Global respondents appear to be generally happy – 75% very happy (20%) or somewhat happy (55%) – according to a new poll by global research company Ipsos. These findings reflect data gathered as part of the new Global Trends Survey, a study that aims to build a more comprehensive picture of what matters to people globally. The survey has hundreds of questions covering a diverse range of subjects including perceptions of government, our deeper values, views of some of the key challenges facing the world and measures of a wide range of behaviours. Reports on these findings will be released in detail throughout 2014. For the full release, please follow this link: http://ipsos-na.com/news-polls/pressrelease.aspx?id=6400

1. Global @dvisor
Tracking Global Happiness
These are the findings of the Global @dvisor Wave 52 (G@52),
an Ipsos survey conducted between December 3rd to December 17th ,2013
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS

2. Global @dvisor
Analytic Components
There is one analytic component that makes up the findings of this monthly report. Each
analysis comes from tracked questions dealing with:
1.
Taking All Things Together, Citizen Consumers Who Are Happy
Taking all things together, would you say you are very happy, rather happy, not very happy or not
happy at all?
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
2

3. Global @dvisor
Methodology
• These are findings of the research conducted by global research company Ipsos. The research was
conducted on the “G@52”wave between December 4-18, 2013.
• The monthly Global @dvisor data output is derived from a balanced online sample in 24 countries around
the world via the Ipsos Online Panel system.
• For the results of the survey presented herein, an international sample of 18,153 adults aged 18-64 in the
US and Canada, and age 16-64 in all other countries, were interviewed.
• Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel
with the exception of Argentina, Belgium, Hungary, Indonesia, Mexico, Poland, Russia, South Africa,
South Korea, Sweden and Turkey, where each have a sample approximately 500+.
• The precision of Ipsos online polls are calculated using a credibility interval. In this case, a poll of 1,000
is accurate to +/- 3.5 percentage points and one of 500 is accurate to +/- 5.0 percentage points in their
respective general populations.
• In countries where internet penetration is approximately 60% or higher, the data output is considered to
reflect the general population: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy,
Japan, Poland, South Korea, Spain, Sweden, United Kingdom and United States. The nine remaining
countries surveyed – Brazil (45.6% Internet penetration among its residents), China (41%), India (11.4%),
Indonesia (22.1%), Mexico (36.5%), Russia (47.7%), South Africa (17.4%) and Turkey (45.7%)—have lower
levels of connectivity. The samples in these countries are therefore considered reflective of the online
populations in these countries and tend to be more urban and have higher levels of education and
income than the general population.
© 2013 Ipsos
A Global @dvisory – December 2013 - G@52
A Global @dvisory – G@52 – December 2013
The Economic Pulse
TRACKING GLOBAL HAPPINESS
3

4. Global @dvisor
Global Average Tracked
Global Citizens Assess Their State of Happiness
N/C
Total - Very Happy
50%
40%
30%
26%
25%25%25%25%25%25%25%
24%
24%
24%
23%
23%23%23%23%
23%
23%23%
22%
22%
22%22%
22%
22%22%
22%22%22%22%22%22%
21%
21%
21%
21%
21%
20%20%20%
20%20%20%20%20%
20%
10%
Apr 2010
May 2010
Jun 2010
Jul 2010
Aug 2010
Sep 2010
Oct 2010
Nov 2010
Dec 2010
Jan 2011
Feb 2011
Mar 2011
Apr 2011
May 2011
Jun 2011
Jul 2011
Aug 2011
Sep 2011
Oct 2011
Nov 2011
Dec 2011
Jan 2012
Feb 2012
Mar 2012
Apr 2012
May 2012
Jun 2012
Jul 2012
Aug 2012
Sep 2012
Oct 2012
Nov 2012
Dec 2012
Jan 2013
Feb 2013
Mar 2013
Apr 2013
May 2013
June 2013
July 2013
Aug 2013
Sept 2013
Oct 2013
Nov 2013
Dec 2013
0%
Taking all things together, would you say you are...
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
4

