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Born. intro new normal & futures design 2016

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Born. intro new normal & futures design 2016

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Summary of a lecture at the HIT HOLON school of design.

BORN STIMULATES ORGANIZATIONS, AGENCIES, AND BRANDS TO BECOME FUTURES-READY HYPER-ADAPTIVE AND VALUE-SENSITIVE IN A RADICAL NOW & FUTURE.

Itai Talmi
Founder
BORN. Futurising organizations.
bornfutures@gmail.com
bornlabs.strikingly.com

Summary of a lecture at the HIT HOLON school of design.

BORN STIMULATES ORGANIZATIONS, AGENCIES, AND BRANDS TO BECOME FUTURES-READY HYPER-ADAPTIVE AND VALUE-SENSITIVE IN A RADICAL NOW & FUTURE.

Itai Talmi
Founder
BORN. Futurising organizations.
bornfutures@gmail.com
bornlabs.strikingly.com

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Born. intro new normal & futures design 2016

  1. 1. BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW H.I.T 8.12.2016
  2. 2. THE ELECTRIC LIGHT DID NOT COME FROM CONTINUOS IMPROVEMENT OF CANDLES
  3. 3. DARING OUTSOURCED. BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW BORN IS A STRATEGIC FUTURES R&D CONSULTANCY. WE ARE FUTURE MAKERS.
  4. 4. BORN STIMULATES ORGANIZATIONS, AGENCIES, AND BRANDS TO BECOME FUTURES-READY HYPER-ADAPTIVE AND VALUE-SENSITIVE IN A RADICAL NOW & FUTURE RESEARCHING & DEVELOPING DESIRED FUTURES BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
  5. 5. WE LIVE IN A VUCA WORLD Volatile Uncertain Complex Ambiguous TRUST IS BROKEN BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
  6. 6. VUCA WORLD Volatile Uncertain Complex Ambiguous BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW Get ready to be fast & future-adaptive Circles of change are shorter than ever – demanding a radical change in organizational readiness *Developed by Bob Johansen, IFTF Lucid purpose addresses volatility Exploring futures addresses uncertainty System clarity addresses Complexity Flow & Flexibility addresses Ambiguity
  7. 7. The currency of the new economy is TRUST LOVE Brands are gods TRUST Be good, or be gone. BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
  8. 8. CREATIVE DESTRUCTION Joseph Schumpeter THE CONTRADICTION BETWEEN ASPIRING FOR FUTURE IMPROVEMENT WHILE MAINTAINING PRESENT STABILITY ARE YOU READY TO DESTROY OLD WORLD REALITIES FOR A BETTER FUTURE? WELL, IT’S INEVITABLE. BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
  9. 9. NONCONFORMIST EXPERIMENTAL CONFORMIST EXPERIENCES FROM DREAMABLE REALITIES TO REALISABLE DREAMS BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
  10. 10. SUGAR COATING ‘BRANDALISM’ BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
  11. 11. MANUFACTURED NORMALCY We live in a continuous state of “Manufactured normalcy” You need to break through by design “manufactured normalcy” field that hides that the future is now BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
  12. 12. CONCEPTUAL VALIUM BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW Design traditionally uses comfortable branded metaphors for innovation. A kind of social hypnosis. Like a mask over subjective experiences of the strange and unusual. Keeping us in a “Golden cage” of the known and familiar.
  13. 13. JAMMING THE NORMALITY FIELD So how do we interrupt this state hypnosis? Design for the New Normal should cut through “Orthodox narratives” by creating experience that offers a “digestible strange now” BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
  14. 14. THE BIGGEST MARKET IN THE WORLD IS THE MARKET OF BELIEF CLUETRAIN MANIFESTO BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
  15. 15. Speculative design: story around object. Design fiction: objects around story BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
  16. 16. economics aesthetics technology politics ethics history sensorial borders societal SPECULATIVE DESIGN IS A COUNTER-NORMATIVE DESIGN Reframe or remove constraints to imagine the new & alternative and challenge the “sameness” Operate freely from imposed constraints of the market:
  17. 17. CRITICAL & SPECULATIVE LONDON SCHOOL OF COMMUNICATION
  18. 18. BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
  19. 19. KNOWN KNOWNS KNOWN UNKNOWNS UNKNOWN UNKNOWNS Required approach Relevant mindet ACTION PLANS/ KPI’S & EXECUTIONS EXPERIMENTAL FUTURES EXPERIENCES & PROVOCATIONS REALISTIC HUMAN-CENTERED RESEARCHING & SOLVING CHECKLIST THINKING FORESIGHT THINKING DESIGN THINKING 3 SITUATIONAL CONTEXTS BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
  20. 20. • A way of exploring alternative approaches towards desired futures • A way of raising questions, provocations, innovating • A way of exploring new kinds of social, cultural, organizational, and human interactions SPECULATIVE & DESIGN FICTION BETWEEN SENSE-MAKING AND STRANGE-MAKING BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
  21. 21. BOT Birds of Tomorrow
  22. 22. The Scifutures agency explores futures by creates Scifi futures prototypes and narrative for organizations
  23. 23. Intel "Mind-Off"
  24. 24. ITS ALL ABOUT THE SUSPENSION OF DISBELIEF BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
  25. 25. Takami Nakamoto and Noemi Schipfer NONOTAK Studio
  26. 26. CONSENSUS REALITY FUTURISING THE RADICAL NOW CONFORMIST CONTEXTS THE ALTERNATIVE NOW MYRIAD OF FUTURES MYRIAD OF FUTURES BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW EXPLORING FUTURES TRAJECTORIES
  27. 27. CONCRETE EXPERIENCE ACTIVE EXPERIMENTATION REFLECTIVE FUTURE-TO PRESENT OBSERVATION ‘FERAL’ SCENARIOS, ARTIFACTS, AND FICTIONS SANE - INSANE CYCLE BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
  28. 28. Visual,, Sensorial , tactile prototyping DETECTING TENDENCIES, VECTORS, HORIZONS EXPLORING NARRATIVES & PHENOMENAS PLOTTING, COMPOSING & SHAPING RENDERING RELEVANT SECENARIOS NEW WORLD FORMATION EXISTING ECOSYSTEM RESEARCH Cinema & Documentary ANALYSE FANTASIZE CONCRETIZE 1 2 4 EXPERIEMNT REALISE 3 5 FREAK OUT ‘ALICE IN WONDERLAND’ PROJECT FORENSICS ‘CSI’ SANITY NOW FUTURE’ DOCOMNETARY DIVERGENCE EMERGENCE CONVERGENCE Science fiction Sciences & Extreme technology Artifacts & Materials Fringe artists & cultures Relevant ecosystems dynamics Patternicity & com[position FUTURE PRE-PRODUCTION ROUGH CUTS BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
  29. 29. We are responsible for the future we are designing towards. Making decisions for the human collateral. DESIGN IS ALL ABOUT RESPONSIBILITY BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW
  30. 30. “Sometimes I’ve believed as many as six impossible things before breakfast.” Lewis Carroll TNX! BORN FUTURISING ORGANISATIONS AT THE EDGE OF NOW bornfutures@gmail.com bornlabs.strikingly.com

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