SlideShare a Scribd company logo
1 of 19
Download to read offline
Recommendation:	
  Buy	
  
	
  
December	
  12th
,	
  2012	
  
Yum!	
  Brands,	
  Inc.	
  (NYSE:	
  YUM)	
   Consumer	
  Discretionary	
  
	
  
Company	
  Overview:	
  
Yum!	
  Brand,	
  Inc,	
  in	
  terms	
  of	
  system	
  units,	
  
boasts	
  to	
  be	
  one	
  of	
  the	
  largest	
  in	
  the	
  
world.	
  With	
  its	
  38,000	
  restaurants	
  in	
  120	
  
countries,	
  it	
  beats	
  McDonalds	
  by	
  
approximately	
  4000	
  restaurants.	
  
Strategically,	
  it	
  has	
  focused	
  its	
  attention	
  
on	
  China	
  with	
  great	
  success	
  and	
  its	
  
revenue	
  in	
  China	
  has	
  grown	
  at	
  a	
  
compounded	
  rate	
  of	
  27%	
  for	
  the	
  last	
  5	
  
years.	
  
	
  
Stock	
  Performance	
  Highlights:	
  
52	
  week	
  high:	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  74.75	
  
52	
  week	
  low:	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  57.09	
  
Beta:	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  0.49	
  
Average	
  Daily	
  Volume	
  :	
  	
  	
  3.83	
  Million	
  
	
  
Shares	
  Highlights:	
  
Market	
  Cap	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  30.23	
  
OS	
  Shares	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  451.81	
  Million	
  
Book	
  Value	
  per	
  share	
  	
  	
  	
  	
  	
  	
  4.86	
  
P/E	
  Ratio	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  19.68	
  
Dividend	
  Yield	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2.00%	
  
	
  
Current	
  Price:	
  66.92	
  
Target	
  Price:	
  88.7	
  
Yummy?	
  
• The	
  buy	
  recommendation	
  for	
  YUM	
  
is	
  due	
  to	
  the	
  company’s	
  consistent	
  
growth,	
  its	
  service	
  diversification,	
  
and	
  its	
  presence	
  overseas.	
  Its	
  
largest	
  presence	
  is	
  in	
  China,	
  and	
  
YUM	
  has	
  strategically	
  assimilated	
  
itself	
  into	
  their	
  food	
  culture.	
  	
  
• Same	
  store	
  sales	
  have	
  been	
  
increasing	
  yearly	
  at	
  a	
  double	
  digit	
  
rate	
  in	
  China.	
  China’s	
  1.3	
  billion	
  
populations,	
  with	
  a	
  middle	
  class	
  
citizen	
  equivalent	
  to	
  the	
  US	
  
population,	
  will	
  ensure	
  that	
  this	
  will	
  
be	
  kept	
  up	
  for	
  the	
  coming	
  years10
.	
  
• What	
  makes	
  Yum	
  a	
  bigger	
  buy	
  is	
  
that	
  their	
  dividend	
  and	
  earnings	
  
grew	
  consistently	
  even	
  through	
  
financial	
  downturns.	
  Thus	
  greatly	
  
shows	
  how	
  well	
  managed	
  the	
  
company	
  is.	
  
	
  
	
  
whats	
  
Economic	
  Outlook	
  
As	
  we	
  are	
  moving	
  off	
  to	
  2013,	
  Yum	
  will	
  
become	
  more	
  reliant	
  on	
  China’s	
  future	
  
economy	
  growth.	
  The	
  industry’s	
  economic	
  
outlook	
  for	
  the	
  next	
  two	
  years	
  in	
  China	
  is	
  
looking	
  strong	
  and	
  positive.	
  America	
  also	
  
have	
  positive	
  outlook	
  for	
  the	
  next	
  two	
  
years,	
  and	
  its	
  consumers	
  are	
  showing	
  signs	
  
of	
  recovery	
  from	
  its	
  economic	
  indicators	
  
and	
  GDP	
  growth.	
  Overall	
  economic	
  data	
  in	
  
China	
  and	
  America	
  is	
  showing	
  a	
  promising	
  
future	
  for	
  both	
  economies.	
  
	
  
Real	
  GDP:	
  
The	
  RGDP	
  is	
  one	
  of	
  the	
  most	
  widely	
  used	
  
indicators	
  to	
  determine	
  the	
  general	
  health	
  
of	
  a	
  country’s	
  economy.	
  RGDP	
  is	
  important	
  
to	
  the	
  investors	
  and	
  the	
  discretionary	
  
sector	
  because	
  its	
  growth	
  is	
  positively	
  
correlated	
  to	
  consumer’s	
  income	
  and	
  
willingness	
  to	
  spend	
  on	
  nonessentials	
  
products.	
  
USA’s	
  GDP	
  has	
  shown	
  signs	
  of	
  recovery	
  
ever	
  since	
  the	
  financial	
  crisis	
  in	
  2008.	
  It	
  
shows	
  recovery	
  and	
  its	
  2012	
  RGDP	
  will	
  be	
  
the	
  third	
  straight	
  year	
  with	
  positive	
  
growth.	
  It	
  is	
  estimated	
  that	
  in	
  2013	
  and	
  
2014,	
  the	
  annual	
  growth	
  would	
  be	
  2.4%	
  
and	
  2.8%	
  respectively1
.	
  	
  
	
  
	
  
China’s	
  GDP	
  has	
  been	
  growing	
  at	
  a	
  rate	
  of	
  
10.5%	
  for	
  the	
  past	
  5	
  years.	
  Their	
  2012	
  first	
  
to	
  third	
  quarter	
  GDP	
  growth	
  is	
  already	
  at	
  
5.4%	
  when	
  their	
  annual	
  growth	
  is	
  expected	
  
to	
  be	
  at	
  7.7%.	
  It	
  is	
  estimated	
  that	
  their	
  
2013	
  and	
  2014	
  GDP	
  growth	
  will	
  be	
  8.6%	
  
and	
  8.4%	
  respectively.	
  By	
  consistently	
  
having	
  the	
  RGDP	
  growth	
  rate	
  up,	
  China	
  will	
  
also	
  be	
  able	
  to	
  keep	
  the	
  disposable	
  
income,	
  employment,	
  and	
  consumer	
  
confidence	
  up.	
  	
  
Consumer	
  Disposable	
  Income:	
  
A	
  growing	
  household	
  disposable	
  income	
  
per	
  capital	
  is	
  defined	
  as	
  the	
  income	
  that	
  
households	
  can	
  utilize	
  after	
  tax.	
  It	
  is	
  very	
  
vital	
  to	
  restaurants,	
  because	
  consumers	
  
with	
  thicker	
  wallets	
  will	
  be	
  more	
  willing	
  to	
  
eat	
  out.	
  	
  
	
  
	
  
Disposable	
  income	
  in	
  China	
  has	
  been	
  
growing	
  at	
  an	
  average	
  ate	
  of	
  16%	
  for	
  the	
  
past	
  five	
  years.	
  In	
  America,	
  the	
  2008	
  
financial	
  crisis	
  has	
  done	
  little	
  to	
  deter	
  the	
  
growth	
  of	
  household	
  income.	
  Disposable	
  
income	
  only	
  decreased	
  by	
  a	
  total	
  of	
  -­‐1.18%	
  
in	
  2009	
  and	
  it	
  has	
  been	
  increasing	
  at	
  a	
  rate	
  
of	
  2.97%	
  for	
  the	
  past	
  five	
  years2
.	
  In	
  2011,	
  
disposable	
  income	
  has	
  the	
  highest	
  growth	
  
for	
  the	
  past	
  3	
  years	
  for	
  both	
  USA	
  and	
  
China3
.	
  
-­‐5.0%	
  
0.0%	
  
5.0%	
  
10.0%	
  
15.0%	
  
20.0%	
  
2007	
  
2008	
  
2009	
  
2010	
  
2011	
  
2012	
  
2013	
  
2014	
  
China	
  
USA	
  
-­‐10.00%	
  
0.00%	
  
10.00%	
  
20.00%	
  
30.00%	
  
40.00%	
  
2007	
  2008	
  2009	
  2010	
  2011	
  
China	
  
USA	
  
Unemployment:	
  
Unemployment	
  is	
  another	
  economic	
  
indicator	
  that	
  looks	
  into	
  the	
  health	
  of	
  the	
  
economy.	
  A	
  high	
  unemployment	
  rate	
  
would	
  be	
  detrimental	
  to	
  the	
  discretionary	
  
sector,	
  because	
  consumer	
  would	
  be	
  
discouraged	
  from	
  spending	
  on	
  
nonessentials.	
  There	
  seems	
  to	
  be	
  a	
  
misconception	
  that	
  unemployment	
  and	
  
financial	
  downturns	
  will	
  work	
  favorably	
  for	
  
Yum	
  due	
  to	
  it	
  providing	
  an	
  inferior	
  good.	
  
	
  
	
  
In	
  America,	
  annual	
  average	
  unemployment	
  
rate	
  spiked	
  from	
  5.5%	
  to	
  9%	
  in	
  2008	
  to	
  
2009,	
  but	
  same	
  store	
  sales	
  dropped	
  by	
  5%.	
  
Unemployment	
  did	
  not	
  help	
  increase	
  sales,	
  
but	
  it	
  does	
  imply	
  that	
  fast	
  food	
  restaurants	
  
have	
  a	
  more	
  inelastic	
  demand.	
  As	
  of	
  now,	
  
unemployment	
  rate	
  has	
  greatly	
  declined	
  
from	
  the	
  peak	
  of	
  10%	
  in	
  2009	
  to	
  a	
  7.9%2
.	
  	
  
	
  
China’s	
  Unemployment	
  rate	
  has	
  risen	
  from	
  
a	
  4.2%	
  in	
  2007	
  to	
  a	
  current	
  rate	
  of	
  6.5%.	
  
This	
  unemployment	
  doesn’t	
  seem	
  to	
  be	
  
correlating	
  much	
  with	
  Yum’s	
  earnings,	
  
because	
  from	
  2007	
  to	
  2011,	
  their	
  revenue	
  
increased	
  by	
  a	
  total	
  of	
  164%3
.	
  
	
  
Consumer	
  Confidence	
  Index:	
  
The	
  consumer	
  confidence	
  index	
  reflects	
  
how	
  the	
  average	
  consumers	
  are	
  viewing	
  
the	
  economy.	
  The	
  more	
  confidence,	
  the	
  
more	
  likely	
  consumers	
  expenditure	
  would	
  
rise.	
  
	
  
	
  
America’s	
  consumer	
  confidence	
  has	
  hit	
  
rock	
  bottom	
  in	
  2009,	
  but	
  as	
  of	
  current	
  
month,	
  it	
  has	
  climbed	
  to	
  a	
  3	
  year	
  high	
  of	
  
73.7.	
  This	
  shows	
  that	
  the	
  economic	
  data	
  
matches	
  up	
  with	
  the	
  general	
  sentiment	
  of	
  
the	
  population.	
  General	
  households	
  are	
  
feeling	
  more	
  secure	
  about	
  their	
  total	
  
family	
  incomes	
  for	
  the	
  next	
  six	
  months,	
  
which	
  encourage	
  them	
  to	
  spend	
  instead	
  of	
  
save4.	
  
Consumers	
  in	
  China	
  are	
  also	
  having	
  high	
  
expectations	
  of	
  the	
  economy.	
  November’s	
  
rate	
  reached	
  the	
  highest	
  in	
  2012	
  of	
  106.1,	
  
showing	
  that	
  consumers	
  still	
  are	
  confident	
  
about	
  the	
  source	
  of	
  their	
  income	
  and	
  thus	
  
is	
  more	
  likely	
  to	
  keep	
  their	
  spending	
  up.	
  
For	
  the	
  last	
  twelve	
  months,	
  the	
  average	
  
was	
  101.455
.	
  
	
  
Currency	
  Exchange:	
  
Foreign	
  exchange	
  plays	
  an	
  influential	
  role	
  
in	
  YUM’s	
  net	
  income.	
  Profits	
  will	
  always	
  be	
  
converted	
  into	
  USD.	
  A	
  weakening	
  USD	
  
against	
  a	
  strengthening	
  foreign	
  currency	
  
will	
  be	
  favorable	
  to	
  the	
  net	
  income	
  and	
  
revenue	
  of	
  YUM.	
  
0.0	
  
5.0	
  
10.0	
  
15.0	
  
07	
   08	
   09	
   10	
   11	
   12	
  
USA	
  (%)	
  
 
China’s	
  currency	
  has	
  been	
  declining	
  since	
  
2005	
  in	
  which	
  international	
  diplomats	
  has	
  
been	
  pressuring	
  China	
  for	
  being	
  a	
  currency	
  
manipulator.	
  Due	
  to	
  international	
  
pressure,	
  the	
  Yuan	
  has	
  grown	
  10%	
  in	
  value	
  
relative	
  to	
  the	
  dollar	
  since	
  2010.	
  In	
  the	
  3rd
	
  
quarter	
  of	
  2012,	
  Yum	
  received	
  a	
  favorable	
  
2%	
  increase	
  in	
  foreign	
  currency	
  
conversion.	
  As	
  of	
  now,	
  the	
  Obama	
  
administration	
  has	
  not	
  yet	
  labeled	
  China	
  as	
  
a	
  currency	
  manipulator,	
  but	
  the	
  Treasury	
  
still	
  thinks	
  that	
  the	
  Yuan	
  is	
  still	
  
undervalued	
  when	
  compared	
  to	
  the	
  dollar.	
  
	
  
Industry	
  and	
  Sector	
  Analysis	
  
The	
  Discretionary	
  Food	
  Sector	
  
America’s	
  discretionary	
  spending	
  accounts	
  
for	
  two-­‐thirds	
  of	
  the	
  US	
  GDP.	
  In	
  2011,	
  
Americans	
  spent	
  48%	
  of	
  their	
  total	
  food	
  
expenditure	
  per	
  capita	
  on	
  dining	
  out.	
  
There	
  wasn’t	
  much	
  change	
  from	
  2007	
  to	
  
2011,	
  since	
  there	
  was	
  only	
  a	
  0.134%	
  
growth	
  in	
  dining	
  out	
  spending	
  in	
  their	
  total	
  
food	
  expenditure.	
  Americans	
  have	
  already	
  
set	
  a	
  consistent	
  allocation	
  of	
  income	
  on	
  
eating	
  out6
.	
  
In	
  China,	
  discretionary	
  spending	
  in	
  2010	
  
only	
  accounts	
  for	
  33%	
  of	
  China’s	
  annual	
  
household	
  income.	
  It	
  has	
  grown	
  from	
  the	
  
24%	
  from	
  2000.	
  As	
  of	
  2009,	
  Chinese	
  
people	
  spend	
  22%	
  of	
  their	
  total	
  food	
  	
  
expenditure	
  per	
  capita	
  on	
  dining	
  out.	
  It	
  
grew	
  by	
  a	
  total	
  of	
  4%	
  ever	
  since	
  20039
.	
  	
  
McKinsey’s	
  model	
  expects	
  the	
  dining	
  out	
  
expense	
  of	
  households	
  to	
  grow	
  at	
  a	
  rate	
  of	
  
10.2%	
  for	
  the	
  next	
  decade7
.	
  As	
  of	
  2012	
  the	
  
middle	
  class,	
  or	
  households	
  who	
  allocates	
  
1/3	
  of	
  their	
  income	
  in	
  discretionary	
  
spending,	
  has	
  grown	
  to	
  be	
  bigger	
  than	
  the	
  
population	
  of	
  USA.	
  The	
  increase	
  
percentage	
  of	
  dining	
  out	
  spending	
  and	
  the	
  
rising	
  middle	
  class	
  will	
  provide	
  sustaining	
  
environment	
  for	
  the	
  restaurant	
  industry	
  to	
  
grow	
  in.	
  
