1. “Across the nation, cities and
communities are taking action to protect
our climate for generations we will never
meet. The Annual Americas Latino Eco
Festival is a spectacular example of one
such effort.
” -Michael Hancock
Denver Mayor
“ “It’s been inspiring and encouraging to
see just how many dedicated people are
working to fight climate change”
”- Alison Holloran
Executive Director Audubon Rockies
“ The Festival puts together renowned
activists, green technology entrepreneurs
and celebrities to harness Latino activism
for environmental action.
” - NBC News
Liza@americasforconservation.org
irene@americasforconservation.org
854 15th st., Boulder CO 80302
www.americasforconservation.org
303-330-6597
“In order to bring a broader group of voices to
the environmental movement, we need to
represent the realities and concerns of diverse
communities”
-Carlos Zegarra-Executive Director Sachamama
“If our rapidly shifting demographics (by 2050
1 out of 3 people in the US will be Latino)
continues on the path of not only being the
most impacted by pollution but also the least
integrated into the conservation movement, our
ability to forge a safe and just world will be
compromised”
- Irene Vilar – Executive Director AFC&A
Leverage - Latino leadership for
conservation gains
Showcase - Contributions of Latino
community to conservation through the
arts, sciences and shared values
Advocate - For an inclusive conservation
agenda
Educate - Community at large, media and
influencers on conservation attitudes and
values of Latino community
Mobilize - The Latino community to own
their outdoor experience and advocate for
increased and equitable access to green
spaces and public lands
2016 Confirmed Sponsors:
Advisory Board
Lise Aangeenbrug, Great Outdoors Colorado |
Maite Arce, Hispanic Access Foundation | Mark
Magana, GreenLatinos | Jose Gonzalez, Latino
Outdoors | Adrianna Quintero, NRDC Voces
Verdes | Linda Campbell, Denver Foundation
EAG | Homero Aridjis, Grupo 100 | Jennifer
Allen, League of Conservation Voters | Paty
Romero Lankao, NCAR | Vanessa Cardenas,
WWF | Junot Diaz, Author | Mayra Urbano,
Moneta Partners | Sonrisa Lucero, City of Denver
Green conversation missing voices
of tomorrow's majority
Noissueismoreuniversalthantheenvironment.
Yet,thegreenconversationhasstruggledtoinvolve
Americansofallcultures.Ifunresolved,this
imbalancewillthreatenthemovement's
LEGITIMACYandIMPACTasnonwhitepopulations
(whofeeladeepconnectiontoenvironmental
issues)continuetogrowinnumbersandinfluence.
Ifwehopetoachieveworkableandlasting
environmentalsolutions,itisurgentandrightthat
ALLshadesofhumanitybepartofthedialogue.
93% of Latinos believe in Global Warming (NRDC2012)
92% of Latinos favor clean, renewable energy
(SierraClub/ NCLR 2012)
92% of Latinos view outdoor recreation as a central
part of their community's way of life (SierraClub/NCLR 2012)
• Latinos spend 22 hours a week outside which
is comparable with outdoor enthusiasts (OIA)
• Latinos spend $592 per person/year on
outdoor apparel and gear v. $465 for the
average consumer (OIA ConsumerVue)
5000 Audience:
60%
Latino
40%
White
375 Presenters &
Training Participants:
Mandel Vilar Press
• Literature in Translation
• New voices
• Education
• New role models
• Diversity and Inclusion
• Eco Series
Mandel Vilar Press
ALEF
ALEF - Now in it’s 4th year!
• Leadership Forum
• Family Day Celebration
• Bio Blitz for 4th graders
• Eco Film Series
• Arts, Music, Food, Networking
Your organization can join these great sponsors of ALEF 2016
October 13-15 2016 Denver, Colorado
• 66% of Latinos live in areas that fall below
EPA's air quality standards (EPA)
• Latinos are 3X as likely to die of Asthma (EPA)
Non whites make up:
Non whites predicted to outnumber
whites by 2045
ENVIRONMENT, WATER,
TRANSPORTATION &
AGRICULTURE
4 years of growing reach & impact
ALEF 2015 Demographics:
Latino Connection to Eco Issues
Latinos on the front line of the
environmental crisis
Education and
Early Childhood
Economic Development
and Social Justice
Arts, Culture and
Creative Enterprise
50.1%
2007
Denver County
Non White
40%
US Population
50.2%
2020
USA U-18s
Non White
OVER50%
2045
US Population
Non White
33%
2060
Colorado
Hispanic
*US Census Bureau
Mandel Vilar Press –
titles published
ALEF Event Attendees
Advocates Catalyzed
K-12 Students engaged
Volunteers Mobilized
Media Impressions
2013
2500
500
250
25
5m
2014
MVP
launch
4000
650
700
50
25m
2015
5
5000
900
2250
80
30m
F2016
12
8000
1000
3000
100
35m
30%
Science and
Engineering Professions
13%
Green
Organizations
Percentage of Americans who think global warming should be
a “top priority” for the president and Congress
The Racial Gap on Climate Change
0
2007 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14
10
20
30
40
50
60
%
Non-whites
Whites
Green 2.0 Report Source: Pew Research Center
Impact of this Product/Solution
Where Conservation Meets the Future
IV
Where Conservation Meets the Future
IV
Goals
Operations Organization Type
ALEF - What People are Saying
Contact Information
background
the issue
Product / Solution
70%
Latino
10%
Other
20%
White