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Nonprofit Mapping for Change

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NACIS 2016 Presentation
Tim Sinnott, GreenInfo Network
Maegan Leslie-Torres, GreenInfo Network
For 20 years, GreenInfo Network has provided map-based communications solutions to a long list of nonprofit organizations working on a wide range of environmental and social issues. From printed maps to custom web applications, we work to help organizations transform geographic data into clear, compelling messages using various mediums, on various timelines, sticking to various budgets. Join GreenInfo staff to discuss how a well-designed map can boost the effectiveness of an organization's mission, message, or campaign. We'll share how we work in partnership with our clients to develop cartographic communication tools that deliver the right message to the right audience at the right time with efficiency and elegance, and we'll give you a behind-the-scenes tour of our mapping/development process. We'll also talk about some of our most successful client partnerships and discuss the positive changes our work has helped bring about.

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Nonprofit Mapping for Change

  1. 1. @greeninfo Nonprofit Mapping for Change With GreenInfo Network 10.20.2016
  2. 2. ● Largest dedicated nonprofit GIS support group in U.S. ● 20 years, 800+ organizations ● 12 staff, 20-30 projects at a time ● Wide range of geospatial capacities ● Main office in Oakland GreenInfo Network We create, analyze, visualize and communicate information in the public interest.
  3. 3. Branding: website colors, fonts, logo
  4. 4. Establish the audience and message
  5. 5. Create visual hierarchy and simplify!
  6. 6. The City Project cityprojectca.org ...to achieve equal justice, democracy, and livability for all.
  7. 7. The City Project cityprojectca.org ...to achieve equal justice, democracy, and livability for all. CA State Parks disproportionately serve white populations
  8. 8. The City Project cityprojectca.org ...to achieve equal justice, democracy, and livability for all. More diverse districts received less money overall and less money per person.
  9. 9. The City Project cityprojectca.org ...to achieve equal justice, democracy, and livability for all. Higher population non-white areas are subject to greater amounts of pollutants
  10. 10. California’s Marine Protected Areas ● Regional approach to protecting California’s state waters implemented from 2007 - 2012 under the Marine Life Protection Act (MLPA). Our clients were Ocean Conservancy and NRDC and our work started in each region by creating planning maps with natural resource layers and comparing different proposals.
  11. 11. California’s Marine Protected Areas ● And we finished each region with implementation and public education maps.
  12. 12. California’s Marine Protected Areas Before (sq mi) % of State Waters After (sq mi) % of State Waters North Coast 3.14 0.31 137.41 13.38 North Central Coast 27 3.54 152.41 19.98 Central Coast 43 3.76 206.79 18.08 South Coast 184 7.83 355.42 15.12 Total 257.14 4.87 852.03 16.12 ● Prior to the MLPA, 4.87% of state waters were protected by MPAs. ● After the MLPA, 16.12% of state waters are now protected by MPAs
  13. 13. California’s Marine Protected Areas ● Implementing the MLPA was a huge effort that took many years, many meetings, and extensive input from the public, fishermen, state agencies, and conservation groups to design the best MPAs for the state.
  14. 14. California’s Marine Protected Areas ● The South Coast region process was met with great opposition from recreational (shore, kayak, spearfishing) and commercial fishermen fearful that MPAs would close the best and most cherished fishing spots. ● Fishing forums such as Bloody Decks have been vocal about their disagreements and fears when it came to establishing new MPAs: “But you can bet when these MLPA's are in effect and are expanded we will be lucky if we have one square mile of ocean to fish in within 10 years. Aren't the ones that support MLPA's glad they are saving and improving fish stocks for the generations of 3012.....” “It starts out with good intentions (I know very arguable) but will end up being expanded to the point where my great grandkids learn about the ocean by looking at it from the shore and going to an aquarium.”
  15. 15. California’s Marine Protected Areas So: How could we go about helping fishermen and the public understand the plans for increased protection and let them know, through data, that many of the best fishing spots along the South Coast would remain open. A quick search helped us find two sites created by fishermen, for fishermen, that located South Coast fishing spots by name and latitude/longitude.
  16. 16. Then, we map.
  17. 17. California’s Marine Protected Areas Results: “Congrats! Since your work has been trashed on BloodyDecks, you’re now a full member of the team.” “Yep; in Monterey, they were there stating that ‘All the most used spots are being left open to fishing.’ Funny, I guess nobody fishes Laguna, Pt. Dume, Swamis, S. La Jolla, central PV.” “I guess all the ‘socioeconomic’ information that Ecotrust got from the fishermen (which was supposed to be kept confidential) was used against us in the end. Actually, it's quite obvious how all these fishing spots were identified and placed on a map. Yeah, when you go to the MLPA meetings, be sure to bring a jar of vasoline or a tube of K-Y jelly with you. You'll need it so it won't hurt so bad when you're getting the business from our government officials. Actual Results: The commission listened to all sides and increased MPA coverage from 7.83% protected state waters up to 15.12% protected AND kept most of the South Coast’s best fishing locations open to recreational and commercial fishing
  18. 18. California Community Health Assessment Tool ● The California Community Health Assessment Tool (CCHAT) was developed by the Stanford Prevention Research Center and GreenInfo Network, with funding from the Tobacco Related Disease Research Program. ● We are building an application that quickly provides data summaries and visualizations of the proximity of tobacco retailers to schools throughout CA ● Search for locations by county, city, zip, school, or address / coordinates to receive area statistics, tobacco retailer data, and an interactive map
  19. 19. Statewide retailers and data summaries
  20. 20. San Francisco retailers and statistics
  21. 21. Median Household Income underlay
  22. 22. School boundaries with 500ft and 1,000ft buffers
  23. 23. Data summaries within ½ mile of school boundary
  24. 24. Comparing GreenInfo school boundaries with CA Dept of Ed. reported locations ● On and off over three years, GreenInfo mapped over 10,000 school boundaries and centroids
  25. 25. Thanks! greeninfo.org @greeninfo Maegan Leslie-Torres maegan@greeninfo.org Tim Sinnott tim@greeninfo.org | @tsinn

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