	
  
Food	
  Service	
  Industry:	
  
Comparing	
  to	
  the	
  US	
  restaurant	
  industry,	
  
China	
  has	
  a	
  more	
  hostile	
  environment.	
  In	
  
USA,	
  the	
  top	
  100	
  restaurants	
  hold	
  about	
  
45%	
  of	
  the	
  market	
  share,	
  but	
  only	
  9%	
  in	
  
China.	
  Western	
  food	
  restaurants	
  only	
  
account	
  for	
  1%	
  for	
  the	
  Chinese	
  restaurant	
  
industry	
  and	
  only	
  8%	
  of	
  the	
  total	
  market	
  
shares	
  are	
  chain	
  restaurants.	
  Even	
  with	
  
such	
  small	
  market	
  share,	
  chain	
  restaurants	
  
are	
  growing	
  at	
  faster	
  pace	
  than	
  
independent	
  restaurants.	
  From	
  2006	
  to	
  
2009,	
  chain	
  restaurant’s	
  revenue	
  grew	
  at	
  
an	
  average	
  rate	
  of	
  21%,	
  while	
  independent	
  
restaurants	
  only	
  grew	
  at	
  average	
  rate	
  of	
  
15.25%8
.	
  
	
  
Company	
  Specific	
  Analysis	
  
	
  
Strategy:	
  
Directly	
  from	
  its	
  annual	
  report,	
  Yum	
  has	
  4	
  
main	
  strategies	
  and	
  judging	
  from	
  their	
  
current	
  performance,	
  they	
  have	
  been	
  
following	
  through	
  with	
  their	
  plan	
  with	
  
efficiency.	
  
Their	
  main	
  objective	
  of	
  “building	
  leading	
  
x`brands	
  in	
  China	
  in	
  every	
  significant	
  
category"	
  is	
  nothing	
  short	
  of	
  success.	
  As	
  of	
  
November	
  29th
,	
  Yum	
  has	
  opened	
  800	
  
restaurants	
  in	
  China	
  alone.	
  Operating	
  
profit	
  grew	
  by	
  15%	
  in	
  the	
  3rd
	
  quarter	
  of	
  
2012	
  and	
  it	
  also	
  indicated	
  a	
  16%	
  growth	
  in	
  
restaurant	
  unit	
  growth.	
  
	
  
Its	
  second	
  strategy	
  of	
  building	
  strong	
  
brands	
  by	
  having	
  an	
  aggressive	
  
international	
  expansion	
  has	
  a	
  slow	
  start,	
  
but	
  they	
  are	
  still	
  making	
  a	
  lot	
  of	
  progress.	
  
In	
  the	
  3rd
	
  quarter	
  of	
  2012,	
  It	
  had	
  a	
  net	
  
profit	
  growth	
  of	
  10%	
  internationally,	
  and	
  
also	
  a	
  same	
  store	
  sales	
  growth	
  of	
  2%.	
  Also,	
  
India	
  is	
  now	
  Yum’s	
  second	
  leading	
  country	
  
for	
  opening	
  new	
  restaurants.	
  They	
  opened	
  
100	
  restaurants	
  in	
  2011	
  and	
  it	
  is	
  expected	
  
that	
  another	
  100	
  will	
  be	
  opened	
  by	
  the	
  
end	
  of	
  2012.	
  
	
  
Their	
  third	
  strategy	
  is	
  to	
  tend	
  to	
  the	
  home	
  
front	
  of	
  improving	
  brands	
  in	
  the	
  US	
  while	
  
having	
  consistent	
  returns.	
  Although	
  total	
  
revenue	
  in	
  USA	
  has	
  been	
  decreasing	
  on	
  an	
  
average	
  of	
  -­‐9.7%,	
  this	
  is	
  partly	
  due	
  to	
  
Yum’s	
  plan	
  of	
  focusing	
  on	
  expansion	
  and	
  
refranchising.	
  Refranchising	
  company	
  
restaurants	
  will	
  decrease	
  their	
  total	
  
revenue,	
  but	
  it	
  will	
  also	
  decrease	
  the	
  G&A	
  
costs.	
  Even	
  with	
  declining	
  revenue,	
  same	
  
store	
  sales	
  growth	
  and	
  operating	
  profit	
  
growth	
  for	
  2012	
  is	
  expected	
  to	
  be	
  2%	
  and	
  
5%	
  respectively.	
  
	
  
The	
  fourth	
  strategy	
  is	
  to	
  help	
  push	
  the	
  
company	
  into	
  having	
  a	
  long-­‐	
  term	
  value	
  for	
  
the	
  shareholders	
  and	
  franchisees.	
  
Yum	
  has	
  been	
  consistent	
  in	
  creating	
  
financial	
  value	
  for	
  their	
  stockholders	
  ever	
  
since	
  it	
  first	
  paid	
  out	
  dividends.	
  It	
  has	
  
grown	
  at	
  a	
  rate	
  of	
  5.3%	
  since	
  the	
  inception	
  
of	
  dividends.	
  	
  The	
  payout	
  ratio	
  of	
  2011	
  was	
  
36.7%	
  which	
  is	
  on	
  track	
  with	
  the	
  
management’s	
  goal	
  of	
  having	
  a	
  35-­‐40%	
  
payout	
  ratio.	
  
	
  
Assimilating:	
  
On	
  February	
  1st
,	
  2012	
  Yum	
  gained	
  93%	
  
ownership	
  of	
  Little	
  Sheep.	
  Little	
  Sheep	
  is	
  a	
  
Chinese	
  hotpot	
  restaurant	
  that	
  Yum	
  
acquired	
  for	
  strategic	
  reasons.	
  It	
  hopes	
  to	
  
develop	
  brands	
  that	
  will	
  fit	
  into	
  China	
  
culturally.	
  After	
  the	
  assimilation,	
  it	
  is	
  
expected	
  that	
  Little	
  Sheep	
  will	
  increase	
  the	
  
total	
  revenue	
  by	
  5%.	
  Eastern	
  Dawn	
  is	
  
another	
  brand	
  that	
  Yum	
  is	
  trying	
  to	
  
develop	
  into	
  being	
  one	
  of	
  the	
  leading	
  quick	
  
Chinese	
  service	
  restaurants.	
  
	
  
S.W.O.T	
  Analysis	
  
Strength:	
  
One	
  of	
  Yum’s	
  biggest	
  advantages	
  is	
  its	
  
diversity	
  and	
  the	
  flexibility	
  in	
  the	
  quick	
  
service	
  restaurant	
  that	
  it	
  offers.	
  It	
  allows	
  
them	
  to	
  have	
  expertise	
  in	
  different	
  kinds	
  of	
  
cuisines.	
  Not	
  only	
  do	
  they	
  have	
  western	
  
and	
  Mexican	
  food,	
  but	
  they	
  are	
  also	
  slowly	
  
making	
  a	
  foothold	
  in	
  Asian	
  cuisines.	
  This	
  
allows	
  them	
  to	
  have	
  the	
  option	
  of	
  focusing	
  
and	
  expanding	
  on	
  the	
  restaurant	
  chains	
  
that	
  works	
  the	
  best	
  with	
  the	
  population	
  
thus	
  making	
  it	
  easier	
  for	
  them	
  to	
  penetrate	
  
into	
  foreign	
  markets.	
  	
  
	
  
	
  
	
  
Weakness:	
  
Yum’s	
  revenue	
  and	
  stores	
  in	
  America	
  have	
  
been	
  declining.	
  From	
  2007	
  to	
  2011,	
  Yum’s	
  
revenue	
  and	
  number	
  of	
  restaurants	
  in	
  USA	
  
declined	
  by	
  an	
  average	
  of	
  7.64%	
  and	
  80.6	
  
stores	
  annually.	
  Also,	
  Yum	
  has	
  not	
  been	
  
diversifying	
  its	
  revenue	
  source.	
  70%	
  of	
  its	
  
revenue	
  is	
  from	
  China,	
  so	
  it	
  has	
  become	
  
more	
  and	
  more	
  reliant	
  on	
  the	
  Chinese	
  
economy.	
  
	
  
Opportunity:	
  
Yum	
  has	
  grabbed	
  the	
  opportunity	
  to	
  
expand	
  its	
  market	
  share	
  in	
  the	
  restaurant	
  
industry.	
  With	
  the	
  top	
  100	
  owning	
  only	
  1%	
  
of	
  the	
  total	
  Chinese	
  restaurant	
  market	
  
share,	
  there	
  is	
  still	
  plenty	
  of	
  space	
  for	
  them	
  
to	
  expand.	
  Also,	
  Yum	
  will	
  have	
  plenty	
  of	
  
places	
  for	
  Little	
  Sheep	
  to	
  expand,	
  since	
  
they	
  only	
  have	
  approximately	
  450	
  
restaurants	
  in	
  China.	
  
	
  
Threat:	
  
Yum	
  faces	
  the	
  threat	
  of	
  other	
  more	
  
established	
  Chinese	
  restaurants	
  within	
  
China.	
  	
  With	
  5.9	
  other	
  million	
  restaurants	
  
to	
  compete	
  with,	
  Yum	
  will	
  have	
  to	
  provide	
  
food	
  that	
  fits	
  into	
  the	
  Chinese	
  culture.	
  In	
  
America,	
  Yum	
  also	
  have	
  to	
  fight	
  market	
  
shares	
  and	
  differentiate	
  their	
  products	
  
from	
  similar	
  restaurants,	
  such	
  as	
  Del	
  Taco,	
  
and	
  Dominos.	
  Also,	
  Yum’s	
  biggest	
  threat	
  is	
  
still	
  McDonalds.	
  In	
  2010,	
  McDonald’s	
  
market	
  share	
  in	
  the	
  quick	
  service	
  
restaurant	
  industry	
  was	
  12.70%,	
  followed	
  
by	
  Yum	
  with	
  9.7%	
  and	
  Wendy’s/Arby’s	
  at	
  
6.6%.	
  	
  	
  
	
  
	
  
Valuation	
  Analysis	
  
Operating	
  Margins:	
  
The	
  margins	
  of	
  Yum	
  were	
  relatively	
  
consistent	
  when	
  divided	
  against	
  Sales.	
  
From	
  2007	
  to	
  2011,	
  restaurant	
  expense	
  
decreased	
  by	
  2.1%	
  and	
  this	
  was	
  due	
  to	
  
Yum	
  expanding	
  to	
  China	
  and	
  having	
  a	
  
lower	
  payroll	
  overseas.	
  	
  However,	
  it	
  is	
  
estimated	
  that	
  payroll	
  will	
  rise	
  to	
  a	
  22%,	
  
since	
  the	
  Chinese	
  government	
  have	
  started	
  
to	
  establish	
  more	
  labor	
  laws.	
  	
  
	
  
Revenue:	
  
The	
  revenue	
  in	
  the	
  future	
  should	
  stay	
  
strong	
  and	
  consistent,	
  since	
  it	
  will	
  take	
  a	
  
long	
  time	
  for	
  Yum	
  to	
  reach	
  maturity	
  or	
  run	
  
out	
  of	
  customers	
  in	
  China.	
  It	
  is	
  estimated	
  
that	
  their	
  revenue	
  in	
  China	
  that	
  they	
  grows	
  
at	
  a	
  pace	
  of	
  21%	
  for	
  the	
  next	
  5	
  years.	
  Their	
  
2010-­‐11	
  Sales	
  YOY	
  in	
  China	
  was	
  34%	
  and	
  
2009-­‐10	
  was	
  21%.	
  There	
  objectives	
  in	
  the	
  
international	
  market	
  didn’t	
  have	
  as	
  much	
  
impact	
  on	
  their	
  revenue,	
  even	
  though	
  they	
  
are	
  now	
  focusing	
  in	
  India.	
  As	
  of	
  America,	
  
their	
  revenue	
  has	
  been	
  declining	
  at	
  a	
  rate	
  
of	
  9.7%	
  from	
  2007-­‐11.	
  During	
  this	
  time	
  
frame,	
  there	
  was	
  only	
  a	
  3%	
  increase	
  in	
  the	
  
number	
  of	
  restaurants	
  in	
  America.	
  
	
  
Beta:	
  
The	
  beta	
  of	
  0.49	
  was	
  determined	
  by	
  doing	
  
a	
  regression	
  analysis	
  between	
  the	
  last	
  24	
  
monthly	
  price	
  movements	
  of	
  Yum	
  against	
  
the	
  S&P500.	
  
WACC:	
  
Two	
  separate	
  cost	
  of	
  debt	
  were	
  
determined	
  by	
  dividing	
  net	
  interest	
  by	
  net	
  
debt	
  and	
  by	
  finding	
  the	
  current	
  yield	
  on	
  
BBB	
  non-­‐callable	
  bonds.	
  The	
  average	
  of	
  the	
  
two	
  were	
  taken	
  and	
  came	
  out	
  to	
  be	
  4.48%	
  
	
  
Two	
  separate	
  cost	
  of	
  equity	
  were	
  
determined	
  by	
  the	
  Gordon	
  growth	
  model	
  
and	
  the	
  CAPM	
  and	
  they	
  were	
  7.16%	
  and	
  
5.5%	
  respectively.	
  However,	
  7.16%	
  was	
  
chosen	
  to	
  be	
  more	
  on	
  the	
  conservative	
  
side.	
  After	
  determining	
  the	
  weight,	
  the	
  
WACC	
  came	
  out	
  to	
  be	
  6.68%	
  
	
  
Risk	
  Free:	
  
The	
  risk	
  free	
  rate	
  was	
  determined	
  by	
  using	
  
the	
  30-­‐year	
  Treasury	
  Bond	
  because	
  they	
  
are	
  essentially	
  free	
  of	
  all	
  business	
  risks.	
  
	
  
DCF:	
  
The	
  intrinsic	
  value	
  of	
  $88.7	
  per	
  share	
  was	
  
found.	
  This	
  is	
  32.5%	
  higher	
  than	
  the	
  
current	
  stock	
  price.	
  The	
  main	
  reason	
  for	
  
this	
  optimistic	
  outlook	
  is	
  because	
  of	
  their	
  
potential	
  and	
  current	
  earning	
  power	
  in	
  
China.	
  Even	
  though	
  they	
  have	
  an	
  total	
  
annual	
  growth	
  of	
  5%	
  and	
  an	
  average	
  
growth	
  of	
  15%	
  in	
  China,	
  a	
  more	
  
conservative	
  long-­‐term	
  growth	
  of	
  2.5%	
  
was	
  chosen	
  for	
  Yum.	
  
	
  
References	
  Cited:	
  
1	
  
GDP	
  per	
  Capita	
  (current	
  US$)."	
  Data.	
  World	
  Bank,	
  n.d.	
  Web.	
  3	
  Dec.	
  
2012	
  .<http://data.worldbank.org/indicator/NY.GDP.PCAP.CD>	
  
	
  
	
  
2	
  
"Databases,	
  Tables	
  &	
  Calculators	
  by	
  Subject."	
  U.S.	
  Bureau	
  of	
  Labor	
  
Statistics.	
  U.S.	
  Bureau	
  of	
  Labor	
  Statistics,	
  n.d.	
  Web.	
  15	
  Dec.	
  2012.:	
  
<http://www.bls.gov/data/#unemployment>	
  
	
  
3	
  
"National	
  Bureau	
  of	
  Statistics	
  of	
  Chinaã ã Statistical	
  Data."	
  National	
  
Bureau	
  of	
  Statistics	
  of	
  Chinaã ã Statistical	
  Data.	
  N.p.,	
  n.d.	
  Web.	
  3	
  
Dec.	
  2012.<http://www.stats.gov.cn/english/statisticaldata/>	
  
	
  
4
"United	
  States	
  Consumer	
  Confidence."	
  United	
  States	
  Consumer	
  
Confidence.	
  N.p.,	
  n.d.	
  Web.	
  3	
  Dec.	
  2012.	
  
<http://www.tradingeconomics.com/united-­‐states/consumer-­‐
confidence>	
  
	
  
5
"China	
  Consumer	
  Confidence."	
  China	
  Consumer	
  Confidence.	
  N.p.,	
  n.d.	
  
Web.	
  3	
  Dec.	
  2012.	
  