5. Global @dvisor
Global Average Tracked
Global Citizens Assess Their State of Happiness
1
Total – Very + Somewhat
Happy
90%
80%80%81%79%80%
80%
79%
79%79%
80%
78%78%77%77%
78%77%77%
77%77%77%77%
77%76%76%76%77%76%
77%77%76%
76%76%75%75%
76%76%76%76%76%76%75%
75%
75%75%75%
74%
70%
60%
50%
Apr 2010
May 2010
Jun 2010
Jul 2010
Aug 2010
Sep 2010
Oct 2010
Nov 2010
Dec 2010
Jan 2011
Feb 2011
Mar 2011
Apr 2011
May 2011
Jun 2011
Jul 2011
Aug 2011
Sep 2011
Oct 2011
Nov 2011
Dec 2011
Jan 2012
Feb 2012
Mar 2012
Apr 2012
May 2012
Jun 2012
Jul 2012
Aug 2012
Sep 2012
Oct 2012
Nov 2012
Dec 2012
Jan 2013
Feb 2013
Mar 2013
Apr 2013
May 2013
June 2013
July 2013
Aug 2013
Sept 2013
Oct 2013
Nov 2013
Dec 2013
40%
Taking all things together, would you say you are...
© 2013 Ipsos
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
5

6. Global @dvisor
All Countries
Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all?
'Very Happy'
Total
Indonesia
India
Mexico
Brazil
South Africa
United States
Canada
Argentina
Sweden
Turkey
Saudi Arabia
Australia
Belgium
Great Britain
Japan
Poland
Spain
France
Germany
Russia
China
Italy
Hungary
South Korea
20%
55%
41%
38%
33%
26%
26%
24%
22%
22%
22%
20%
19%
17%
16%
12%
12%
12%
11%
11%
11%
10%
9%
8%
6%
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
6

7. Global @dvisor
Countries
Taking all things together, would you say you are very happy, rather happy, not very happy or
not happy at all?
Very Happy
Total
Indonesia
India
Mexico
Brazil
South Africa
United States
Canada
Argentina
Sweden
Turkey
Saudi Arabia
Australia
Belgium
Great Britain
Japan
Poland
Spain
France
Germany
Russia
China
Italy
Hungary
South Korea
© 2013 Ipsos
Rather Happy
Total Happy
20%
75%
55%
55%
92%
37%
41%
84%
43%
38%
73%
35%
33%
82%
49%
26%
81%
55%
26%
24%
84%
58%
62%
22%
65%
43%
22%
77%
55%
20%
76%
56%
19%
84%
65%
17%
82%
65%
16%
80%
63%
12%
66%
54%
12%
73%
60%
12%
58%
47%
11%
79%
68%
11%
77%
66%
11%
59%
48%
10%
82%
72%
9%
6%
85%
64%
22%
8%
86%
69%
60%
53%
45%
56%
61%
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS
7

8. Global @dvisor
Country by Country
Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all?
A Global @dvisory – G@52 – December 2013
TRACKING GLOBAL HAPPINESS

9. Global @dvisor
Argentina – Tracking
3
Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
Total Happy
Argentina
Rather happy
Very happy
67% 67%
65%
66% 66%
67%
69% 67% 70% 69% 69%
67% 68% 67%
62%
68% 67%
64%
69%
67%
64% 64%
59%
58% 58% 59%
67% 67%
68%
66%
67%
70%
65%
68%
65%
59% 58%
54%
41%
45% 44%
47%
45% 48% 45%
43%
44%
47% 45% 45%
44% 45%
48%
46%
45%
41%
49% 47%
38%
47%
46%
33%
39%
38%
32%
46% 48% 43% 48% 44%
47%
44%
46%
43%
38% 38%
22% 22% 17% 25% 22% 18% 22% 21% 23% 23% 23% 24% 23% 23% 19% 19% 19% 22% 18% 18% 26% 25% 19% 21% 22% 20% 21% 21% 22% 21% 19% 22% 21% 23% 22% 21% 22% 22%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
9

