL0643 Hello Jeff,
you should have no problem
getting on your next flight. You’re
scheduled to arrive at 02:30 am.
15min
KLM @klm
@ivareden #0310KL0643 Hello
Ivar, Lorem iosum dolor sit amet
halab lorem iosum dolor sit dol sor
amet lorem iosum dolor.
45min
The latest tweets
about your flight to
New York.
Reply to Royal Dutch Airlines
Jeff Gold @jgold
@KLM #0310KL0643 My flight is
delayed. Will I still make my
transfer to LAX?
2min
Jeff Gold @jgold
@KLM #0310KL0643 Thanks KLM!
Do I have to check in my bags
again at JFK?
37min
KLM @klm
@jgold #0310KL0643 Hello Jeff,
you should have no problem
getting on your next flight. You’re
scheduled to arrive at 02:30 am.
15min
KLM @klm
@ivareden #0310KL0643 Hello
Ivar, Lorem iosum dolor sit amet
halab lorem iosum dolor sit dol sor
amet lorem iosum dolor.
45min
The latest tweets
about your flight to
New York.
@KLM #0310KL0643 Hi KLM TWEET112
The contact us
module
If you signed in to twitter, the
app enables you to post pre
tagged messages via your
own account.
16. Off canvas
For release 1, from the off
canvas you have direct access
to your trips, your flying blue
card, your profile settings.
Here you will also find
contact KLM options.
New York check-in
is open
New York check-in
is open
Find a bookingFind a booking
17:55 WEDNESDAY
Amsterdam to
New York
17:55 WEDNESDAY
Amsterdam to
New York
20:50 23. SEPTEMBER
Amsterdam to
Hong Kong
20:50 23. SEPTEMBER
Amsterdam to
Hong Kong
Check is open.Check is open.
Flight has been cancelled.Flight has been cancelled.
Good morning Ivar.Good morning Ivar.
Find a bookingFind a booking
New York check-in
is open
New York check-in
is open
Find a bookingFind a booking
17:55 WEDNESDAY
Amsterdam to
New York
17:55 WEDNESDAY
Amsterdam to
New York
20:50 23. SEPTEMBER
Amsterdam to
Hong Kong
20:50 23. SEPTEMBER
Amsterdam to
Hong Kong
Check is open.Check is open.
Flight has been cancelled.Flight has been cancelled.
Good morning Ivar.Good morning Ivar.
Find a bookingFind a booking
17. My profile
MY PAYMENT DETAILS
MY PERSONAL DETAILS
MY ID
MY NOTIFICATIONS
MY NOTIFICATIONS
New York check-in
is open
New York check-in
is open
Find a bookingFind a booking
17:55 WEDNESDAY
Amsterdam to
New York
17:55 WEDNESDAY
Amsterdam to
New York
20:50 23. SEPTEMBER
Amsterdam to
Hong Kong
20:50 23. SEPTEMBER
Amsterdam to
Hong Kong
New York check-in
is open
New York check-in
is open
Find a bookingFind a booking
17:55 WEDNESDAY
Amsterdam to
New York
17:55 WEDNESDAY
Amsterdam to
New York
20:50 23. SEPTEMBER
Amsterdam to
Hong Kong
20:50 23. SEPTEMBER
Amsterdam to
Hong Kong
Ivar, you can check in now.Ivar, you can check in now.
Add tripAdd trip
CHECK-IN OPENS
GATE CHANGES
FLIGHT IS DELAYED
FLIGHT IS CANCELLED
GATE IS OPEN
FOR BOARDING
FLIGHT IS RE-BOOKED
BY CARRIER
FINAL BOARDING CALL
My notifications
My notifications
Off canvas
Set and store profile
information and manage
your preferences.
19. Good morningGood morning
KLM & FLYING BLUE
ACCOUNT
TWITTER
FACEBOOK
Do you need help?Do you need help? ?
How would you
like to log in?
How would you
like to log in?
Your email
PIN/password
LOG IN
I forgot my PIN/password ?