<http://www.tradingeconomics.com/china/consumer-­‐confidence>	
  
	
  
6
	
  "USDA	
  ERS	
  -­‐	
  Food	
  Expenditures."	
  USDA	
  ERS	
  -­‐	
  Food	
  Expenditures.	
  N.p.,	
  
n.d.	
  Web.	
  3	
  Dec.	
  2012.	
  <http://www.ers.usda.gov/data-­‐products/food-­‐
expenditures.aspx#26636>	
  
	
  
7
McKinsey	
  Research	
  Report	
  
<http://www.mckinseychina.com/wp-­‐
content/uploads/2012/03/mckinsey-­‐meet-­‐the-­‐2020-­‐consumer.pdf>	
  	
  
	
  
8
	
  Alix	
  Partners	
  Research	
  Report	
  
<http://www.alixpartners.com/en/LinkClick.aspx?fileticket	
  
=pkSbIqKMcpI%3D&tabid=899>	
  
	
  
	
  
9
	
  Discretionary	
  Sector	
  and	
  Food	
  
<http://www.fool.com/investing/general/2012/09/14/consumer	
  -­‐	
  	
  
discretionary-­‐sector-­‐101.aspx>	
  
	
  
10
Years,	
  NEW	
  YORK	
  (CNNMoney)	
  -­‐-­‐	
  As	
  China's	
  Economy	
  Has	
  Exploded	
  
over	
  the	
  Last	
  30.	
  "China's	
  Middle-­‐class	
  Boom."	
  CNNMoney.	
  Cable	
  News	
  
Network,	
  26	
  June	
  2012.	
  Web.	
  3	
  Dec.	
  2012.	
  
<http://money.cnn.com/2012/06/26/news/economy/china-­‐middle-­‐
class/index.htm>	
  
	
  
	
  
Financial	
  Models	
  Created	
  with	
  the	
  help	
  of:	
  
Benninga,	
  Simon,	
  and	
  Oded	
  H.	
  Sarig.	
  Corporate	
  Finance:	
  A	
  Valuation	
  
Approach.	
  New	
  York:	
  McGraw-­‐Hill,	
  1997.	
  Print.	
  
	
  
Rosenbaum,	
  Joshua,	
  and	
  Joshua	
  Pearl.	
  Investment	
  Banking:	
  Valuation,	
  
Leveraged	
  Buyouts,	
  and	
  Mergers	
  &	
  Acquisitions.	
  Hoboken,	
  NJ:	
  John	
  
Wiley	
  &	
  Sons,	
  2009.	
  Print.	
  
	
  
	
  
	
  
	
  
	
  
 
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Revenue	
   2005	
   2006	
   2007	
   2008	
   2009	
   2010	
   2011	
  
Sales	
   8225	
   8365	
   9100	
   9843	
   9413	
   9783	
   10893	
  
Franchise/license	
  fees/income	
   1124	
   1196	
   1335	
   1461	
   1423	
   1560	
   1733	
  
Total	
  Revenue	
   9349	
   9561	
   10435	
   11304	
   10836	
   11343	
   12626	
  
Cost/Expense	
  
	
   	
   	
   	
   	
   	
   	
  Food	
  and	
  paper	
   2584	
   2549	
   2824	
   3239	
   3003	
   3091	
   3633	
  
Payroll	
  and	
  employee	
  benefits	
   2171	
   2142	
   2305	
   2370	
   2154	
   2172	
   2418	
  
Occupancy	
  and	
  other	
  expense	
   2315	
   2403	
   2644	
   2856	
   2777	
   2857	
   3089	
  
Restaurant	
  expense	
   7070	
   7094	
   7773	
   8465	
   7934	
   8120	
   9140	
  
	
   	
   	
   	
   	
   	
   	
   	
  General	
  and	
  administrative	
  expenses	
   1158	
   1187	
   1293	
   1342	
   1221	
   1277	
   1372	
  
Franchise	
  and	
  license	
  expenses	
   33	
   35	
   59	
   99	
   118	
   110	
   145	
  
Closures	
  and	
  impairment(income)	
  
expenses	
   62	
   59	
   35	
   43	
   103	
   47	
   135	
  
Refranchising	
  (gain)	
  loss	
   -­‐43	
   -­‐24	
   -­‐11	
   -­‐5	
   -­‐26	
   63	
   72	
  
Other	
  (income)	
  expense	
   -­‐80	
   -­‐51	
   -­‐71	
   -­‐157	
   -­‐104	
   -­‐43	
   -­‐53	
  
Total	
  costs	
  and	
  expenses,	
  net	
   8196	
   8299	
   9078	
   9787	
   9246	
   9574	
   10811	
  
	
  
Operating	
  Profit	
   1153	
   1262	
   1357	
   1517	
   1590	
   1769	
   1815	
  
	
  
Interest	
  expense	
   127	
   154	
   166	
   226	
   194	
   175	
   156	
  
Income	
  Before	
  Income	
  taxes	
   1026	
   1108	
   1191	
   1291	
   1396	
   1694	
   1659	
  
Income	
  tax	
  provision	
   264	
   284	
   282	
   319	
   313	
   416	
   324	
  
Net	
  Income	
  including	
  non-­‐controlling	
  interest	
  
	
  
909	
   972	
   1083	
   1178	
   1335	
  
Net	
  Income	
  non-­‐controlling	
  interest	
  
	
   	
  
-­‐	
   8	
   12	
   20	
   16	
  
Net	
  Income	
   762	
   824	
   909	
   964	
   1071	
   1178	
   1319	
  
	
  
	
  
Shares	
  Outstanding	
   556	
   530	
   499	
   459	
   469	
   469	
   460	
  
Basic	
  Earnings	
  Per	
  Common	
  Share	
   1.33	
   1.51	
   1.74	
   2.03	
   2.28	
   2.44	
   2.81	
  
Share	
  based	
  compensation	
  
	
  
18	
   19	
   16	
   12	
   12	
   12	
  
Diluted	
  Earnings	
  Per	
  Common	
  Share	
   1.28	
   1.46	
   1.68	
   1.96	
   2.22	
   2.38	
   2.74	
  
Dividends	
  Declared	
  Per	
  Common	
  Share	
   0.223	
   0.43	
   0.45	
   0.72	
   0.8	
   0.92	
   1.07	
  
Dividend	
   123	
   144	
   273	
   322	
   362	
   412	
   481	
  
Dividend	
  payout	
  ratio	
   16.14%	
   17.48%	
   30.03%	
   33.40%	
   33.80%	
   34.97%	
   36.47%	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Revenue	
   2005	
   2006	
   2007	
   2008	
   2009	
   2010	
   2011	
  
Sales	
   2.92%	
   1.70%	
   8.79%	
   8.16%	
   -­‐4.37%	
   3.93%	
   11.35%	
  
Franchise/license	
  fees/income	
   10.30%	
   6.41%	
   11.62%	
   9.44%	
   -­‐2.60%	
   9.63%	
   11.09%	
  
Total	
  Revenue	
   3.75%	
   2.27%	
   9.14%	
   8.33%	
   -­‐4.14%	
   4.68%	
   11.31%	
  
Cost/Expense	
   	
   	
   	
   	
   	
   	
   	
  
Food	
  and	
  paper	
   27.64%	
   26.66%	
   27.06%	
   28.65%	
   27.71%	
   27.25%	
   28.77%	
  
Payroll	
  and	
  employee	
  benefits	
   23.22%	
   22.40%	
   22.09%	
   20.97%	
   19.88%	
   19.15%	
   19.15%	
  
Occupancy	
  and	
  other	
  expense	
   24.76%	
   25.13%	
   25.34%	
   25.27%	
   25.63%	
   25.19%	
   24.47%	
  
Restaurant	
  expense	
   75.62%	
   74.20%	
   74.49%	
   74.88%	
   73.22%	
   71.59%	
   72.39%	
  
	
   	
   	
   	
   	
   	
   	
   	
  
General	
  and	
  administrative	
  expenses	
   12.39%	
   12.42%	
   12.39%	
   11.87%	
   11.27%	
   11.26%	
   10.87%	
  
Franchise	
  and	
  license	
  expenses	
   0.35%	
   0.37%	
   0.57%	
   0.88%	
   1.09%	
   0.97%	
   1.15%	
  
Closures	
  and	
  impairment(income)	
  
expenses	
   0.66%	
   0.62%	
   0.34%	
   0.38%	
   0.95%	
   0.41%	
   1.07%	
  
Refranchising	
  (gain)	
  loss	
   -­‐0.46%	
   -­‐0.25%	
   -­‐0.11%	
   -­‐0.04%	
   -­‐0.24%	
   0.56%	
   0.57%	
  
Other	
  (income)	
  expense	
   -­‐0.86%	
   -­‐0.53%	
   -­‐0.68%	
   -­‐1.39%	
   -­‐0.96%	
   -­‐0.38%	
   -­‐0.42%	
  
Total	
  costs	
  and	
  expenses,	
  net	
   87.67%	
   86.80%	
   87.00%	
   86.58%	
   85.33%	
   84.40%	
   85.62%	
  
	
  
Operating	
  Profit	
   12.33%	
   13.20%	
   13.00%	
   13.42%	
   14.67%	
   15.60%	
   14.38%	
  
	
  
Interest	
  expense	
   1.36%	
   1.61%	
   1.59%	
   2.00%	
   1.79%	
   1.54%	
   1.24%	
  
Income	
  Before	
  Income	
  taxes	
   10.97%	
   11.59%	
   11.41%	
   11.42%	
   12.88%	
   14.93%	
   13.14%	
  
Income	
  tax	
  provision	
   25.73%	
   25.63%	
   23.68%	
   24.71%	
   22.42%	
   24.56%	
   19.53%	
  
Net	
  Income	
  including	
  non-­‐controlling	
  
interest	
   0.00%	
   0.00%	
   8.71%	
   8.60%	
   9.99%	
   10.39%	
   10.57%	
  
Net	
  Income	
  non-­‐controlling	
  interest	
   0.00%	
   0.00%	
   -­‐	
   0.07%	
   0.11%	
   0.18%	
   0.13%	
  
Net	
  Income	
   8.15%	
   8.62%	
   8.71%	
   8.53%	
   9.88%	
   10.39%	
   10.45%	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
 
	
  
2011	
   2012	
   2013	
   2014	
   2015	
   2016	
   2017	
  
Franchise/license	
  fees	
   1733	
   1846	
   1968	
   2101	
   2245	
   2401	
   2570	
  
Total	
  Revenue	
   12626	
   13568	
   14768	
   16031	
   17556	
   19166	
   21052	
  
Cost/Expense	
  
	
   	
   	
   	
   	
   	
   	
  Food	
  and	
  paper	
   3633	
   3752	
   4084	
   4433	
   4855	
   5300	
   5822	
  
Payroll	
  and	
  employee	
  benefits	
   2418	
   2985	
   3249	
   3527	
   3862	
   4217	
   4631	
  
Occupancy	
  and	
  other	
  expense	
   3089	
   3356	
   3652	
   3965	
   4342	
   4740	
   5206	
  
Restaurant	
  expense	
   9140	
   10093	
   10986	
   11925	
   13060	
   14257	
   15660	
  
	
   	
   	
   	
   	
   	
   	
   	
  General	
  and	
  administrative	
  expenses	
   1372	
   1591	
   1731	
   1879	
   2058	
   2247	
   2468	
  
Franchise	
  and	
  license	
  expenses	
   145	
   90	
   98	
   106	
   116	
   127	
   139	
  
Closures	
  and	
  impairment(income)	
  
expenses	
   135	
   75	
   82	
   89	
   98	
   107	
   117	
  
Refranchising	
  (gain)	
  loss	
   72	
   -­‐20	
   -­‐22	
   -­‐23	
   -­‐26	
   -­‐28	
   -­‐31	
  
Other	
  (income)	
  expense	
   -­‐53	
   -­‐66	
   -­‐72	
   -­‐78	
   -­‐86	
   -­‐93	
   -­‐103	
  
Total	
  costs	
  and	
  expenses,	
  net	
   10811	
   11763	
   12803	
   13898	
   15220	
   16616	
   18251	
  
	
   	
   	
   	
   	
   	
   	
   	
  Operating	
  Profit	
   1815	
   1805	
   1965	
   2133	
   2336	
   2550	
   2801	
  
	
   	
   	
   	
   	
   	
   	
   	
  Interest	
  expense	
   156	
   229	
   249	
   270	
   296	
   323	
   355	
  
Income	
  Before	
  Income	
  taxes	
   1659	
   1577	
   1716	
   1863	
   2040	
   2228	
   2447	
  
Income	
  tax	
  provision	
   324	
   378	
   411	
   446	
   489	
   533	
   586	
  
Net	
  Income	
  including	
  non-­‐controlling	
  
interest	
   1335	
   1199	
   1305	
   1417	
   1551	
   1694	
   1860	
  
Net	
  Income	
  non-­‐controlling	
  interest	
   16	
   16	
   18	
   19	
   21	
   23	
   26	
  
Net	
  Income	
   1319	
   1183	
   1287	
   1397	
   1530	
   1670	
   1835	
  
	
  
	
  
Outstanding	
  Shares	
   460	
   460	
   447	
   4353	
   424	
   412	
   401	
  
Share	
  based	
  compensation	
   12	
   13	
   13	
   14	
   14	
   15	
   16	
  
Dividend	
   501	
   448	
   494	
   543	
   602	
   666	
   733	
  
Dividend	
  payout	
  ratio	
   37.4%	
   37.8%	
   38%	
   38.9%	
   39%	
   39.8%	
   40%	
  
Retained	
  earning	
   2052	
   2786	
   3580	
   4434	
   5361	
   6365	
   7466	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
 
2011	
   2012	
   2013	
   2014	
   2015	
   2016	
   2017	
  
Sales	
   86.3%	
   86.4%	
   86.7%	
   86.9%	
   87.2%	
   87.5%	
   87.8%	
  
Franchise/license	
  fees/income	
   13.7%	
   13.6%	
   13.3%	
   13.1%	
   12.8%	
   12.5%	
   12.2%	
  
Total	
  Revenue	
   	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  
	
   	
   	
   	
   	
  Cost/Expense	
  
	
   	
   	
   	
   	
   	
   	
  Food	
  and	
  paper	
   28.8%	
   27.7%	
   27.7%	
   27.7%	
   27.7%	
   27.7%	
   27.7%	
  
Payroll	
  and	
  employee	
  benefits	
   19.2%	
   22.0%	
   22.0%	
   22.0%	
   22.0%	
   22.0%	
   22.0%	
  
Occupancy	
  and	
  other	
  expense	
   24.5%	
   24.7%	
   24.7%	
   24.7%	
   24.7%	
   24.7%	
   24.7%	
  
Restaurant	
  expense	
   72.4%	
   74.4%	
   74.4%	
   74.4%	
   74.4%	
   74.4%	
   74.4%	
  
	
   	
   	
   	
   	
   	
   	
   	
  General	
  and	
  administrative	
  expenses	
   10.9%	
   11.7%	
   11.7%	
   11.7%	
   11.7%	
   11.7%	
   11.7%	
  
Franchise	
  and	
  license	
  expenses	
   1.1%	
   0.7%	
   0.7%	
   0.7%	
   0.7%	
   0.7%	
   0.7%	
  
Closures	
  and	
  impairment(income)	
  
expenses	
   1.1%	
   0.6%	
   0.6%	
   0.6%	
   0.6%	
   0.6%	
   0.6%	
  
Refranchising	
  (gain)	
  loss	
   0.6%	
   -­‐0.1%	
   -­‐0.1%	
   -­‐0.1%	
   -­‐0.1%	
   -­‐0.1%	
   -­‐0.1%	
  
Other	
  (income)	
  expense	
   -­‐0.4%	
   -­‐0.5%	
   -­‐0.5%	
   -­‐0.5%	
   -­‐0.5%	
   -­‐0.5%	
   -­‐0.5%	
  
Total	
  costs	
  and	
  expenses,	
  net	
   85.6%	
   86.7%	
   86.7%	
   86.7%	
   86.7%	
   86.7%	
   86.7%	
  
	
   	
   	
   	
   	
   	
   	
   	
  Operating	
  Profit	
   14.4%	
   13.3%	
   13.3%	
   13.3%	
   13.3%	
   13.3%	
   13.3%	
  
	
   	
   	
   	
   	
   	
   	
   	
  Interest	
  expense	
   1.2%	
   1.7%	
   1.7%	
   1.7%	
   1.7%	
   1.7%	
   1.7%	
  
Income	
  Before	
  Income	
  taxes	
   13.1%	
   11.6%	
   11.6%	
   11.6%	
   11.6%	
   11.6%	
   11.6%	
  