10. Global @dvisor
Australia – Tracking
3
Taking all things together, would you say you are very happy,
rather happy, not very happy or not happy at all?
Total Happy
Australia
Rather happy
Very happy
88% 89%
50%
91%
86% 85%
88% 88%
85%
84%
87% 88%
88%
85%
86% 86%
87%
83% 84%
83% 83%
85%
82% 80% 83% 83% 82% 81% 81%
85% 85% 84%
82%
86% 87% 85% 84%
81%
84%
53%
57%
59% 56%
58%
60%
61%
56%
59%
61%
55% 60% 58%
62% 57%
56%
60%
56% 59% 63%
59% 59%
56%
61% 58% 61% 58% 64% 65% 63% 61% 65% 66% 63% 62%
62% 65%
38% 32% 38% 27% 29% 24% 31% 27% 25% 26% 32% 29% 28% 28% 23% 26% 28% 28% 27% 24% 23% 23% 22% 27% 22% 24% 21% 24% 21% 20% 21% 21% 20% 20% 22% 22% 19% 19%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
10

11. Global @dvisor
Belgium – Tracking
N/C
Taking all things together, would you say you are very happy,
rather happy, not very happy or not happy at all?
Total Happy
Belgium
Rather happy
Very happy
87%
85% 85% 86% 86%
82%
66%
62% 70%
64% 66%
83%
85% 86% 86%
67% 65% 67%
81%
66% 65%
63%
83% 83%
63%
66%
84%
80% 79% 79%
65% 64% 65%
81%
68% 64%
86%
84%
83%
80%
78%
63%
67%
62%
64%
88% 88%
85%
83%
81% 80%
64%
63% 67%
66% 64%
82%
63%
87% 86%
85%
80%
71%
68%
69% 65%
68%
69%
83% 82% 82% 82%
67% 66% 67% 65%
21% 19% 15% 21% 20% 18% 18% 19% 20% 21% 18% 20% 16% 15% 15% 15% 16% 17% 21% 16% 18% 18% 21% 17% 15% 14% 16% 19% 17% 20% 11% 18% 21% 16% 15% 16% 14% 17%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
11

12. Global @dvisor
Brazil – Tracking
2
Taking all things together, would you say you are very happy, rather happy,
not very happy or not happy at all?
Total Happy
Brazil
Rather happy
Very happy
85%
88%
82% 83% 81%
82% 82%
78% 78%
78% 77%
44% 49% 40%
81%
78%
80% 83%
77%
44%
56% 47% 46%
50% 49%
48%
48%
51%
45%
49%
48%
79% 79%
77% 77%
44%
46%
51%
44%
43%
81% 80%
45%
48%
81% 82% 80%
82% 81%
43% 47% 45% 43% 48% 47% 45%
48% 47%
79%
81%
79% 79%
85%
81% 81%
81% 82%
48% 44%
47% 49%
45%
80%
82%
46% 49%
41% 39% 42% 39% 25% 30% 31% 32% 33% 30% 27% 33% 30% 29% 36% 38% 33% 28% 33% 35% 36% 32% 36% 35% 34% 36% 33% 35% 35% 35% 35% 33% 32% 37% 38% 37% 34% 33%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
12

13. Global @dvisor
Canada – Tracking
N/C
Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
Total Happy
Canada
Rather happy
Very happy
84% 85% 84%
57% 57%
59%
87% 88% 86%
59% 59% 58%
85% 85% 85% 86% 86% 84% 86% 85% 85%
59% 57% 59% 61% 59%
61%
86%
59% 58% 62% 59%
84%
87%
57%
60%
85% 85% 85%
58% 59%
81%
85% 84% 84% 84%
56% 57% 59%
62% 55% 60%
87%
58%
85%
88%
58% 62%
86%
88%
83%
64%
65% 59%
87%
88%
86% 85% 86% 86%
63% 65% 62% 61% 63% 62%
28% 29% 25% 28% 29% 28% 26% 28% 26% 25% 27% 23% 27% 27% 24% 28% 24% 30% 27% 26% 23% 27% 25% 28% 27% 25% 30% 27% 26% 21% 24% 25% 23% 23% 24% 25% 23% 24%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
13

