An electronic shelf label (ESL) system is used by retailers for displaying product pricing on shelves. Typically, electronic display modules are attached to the front edge of retail shelving. These modules use electronic paper (E-paper) or liquidcrystal display (LCD) to show the current product price to the customer.

1. Electronic Shelf Label (ESL)
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2. What is ESL?
• An electronic shelf label (ESL) system is used by retailers for displaying product
pricing on shelves. Typically, electronic display modules are attached to the front
edge of retail shelving. These modules use electronic paper (E-paper) or liquid-
crystal display (LCD) to show the current product price to the customer.
• A wireless network allows the price display to be automatically updated whenever
a product price is changed. This communication network is the true differentiation
and what really makes ESL a viable solution.
Under the foundation of ESL system, it comes with many advantages
• Increased flexibility and responsiveness
• Elimination of manual errors
• Lower labor and paper costs
• Optimization of profits
• Raising shopper satisfaction & loyalty
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3. ESL Working
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4. Product Advantage
Traditional Paper Label Electronic Shelf Label
Replacing with a new label is
time consuming and inefficient
Price updates can be timely and
accurate
Label loss is large More than 5years long service life
Manual replacement error rate is
up to 6%
0% error rate
No Environmental protection. Environmental protection, zero
loss rate.
Replacement is not timely, errors
are cause due to inconsistent
commodity prices on backend
Seamless connection with POS
system
Update manually Computer operation, update
anytime.
Replacement tag with high labor
cost
Zero cost, instant bulk price
changes can be done.
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5. ESL Function and Advantages
• Outdoor performance: readable under direct light
• Low power , zero-power consumption to keep the display information
• Multi-languages enable and can show complex information and barcode
• E-Tag has IPX6 level(water jet waterproof)
• Two-way high speed RF transmission to ensure transmission efficiency and accuracy.
• Automatic price and content changing system by real time synchronizing with POS database.
• Reduce human mistakes and improve information management to better increase company
reputation.
• 5 years long life energy and cost saving.
• Environmental protection, without too much material waste.
• High-end design, increase customer's purchase desire
• 24 months warranty on product.
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6. Components Of an ESL System:
Wireless Station
The entire system running transport hub, the use of independent
communication protocols and network technology; hardware
encryption and data compression technology to achieve rapid, low
cost, efficient system operation
IR Scanner
The independent communication protocols and networking
technologies, hardware encryption and data compression technology
to achieve rapid, low cost, efficient system operation
Template Display Interface
Automated software management system which will be provided to
design the layout of the contents on the ESL and update the same.
ESL Price Tag
This has to selected as per the dimensions and actual working
condition of the tags.
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7. Super Market / Grocery

8. Electronics Store Case

9. Bakery Case

10. Installation Methods
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11. ESL Types
- 2.1" display screen
- Black and white color
- 5 years battery life
- 2.9" display screen
- Black and white color
- 5 years battery life
- 2.9" display screen
- Red, Black and white color
- 5 years battery life

12. LCD price display Fresh price label (single
Side and Double Side)
- 7.5" big screen
- Black and white color
- 5 years battery life

13. Thank You
Contact us for more details:
Irfan Jabbar
Lazulite Technology Services LLC
Irfan@Lazulite.ae
+971 501738408