Income	
  tax	
  provision	
   2.6%	
   2.8%	
   2.8%	
   2.8%	
   2.8%	
   2.8%	
   2.8%	
  
Net	
  Income	
  including	
  non-­‐controlling	
  
interest	
   10.6%	
   8.8%	
   8.8%	
   8.8%	
   8.8%	
   8.8%	
   8.8%	
  
Net	
  Income	
  non-­‐controlling	
  interest	
   0.1%	
   0.1%	
   0.1%	
   0.1%	
   0.1%	
   0.1%	
   0.1%	
  
Net	
  Income	
   10.4%	
   8.7%	
   8.7%	
   8.7%	
   8.7%	
   8.7%	
   8.7%	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
 
2006	
   2007	
   2008	
   2009	
   2010	
   2011	
  
Cash	
  and	
  Equivalent	
   319	
   789	
   216	
   353	
   1426	
   1198	
  
Receivables	
   220	
   225	
   229	
   259	
   256	
   286	
  
Inventories	
   93	
   128	
   143	
   122	
   189	
   273	
  
Other	
  current	
  assets	
   138	
   142	
   172	
   314	
   269	
   338	
  
Deferred	
  income	
  taxes	
   57	
   125	
   81	
   81	
   61	
   112	
  
Advertising	
  cooperative	
  assets	
   74	
   72	
   110	
   99	
   112	
   114	
  
Total	
  Current	
  Asset	
   901	
   1481	
   951	
   1228	
   2313	
   2321	
  
	
   	
   	
   	
   	
   	
   	
  Property	
  Plants	
  Equipment’s	
   3631	
   3849	
   3710	
   3899	
   3830	
   4042	
  
Good	
  will	
   662	
   672	
   605	
   640	
   659	
   681	
  
Intangible	
  assets	
   347	
   333	
   335	
   462	
   475	
   299	
  
Investments	
  in	
  unconsolidated	
  affiliates	
   138	
   153	
   65	
   144	
   154	
   167	
  
restricted	
  cash	
  
	
   	
  
-­‐	
   -­‐	
   -­‐	
   300	
  
other	
  assets	
   369	
   464	
   561	
   544	
   519	
   475	
  
Deferred	
  income	
  taxes	
   320	
   290	
   300	
   251	
   366	
   549	
  
Total	
  Assets	
   6368	
   7242	
   6527	
   7148	
   8316	
   8834	
  
	
   	
   	
   	
   	
   	
   	
  Current	
  Liabilities	
  
	
   	
   	
   	
   	
   	
  Accounts	
  payable	
  and	
  other	
  current	
  liabilities	
   1386	
   1650	
   1473	
   1413	
   1602	
   1874	
  
Income	
  taxes	
  payable	
   37	
   52	
   114	
   82	
   61	
   142	
  
Short-­‐term	
  borrowing	
   227	
   288	
   25	
   59	
   673	
   320	
  
Advertising	
  cooperative	
  liabilities	
   74	
   72	
   110	
   99	
   112	
   114	
  
Total	
  current	
  liabilities	
   1724	
   2062	
   1722	
   1653	
   2448	
   2450	
  
	
   	
   	
   	
   	
   	
   	
  Long	
  Term	
  Debt	
   2045	
   2924	
   3564	
   3207	
   2915	
   2997	
  
Other	
  liabilities	
  and	
  deferred	
  credits	
   1147	
   1117	
   1335	
   1174	
   1284	
   1471	
  
Total	
  Liabilities	
   4916	
   6103	
   6621	
   6034	
   6647	
   6918	
  
	
   	
   	
   	
   	
   	
   	
  Shareholder's	
  Equity	
  
	
   	
   	
   	
   	
   	
  Common	
  Stock	
  
	
  
-­‐	
  
	
  
253	
   86	
   18	
  
Retained	
  Earning	
   1608	
   1119	
   303	
   996	
   1717	
   2052	
  
Accumulated	
  comprehensive	
  loss	
   -­‐156	
   20	
   -­‐418	
   -­‐224	
   -­‐227	
   -­‐247	
  
Total	
   1452	
   1139	
   -­‐108	
   1025	
   1576	
   1823	
  
Non-­‐controlling	
  interest	
  
	
   	
  
14	
   89	
   93	
   93	
  
Total	
  Shareholder's	
  Equity	
  
	
   	
  
-­‐94	
   1114	
   1669	
   1916	
  
Total	
  Liabilities	
  and	
  Shareholder's	
  Equity	
   6368	
   7242	
   6527	
   7148	
   8316	
   8834	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
   	
   	
   	
   	
   	
  
  2006	
   2007	
   2008	
   2009	
   2010	
   2011	
  
Cash	
  and	
  Equivalent	
   0.0%	
   0.0%	
   0.0%	
   0.0%	
   0.0%	
   0.0%	
  
Receivables	
   2.3%	
   2.2%	
   2.0%	
   2.4%	
   2.3%	
   2.3%	
  
Inventories	
   1.0%	
   1.2%	
   1.3%	
   1.1%	
   1.7%	
   2.2%	
  
Other	
  current	
  assets	
   1.4%	
   1.4%	
   1.5%	
   2.9%	
   2.4%	
   2.7%	
  
Deferred	
  income	
  taxes	
   0.6%	
   1.2%	
   0.7%	
   0.7%	
   0.5%	
   0.9%	
  
Advertising	
  cooperative	
  assets	
   0.8%	
   0.7%	
   1.0%	
   0.9%	
   1.0%	
   0.9%	
  
Total	
  Current	
  Asset	
   9.4%	
   14.2%	
   8.4%	
   11.3%	
   20.4%	
   18.4%	
  
	
   	
   	
   	
   	
   	
   	
  
Property	
  Plants	
  Equipment’s	
   38.0%	
   36.9%	
   32.8%	
   36.0%	
   33.8%	
   32.0%	
  
Good	
  will	
   6.9%	
   6.4%	
   5.4%	
   5.9%	
   5.8%	
   5.4%	
  
Intangible	
  assets	
   3.6%	
   3.2%	
   3.0%	
   4.3%	
   4.2%	
   2.4%	
  
Investments	
  in	
  unconsolidated	
  affiliates	
   1.4%	
   1.5%	
   0.6%	
   1.3%	
   1.4%	
   1.3%	
  
restricted	
  cash	
   0.0%	
   0.0%	
   0.0%	
   0.0%	
   0.0%	
   2.4%	
  
other	
  assets	
   3.9%	
   4.4%	
   5.0%	
   5.0%	
   4.6%	
   3.8%	
  
Deferred	
  income	
  taxes	
   3.3%	
   2.8%	
   2.7%	
   2.3%	
   3.2%	
   4.3%	
  
Total	
  Assets	
   66.6%	
   69.4%	
   57.7%	
   66.0%	
   73.3%	
   70.0%	
  
	
   	
   	
   	
   	
   	
   	
  
Current	
  Liabilities	
   	
   	
   	
   	
   	
   	
  
Accounts	
  payable	
  and	
  other	
  current	
  liabilities	
   14.5%	
   15.8%	
   13.0%	
   13.0%	
   14.1%	
   14.8%	
  
Income	
  taxes	
  payable	
   0.4%	
   0.5%	
   1.0%	
   0.8%	
   0.5%	
   1.1%	
  
Short-­‐term	
  borrowing	
   2.4%	
   2.8%	
   0.2%	
   0.5%	
   5.9%	
   2.5%	
  
Advertising	
  cooperative	
  liabilities	
   0.8%	
   0.7%	
   1.0%	
   0.9%	
   1.0%	
   0.9%	
  
Total	
  current	
  liabilities	
   18.0%	
   19.8%	
   15.2%	
   15.3%	
   21.6%	
   19.4%	
  
	
   	
   	
   	
   	
   	
   	
  
Long	
  Term	
  Debt	
   21.4%	
   28.0%	
   31.5%	
   29.6%	
   25.7%	
   23.7%	
  
Other	
  liabilities	
  and	
  deferred	
  credits	
   12.0%	
   10.7%	
   11.8%	
   10.8%	
   11.3%	
   11.7%	
  
Total	
  Liabilities	
   51.4%	
   58.5%	
   58.6%	
   55.7%	
   58.6%	
   54.8%	
  
	
   	
   	
   	
   	
   	
   	
  
Shareholder's	
  Equity	
   	
   	
   	
   	
   	
   	
  
Common	
  Stock	
   0.0%	
   0.0%	
   0.0%	
   2.3%	
   0.8%	
   0.1%	
  
Retained	
  Earning	
   16.8%	
   10.7%	
   2.7%	
   9.2%	
   15.1%	
   16.3%	
  
Accumulated	
  other	
  comprehensive	
  loss	
   -­‐1.6%	
   0.2%	
   -­‐3.7%	
   -­‐2.1%	
   -­‐2.0%	
   -­‐2.0%	
  
Total	
   15.2%	
   10.9%	
   -­‐1.0%	
   9.5%	
   13.9%	
   14.4%	
  
Non-­‐controlling	
  interest	
   0.0%	
   0.0%	
   0.1%	
   0.8%	
   0.8%	
   0.7%	
  
Total	
  Shareholder's	
  Equity	
   0.0%	
   0.0%	
   -­‐0.8%	
   10.3%	
   14.7%	
   15.2%	
  
Total	
  Liabilities	
  and	
  Shareholder's	
  Equity	
   66.6%	
   69.4%	
   57.7%	
   66.0%	
   73.3%	
   70.0%	
  
	
  
	
  
	
  
	
  
	
  
 
2011	
   2012	
   2013	
   2014	
   2015	
   2016	
   2017	
  
Cash	
  and	
  Equivalent	
   1198	
   2323	
   3075	
   3886	
   4762	
   5711	
   6748	
  
Receivables	
   286	
   301	
   328	
   356	
   390	
   425	
   467	
  
Inventories	
   273	
   202	
   220	
   239	
   261	
   285	
   314	
  
Prepaid	
  and	
  Other	
  current	
  assets	
   338	
   294	
   320	
   347	
   380	
   415	
   456	
  
Deferred	
  income	
  taxes	
   112	
   111	
   121	
   131	
   143	
   157	
   172	
  
Advertising	
  cooperative	
  assets	
   114	
   121	
   132	
   143	
   157	
   171	
   188	
  
Total	
  Current	
  Asset	
   2321	
   3352	
   4196	
   5102	
   6094	
   7165	
   8344	
  
	
   	
   	
   	
   	
   	
   	
   	
  Property	
  Plants	
  Equipment’s	
   4042	
   4653	
   5065	
   5498	
   6021	
   6573	
   7219	
  
Good	
  will	
   681	
   784	
   854	
   927	
   1015	
   1108	
   1217	
  
Intangible	
  assets	
   299	
   461	
   501	
   544	
   596	
   651	
   715	
  
Investments	
  in	
  affiliates	
   167	
   164	
   179	
   194	
   212	
   232	
   255	
  
restricted	
  cash	
   300	
   0	
   0	
   0	
   0	
   0	
   0	
  
other	
  assets	
   475	
   618	
   672	
   730	
   799	
   873	
   959	
  
Deferred	
  income	
  taxes	
   549	
   416	
   453	
   491	
   538	
   587	
   645	
  
Total	
  Assets	
   8834	
   10448	
   11919	
   13486	
   15275	
   17188	
   19354	
  
	
   	
   	
   	
   	
   	
   	
   	
  Current	
  Liabilities	
  
	
   	
   	
   	
   	
   	
   	
  Accounts	
  payable/	
  Current	
  liabilities	
   1874	
   1923	
   2093	
   2272	
   2488	
   2716	
   2983	
  
Income	
  taxes	
  payable	
   142	
   107	
   116	
   126	
   138	
   150	
   165	
  
Short-­‐term	
  borrowing	
   320	
   325	
   354	
   385	
   421	
   460	
   505	
  
Advertising	
  cooperative	
  liabilities	
   114	
   121	
   132	
   143	
   157	
   171	
   188	
  
Total	
  current	
  liabilities	
   2450	
   2476	
   2695	
   2925	
   3204	
   3497	
   3841	
  
	
   	
   	
   	
   	
   	
   	
   	
  Long	
  Term	
  Debt	
   2997	
   3761	
   4093	
   4443	
   4866	
   5312	
   5835	
  
Other	
  liabilities	
  and	
  deferred	
  credits	
   1471	
   1528	
   1663	
   1806	
   1978	
   2159	
   2371	
  
Total	
  Liabilities	
   6918	
   7765	
   8452	
   9174	
   10047	
   10968	
   12047	
  
	
   	
   	
   	
   	
   	
   	
   	
  Shareholder's	
  Equity	
  
	
   	
   	
   	
   	
   	
   	
  Common	
  Stock	
   18	
   88	
   96	
   104	
   114	
   124	
   136	
  
Retained	
  Earning	
   2052	
   2786	
   3580	
   4434	
   5361	
   6365	
   7466	
  
Accumulated	
  other	
  comprehensive	
  
loss	
   -­‐247	
   -­‐259	
   -­‐282	
   -­‐306	
   -­‐335	
   -­‐365	
   -­‐401	
  
Total	
   1823	
   2616	
   3394	
   4232	
   5140	
   6124	
   7201	
  
Non-­‐controlling	
  interest	
   93	
   68	
   74	
   80	
   88	
   96	
   105	
  
Total	
  Shareholder's	
  Equity	
   1916	
   2683	
   3468	
   4312	
   5228	
   6220	
   7307	
  
Total	
  	
   8834	
   10448	
   11919	
   13486	
   15275	
   17188	
   19354	
  
	
  
	
  
	
  
	
  
	
  
 
2011	
   2012	
   2013	
   2014	
   2015	
   2016	
   2017	
  
Cash	
  and	
  Equivalent	
   9.5%	
   17.1%	
   20.8%	
   24.2%	
   27.1%	
   29.8%	
   32.1%	
  
Receivables	
   2.3%	
   2.2%	
   2.2%	
   2.2%	
   2.2%	
   2.2%	
   2.2%	
  
Inventories	
   2.2%	
   1.5%	
   1.5%	
   1.5%	
   1.5%	
   1.5%	
   1.5%	
  
Prepaid	
  and	
  Other	
  current	
  assets	
   2.7%	
   2.2%	
   2.2%	
   2.2%	
   2.2%	
   2.2%	
   2.2%	
  
Deferred	
  income	
  taxes	
   0.9%	
   0.8%	
   0.8%	
   0.8%	
   0.8%	
   0.8%	
   0.8%	
  
Advertising	
  cooperative	
  assets	
   0.9%	
   0.9%	
   0.9%	
   0.9%	
   0.9%	
   0.9%	
   0.9%	
  
Total	
  Current	
  Asset	
   18.4%	
   24.7%	
   28.4%	
   31.8%	
   34.7%	
   37.4%	
   39.6%	
  
	
   	
   	
   	
   	
   	
   	
   	
  Property	
  Plants	
  Equipment’s	
   32.0%	
   34.3%	
   34.3%	
   34.3%	
   34.3%	
   34.3%	
   34.3%	
  
Good	
  will	
   5.4%	
   5.8%	
   5.8%	
   5.8%	
   5.8%	
   5.8%	
   5.8%	
  
Intangible	
  assets	
   2.4%	
   3.4%	
   3.4%	
   3.4%	
   3.4%	
   3.4%	
   3.4%	
  
Investments	
  in	
  affiliates	
   1.3%	
   1.2%	
   1.2%	
   1.2%	
   1.2%	
   1.2%	
   1.2%	
  
restricted	
  cash	
   2.4%	
   0.0%	
   0.0%	
   0.0%	
   0.0%	
   0.0%	
   0.0%	
  
other	
  assets	
   3.8%	
   4.6%	
   4.6%	
   4.6%	
   4.6%	
   4.6%	
   4.6%	
  
Deferred	
  income	
  taxes	
   4.3%	
   3.1%	
   3.1%	
   3.1%	
   3.1%	
   3.1%	
   3.1%	
  
Total	
  Assets	
   70.0%	
   77.0%	
   80.7%	
   84.1%	
   87.0%	
   89.7%	
   91.9%	
  
	
   	
   	
   	
   	
   	
   	
   	
  Current	
  Liabilities	
  
	
   	
   	
   	
   	
   	