14. Global @dvisor
China – Tracking
5
Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
Total Happy
China
Rather happy
Very happy
87%
83% 83% 82%
75% 76% 76%
76%
79%
75% 74%
78% 78% 78% 78% 76%
73%
70%
64%
65% 65% 63%
61% 61% 63%
56%
61% 64% 58% 59%
78%
59% 61%
63% 65% 60%
81%
82%
72%
71%
61% 56%
80%
65%
65%
79% 78%
79%
77% 78%
82%
77% 77% 75%
72%
64% 69%
60%
81%
59%
67%
62% 65% 63%
68% 69% 63% 63% 67%
74%
67%
77% 77%
67% 68%
72%
23% 19% 19% 20% 14% 15% 13% 14% 15% 15% 17% 15% 19% 17% 15% 13% 17% 12% 15% 13% 16% 12% 16% 13% 13% 11% 16% 16% 14% 10% 10% 13% 14% 9% 7% 10% 9% 10%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
14

15. Global @dvisor
France – Tracking
1
Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
France
Total Happy
Rather happy
Very happy
87%
88%
85% 87%
81%
65% 67% 65% 69%
84% 85% 82% 84% 84% 85% 86% 85% 84%
63%
67%
68% 65% 66% 66% 69% 67%
69% 70%
81%
83% 83% 85%
67% 69%
87%
85% 83%
67% 68% 70% 70%
81%
72%
65%
84%
83% 81% 83%
71% 68% 66% 67%
81% 80%
68% 70%
84%
83%
71% 69%
86%
81%
72%
69%
83% 83% 81% 83%
71% 70% 69% 70%
80% 79%
68% 68%
21% 21% 21% 18% 14% 21% 17% 18% 18% 17% 16% 18% 15% 14% 14% 14% 16% 16% 15% 14% 15% 15% 14% 15% 16% 17% 13% 11% 13% 13% 11% 13% 12% 13% 13% 13% 12% 11%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
15

16. Global @dvisor
Germany – Tracking
1
Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
Total Happy
Germany
Rather happy
Very happy
82%
84%
82%
79% 79%
77% 76%
80% 78%
83%
76% 75%
72%
63%
64%
64%
59%
66% 64% 61% 61% 64% 62%
82%
80% 80%
65%
64% 64%
79% 78%
75%
62%
80%
75%
73%
64%
68%
62% 62%
78% 78%
81% 81%
65% 65%
64%
63%
67%
66%
61%
77%
80% 79%
75%
59% 63% 61% 67% 68%
77% 77% 76%
66% 66% 65%
79%
75%
67%
62%
78% 77%
72%
68% 66%
62%
19% 20% 18% 13% 13% 15% 16% 15% 15% 16% 17% 16% 16% 13% 13% 14% 12% 14% 13% 13% 15% 18% 14% 12% 14% 16% 15% 14% 13% 11% 11% 11% 12% 12% 12% 9% 10% 11%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
16

17. Global @dvisor
Great Britain – Tracking
N/C
Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
Total Happy
Great Britain
Rather happy
Very happy
86% 85%
83%
78% 79%
52%
57%
81% 80%
83%
84%
81%
79% 79%
77% 77%
81%
76%
79% 80%
82%
80% 80% 81% 80%
78% 78% 79%
80% 80%
78% 79%
81% 81%
82%
78%
76%
79% 80% 80%
52%
60%
58% 60%
57%
58%
63%
58%
58%
56%
58% 58%
57%
60% 57% 56% 60% 60% 60% 62% 58%
58%
57%
60% 60% 61%
61% 63%
63% 64%
61%
66%
61%
61% 64% 63%
34% 28% 32% 18% 21% 21% 23% 25% 23% 18% 21% 21% 21% 20% 19% 21% 22% 23% 22% 20% 20% 19% 22% 20% 22% 19% 20% 19% 17% 16% 18% 17% 17% 16% 15% 18% 16% 16%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
17

