BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW
H.I.T
8.12.2016

THE ELECTRIC LIGHT DID NOT COME FROM
CONTINUOS IMPROVEMENT OF CANDLES

DARING
OUTSOURCED.
BORN
FUTURISING
ORGANISATIONS
AT THE EDGE OF NOW
BORN IS A STRATEGIC FUTURES
R&D CONSULTANCY.
WE ARE FUTURE MAKERS.

BORN STIMULATES ORGANIZATIONS, AGENCIES, AND BRANDS
TO BECOME FUTURES-READY
HYPER-ADAPTIVE AND VALUE-SENSITIVE
IN A RADICAL NOW & FUTURE
RESEARCHING & DEVELOPING
DESIRED FUTURES
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW

WE LIVE IN A
VUCA
WORLD
Volatile
Uncertain
Complex
Ambiguous
TRUST IS BROKEN
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW

VUCA WORLD
Volatile Uncertain Complex Ambiguous
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW
Get ready to be fast & future-adaptive
Circles of change are shorter than ever – demanding a radical change in organizational readiness
*Developed by Bob Johansen, IFTF
Lucid purpose
addresses volatility
Exploring futures
addresses
uncertainty
System clarity
addresses
Complexity
Flow & Flexibility
addresses
Ambiguity

The currency of the new
economy is TRUST
LOVE
Brands are gods
TRUST
Be good, or be gone.
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW

CREATIVE
DESTRUCTION
Joseph Schumpeter
THE CONTRADICTION BETWEEN ASPIRING
FOR FUTURE IMPROVEMENT WHILE
MAINTAINING PRESENT STABILITY
ARE YOU READY TO DESTROY OLD WORLD
REALITIES FOR A BETTER FUTURE?
WELL, IT’S INEVITABLE.
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW

NONCONFORMIST
EXPERIMENTAL
CONFORMIST
EXPERIENCES
FROM DREAMABLE REALITIES
TO REALISABLE DREAMS
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW

SUGAR COATING
‘BRANDALISM’
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW

MANUFACTURED
NORMALCY
We live in a continuous state
of “Manufactured normalcy”
You need to break through by design
“manufactured normalcy” field
that hides that the future is now
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW

CONCEPTUAL VALIUM
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW
Design traditionally uses
comfortable branded metaphors
for innovation.
A kind of social hypnosis.
Like a mask over subjective experiences
of the strange and unusual.
Keeping us in a “Golden cage”
of the known and familiar.

JAMMING THE
NORMALITY FIELD
So how do we interrupt
this state hypnosis?
Design for the New Normal should
cut through “Orthodox narratives”
by creating experience that offers
a “digestible strange now”
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW

THE BIGGEST MARKET IN THE WORLD
IS THE MARKET OF BELIEF
CLUETRAIN MANIFESTO
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW

Speculative design: story around object.
Design fiction: objects around story
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW

economics
aesthetics
technology
politics
ethics
history
sensorial
borders
societal
SPECULATIVE DESIGN IS A COUNTER-NORMATIVE DESIGN
Reframe or remove constraints to imagine the new & alternative
and challenge the “sameness”
Operate freely from imposed
constraints of the market:

CRITICAL & SPECULATIVE
LONDON SCHOOL OF COMMUNICATION

BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW

KNOWN
KNOWNS
KNOWN
UNKNOWNS
UNKNOWN
UNKNOWNS
Required approach
Relevant mindet
ACTION PLANS/
KPI’S & EXECUTIONS
EXPERIMENTAL
FUTURES
EXPERIENCES &
PROVOCATIONS
REALISTIC
HUMAN-CENTERED
RESEARCHING &
SOLVING
CHECKLIST
THINKING
FORESIGHT
THINKING
DESIGN THINKING
3 SITUATIONAL CONTEXTS
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW

• A way of exploring alternative
approaches towards desired futures
• A way of raising questions,
provocations, innovating
• A way of exploring new kinds of social,
cultural, organizational, and human
interactions
SPECULATIVE & DESIGN FICTION
BETWEEN SENSE-MAKING AND STRANGE-MAKING
BORN
FUTURISING
ORGANISATIONS
AT THE EDGE OF NOW

BOT Birds of Tomorrow

The Scifutures agency explores futures by creates Scifi futures
prototypes and narrative for organizations

Intel "Mind-Off"

ITS ALL ABOUT THE
SUSPENSION OF
DISBELIEF
BORN
FUTURISING
ORGANISATIONS
AT THE EDGE OF NOW

Takami Nakamoto and Noemi Schipfer
NONOTAK Studio

CONSENSUS
REALITY
FUTURISING
THE RADICAL NOW
CONFORMIST CONTEXTS
THE ALTERNATIVE
NOW
MYRIAD OF FUTURES
MYRIAD OF FUTURES
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW
EXPLORING FUTURES TRAJECTORIES

CONCRETE EXPERIENCE
ACTIVE EXPERIMENTATION
REFLECTIVE
FUTURE-TO PRESENT
OBSERVATION
‘FERAL’ SCENARIOS, ARTIFACTS, AND
FICTIONS
SANE - INSANE CYCLE
BORN
FUTURISING
ORGANISATIONS
AT THE EDGE OF NOW

Visual,,
Sensorial ,
tactile
prototyping
DETECTING
TENDENCIES,
VECTORS,
HORIZONS
EXPLORING
NARRATIVES &
PHENOMENAS
PLOTTING,
COMPOSING &
SHAPING
RENDERING
RELEVANT
SECENARIOS
NEW WORLD
FORMATION
EXISTING
ECOSYSTEM
RESEARCH
Cinema
& Documentary
ANALYSE FANTASIZE CONCRETIZE
1
2 4
EXPERIEMNT REALISE
3 5
FREAK OUT
‘ALICE IN
WONDERLAND’
PROJECT
FORENSICS
‘CSI’
SANITY NOW
FUTURE’
DOCOMNETARY
DIVERGENCE EMERGENCE CONVERGENCE
Science
fiction
Sciences &
Extreme
technology
Artifacts &
Materials
Fringe
artists
& cultures
Relevant
ecosystems
dynamics
Patternicity &
com[position
FUTURE
PRE-PRODUCTION
ROUGH CUTS
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW

We are responsible for the future we are designing towards.
Making decisions for the human collateral.
DESIGN IS ALL ABOUT RESPONSIBILITY
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW

“Sometimes I’ve believed as many as
six impossible things before breakfast.”
Lewis Carroll TNX!
BORN
FUTURISING ORGANISATIONS
AT THE EDGE OF NOW
bornfutures@gmail.com
bornlabs.strikingly.com