  Accounts	
  payable/	
  Current	
  
liabilities	
   14.8%	
   14.2%	
   14.2%	
   14.2%	
   14.2%	
   14.2%	
   14.2%	
  
Income	
  taxes	
  payable	
   1.1%	
   0.8%	
   0.8%	
   0.8%	
   0.8%	
   0.8%	
   0.8%	
  
Short-­‐term	
  borrowing	
   2.5%	
   2.4%	
   2.4%	
   2.4%	
   2.4%	
   2.4%	
   2.4%	
  
Advertising	
  cooperative	
  liabilities	
   0.9%	
   0.9%	
   0.9%	
   0.9%	
   0.9%	
   0.9%	
   0.9%	
  
Total	
  current	
  liabilities	
   19.4%	
   18.2%	
   18.2%	
   18.2%	
   18.2%	
   18.2%	
   18.2%	
  
	
  
	
   	
   	
   	
   	
   	
   	
  
Long	
  Term	
  Debt	
   23.7%	
   27.7%	
   27.7%	
   27.7%	
   27.7%	
   27.7%	
   27.7%	
  
Other	
  liabilities	
  and	
  deferred	
  
credits	
   11.7%	
   11.3%	
   11.3%	
   11.3%	
   11.3%	
   11.3%	
   11.3%	
  
Total	
  Liabilities	
   54.8%	
   57.2%	
   57.2%	
   57.2%	
   57.2%	
   57.2%	
   57.2%	
  
	
   	
   	
   	
   	
   	
   	
   	
  Shareholder's	
  Equity	
  
	
   	
   	
   	
   	
  Common	
  Stock	
   0.1%	
   0.6%	
   0.6%	
   0.6%	
   0.6%	
   0.6%	
   0.6%	
  
Retained	
  Earning	
   16.3%	
   20.5%	
   24.2%	
   27.7%	
   30.5%	
   33.2%	
   35.5%	
  
Accumulated	
  other	
  
comprehensive	
  loss	
   -­‐2.0%	
   -­‐1.9%	
   -­‐1.9%	
   -­‐1.9%	
   -­‐1.9%	
   -­‐1.9%	
   -­‐1.9%	
  
Total	
   14.4%	
   19.3%	
   23.0%	
   26.4%	
   29.3%	
   32.0%	
   34.2%	
  
Non-­‐controlling	
  interest	
   0.7%	
   0.5%	
   0.5%	
   0.5%	
   0.5%	
   0.5%	
   0.5%	
  
Total	
  Shareholder's	
  Equity	
   15.2%	
   19.8%	
   23.5%	
   26.9%	
   29.8%	
   32.5%	
   34.7%	
  
Total	
  	
   70.0%	
   77.0%	
   80.7%	
   84.1%	
   87.0%	
   89.7%	
   91.9%	
  
	
  
	
  
	
  
	
  
WACC	
   6.8%	
  
	
   	
   	
   	
   	
   	
   	
  
	
   	
  
2012	
   2013	
   2014	
   2015	
   2016	
   2017	
  
Terminal	
  
Value	
  
FCF	
  
	
  
430	
   1428	
   1549	
   1627	
   1783	
   1894	
   45149	
  
PV	
  of	
  FCF	
  
	
  
430	
   1337	
   1358	
   1336	
   1370	
   1363	
   39583	
  
PV	
  of	
  Non-­‐Operating	
   46777	
  
	
   	
   	
   	
   	
   	
   	
  Excess	
  Cash	
   1269	
  
	
   	
   	
   	
   	
   	
   	
  ESOP	
   277	
  
	
   	
   	
   	
   	
   	
   	
  PV	
  of	
  Debt	
  and	
  other	
  
Liabilities	
   7765	
  
	
   	
   	
   	
   	
   	
   	
  Total	
   40004	
  
	
   	
   	
   	
   	
   	
   	
  Out	
  Standing	
  Shares	
   451	
  
	
   	
   	
   	
   	
   	
   	
  Intrinsic	
  Value	
   88.7	
  
	
   	
   	
   	
   	
   	
   	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
 
2011	
   2012	
   2013	
   2014	
   2015	
   2016	
   2017	
  
Net	
  income+	
  non-­‐controlling	
  interest	
   1335	
   1199	
   1305	
   1417	
   1551	
   1694	
   1860	
  
Depreciation	
  and	
  amortization	
   628	
   646	
   678	
   714	
   755	
   803	
   857	
  
Closures	
  and	
  impairment	
  (income)	
  
expense	
   135	
   73	
   73	
   73	
   73	
   73	
   73	
  
Refranchising	
  (gain)	
  loss	
   72	
   81	
   90	
   99	
   108	
   117	
   126	
  
Contributions	
  to	
  defined	
  benefit	
  
pension	
  plans	
   -­‐63	
   -­‐63	
   -­‐63	
   -­‐63	
   -­‐63	
   -­‐63	
   -­‐63	
  
Deferred	
  income	
  taxes	
   -­‐137	
   -­‐133	
   37	
   39	
   47	
   49	
   58	
  
Equity	
  income	
  from	
  investments	
   -­‐47	
   -­‐44	
   -­‐44	
   -­‐44	
   -­‐44	
   -­‐44	
   -­‐44	
  
Distribution	
  of	
  income	
  received	
  from	
  
unconsolidated	
  affiliates	
   39	
   37	
   37	
   37	
   37	
   37	
   37	
  
Excess	
  tax	
  benefit	
  from	
  share	
  based	
  
compensation	
   -­‐66	
   -­‐63	
   -­‐63	
   -­‐63	
   -­‐63	
   -­‐63	
   -­‐63	
  
Share-­‐based	
  compensation	
  expense	
   59	
   -­‐56	
   -­‐56	
   -­‐56	
   -­‐56	
   -­‐56	
   -­‐56	
  
	
  
Changes	
  
Accounts	
  and	
  notes	
  receivable	
   -­‐39	
   15	
   27	
   28	
   34	
   36	
   42	
  
Inventories	
   -­‐75	
   -­‐71	
   18	
   19	
   23	
   24	
   28	
  
Prepaid	
  expenses	
  and	
  other	
  current	
  
assets	
   -­‐25	
   -­‐44	
   26	
   27	
   33	
   35	
   41	
  
Accounts	
  payable	
  and	
  other	
  current	
  
liabilities	
   144	
   49	
   170	
   179	
   216	
   228	
   267	
  
Income	
  taxes	
  payable	
   109	
   -­‐35	
   9	
   10	
   12	
   13	
   15	
  
	
   	
   	
   	
   	
   	
   	
   	
  Net	
  Cash	
  provided	
  by	
  Operating	
  
activities	
   2069	
   1590	
   2243	
   2415	
   2663	
   2882	
   3177	
  
Cash	
  Flows-­‐	
  Investing	
  Activities	
  
	
   	
   	
   	
   	
   	
   	
  Capital	
  Spending	
   -­‐940	
   -­‐1005	
   -­‐1091	
   -­‐1190	
   -­‐1304	
   -­‐1435	
   -­‐1584	
  
Change	
  in	
  Intangible	
  Asset	
   22	
   162	
   41	
   43	
   52	
   55	
   64	
  
Other,	
  Net	
   101	
   80	
   80	
   80	
   80	
   80	
   80	
  
	
   	
   	
   	
   	
   	
   	
   	
  
Net	
  Cash	
  Used	
  in	
  Investing	
  Activities	
   -­‐1006	
  
-­‐
763.321	
  
-­‐
970.22	
  
-­‐
1067.16	
  
-­‐
1172.12	
  
-­‐
1299.97	
  
-­‐
1440.46	
  
Cash	
  Flows-­‐	
  Financing	
  Activities	
  
	
   	
   	
   	
   	
   	
   	
  Repayments	
  (proceeds)of	
  long-­‐term	
  
debt	
   -­‐262	
   261	
   261	
   261	
   261	
   261	
   261	
  
Repurchase	
  shares	
  of	
  Common	
  Stock	
   -­‐752	
   -­‐1028	
   -­‐1028	
   -­‐1028	
   -­‐1028	
   -­‐1028	
   -­‐1028	
  
Excess	
  tax	
  benefit	
  from	
  share-­‐based	
  
compensation	
   66	
   62.5	
   62.5	
   62.5	
   62.5	
   62.5	
   62.5	
  
Employee	
  stock	
  option	
  proceeds	
   59	
   91.5	
   91.5	
   91.5	
   91.5	
   91.5	
   91.5	
  
Dividend	
  paid	
  on	
  Common	
  Stock	
   -­‐481	
   -­‐501	
   -­‐448	
   -­‐494	
   -­‐543	
   -­‐602	
   -­‐666	
  
Other,	
  net	
   -­‐43	
   -­‐23	
   -­‐23	
   -­‐23	
   -­‐23	
   -­‐23	
   -­‐23	
  
Net	
  Cash	
  used	
  in	
  Financing	
  Activities	
   -­‐1413	
   -­‐1137	
   -­‐1084	
   -­‐1130	
   -­‐1179	
   -­‐1238	
   -­‐1302	
  
	
   	
   	
   	
   	
   	
   	
   	
  
	
   	
   	
   	
   	
   	
   	
   	
  Cash	
  and	
  Cash	
  Equivalents	
  -­‐	
  Beginning	
  
of	
  Year	
   1426	
   1198	
   889	
   1078	
   1296	
   1608	
   1952	
  
Cash	
  and	
  Cash	
  Equivalents	
  -­‐	
  End	
  of	
  Year	
   1198	
   889	
   1078	
   1296	
   1608	
   1952	
   2387	
  
	
  
	
  
WACC	
  
	
  CAPM	
  
	
  Risk	
  Free	
  Rate	
   2.79%	
  
Risk	
  Premium	
   5.44%	
  
Beta	
   0.497	
  
Cost	
  of	
  Equity	
   5.50%	
  
	
   	
  Current	
  price	
   73.89	
  
OS	
  Shares	
   451,808,634	
  
Total	
  Debt	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
8,692,000,000	
  	
  
Equity	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
33,384,139,966	
  	
  
Total	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
42,076,139,966	
  	
  
	
  
Weight	
  of	
  Debt	
   20.66%	
  
Weight	
  of	
  Equity	
   79.34%	
  
Cost	
  of	
  Equity	
   7.16%	
  
Cost	
  of	
  Debt	
   4.84%	
  
	
   	
  WACC	
   6.68%	
  
	
  

More Related Content

What's hot

Nathan Morgan_Home Depot analysis
Nathan Morgan_Home Depot analysisNathan Morgan_Home Depot analysis
Nathan Morgan_Home Depot analysis
Nathan Morgan
 
Introduction of macroeconomics - Inflation
Introduction of macroeconomics - InflationIntroduction of macroeconomics - Inflation
Introduction of macroeconomics - Inflation
diddy98
 
Mr. Wood Block 1 slideshow
Mr. Wood Block 1 slideshowMr. Wood Block 1 slideshow
Mr. Wood Block 1 slideshow
doritrenter
 
Hong Kong Investment Forum
Hong Kong Investment ForumHong Kong Investment Forum
Hong Kong Investment Forum
Eric Leininger
 
Hyre Weekly Commentary
Hyre Weekly CommentaryHyre Weekly Commentary
Hyre Weekly Commentary
hyrejam
 
2013.10.10 accuvest bpv-q4
2013.10.10 accuvest bpv-q42013.10.10 accuvest bpv-q4
2013.10.10 accuvest bpv-q4
advisorshares
 

What's hot (17)

Cushman & Wakefield's white paper on the Feds decision
Cushman & Wakefield's white paper on the Feds decision Cushman & Wakefield's white paper on the Feds decision
Cushman & Wakefield's white paper on the Feds decision
 
Global Economic Update & Strategic Investment Outlook Q2 2014
Global Economic Update & Strategic Investment Outlook Q2 2014Global Economic Update & Strategic Investment Outlook Q2 2014
Global Economic Update & Strategic Investment Outlook Q2 2014
 
Nathan Morgan_Home Depot analysis
Nathan Morgan_Home Depot analysisNathan Morgan_Home Depot analysis
Nathan Morgan_Home Depot analysis
 
Miles Kirkland Counsels Patience, Diversification
Miles Kirkland Counsels Patience, DiversificationMiles Kirkland Counsels Patience, Diversification
Miles Kirkland Counsels Patience, Diversification
 
Introduction of macroeconomics - Inflation
Introduction of macroeconomics - InflationIntroduction of macroeconomics - Inflation
Introduction of macroeconomics - Inflation
 
LPL Market Insight 1Q14: Stocks Cool Off as U.S. Economy Weathers Deep Freeze
LPL Market Insight 1Q14: Stocks Cool Off as U.S. Economy Weathers Deep FreezeLPL Market Insight 1Q14: Stocks Cool Off as U.S. Economy Weathers Deep Freeze
LPL Market Insight 1Q14: Stocks Cool Off as U.S. Economy Weathers Deep Freeze
 
Mr. Wood Block 1 slideshow
Mr. Wood Block 1 slideshowMr. Wood Block 1 slideshow
Mr. Wood Block 1 slideshow
 
2013’s Top 10 Lessons for Investors from LPL Financial Research
2013’s Top 10 Lessons for Investors from LPL Financial Research2013’s Top 10 Lessons for Investors from LPL Financial Research
2013’s Top 10 Lessons for Investors from LPL Financial Research
 
Recession-US &amp; Japan
Recession-US &amp; JapanRecession-US &amp; Japan
Recession-US &amp; Japan
 
Hong Kong Investment Forum
Hong Kong Investment ForumHong Kong Investment Forum
Hong Kong Investment Forum
 
Hyre Weekly Commentary
Hyre Weekly CommentaryHyre Weekly Commentary
Hyre Weekly Commentary
 
Putnam Perspective: Fixed Income Outlook Q2 2014
Putnam Perspective: Fixed Income Outlook Q2 2014Putnam Perspective: Fixed Income Outlook Q2 2014
Putnam Perspective: Fixed Income Outlook Q2 2014
 
2013.10.10 accuvest bpv-q4
2013.10.10 accuvest bpv-q42013.10.10 accuvest bpv-q4
2013.10.10 accuvest bpv-q4
 
Market Perspectives - July 2019
Market Perspectives - July 2019Market Perspectives - July 2019
Market Perspectives - July 2019
 
Zimbabwe Post Election Synopsis: Investment Climate
Zimbabwe Post Election Synopsis: Investment ClimateZimbabwe Post Election Synopsis: Investment Climate
Zimbabwe Post Election Synopsis: Investment Climate
 
Economy Matters: November - December Issue
Economy Matters: November - December IssueEconomy Matters: November - December Issue
Economy Matters: November - December Issue
 
Finlight Research - Market Perspectives - Aug 2014
Finlight Research - Market Perspectives - Aug 2014Finlight Research - Market Perspectives - Aug 2014
Finlight Research - Market Perspectives - Aug 2014
 

Similar to Stock Pitch Analysis

Running head COMPARISON OF SOUTH KOREA AND USA .docx
Running head COMPARISON OF SOUTH KOREA AND USA                 .docxRunning head COMPARISON OF SOUTH KOREA AND USA                 .docx
Running head COMPARISON OF SOUTH KOREA AND USA .docx
todd271
 
2015 Economic Outlook Briefing
2015 Economic Outlook Briefing2015 Economic Outlook Briefing
2015 Economic Outlook Briefing
The Chamber For a Greater Chapel Hill-Carrboro
 
WFC Applied Equity Valuation Report
WFC Applied Equity Valuation ReportWFC Applied Equity Valuation Report
WFC Applied Equity Valuation Report
Qiaochu Geng
 
AXP Applied Equity Valuation new version
AXP Applied Equity Valuation new versionAXP Applied Equity Valuation new version
AXP Applied Equity Valuation new version
Qiaochu Geng
 
Stanford Endowment Fund - Asset Allocation
Stanford Endowment Fund - Asset AllocationStanford Endowment Fund - Asset Allocation
Stanford Endowment Fund - Asset Allocation
KUN YANG
 
tippie.uiowa.edu_krause_fall2012_clr_f12
tippie.uiowa.edu_krause_fall2012_clr_f12tippie.uiowa.edu_krause_fall2012_clr_f12
tippie.uiowa.edu_krause_fall2012_clr_f12
Brock Gilbert
 
Global Market Outlook - Equities
Global Market Outlook - EquitiesGlobal Market Outlook - Equities
Global Market Outlook - Equities
Chris Kearns
 
Economic measurement(1)
Economic measurement(1)Economic measurement(1)
Economic measurement(1)
yacub13
 
Too Big to Fail - EconForecast2014
Too Big to Fail - EconForecast2014Too Big to Fail - EconForecast2014
Too Big to Fail - EconForecast2014
Anastasia Paluch
 
1Introduction My name is Yinan Hong. I am your port.docx
 1Introduction My name is Yinan Hong. I am your port.docx 1Introduction My name is Yinan Hong. I am your port.docx
1Introduction My name is Yinan Hong. I am your port.docx
aryan532920
 

Similar to Stock Pitch Analysis (20)

Tung Anh Nguyen's Writing Sample 1
Tung Anh Nguyen's Writing Sample 1Tung Anh Nguyen's Writing Sample 1
Tung Anh Nguyen's Writing Sample 1
 
Running head COMPARISON OF SOUTH KOREA AND USA .docx
Running head COMPARISON OF SOUTH KOREA AND USA                 .docxRunning head COMPARISON OF SOUTH KOREA AND USA                 .docx
Running head COMPARISON OF SOUTH KOREA AND USA .docx
 
2015 Economic Outlook Briefing
2015 Economic Outlook Briefing2015 Economic Outlook Briefing
2015 Economic Outlook Briefing
 
WFC Applied Equity Valuation Report
WFC Applied Equity Valuation ReportWFC Applied Equity Valuation Report
WFC Applied Equity Valuation Report
 
AXP Applied Equity Valuation new version
AXP Applied Equity Valuation new versionAXP Applied Equity Valuation new version
AXP Applied Equity Valuation new version
 
US Economic Stimulus
US Economic StimulusUS Economic Stimulus
US Economic Stimulus
 
5 most expensive mistakes companies make when trying to grow their company.
5 most expensive mistakes companies make when trying to grow their company.5 most expensive mistakes companies make when trying to grow their company.
5 most expensive mistakes companies make when trying to grow their company.
 