18. Global @dvisor
Hungary – Tracking
N/C
Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
Hungary
Total Happy
Rather happy
Very happy
50%
44%
52%
48%
50% 49% 49%
46% 41% 42% 42% 43%
48%
46% 47%
42% 41% 42%
44% 43% 44% 44%
45%
43% 43%
39% 38% 38% 38% 37% 38%
48%
44%
39% 37%
39%
51%
46%
43%
46% 47% 44% 46%
46% 47%
43%
41%
40% 37%
38% 40% 36% 37%
37%
49%
52%
49%
52% 52%
54%
51%
53% 53%
44%
39% 39% 38%
44% 43%
43% 46% 43%
44%
43% 44% 45%
5% 6% 7% 7% 8% 6% 6% 5% 5% 5% 5% 6% 6% 5% 4% 7% 7% 9% 6% 6% 8% 7% 9% 8% 5% 10% 7% 8% 6% 6% 6% 7% 8% 9% 10% 8% 9% 8%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
18

19. Global @dvisor
India – Tracking
2
Taking all things together, would you say you are very happy, rather happy,
not very happy or not happy at all?
Total Happy
India
Rather happy
Very happy
94%
94%
89% 89%
88%
87% 87%
86%
87% 87%
90% 89% 89% 89% 88% 89%
91% 91%
86% 86%
88% 88% 89%
86% 88%
83%
85%
87% 89%
89%
87%
89%
87% 86%
81%
84% 86% 84%
39%
40%
45%
51%
47% 41% 42% 41% 40% 42% 45%
38%
46% 45% 46% 44%
43% 45%
42% 43% 45% 45% 45%
40%
43% 45% 39% 43% 45% 48%
48% 49% 45% 44%
45% 47% 43%
45%
54% 43% 55% 38% 42% 46% 45% 44% 47% 44% 44% 51% 43% 44% 42% 45% 48% 46% 44% 43% 43% 43% 44% 43% 44% 43% 46% 45% 44% 42% 39% 40% 42% 42% 36% 40% 39% 41%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Noc Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
19

20. Global @dvisor
Indonesia – Tracking
1
Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
Total Happy
Indonesia
Rather happy
Very happy
91% 91%
89% 90% 89%
37% 41% 37% 42% 42%
92% 91% 92% 91% 92%
38% 39%
42% 37% 42%
89%
40%
92% 92% 92%
91%
92% 92%
39% 42% 40% 34% 34% 39%
89%
37%
92% 94%
39%
35%
90%
91%
93% 92% 93% 92% 92% 92% 92% 93% 92%
34% 41% 39% 37% 39%
36% 36% 35%
43%
38% 41%
90%
42%
92%
93%
91% 91% 93% 92%
40% 46% 43%
44%
42% 37%
52% 49% 52% 49% 49% 54% 52% 50% 54% 50% 49% 54% 51% 52% 56% 58% 53% 52% 53% 58% 55% 50% 54% 55% 54% 56% 56% 57% 49% 54% 51% 48% 52% 48% 49% 47% 51% 55%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
20

21. Global @dvisor
Italy – Tracking
N/C
Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
Total Happy
Italy
Rather happy
Very happy
77% 79% 76% 77% 78% 77% 77% 78% 77%
79% 79% 78%
73%
73%
74%
78%
74%
73%
70%
70% 67%
66%
74%
73% 73%
72%
68%
63%
65%
68% 69%
65%
71%
73%
71%
69% 69%
59%
64% 63% 63% 64% 65% 62% 64% 64% 65% 59% 67% 65% 65%
63%
63% 67%
62%
64% 58%
57%
57% 58% 60%
62% 61%
60%
55% 57%
56%
59% 59%
64% 60% 64% 60%
57% 60%
53%
13% 15% 13% 13% 13% 15% 12% 14% 13% 14% 12% 14% 13% 10% 12% 11% 9% 12% 9% 12% 12% 10% 12% 8% 8% 8% 6% 9% 11% 12% 9% 10% 10% 11% 9% 11% 11% 9%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
21

22. Global @dvisor
Japan – Tracking
N/C
Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
Japan
Total Happy
Rather happy
Very happy
71%
75%
72%
68%
69% 70%
72% 71%
70% 70% 71%
72%
69% 70% 69% 70%
71%
69%
72%
68%
70%
67%
70% 72%
71% 71%
68%
71%
69% 68% 69%
62%
52% 55%
51%
51% 52%
53% 51%
51%
52%
53%
51% 53%
53%
52% 50% 51% 54% 51% 55% 50% 53% 48% 50% 52%
51%
54% 51% 54%
56% 54% 55%
64% 64% 65%
49% 51%
50% 50%
67% 66% 66%
53% 52%
54%
19% 18% 17% 18% 18% 21% 21% 20% 18% 16% 20% 19% 16% 18% 19% 19% 17% 18% 17% 18% 18% 19% 20% 19% 21% 17% 18% 17% 13% 15% 14% 13% 13% 14% 15% 14% 14% 12%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
22

