1. Session 2: Understanding the Muslim Consumer
Date: 9th October 2013
Time: TBA
Speaker: Shelina Janmohamed, Ogilvy Noor
Discussion Points:
- Why are Muslim consumers such an important market demographic?
- Which industry sectors should be focusing on the Muslim consumer market?
- What are some of the major challenges for marketing to Muslim consumers?
About Shelina Janmohamed
She is a British writer. She grew up in North London and studied at New College, Oxford. She is the
author of Love in a Headscarf, a memoir of growing up as a British Musilim woman.
Janmohamed has written articles for The times, The Guardian, The National, The Muslim
News and Emel magazine focusing on Islam and current affairs. She has a particular interest in
Muslim women and Islam in the West.