Stanford Endowment Fund - Asset Allocation
Stanford Endowment Fund - Asset AllocationStanford Endowment Fund - Asset Allocation
Stanford Endowment Fund - Asset Allocation
 
tippie.uiowa.edu_krause_fall2012_clr_f12
tippie.uiowa.edu_krause_fall2012_clr_f12tippie.uiowa.edu_krause_fall2012_clr_f12
tippie.uiowa.edu_krause_fall2012_clr_f12
 
2 william blair global market outlook - december 2013
2 william blair global market outlook - december 20132 william blair global market outlook - december 2013
2 william blair global market outlook - december 2013
 
Macroeconomic analysis of USA
Macroeconomic analysis of USAMacroeconomic analysis of USA
Macroeconomic analysis of USA
 
F Inancial Crises And Its Impact On Indian Economy
F Inancial Crises And Its Impact On Indian EconomyF Inancial Crises And Its Impact On Indian Economy
F Inancial Crises And Its Impact On Indian Economy
 
US Economic Stimulus, Q3
US Economic Stimulus, Q3US Economic Stimulus, Q3
US Economic Stimulus, Q3
 
Global Market Outlook - Equities
Global Market Outlook - EquitiesGlobal Market Outlook - Equities
Global Market Outlook - Equities
 
mmm_sp15
mmm_sp15mmm_sp15
mmm_sp15
 
Economic measurement(1)
Economic measurement(1)Economic measurement(1)
Economic measurement(1)
 
Wells Market Outlook 09 09
Wells Market Outlook 09 09Wells Market Outlook 09 09
Wells Market Outlook 09 09
 
Too Big to Fail - EconForecast2014
Too Big to Fail - EconForecast2014Too Big to Fail - EconForecast2014
Too Big to Fail - EconForecast2014
 
Whats ahead for the economy ASA
Whats ahead for the economy ASAWhats ahead for the economy ASA
Whats ahead for the economy ASA
 
1Introduction My name is Yinan Hong. I am your port.docx
 1Introduction My name is Yinan Hong. I am your port.docx 1Introduction My name is Yinan Hong. I am your port.docx
1Introduction My name is Yinan Hong. I am your port.docx
 