23. Global @dvisor
Mexico – Tracking
5
Taking all things together, would you say you are very happy, rather happy,
not very happy or not happy at all?
Mexico
Total Happy
Rather happy
Very happy
78%
77%
80%
72% 72%
38% 27%
75%
78%
76% 77%
78%
36%
37%
36%
30%
32% 33% 37%
75% 75%
37%
38%
31%
82% 83%
79%
70%
35% 34%
33%
79%
75%
70%
38%
34%
76% 77%
80%
33%
36%
73%
72%
72%
38%
34%
34% 31%
75% 74% 76%
34% 34% 37%
78%
80% 80% 79% 80%
82% 82%
78%
73%
72%
39%
36%
46% 42% 39% 38%
39% 41%
42%
33%
36%
35%
39% 44% 38% 40% 44% 38% 42% 42% 39% 43% 48% 44% 43% 41% 38% 40% 42% 42% 39% 38% 41% 39% 40% 41% 40% 39% 42% 36% 43% 37% 38% 41% 42% 37% 43% 41% 44% 38%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
23

24. Global @dvisor
Poland – Tracking
1
Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
Total Happy
Poland
Rather happy
Very happy
79%
75%
71%
74% 72%
70%
70% 71%
73% 72% 73%
78%
73%
71%
75%
73%
74%
59%
59%
59%
78%
75% 74%
70%
66%
60%
61%
77%
76% 75%
60% 56%
54% 60% 58% 58%
60%
61% 56%
59% 56% 61%
60% 59%
54%
62%
64%
68% 66% 67% 68% 69%
61% 57%
54% 52%
55% 54% 55%
73% 72% 73%
72% 72% 71% 71%
60% 60% 59% 58%
55% 56%
65%
63% 60% 60%
14% 12% 10% 15% 13% 14% 16% 13% 14% 15% 19% 12% 15% 15% 16% 13% 18% 16% 16% 16% 15% 14% 17% 12% 12% 13% 13% 12% 13% 13% 12% 12% 12% 13% 12% 10% 12% 12%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
24

25. Global @dvisor
Russia – Tracking
6
Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
Russia
Total Happy
Rather happy
Very happy
65%
62%
60%
55% 50%
57%
61%
59% 59%
57%
50% 52% 53%
63% 62% 63%
51% 54% 54%
53%
61%
63% 64%
50% 52% 56%
69%
67%
61%
63%
63% 62%
60%
55%
53%
54%
51%
52%
56%
66%
63% 63% 62%
60%
61%
71%
68%
51%
62% 60%
57%
55%
59%
64%
61%
63%
66%
63% 65%
60%
59%
61%
52% 51% 51%
51%
56% 52% 52%
51%
49%
53% 59% 54% 57%
48%
7% 10% 7% 7% 6% 9% 10% 9% 8% 11% 11% 11% 8% 8% 9% 9% 12% 11% 6% 8% 7% 9% 13% 10% 11% 11% 10% 11% 6% 8% 10% 9% 10% 10% 7% 9% 7% 11%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
25

26. Global @dvisor
Saudi Arabia – Tracking
1
Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
Total Happy
Saudi Arabia
Rather happy
Very happy
89%
77%
80%
84% 84% 84% 83%
83% 82%
85%
82% 83% 83%
79%
79%
85% 86%
80%
81% 81% 81% 81% 80%
75%
57% 64% 64% 56%
62%
61% 58% 61% 57%
55%
58%
58%
62%
54% 54% 51%
45%
58% 61%
58% 58%
78% 79%
82%
80%
77%
79%
62% 60% 59% 53% 56% 60% 51% 56%
79%
75%
74% 73%
60%
56%
55% 56%
76% 77% 76%
72%
56% 53% 55% 61% 56%
15% 23% 19% 19% 23% 23% 25% 23% 26% 30% 31% 21% 21% 30% 29% 30% 30% 27% 25% 23% 24% 19% 21% 22% 25% 23% 21% 26% 23% 23% 19% 17% 23% 19% 19% 21% 16% 20%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
26