20. •••••••••
I forgot my PIN/password ?
ivar.eden@gmail.com
LOG IN
New York check-in
is open
New York check-in
is open
Find a bookingFind a booking
17:55 WEDNESDAY
Amsterdam to
New York
17:55 WEDNESDAY
Amsterdam to
New York
20:50 23. SEPTEMBER
Amsterdam to
Hong Kong
20:50 23. SEPTEMBER
Amsterdam to
Hong Kong
Check is open.Check is open.
Flight has been cancelled.Flight has been cancelled.
Good morning Ivar.Good morning Ivar.
Find a bookingFind a booking
22. PASSENGER DETAILS
YOU AND 2 OTHERS
Check
You and 2 others
can check in now.
You and 2 others
can check in now.
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
CHECK IN
3 hours 23 minutes left
!
PASSENGER DETAILS
YOU AND 2 OTHERS
Check
!
PASSENGER DETAILS
YOU AND 2 OTHERS
Add 1 missing passport
You and James
can check in now.
You and James
can check in now.
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
CHECK IN
3 hours 23 minutes left
!
PASSENGER DETAILS
YOU AND 2 OTHERS
Check
You and 2 others
can check in now.
You and 2 others
can check in now.
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
CHECK IN
3 hours 23 minutes left
!
PASSENGER DETAILS
YOU AND 2 OTHERS
Check
!
PASSENGER DETAILS
YOU AND 2 OTHERS
Check
You and 2 others
can check in now.
You and 2 others
can check in now.
03:50 30 SEPT
TERMINAL 4
03:50 30 SEPT
TERMINAL 4
CHECK IN
3 hours 23 minutes left
!
PASSENGER DETAILS
YOU AND 2 OTHERS
Check
!
KL0643 17:55 TODAYAMS JFK KL0643 17:55 TODAYAMS JFKKL0643 17:55 TODAYAMS JFK
Error Alert 1, valid for issues
more than > 4 weeks out
Error Alert 2, valid for issues
less than < 4 weeks out
Error Alert 3, valid for issues
less than < 1 week out
23. CHECK IN
4 passengers
!
Add 1 missing passport
!
Add 1 missing passport
KL 0644 03:50 30.SEPTJFK AMS
IVAR EDEN
MATHEW BAIN
JAMES SMITH
IVAR EDEN
MATTHEW BAIN
JAMES SMITH
KL 0643 17:55 TODAYAMS JFK
HONG KONG MENU
Change your meal
LUGGAGE
1 BAG (23KG)
Add a bag
Mattew‘s ID
PASSPORT NUMBER
Enter
PASSPORT EXPIRES
Select
ID TYPE
Select
NATIONALITY
Select
TITLE
Your details
!
!
!
!
KL0643 17:55 TODAYAMS JFK KL0643 17:55 TODAYAMS JFK
24. You and 2 others
can check in now.
You and 2 others
can check in now.
KL0643
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
KL0643
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
Add to calendarAdd to calendar
KL0643 17:55 TODAYAMS JFK
PASSENGER DETAILS
YOU AND 2 OTHERS
Check
You and 2 others
can check in now.
You and 2 others
can check in now.
KL0643
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
KL0643
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
Add to calendarAdd to calendar
PASSENGER DETAILS
YOU AND 2 OTHERS
Check
You and 2 others
can check in now.
You and 2 others
can check in now.
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
Amsterdam
AMS Schiphol Airport
17:55 TODAY ON TIME
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
CHECK IN
3 hours 23 minutes left
KL0644 03:50 30.SEPTJFK AMS
KL0643 17:55 TODAYAMS JFK
Ivar Eden
Mathew Bain
James Smith
Ivar Eden
Mathew Bain
James Smith
I AGREE TO THE
FLIGHT TERMS
+
We will email all your boarding
passes to: ivar.eden@gmail.com
KL0643 17:55 TODAYAMS JFK KL0643 17:55 TODAYAMS JFK
25. KL0644 03:50 30.SEPTJFK AMS
KL0643 17:55 TODAYAMS JFK
Ivar Eden
Mathew Bain
James Smith
5E
5c
5A
5E
5c
5A
Ivar Eden
Mathew Bain
James Smith
We have sent your boarding
passes to: ivar.eden@gmail.com
GO TO YOUR
BOARDING PASS
CHANGE SEATS BEEN
ASIGNED TO YOU?