Stock Pitch Analysis

  • 1. Recommendation:  Buy     December  12th ,  2012   Yum!  Brands,  Inc.  (NYSE:  YUM)   Consumer  Discretionary     Company  Overview:   Yum!  Brand,  Inc,  in  terms  of  system  units,   boasts  to  be  one  of  the  largest  in  the   world.  With  its  38,000  restaurants  in  120   countries,  it  beats  McDonalds  by   approximately  4000  restaurants.   Strategically,  it  has  focused  its  attention   on  China  with  great  success  and  its   revenue  in  China  has  grown  at  a   compounded  rate  of  27%  for  the  last  5   years.     Stock  Performance  Highlights:   52  week  high:                                          74.75   52  week  low:                                            57.09   Beta:                                                                        0.49   Average  Daily  Volume  :      3.83  Million     Shares  Highlights:   Market  Cap                                                30.23   OS  Shares                                                      451.81  Million   Book  Value  per  share              4.86   P/E  Ratio                                                          19.68   Dividend  Yield                                        2.00%     Current  Price:  66.92   Target  Price:  88.7   Yummy?   • The  buy  recommendation  for  YUM   is  due  to  the  company’s  consistent   growth,  its  service  diversification,   and  its  presence  overseas.  Its   largest  presence  is  in  China,  and   YUM  has  strategically  assimilated   itself  into  their  food  culture.     • Same  store  sales  have  been   increasing  yearly  at  a  double  digit   rate  in  China.  China’s  1.3  billion   populations,  with  a  middle  class   citizen  equivalent  to  the  US   population,  will  ensure  that  this  will   be  kept  up  for  the  coming  years10 .   • What  makes  Yum  a  bigger  buy  is   that  their  dividend  and  earnings   grew  consistently  even  through   financial  downturns.  Thus  greatly   shows  how  well  managed  the   company  is.       whats  
  • 2. Economic  Outlook   As  we  are  moving  off  to  2013,  Yum  will   become  more  reliant  on  China’s  future   economy  growth.  The  industry’s  economic   outlook  for  the  next  two  years  in  China  is   looking  strong  and  positive.  America  also   have  positive  outlook  for  the  next  two   years,  and  its  consumers  are  showing  signs   of  recovery  from  its  economic  indicators   and  GDP  growth.  Overall  economic  data  in   China  and  America  is  showing  a  promising   future  for  both  economies.     Real  GDP:   The  RGDP  is  one  of  the  most  widely  used   indicators  to  determine  the  general  health   of  a  country’s  economy.  RGDP  is  important   to  the  investors  and  the  discretionary   sector  because  its  growth  is  positively   correlated  to  consumer’s  income  and   willingness  to  spend  on  nonessentials   products.   USA’s  GDP  has  shown  signs  of  recovery   ever  since  the  financial  crisis  in  2008.  It   shows  recovery  and  its  2012  RGDP  will  be   the  third  straight  year  with  positive   growth.  It  is  estimated  that  in  2013  and   2014,  the  annual  growth  would  be  2.4%   and  2.8%  respectively1 .         China’s  GDP  has  been  growing  at  a  rate  of   10.5%  for  the  past  5  years.  Their  2012  first   to  third  quarter  GDP  growth  is  already  at   5.4%  when  their  annual  growth  is  expected   to  be  at  7.7%.  It  is  estimated  that  their   2013  and  2014  GDP  growth  will  be  8.6%   and  8.4%  respectively.  By  consistently   having  the  RGDP  growth  rate  up,  China  will   also  be  able  to  keep  the  disposable   income,  employment,  and  consumer   confidence  up.     Consumer  Disposable  Income:   A  growing  household  disposable  income   per  capital  is  defined  as  the  income  that   households  can  utilize  after  tax.  It  is  very   vital  to  restaurants,  because  consumers   with  thicker  wallets  will  be  more  willing  to   eat  out.         Disposable  income  in  China  has  been   growing  at  an  average  ate  of  16%  for  the   past  five  years.  In  America,  the  2008   financial  crisis  has  done  little  to  deter  the   growth  of  household  income.  Disposable   income  only  decreased  by  a  total  of  -­‐1.18%   in  2009  and  it  has  been  increasing  at  a  rate   of  2.97%  for  the  past  five  years2 .  In  2011,   disposable  income  has  the  highest  growth   for  the  past  3  years  for  both  USA  and   China3 .   -­‐5.0%   0.0%   5.0%   10.0%   15.0%   20.0%   2007   2008   2009   2010   2011   2012   2013   2014   China   USA   -­‐10.00%   0.00%   10.00%   20.00%   30.00%   40.00%   2007  2008  2009  2010  2011   China   USA  
  • 3. Unemployment:   Unemployment  is  another  economic   indicator  that  looks  into  the  health  of  the   economy.  A  high  unemployment  rate   would  be  detrimental  to  the  discretionary   sector,  because  consumer  would  be   discouraged  from  spending  on   nonessentials.  There  seems  to  be  a   misconception  that  unemployment  and   financial  downturns  will  work  favorably  for   Yum  due  to  it  providing  an  inferior  good.       In  America,  annual  average  unemployment   rate  spiked  from  5.5%  to  9%  in  2008  to   2009,  but  same  store  sales  dropped  by  5%.   Unemployment  did  not  help  increase  sales,   but  it  does  imply  that  fast  food  restaurants   have  a  more  inelastic  demand.  As  of  now,   unemployment  rate  has  greatly  declined   from  the  peak  of  10%  in  2009  to  a  7.9%2 .       China’s  Unemployment  rate  has  risen  from   a  4.2%  in  2007  to  a  current  rate  of  6.5%.   This  unemployment  doesn’t  seem  to  be   correlating  much  with  Yum’s  earnings,   because  from  2007  to  2011,  their  revenue   increased  by  a  total  of  164%3 .     Consumer  Confidence  Index:   The  consumer  confidence  index  reflects   how  the  average  consumers  are  viewing   the  economy.  The  more  confidence,  the   more  likely  consumers  expenditure  would   rise.       America’s  consumer  confidence  has  hit   rock  bottom  in  2009,  but  as  of  current   month,  it  has  climbed  to  a  3  year  high  of   73.7.  This  shows  that  the  economic  data   matches  up  with  the  general  sentiment  of   the  population.  General  households  are   feeling  more  secure  about  their  total   family  incomes  for  the  next  six  months,   which  encourage  them  to  spend  instead  of   save4.   Consumers  in  China  are  also  having  high   expectations  of  the  economy.  November’s   rate  reached  the  highest  in  2012  of  106.1,   showing  that  consumers  still  are  confident   about  the  source  of  their  income  and  thus   is  more  likely  to  keep  their  spending  up.   For  the  last  twelve  months,  the  average   was  101.455 .     Currency  Exchange:   Foreign  exchange  plays  an  influential  role   in  YUM’s  net  income.  Profits  will  always  be   converted  into  USD.  A  weakening  USD   against  a  strengthening  foreign  currency   will  be  favorable  to  the  net  income  and   revenue  of  YUM.   0.0   5.0   10.0   15.0   07   08   09   10   11   12   USA  (%)  
  • 4.   China’s  currency  has  been  declining  since   2005  in  which  international  diplomats  has   been  pressuring  China  for  being  a  currency   manipulator.  Due  to  international   pressure,  the  Yuan  has  grown  10%  in  value   relative  to  the  dollar  since  2010.  In  the  3rd   quarter  of  2012,  Yum  received  a  favorable   2%  increase  in  foreign  currency   conversion.  As  of  now,  the  Obama   administration  has  not  yet  labeled  China  as   a  currency  manipulator,  but  the  Treasury   still  thinks  that  the  Yuan  is  still   undervalued  when  compared  to  the  dollar.     Industry  and  Sector  Analysis   The  Discretionary  Food  Sector   America’s  discretionary  spending  accounts   for  two-­‐thirds  of  the  US  GDP.  In  2011,   Americans  spent  48%  of  their  total  food   expenditure  per  capita  on  dining  out.   There  wasn’t  much  change  from  2007  to   2011,  since  there  was  only  a  0.134%   growth  in  dining  out  spending  in  their  total   food  expenditure.  Americans  have  already   set  a  consistent  allocation  of  income  on   eating  out6 .   In  China,  discretionary  spending  in  2010   only  accounts  for  33%  of  China’s  annual   household  income.  It  has  grown  from  the   24%  from  2000.  As  of  2009,  Chinese   people  spend  22%  of  their  total  food     expenditure  per  capita  on  dining  out.  It   grew  by  a  total  of  4%  ever  since  20039 .     McKinsey’s  model  expects  the  dining  out   expense  of  households  to  grow  at  a  rate  of   10.2%  for  the  next  decade7 .  As  of  2012  the   middle  class,  or  households  who  allocates   1/3  of  their  income  in  discretionary   spending,  has  grown  to  be  bigger  than  the   population  of  USA.  The  increase   percentage  of  dining  out  spending  and  the   rising  middle  class  will  provide  sustaining   environment  for  the  restaurant  industry  to   grow  in.     Food  Service  Industry:   Comparing  to  the  US  restaurant  industry,   China  has  a  more  hostile  environment.  In   USA,  the  top  100  restaurants  hold  about   45%  of  the  market  share,  but  only  9%  in   China.  Western  food  restaurants  only   account  for  1%  for  the  Chinese  restaurant   industry  and  only  8%  of  the  total  market   shares  are  chain  restaurants.  Even  with   such  small  market  share,  chain  restaurants   are  growing  at  faster  pace  than   independent  restaurants.  From  2006  to   2009,  chain  restaurant’s  revenue  grew  at   an  average  rate  of  21%,  while  independent   restaurants  only  grew  at  average  rate  of   15.25%8 .     Company  Specific  Analysis     Strategy:   Directly  from  its  annual  report,  Yum  has  4   main  strategies  and  judging  from  their   current  performance,  they  have  been   following  through  with  their  plan  with   efficiency.  
  • 5. Their  main  objective  of  “building  leading   x`brands  in  China  in  every  significant   category"  is  nothing  short  of  success.  As  of   November  29th ,  Yum  has  opened  800   restaurants  in  China  alone.  Operating   profit  grew  by  15%  in  the  3rd  quarter  of   2012  and  it  also  indicated  a  16%  growth  in   restaurant  unit  growth.     Its  second  strategy  of  building  strong   brands  by  having  an  aggressive   international  expansion  has  a  slow  start,   but  they  are  still  making  a  lot  of  progress.   In  the  3rd  quarter  of  2012,  It  had  a  net   profit  growth  of  10%  internationally,  and   also  a  same  store  sales  growth  of  2%.  Also,   India  is  now  Yum’s  second  leading  country   for  opening  new  restaurants.  They  opened   100  restaurants  in  2011  and  it  is  expected   that  another  100  will  be  opened  by  the   end  of  2012.     Their  third  strategy  is  to  tend  to  the  home   front  of  improving  brands  in  the  US  while   having  consistent  returns.  Although  total   revenue  in  USA  has  been  decreasing  on  an   average  of  -­‐9.7%,  this  is  partly  due  to   Yum’s  plan  of  focusing  on  expansion  and   refranchising.  Refranchising  company   restaurants  will  decrease  their  total   revenue,  but  it  will  also  decrease  the  G&A   costs.  Even  with  declining  revenue,  same   store  sales  growth  and  operating  profit   growth  for  2012  is  expected  to  be  2%  and   5%  respectively.     The  fourth  strategy  is  to  help  push  the   company  into  having  a  long-­‐  term  value  for   the  shareholders  and  franchisees.   Yum  has  been  consistent  in  creating   financial  value  for  their  stockholders  ever   since  it  first  paid  out  dividends.  It  has   grown  at  a  rate  of  5.3%  since  the  inception   of  dividends.    The  payout  ratio  of  2011  was   36.7%  which  is  on  track  with  the   management’s  goal  of  having  a  35-­‐40%   payout  ratio.     Assimilating:   On  February  1st ,  2012  Yum  gained  93%   ownership  of  Little  Sheep.  Little  Sheep  is  a   Chinese  hotpot  restaurant  that  Yum   acquired  for  strategic  reasons.  It  hopes  to   develop  brands  that  will  fit  into  China   culturally.  After  the  assimilation,  it  is   expected  that  Little  Sheep  will  increase  the   total  revenue  by  5%.  Eastern  Dawn  is   another  brand  that  Yum  is  trying  to   develop  into  being  one  of  the  leading  quick   Chinese  service  restaurants.     S.W.O.T  Analysis   Strength:   One  of  Yum’s  biggest  advantages  is  its   diversity  and  the  flexibility  in  the  quick   service  restaurant  that  it  offers.  It  allows   them  to  have  expertise  in  different  kinds  of   cuisines.  Not  only  do  they  have  western   and  Mexican  food,  but  they  are  also  slowly   making  a  foothold  in  Asian  cuisines.  This   allows  them  to  have  the  option  of  focusing   and  expanding  on  the  restaurant  chains   that  works  the  best  with  the  population   thus  making  it  easier  for  them  to  penetrate   into  foreign  markets.          
  • 6. Weakness:   Yum’s  revenue  and  stores  in  America  have   been  declining.  From  2007  to  2011,  Yum’s   revenue  and  number  of  restaurants  in  USA   declined  by  an  average  of  7.64%  and  80.6   stores  annually.  Also,  Yum  has  not  been   diversifying  its  revenue  source.  70%  of  its   revenue  is  from  China,  so  it  has  become   more  and  more  reliant  on  the  Chinese   economy.     Opportunity:   Yum  has  grabbed  the  opportunity  to   expand  its  market  share  in  the  restaurant   industry.  With  the  top  100  owning  only  1%   of  the  total  Chinese  restaurant  market   share,  there  is  still  plenty  of  space  for  them   to  expand.  Also,  Yum  will  have  plenty  of   places  for  Little  Sheep  to  expand,  since   they  only  have  approximately  450   restaurants  in  China.     Threat:   Yum  faces  the  threat  of  other  more   established  Chinese  restaurants  within   China.    With  5.9  other  million  restaurants   to  compete  with,  Yum  will  have  to  provide   food  that  fits  into  the  Chinese  culture.  In   America,  Yum  also  have  to  fight  market   shares  and  differentiate  their  products   from  similar  restaurants,  such  as  Del  Taco,   and  Dominos.  Also,  Yum’s  biggest  threat  is   still  McDonalds.  In  2010,  McDonald’s   market  share  in  the  quick  service   restaurant  industry  was  12.70%,  followed   by  Yum  with  9.7%  and  Wendy’s/Arby’s  at   6.6%.           Valuation  Analysis   Operating  Margins:   The  margins  of  Yum  were  relatively   consistent  when  divided  against  Sales.   From  2007  to  2011,  restaurant  expense   decreased  by  2.1%  and  this  was  due  to   Yum  expanding  to  China  and  having  a   lower  payroll  overseas.    However,  it  is   estimated  that  payroll  will  rise  to  a  22%,   since  the  Chinese  government  have  started   to  establish  more  labor  laws.       Revenue:   The  revenue  in  the  future  should  stay   strong  and  consistent,  since  it  will  take  a   long  time  for  Yum  to  reach  maturity  or  run   out  of  customers  in  China.  It  is  estimated   that  their  revenue  in  China  that  they  grows   at  a  pace  of  21%  for  the  next  5  years.  Their   2010-­‐11  Sales  YOY  in  China  was  34%  and   2009-­‐10  was  21%.  There  objectives  in  the   international  market  didn’t  have  as  much   impact  on  their  revenue,  even  though  they   are  now  focusing  in  India.  As  of  America,   their  revenue  has  been  declining  at  a  rate   of  9.7%  from  2007-­‐11.  During  this  time   frame,  there  was  only  a  3%  increase  in  the   number  of  restaurants  in  America.     Beta:   The  beta  of  0.49  was  determined  by  doing   a  regression  analysis  between  the  last  24   monthly  price  movements  of  Yum  against   the  S&P500.  
  • 7. WACC:   Two  separate  cost  of  debt  were   determined  by  dividing  net  interest  by  net   debt  and  by  finding  the  current  yield  on   BBB  non-­‐callable  bonds.  The  average  of  the   two  were  taken  and  came  out  to  be  4.48%     Two  separate  cost  of  equity  were   determined  by  the  Gordon  growth  model   and  the  CAPM  and  they  were  7.16%  and   5.5%  respectively.  However,  7.16%  was   chosen  to  be  more  on  the  conservative   side.  After  determining  the  weight,  the   WACC  came  out  to  be  6.68%     Risk  Free:   The  risk  free  rate  was  determined  by  using   the  30-­‐year  Treasury  Bond  because  they   are  essentially  free  of  all  business  risks.     DCF:   The  intrinsic  value  of  $88.7  per  share  was   found.  This  is  32.5%  higher  than  the   current  stock  price.  The  main  reason  for   this  optimistic  outlook  is  because  of  their   potential  and  current  earning  power  in   China.  Even  though  they  have  an  total   annual  growth  of  5%  and  an  average   growth  of  15%  in  China,  a  more   conservative  long-­‐term  growth  of  2.5%   was  chosen  for  Yum.     References  Cited:   1   GDP  per  Capita  (current  US$)."  Data.  World  Bank,  n.d.  Web.  3  Dec.   2012  .<http://data.worldbank.org/indicator/NY.GDP.PCAP.CD>       2   "Databases,  Tables  &  Calculators  by  Subject."  U.S.  Bureau  of  Labor   Statistics.  U.S.  Bureau  of  Labor  Statistics,  n.d.  Web.  15  Dec.  2012.:   <http://www.bls.gov/data/#unemployment>     3   "National  Bureau  of  Statistics  of  Chinaã ã Statistical  Data."  National   Bureau  of  Statistics  of  Chinaã ã Statistical  Data.  N.p.,  n.d.  Web.  3   Dec.  2012.<http://www.stats.gov.cn/english/statisticaldata/>     4 "United  States  Consumer  Confidence."  United  States  Consumer   Confidence.  N.p.,  n.d.  Web.  3  Dec.  2012.   <http://www.tradingeconomics.com/united-­‐states/consumer-­‐ confidence>     5 "China  Consumer  Confidence."  China  Consumer  Confidence.  N.p.,  n.d.   Web.  3  Dec.  2012.   <http://www.tradingeconomics.com/china/consumer-­‐confidence>     6  "USDA  ERS  -­‐  Food  Expenditures."  USDA  ERS  -­‐  Food  Expenditures.  N.p.,   n.d.  Web.  3  Dec.  2012.  <http://www.ers.usda.gov/data-­‐products/food-­‐ expenditures.aspx#26636>     7 McKinsey  Research  Report   <http://www.mckinseychina.com/wp-­‐ content/uploads/2012/03/mckinsey-­‐meet-­‐the-­‐2020-­‐consumer.pdf>       8  Alix  Partners  Research  Report   <http://www.alixpartners.com/en/LinkClick.aspx?fileticket   =pkSbIqKMcpI%3D&tabid=899>       9  Discretionary  Sector  and  Food   <http://www.fool.com/investing/general/2012/09/14/consumer  -­‐     discretionary-­‐sector-­‐101.aspx>     10 Years,  NEW  YORK  (CNNMoney)  -­‐-­‐  As  China's  Economy  Has  Exploded   over  the  Last  30.  "China's  Middle-­‐class  Boom."  CNNMoney.  Cable  News   Network,  26  June  2012.  Web.  3  Dec.  2012.   <http://money.cnn.com/2012/06/26/news/economy/china-­‐middle-­‐ class/index.htm>       Financial  Models  Created  with  the  help  of:   Benninga,  Simon,  and  Oded  H.  Sarig.  Corporate  Finance:  A  Valuation   Approach.  New  York:  McGraw-­‐Hill,  1997.  Print.     Rosenbaum,  Joshua,  and  Joshua  Pearl.  Investment  Banking:  Valuation,   Leveraged  Buyouts,  and  Mergers  &  Acquisitions.  Hoboken,  NJ:  John   Wiley  &  Sons,  2009.  Print.            
  • 8.                                                                              
