Summary of a lecture at the HIT HOLON school of design.
BORN STIMULATES ORGANIZATIONS, AGENCIES, AND BRANDS TO BECOME FUTURES-READY HYPER-ADAPTIVE AND VALUE-SENSITIVE IN A RADICAL NOW & FUTURE.
Itai Talmi
Founder
BORN. Futurising organizations.
bornfutures@gmail.com
bornlabs.strikingly.com
4. BORN STIMULATES ORGANIZATIONS, AGENCIES, AND BRANDS
TO BECOME FUTURES-READY
HYPER-ADAPTIVE AND VALUE-SENSITIVE
IN A RADICAL NOW & FUTURE
RESEARCHING & DEVELOPING
DESIRED FUTURES
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW
5. WE LIVE IN A
VUCA
WORLD
Volatile
Uncertain
Complex
Ambiguous
TRUST IS BROKEN
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW
6. VUCA WORLD
Volatile Uncertain Complex Ambiguous
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW
Get ready to be fast & future-adaptive
Circles of change are shorter than ever – demanding a radical change in organizational readiness
*Developed by Bob Johansen, IFTF
Lucid purpose
addresses volatility
Exploring futures
addresses
uncertainty
System clarity
addresses
Complexity
Flow & Flexibility
addresses
Ambiguity
7. The currency of the new
economy is TRUST
LOVE
Brands are gods
TRUST
Be good, or be gone.
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW
8. CREATIVE
DESTRUCTION
Joseph Schumpeter
THE CONTRADICTION BETWEEN ASPIRING
FOR FUTURE IMPROVEMENT WHILE
MAINTAINING PRESENT STABILITY
ARE YOU READY TO DESTROY OLD WORLD
REALITIES FOR A BETTER FUTURE?
WELL, IT’S INEVITABLE.
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW
11. MANUFACTURED
NORMALCY
We live in a continuous state
of “Manufactured normalcy”
You need to break through by design
“manufactured normalcy” field
that hides that the future is now
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW
12. CONCEPTUAL VALIUM
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW
Design traditionally uses
comfortable branded metaphors
for innovation.
A kind of social hypnosis.
Like a mask over subjective experiences
of the strange and unusual.
Keeping us in a “Golden cage”
of the known and familiar.
13. JAMMING THE
NORMALITY FIELD
So how do we interrupt
this state hypnosis?
Design for the New Normal should
cut through “Orthodox narratives”
by creating experience that offers
a “digestible strange now”
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW
14. THE BIGGEST MARKET IN THE WORLD
IS THE MARKET OF BELIEF
CLUETRAIN MANIFESTO
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW
15. Speculative design: story around object.
Design fiction: objects around story
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW
20. • A way of exploring alternative
approaches towards desired futures
• A way of raising questions,
provocations, innovating
• A way of exploring new kinds of social,
cultural, organizational, and human
interactions
SPECULATIVE & DESIGN FICTION
BETWEEN SENSE-MAKING AND STRANGE-MAKING
BORN
FUTURISING
ORGANISATIONS
AT THE EDGE OF NOW
28. Visual,,
Sensorial ,
tactile
prototyping
DETECTING
TENDENCIES,
VECTORS,
HORIZONS
EXPLORING
NARRATIVES &
PHENOMENAS
PLOTTING,
COMPOSING &
SHAPING
RENDERING
RELEVANT
SECENARIOS
NEW WORLD
FORMATION
EXISTING
ECOSYSTEM
RESEARCH
Cinema
& Documentary
ANALYSE FANTASIZE CONCRETIZE
1
2 4
EXPERIEMNT REALISE
3 5
FREAK OUT
‘ALICE IN
WONDERLAND’
PROJECT
FORENSICS
‘CSI’
SANITY NOW
FUTURE’
DOCOMNETARY
DIVERGENCE EMERGENCE CONVERGENCE
Science
fiction
Sciences &
Extreme
technology
Artifacts &
Materials
Fringe
artists
& cultures
Relevant
ecosystems
dynamics
Patternicity &
com[position
FUTURE
PRE-PRODUCTION
ROUGH CUTS
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW
29. We are responsible for the future we are designing towards.
Making decisions for the human collateral.
DESIGN IS ALL ABOUT RESPONSIBILITY
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW
30. “Sometimes I’ve believed as many as
six impossible things before breakfast.”
Lewis Carroll TNX!
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW
bornfutures@gmail.com
bornlabs.strikingly.com