Lorem ipsum dolor est via asit.
Send to passbook
SEQ 038
KL0643
AMS JFK
Ivar Eden
24A
Boarding in 1 hour 37 minutes
KL0643
AMS JFK
Ivar Eden
24A
Boarding in 1 hour 37 minutes
Send via SMS
Send to passbook +
This is your
boarding pass.
This is your
boarding pass.
BOARDING
PASS
Show fullscreen
Send to passbook +
Send via SMS
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
DEPARTURES 3
Boeing 747-400
8 hours 5 minutes
New York
JFK John F. Kennedy Airport
03:50 30 SEPT
TERMINAL 4
PASSENGER DETAILS
YOU AND 2 OTHERS
Check
KL0644 03:50 30.SEPTJFK AMS
KL0643 17:55 TODAYAMS JFK
Ivar Eden
Mathew Bain
James Smith
5E
5c
5A
5E
5c
5A
Ivar Eden
Mathew Bain
James Smith
We have sent your boarding
passes to: ivar.eden@gmail.com
GO TO YOUR
BOARDING PASS
DO YOU WANT TO SIT
SOMEWHERE ELSE?
Lorem ipsum dolor est via asit.
KL0643 17:55 TODAYAMS JFK
27. À LA CARTE
Choose from 5 delightful
à la carte meals.
€12 or
2000 Air Miles
ATLANTIC MENU
My current selection
VEGETARIAN MEALS
MEDICAL DIETS
FAITH-BASED OPTIONS
What would you
like to eat?
KL 0643 17:55 TODAYAMS JFK
ATLANTIC MENU
Your current selection
KL0643 17:55 TODAYAMS JFK
À LA CARTE
Choose from 5 delightful
à la carte meals.
€12 or 7500
Flying Blue Miles
What would you
like to eat?
7500 FLYING BLUE MILES
You have 9000 Flying Blue Miles
12 EURO
6 EURO AND
3750 FLYING BLUE MILES
You have 9000 Flying Blue Miles
Credit card payments will include a
surcharge of EUR 2.50
Credit card payments will include
a surcharge of EUR 2.50
SEAT
24DAISLE
Change
LUGGAGE
1 BAG (23KG)
Add
WEATHER IN NEW YORK
21°CSee the 1-week forecast
MEAL
ATLANTIC MENU
Change
KL0643 17:55 TODAYAMS JFKKL0643 17:55 TODAYAMS JFK
28. ATLANTIC MENU
Your current selection
KL0643 17:55 TODAYAMS JFK
À LA CARTE
Choose from 5 delightful
à la carte meals.
€12 or 7500
Flying Blue Miles
What would you
like to eat?
YOUR PAYMENT IS SUCESSFUL
EUR 8.50 has been charged
to your Mastercard
**** **** **** 3354.
3750 Flying Blue miles has
been deducted. You now
have 5250 Flying Blue miles.
HOW ABOUT SOME
EXTRA LEGROOM?
You have enough Air Miles for a
seat with a little extra comfort.
LUGGAGE
1 BAG (23KG)
Add
WEATHER IN NEW YORK
21°CSee the 1-week forecast
MEAL
À LA CARTE MENU
Change
SEAT
24DAISLE
Change
ATLANTIC MENU
Your current selection
KL0643 17:55 TODAYAMS JFK
À LA CARTE
Choose from 5 delightful
à la carte meals.
€12 or 7500
Flying Blue Miles
What would you
like to eat?
ENTER YOUR CVC CODE
Find the 3-digit code on
the back of your Mastercard
**** **** **** 3354.
2 7 8
8.50 EUROS AND
3750 FLYING BLUE MILES
You have 9000 Flying Blue Miles
KL0643 17:55 TODAYAMS JFK KL0643 17:55 TODAYAMS JFKKL0643 17:55 TODAYAMS JFK