  • 9. Revenue   2005   2006   2007   2008   2009   2010   2011   Sales   8225   8365   9100   9843   9413   9783   10893   Franchise/license  fees/income   1124   1196   1335   1461   1423   1560   1733   Total  Revenue   9349   9561   10435   11304   10836   11343   12626   Cost/Expense                Food  and  paper   2584   2549   2824   3239   3003   3091   3633   Payroll  and  employee  benefits   2171   2142   2305   2370   2154   2172   2418   Occupancy  and  other  expense   2315   2403   2644   2856   2777   2857   3089   Restaurant  expense   7070   7094   7773   8465   7934   8120   9140                  General  and  administrative  expenses   1158   1187   1293   1342   1221   1277   1372   Franchise  and  license  expenses   33   35   59   99   118   110   145   Closures  and  impairment(income)   expenses   62   59   35   43   103   47   135   Refranchising  (gain)  loss   -­‐43   -­‐24   -­‐11   -­‐5   -­‐26   63   72   Other  (income)  expense   -­‐80   -­‐51   -­‐71   -­‐157   -­‐104   -­‐43   -­‐53   Total  costs  and  expenses,  net   8196   8299   9078   9787   9246   9574   10811     Operating  Profit   1153   1262   1357   1517   1590   1769   1815     Interest  expense   127   154   166   226   194   175   156   Income  Before  Income  taxes   1026   1108   1191   1291   1396   1694   1659   Income  tax  provision   264   284   282   319   313   416   324   Net  Income  including  non-­‐controlling  interest     909   972   1083   1178   1335   Net  Income  non-­‐controlling  interest       -­‐   8   12   20   16   Net  Income   762   824   909   964   1071   1178   1319       Shares  Outstanding   556   530   499   459   469   469   460   Basic  Earnings  Per  Common  Share   1.33   1.51   1.74   2.03   2.28   2.44   2.81   Share  based  compensation     18   19   16   12   12   12   Diluted  Earnings  Per  Common  Share   1.28   1.46   1.68   1.96   2.22   2.38   2.74   Dividends  Declared  Per  Common  Share   0.223   0.43   0.45   0.72   0.8   0.92   1.07   Dividend   123   144   273   322   362   412   481   Dividend  payout  ratio   16.14%   17.48%   30.03%   33.40%   33.80%   34.97%   36.47%                
  • 10. Revenue   2005   2006   2007   2008   2009   2010   2011   Sales   2.92%   1.70%   8.79%   8.16%   -­‐4.37%   3.93%   11.35%   Franchise/license  fees/income   10.30%   6.41%   11.62%   9.44%   -­‐2.60%   9.63%   11.09%   Total  Revenue   3.75%   2.27%   9.14%   8.33%   -­‐4.14%   4.68%   11.31%   Cost/Expense                 Food  and  paper   27.64%   26.66%   27.06%   28.65%   27.71%   27.25%   28.77%   Payroll  and  employee  benefits   23.22%   22.40%   22.09%   20.97%   19.88%   19.15%   19.15%   Occupancy  and  other  expense   24.76%   25.13%   25.34%   25.27%   25.63%   25.19%   24.47%   Restaurant  expense   75.62%   74.20%   74.49%   74.88%   73.22%   71.59%   72.39%                   General  and  administrative  expenses   12.39%   12.42%   12.39%   11.87%   11.27%   11.26%   10.87%   Franchise  and  license  expenses   0.35%   0.37%   0.57%   0.88%   1.09%   0.97%   1.15%   Closures  and  impairment(income)   expenses   0.66%   0.62%   0.34%   0.38%   0.95%   0.41%   1.07%   Refranchising  (gain)  loss   -­‐0.46%   -­‐0.25%   -­‐0.11%   -­‐0.04%   -­‐0.24%   0.56%   0.57%   Other  (income)  expense   -­‐0.86%   -­‐0.53%   -­‐0.68%   -­‐1.39%   -­‐0.96%   -­‐0.38%   -­‐0.42%   Total  costs  and  expenses,  net   87.67%   86.80%   87.00%   86.58%   85.33%   84.40%   85.62%     Operating  Profit   12.33%   13.20%   13.00%   13.42%   14.67%   15.60%   14.38%     Interest  expense   1.36%   1.61%   1.59%   2.00%   1.79%   1.54%   1.24%   Income  Before  Income  taxes   10.97%   11.59%   11.41%   11.42%   12.88%   14.93%   13.14%   Income  tax  provision   25.73%   25.63%   23.68%   24.71%   22.42%   24.56%   19.53%   Net  Income  including  non-­‐controlling   interest   0.00%   0.00%   8.71%   8.60%   9.99%   10.39%   10.57%   Net  Income  non-­‐controlling  interest   0.00%   0.00%   -­‐   0.07%   0.11%   0.18%   0.13%   Net  Income   8.15%   8.62%   8.71%   8.53%   9.88%   10.39%   10.45%                        
  • 11.     2011   2012   2013   2014   2015   2016   2017   Franchise/license  fees   1733   1846   1968   2101   2245   2401   2570   Total  Revenue   12626   13568   14768   16031   17556   19166   21052   Cost/Expense                Food  and  paper   3633   3752   4084   4433   4855   5300   5822   Payroll  and  employee  benefits   2418   2985   3249   3527   3862   4217   4631   Occupancy  and  other  expense   3089   3356   3652   3965   4342   4740   5206   Restaurant  expense   9140   10093   10986   11925   13060   14257   15660                  General  and  administrative  expenses   1372   1591   1731   1879   2058   2247   2468   Franchise  and  license  expenses   145   90   98   106   116   127   139   Closures  and  impairment(income)   expenses   135   75   82   89   98   107   117   Refranchising  (gain)  loss   72   -­‐20   -­‐22   -­‐23   -­‐26   -­‐28   -­‐31   Other  (income)  expense   -­‐53   -­‐66   -­‐72   -­‐78   -­‐86   -­‐93   -­‐103   Total  costs  and  expenses,  net   10811   11763   12803   13898   15220   16616   18251                  Operating  Profit   1815   1805   1965   2133   2336   2550   2801                  Interest  expense   156   229   249   270   296   323   355   Income  Before  Income  taxes   1659   1577   1716   1863   2040   2228   2447   Income  tax  provision   324   378   411   446   489   533   586   Net  Income  including  non-­‐controlling   interest   1335   1199   1305   1417   1551   1694   1860   Net  Income  non-­‐controlling  interest   16   16   18   19   21   23   26   Net  Income   1319   1183   1287   1397   1530   1670   1835       Outstanding  Shares   460   460   447   4353   424   412   401   Share  based  compensation   12   13   13   14   14   15   16   Dividend   501   448   494   543   602   666   733   Dividend  payout  ratio   37.4%   37.8%   38%   38.9%   39%   39.8%   40%   Retained  earning   2052   2786   3580   4434   5361   6365   7466                
  • 12.   2011   2012   2013   2014   2015   2016   2017   Sales   86.3%   86.4%   86.7%   86.9%   87.2%   87.5%   87.8%   Franchise/license  fees/income   13.7%   13.6%   13.3%   13.1%   12.8%   12.5%   12.2%   Total  Revenue                                Cost/Expense                Food  and  paper   28.8%   27.7%   27.7%   27.7%   27.7%   27.7%   27.7%   Payroll  and  employee  benefits   19.2%   22.0%   22.0%   22.0%   22.0%   22.0%   22.0%   Occupancy  and  other  expense   24.5%   24.7%   24.7%   24.7%   24.7%   24.7%   24.7%   Restaurant  expense   72.4%   74.4%   74.4%   74.4%   74.4%   74.4%   74.4%                  General  and  administrative  expenses   10.9%   11.7%   11.7%   11.7%   11.7%   11.7%   11.7%   Franchise  and  license  expenses   1.1%   0.7%   0.7%   0.7%   0.7%   0.7%   0.7%   Closures  and  impairment(income)   expenses   1.1%   0.6%   0.6%   0.6%   0.6%   0.6%   0.6%   Refranchising  (gain)  loss   0.6%   -­‐0.1%   -­‐0.1%   -­‐0.1%   -­‐0.1%   -­‐0.1%   -­‐0.1%   Other  (income)  expense   -­‐0.4%   -­‐0.5%   -­‐0.5%   -­‐0.5%   -­‐0.5%   -­‐0.5%   -­‐0.5%   Total  costs  and  expenses,  net   85.6%   86.7%   86.7%   86.7%   86.7%   86.7%   86.7%                  Operating  Profit   14.4%   13.3%   13.3%   13.3%   13.3%   13.3%   13.3%                  Interest  expense   1.2%   1.7%   1.7%   1.7%   1.7%   1.7%   1.7%   Income  Before  Income  taxes   13.1%   11.6%   11.6%   11.6%   11.6%   11.6%   11.6%   Income  tax  provision   2.6%   2.8%   2.8%   2.8%   2.8%   2.8%   2.8%   Net  Income  including  non-­‐controlling   interest   10.6%   8.8%   8.8%   8.8%   8.8%   8.8%   8.8%   Net  Income  non-­‐controlling  interest   0.1%   0.1%   0.1%   0.1%   0.1%   0.1%   0.1%   Net  Income   10.4%   8.7%   8.7%   8.7%   8.7%   8.7%   8.7%                      
  • 13.   2006   2007   2008   2009   2010   2011   Cash  and  Equivalent   319   789   216   353   1426   1198   Receivables   220   225   229   259   256   286   Inventories   93   128   143   122   189   273   Other  current  assets   138   142   172   314   269   338   Deferred  income  taxes   57   125   81   81   61   112   Advertising  cooperative  assets   74   72   110   99   112   114   Total  Current  Asset   901   1481   951   1228   2313   2321                Property  Plants  Equipment’s   3631   3849   3710   3899   3830   4042   Good  will   662   672   605   640   659   681   Intangible  assets   347   333   335   462   475   299   Investments  in  unconsolidated  affiliates   138   153   65   144   154   167   restricted  cash       -­‐   -­‐   -­‐   300   other  assets   369   464   561   544   519   475   Deferred  income  taxes   320   290   300   251   366   549   Total  Assets   6368   7242   6527   7148   8316   8834                Current  Liabilities              Accounts  payable  and  other  current  liabilities   1386   1650   1473   1413   1602   1874   Income  taxes  payable   37   52   114   82   61   142   Short-­‐term  borrowing   227   288   25   59   673   320   Advertising  cooperative  liabilities   74   72   110   99   112   114   Total  current  liabilities   1724   2062   1722   1653   2448   2450                Long  Term  Debt   2045   2924   3564   3207   2915   2997   Other  liabilities  and  deferred  credits   1147   1117   1335   1174   1284   1471   Total  Liabilities   4916   6103   6621   6034   6647   6918                Shareholder's  Equity              Common  Stock     -­‐     253   86   18   Retained  Earning   1608   1119   303   996   1717   2052   Accumulated  comprehensive  loss   -­‐156   20   -­‐418   -­‐224   -­‐227   -­‐247   Total   1452   1139   -­‐108   1025   1576   1823   Non-­‐controlling  interest       14   89   93   93   Total  Shareholder's  Equity       -­‐94   1114   1669   1916   Total  Liabilities  and  Shareholder's  Equity   6368   7242   6527   7148   8316   8834                                      
  • 14.   2006   2007   2008   2009   2010   2011   Cash  and  Equivalent   0.0%   0.0%   0.0%   0.0%   0.0%   0.0%   Receivables   2.3%   2.2%   2.0%   2.4%   2.3%   2.3%   Inventories   1.0%   1.2%   1.3%   1.1%   1.7%   2.2%   Other  current  assets   1.4%   1.4%   1.5%   2.9%   2.4%   2.7%   Deferred  income  taxes   0.6%   1.2%   0.7%   0.7%   0.5%   0.9%   Advertising  cooperative  assets   0.8%   0.7%   1.0%   0.9%   1.0%   0.9%   Total  Current  Asset   9.4%   14.2%   8.4%   11.3%   20.4%   18.4%                 Property  Plants  Equipment’s   38.0%   36.9%   32.8%   36.0%   33.8%   32.0%   Good  will   6.9%   6.4%   5.4%   5.9%   5.8%   5.4%   Intangible  assets   3.6%   3.2%   3.0%   4.3%   4.2%   2.4%   Investments  in  unconsolidated  affiliates   1.4%   1.5%   0.6%   1.3%   1.4%   1.3%   restricted  cash   0.0%   0.0%   0.0%   0.0%   0.0%   2.4%   other  assets   3.9%   4.4%   5.0%   5.0%   4.6%   3.8%   Deferred  income  taxes   3.3%   2.8%   2.7%   2.3%   3.2%   4.3%   Total  Assets   66.6%   69.4%   57.7%   66.0%   73.3%   70.0%                 Current  Liabilities               Accounts  payable  and  other  current  liabilities   14.5%   15.8%   13.0%   13.0%   14.1%   14.8%   Income  taxes  payable   0.4%   0.5%   1.0%   0.8%   0.5%   1.1%   Short-­‐term  borrowing   2.4%   2.8%   0.2%   0.5%   5.9%   2.5%   Advertising  cooperative  liabilities   0.8%   0.7%   1.0%   0.9%   1.0%   0.9%   Total  current  liabilities   18.0%   19.8%   15.2%   15.3%   21.6%   19.4%                 Long  Term  Debt   21.4%   28.0%   31.5%   29.6%   25.7%   23.7%   Other  liabilities  and  deferred  credits   12.0%   10.7%   11.8%   10.8%   11.3%   11.7%   Total  Liabilities   51.4%   58.5%   58.6%   55.7%   58.6%   54.8%                 Shareholder's  Equity               Common  Stock   0.0%   0.0%   0.0%   2.3%   0.8%   0.1%   Retained  Earning   16.8%   10.7%   2.7%   9.2%   15.1%   16.3%   Accumulated  other  comprehensive  loss   -­‐1.6%   0.2%   -­‐3.7%   -­‐2.1%   -­‐2.0%   -­‐2.0%   Total   15.2%   10.9%   -­‐1.0%   9.5%   13.9%   14.4%   Non-­‐controlling  interest   0.0%   0.0%   0.1%   0.8%   0.8%   0.7%   Total  Shareholder's  Equity   0.0%   0.0%   -­‐0.8%   10.3%   14.7%   15.2%   Total  Liabilities  and  Shareholder's  Equity   66.6%   69.4%   57.7%   66.0%   73.3%   70.0%            
  • 15.   2011   2012   2013   2014   2015   2016   2017   Cash  and  Equivalent   1198   2323   3075   3886   4762   5711   6748   Receivables   286   301   328   356   390   425   467   Inventories   273   202   220   239   261   285   314   Prepaid  and  Other  current  assets   338   294   320   347   380   415   456   Deferred  income  taxes   112   111   121   131   143   157   172   Advertising  cooperative  assets   114   121   132   143   157   171   188   Total  Current  Asset   2321   3352   4196   5102   6094   7165   8344                  Property  Plants  Equipment’s   4042   4653   5065   5498   6021   6573   7219   Good  will   681   784   854   927   1015   1108   1217   Intangible  assets   299   461   501   544   596   651   715   Investments  in  affiliates   167   164   179   194   212   232   255   restricted  cash   300   0   0   0   0   0   0   other  assets   475   618   672   730   799   873   959   Deferred  income  taxes   549   416   453   491   538   587   645   Total  Assets   8834   10448   11919   13486   15275   17188   19354                  Current  Liabilities                Accounts  payable/  Current  liabilities   1874   1923   2093   2272   2488   2716   2983   Income  taxes  payable   142   107   116   126   138   150   165   Short-­‐term  borrowing   320   325   354   385   421   460   505   Advertising  cooperative  liabilities   114   121   132   143   157   171   188   Total  current  liabilities   2450   2476   2695   2925   3204   3497   3841                  Long  Term  Debt   2997   3761   4093   4443   4866   5312   5835   Other  liabilities  and  deferred  credits   1471   1528   1663   1806   1978   2159   2371   Total  Liabilities   6918   7765   8452   9174   10047   10968   12047                  Shareholder's  Equity                Common  Stock   18   88   96   104   114   124   136   Retained  Earning   2052   2786   3580   4434   5361   6365   7466   Accumulated  other  comprehensive   loss   -­‐247   -­‐259   -­‐282   -­‐306   -­‐335   -­‐365   -­‐401   Total   1823   2616   3394   4232   5140   6124   7201   Non-­‐controlling  interest   93   68   74   80   88   96   105   Total  Shareholder's  Equity   1916   2683   3468   4312   5228   6220   7307   Total     8834   10448   11919   13486   15275   17188   19354            
  • 16.   2011   2012   2013   2014   2015   2016   2017   Cash  and  Equivalent   9.5%   17.1%   20.8%   24.2%   27.1%   29.8%   32.1%   Receivables   2.3%   2.2%   2.2%   2.2%   2.2%   2.2%   2.2%   Inventories   2.2%   1.5%   1.5%   1.5%   1.5%   1.5%   1.5%   Prepaid  and  Other  current  assets   2.7%   2.2%   2.2%   2.2%   2.2%   2.2%   2.2%   Deferred  income  taxes   0.9%   0.8%   0.8%   0.8%   0.8%   0.8%   0.8%   Advertising  cooperative  assets   0.9%   0.9%   0.9%   0.9%   0.9%   0.9%   0.9%   Total  Current  Asset   18.4%   24.7%   28.4%   31.8%   34.7%   37.4%   39.6%                  Property  Plants  Equipment’s   32.0%   34.3%   34.3%   34.3%   34.3%   34.3%   34.3%   Good  will   5.4%   5.8%   5.8%   5.8%   5.8%   5.8%   5.8%   Intangible  assets   2.4%   3.4%   3.4%   3.4%   3.4%   3.4%   3.4%   Investments  in  affiliates   1.3%   1.2%   1.2%   1.2%   1.2%   1.2%   1.2%   restricted  cash   2.4%   0.0%   0.0%   0.0%   0.0%   0.0%   0.0%   other  assets   3.8%   4.6%   4.6%   4.6%   4.6%   4.6%   4.6%   Deferred  income  taxes   4.3%   3.1%   3.1%   3.1%   3.1%   3.1%   3.1%   Total  Assets   70.0%   77.0%   80.7%   84.1%   87.0%   89.7%   91.9%                  Current  Liabilities              Accounts  payable/  Current   liabilities   14.8%   14.2%   14.2%   14.2%   14.2%   14.2%   14.2%   Income  taxes  payable   1.1%   0.8%   0.8%   0.8%   0.8%   0.8%   0.8%   Short-­‐term  borrowing   2.5%   2.4%   2.4%   2.4%   2.4%   2.4%   2.4%   Advertising  cooperative  liabilities   0.9%   0.9%   0.9%   0.9%   0.9%   0.9%   0.9%   Total  current  liabilities   19.4%   18.2%   18.2%   18.2%   18.2%   18.2%   18.2%                   Long  Term  Debt   23.7%   27.7%   27.7%   27.7%   27.7%   27.7%   27.7%   Other  liabilities  and  deferred   credits   11.7%   11.3%   11.3%   11.3%   11.3%   11.3%   11.3%   Total  Liabilities   54.8%   57.2%   57.2%   57.2%   57.2%   57.2%   57.2%                  Shareholder's  Equity            Common  Stock   0.1%   0.6%   0.6%   0.6%   0.6%   0.6%   0.6%   Retained  Earning   16.3%   20.5%   24.2%   27.7%   30.5%   33.2%   35.5%   Accumulated  other   comprehensive  loss   -­‐2.0%   -­‐1.9%   -­‐1.9%   -­‐1.9%   -­‐1.9%   -­‐1.9%   -­‐1.9%   Total   14.4%   19.3%   23.0%   26.4%   29.3%   32.0%   34.2%   Non-­‐controlling  interest   0.7%   0.5%   0.5%   0.5%   0.5%   0.5%   0.5%   Total  Shareholder's  Equity   15.2%   19.8%   23.5%   26.9%   29.8%   32.5%   34.7%   Total     70.0%   77.0%   80.7%   84.1%   87.0%   89.7%   91.9%          
  • 17. WACC   6.8%                     2012   2013   2014   2015   2016   2017   Terminal   Value   FCF     430   1428   1549   1627   1783   1894   45149   PV  of  FCF     430   1337   1358   1336   1370   1363   39583   PV  of  Non-­‐Operating   46777                Excess  Cash   1269                ESOP   277                PV  of  Debt  and  other   Liabilities   7765                Total   40004                Out  Standing  Shares   451                Intrinsic  Value   88.7                                                  
  • 18.   2011   2012   2013   2014   2015   2016   2017   Net  income+  non-­‐controlling  interest   1335   1199   1305   1417   1551   1694   1860   Depreciation  and  amortization   628   646   678   714   755   803   857   Closures  and  impairment  (income)   expense   135   73   73   73   73   73   73   Refranchising  (gain)  loss   72   81   90   99   108   117   126   Contributions  to  defined  benefit   pension  plans   -­‐63   -­‐63   -­‐63   -­‐63   -­‐63   -­‐63   -­‐63   Deferred  income  taxes   -­‐137   -­‐133   37   39   47   49   58   Equity  income  from  investments   -­‐47   -­‐44   -­‐44   -­‐44   -­‐44   -­‐44   -­‐44   Distribution  of  income  received  from   unconsolidated  affiliates   39   37   37   37   37   37   37   Excess  tax  benefit  from  share  based   compensation   -­‐66   -­‐63   -­‐63   -­‐63   -­‐63   -­‐63   -­‐63   Share-­‐based  compensation  expense   59   -­‐56   -­‐56   -­‐56   -­‐56   -­‐56   -­‐56     Changes   Accounts  and  notes  receivable   -­‐39   15   27   28   34   36   42   Inventories   -­‐75   -­‐71   18   19   23   24   28   Prepaid  expenses  and  other  current   assets   -­‐25   -­‐44   26   27   33   35   41   Accounts  payable  and  other  current   liabilities   144   49   170   179   216   228   267   Income  taxes  payable   109   -­‐35   9   10   12   13   15                  Net  Cash  provided  by  Operating   activities   2069   1590   2243   2415   2663   2882   3177   Cash  Flows-­‐  Investing  Activities                Capital  Spending   -­‐940   -­‐1005   -­‐1091   -­‐1190   -­‐1304   -­‐1435   -­‐1584   Change  in  Intangible  Asset   22   162   41   43   52   55   64   Other,  Net   101   80   80   80   80   80   80                   Net  Cash  Used  in  Investing  Activities   -­‐1006   -­‐ 763.321   -­‐ 970.22   -­‐ 1067.16   -­‐ 1172.12   -­‐ 1299.97   -­‐ 1440.46   Cash  Flows-­‐  Financing  Activities                Repayments  (proceeds)of  long-­‐term   debt   -­‐262   261   261   261   261   261   261   Repurchase  shares  of  Common  Stock   -­‐752   -­‐1028   -­‐1028   -­‐1028   -­‐1028   -­‐1028   -­‐1028   Excess  tax  benefit  from  share-­‐based   compensation   66   62.5   62.5   62.5   62.5   62.5   62.5   Employee  stock  option  proceeds   59   91.5   91.5   91.5   91.5   91.5   91.5   Dividend  paid  on  Common  Stock   -­‐481   -­‐501   -­‐448   -­‐494   -­‐543   -­‐602   -­‐666   Other,  net   -­‐43   -­‐23   -­‐23   -­‐23   -­‐23   -­‐23   -­‐23   Net  Cash  used  in  Financing  Activities   -­‐1413   -­‐1137   -­‐1084   -­‐1130   -­‐1179   -­‐1238   -­‐1302                                  Cash  and  Cash  Equivalents  -­‐  Beginning   of  Year   1426   1198   889   1078   1296   1608   1952   Cash  and  Cash  Equivalents  -­‐  End  of  Year   1198   889   1078   1296   1608   1952   2387      
  • 19. WACC    CAPM    Risk  Free  Rate   2.79%   Risk  Premium   5.44%   Beta   0.497   Cost  of  Equity   5.50%      Current  price   73.89   OS  Shares   451,808,634   Total  Debt                                     8,692,000,000     Equity                               33,384,139,966     Total                               42,076,139,966       Weight  of  Debt   20.66%   Weight  of  Equity   79.34%   Cost  of  Equity   7.16%   Cost  of  Debt   4.84%      WACC   6.68%