اصلاحات کاربردی در Marketing Automation

1. www.companyname.com
© 2016 Startup theme. All Rights Reserved.
Marketing Automation
Presentation
Presented By Morteza Alavi Nik

2. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
1
Convert
Close
Delight
Attract
Strangers
Visitors
Leads
Customers
Promoters
@Alavi_Nik

3. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
2
Strategy
+
Software
=
Marketing
Automation
@Alavi_Nik

4. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
3
Warm Leads Cold Leads
• Opens most of your emails.
• Interacts with your content.
• Visits your website multiple
times.
• Has viewed your pricing page,
customer testimonials or case
studies.
• Rarely opens your emails.
• Hasn’t requested any content.
• Hasn’t been back to your site
since the first visit.
• Only views pages that are
irrelevant to the buying
process.
@Alavi_Nik

5. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
4
Metrics that are
important
MQL & SQL
Marketing Qualified Leads
Sales Qualified Leads
@Alavi_Nik

6. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
5
Metrics that are
important
MQL & SQL
Marketing Qualified Leads
Sales Qualified Leads
MQL SQL
Case Studies
Free-Book
Free Consultation
Free Trial
Guarantee
Free shipping
Promotion
Credit
@Alavi_Nik

7. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
6
Convert
Close
Delight
Attract
Strangers
Visitors
Leads
Customers
Promoters
MQL
SQL
@Alavi_Nik

8. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
7
Metrics that are
important
CAC
Customer Acquisition Cost
@Alavi_Nik

9. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
8
Metrics that are
important
CLV or CLTV
Customer lifetime value
@Alavi_Nik

10. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
9
Metrics that are
important
Segment
@Alavi_Nik

11. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
10
Metrics that are
important
Segment
All teenage girls who like
the color black
1
All men above the age of
60 who have diabetes
2
All women who have
given birth
3
@Alavi_Nik

12. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
11
Metrics that are
important
User Attribute
@Alavi_Nik

13. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
12
Metrics that are
important
User Attribute
Country
Region
City
First Name
Last Name
Date of Birth
Phone number
Gender
Email Address
Last Visit
Company
@Alavi_Nik

14. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
Metrics that are
important
Cohorts
is a group of individuals who
experience the same event in an
identical timeframe.
@Alavi_Nik
13

15. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
Metrics that are
important
Cohorts
@Alavi_Nik
14

16. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
Metrics that are
important
Cohorts
For example, each group listed here is a segment, not a cohort:
• All teenage girls who like the color black
• All men above the age of 60 who have diabetes
• All women who have given birth
@Alavi_Nik
15

17. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
Metrics that are
important
Cohorts
For example, each group listed here classifies as a cohort;
• All teenage girls who like the color black and made their
first purchase in November 2017 on an e-commerce site
• All men above the age of 60 who have diabetes and
started taking medication for it, 7 days ago
• All women who gave birth in 2017
@Alavi_Nik
16

18. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
Metrics that are
important
Cohorts
For example, in the case of the segment - All men above the
age of 60 who have diabetes, the following cohorts can
exist:
• All men above the age of 60 who have diabetes and
started taking medication today
• All men above the age of 60 who have diabetes and
started taking medication 7 days ago
• All men above the age of 60 who have diabetes and
started taking medication 14 days ago
• All men above the age of 60 who have diabetes and
started taking medication 21 days ago
@Alavi_Nik
17

19. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
Metrics that are
important
Customer loyalty and
retention
Retention Rate = ((CE-CN)/CS)) X 100
CE = number of customers at the end of a
certain time period (1 year, for example)
CN = number of new customers acquired during
the same time period
CS = number of clients at the start of the time
period
@Alavi_Nik
18

20. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
How to Create a
Marketing Automation
Workflow?
Set your Goals and
Sales Funnel
@Alavi_Nik
19

21. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
20
How to Create a
Marketing Automation
Workflow?
Search on
the Google
Visit
Website
Add To
basket
Register
and Login
See
relevant
product
Order and
Pay
@Alavi_Nik

22. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik
How to Create a
Marketing Automation
Workflow?
@Alavi_Nik
21

23. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik@Alavi_Nik
22

24. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik@Alavi_Nik
23
DO NOT
DISTURB
USERS

25. www.companyname.com
© 2016 Startup theme. All Rights Reserved.Marketing Automation
Presentation - Alavi Nik@Alavi_Nik
24
Thanks :)