27. Global @dvisor
South Africa – Tracking
N/C
Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
Total Happy
South Africa
Rather happy
Very happy
86%
81%
83%
78%
83%
74%
80%
79%
75%
75%
77%
80%
79% 79%
76%
74%
77% 77% 77% 76% 77%
75%
73%
80%
78%
76%
71%
73%
57%
61%
55% 62%
53%
59%
61% 55%
58%
54%
58% 58%
58%
63% 59%
61% 62% 59%
66% 61% 59%
56%
51%
49%
81%
83% 83% 84%
81% 81%
72%
58%
57%
83% 83% 84%
55%
56%
57% 56% 59%
58% 62%
58% 60%
58%
55%
47%
25% 28% 22% 20% 17% 25% 16% 26% 17% 19% 22% 20% 21% 21% 17% 17% 18% 16% 15% 17% 11% 14% 14% 19% 20% 24% 23% 25% 24% 26% 27% 25% 23% 22% 25% 23% 23% 26%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
27

28. Global @dvisor
South Korea – Tracking
4
Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
South Korea
Total Happy
Rather happy
Very happy
70%
71% 71% 70%
70% 69%
71%
59% 61% 62% 62% 61% 61% 63%
66%
68% 66%
58% 61% 59%
70%
72%
60% 66%
68%
62%
71%
62%
69%
66% 67%
61% 57%
60%
69% 70% 70%
61% 63% 62%
68%
71%
65% 65%
60% 55% 57%
64%
62%
71%
68%
64%
55% 61% 56%
64% 63%
62% 61% 61%
65% 64%
62%
65%
61%
62%
58% 59% 56%
55% 56% 59% 60% 56%
59%
56%
10% 10% 9% 8% 8% 8% 8% 8% 7% 8% 10% 6% 7% 9% 8% 9% 7% 8% 7% 8% 7% 9% 8% 8% 9% 7% 8% 9% 6% 5% 6% 6% 5% 5% 4% 6% 6% 6%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
28

29. Global @dvisor
Spain – Tracking
2
Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
Total Happy
Spain
Rather happy
Very happy
69%
67%
63%
67%
63% 65%
68%
62%
65%
66%
68%
63% 62% 63% 62%
60%
57%
57% 58%
57%
54%
54%
50%
58% 55%
52%
50% 51% 54%
55%
49% 54%
53% 56% 49%
52% 50% 51%
45%
49%
43% 49%
51% 52%
48%
50% 50%
53% 54% 54%
45%
46%
39% 45% 40% 42%
40% 42%
41%
43% 44% 44%
57%
58% 57% 59%
44% 47% 46%
47%
60% 58%
56%
43% 49%
47%
11% 12% 11% 14% 14% 12% 13% 11% 14% 13% 12% 14% 11% 13% 11% 12% 12% 11% 9% 12% 11% 9% 11% 10% 8% 8% 9% 10% 10% 10% 13% 12% 11% 11% 12% 12% 10% 12%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
29

30. Global @dvisor
Sweden – Tracking
1
Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
Total Happy
Sweden
Rather happy
Very happy
86%
82%
83%
86%
82%
85%
81% 81%
81%
83%
82% 82% 80%
80%
83%
87%
84%
79% 81%
80%
57%
58%
64%
66% 61%
62% 64%
67% 58% 66% 59%
64% 61%
59%
65%
56%
61%
61%
62%
86%
83%
61%
65%
85%
86%
80%
66%
88% 88%
57%
88%
86% 87% 87% 85%
80%
63% 66%
62%
86%
85% 86% 85%
79%
60% 62% 64% 62% 64% 65% 60%
55%
66% 60%
58%
64%
24% 29% 19% 20% 21% 18% 16% 18% 23% 18% 23% 18% 20% 15% 24% 23% 18% 23% 19% 26% 18% 21% 18% 22% 21% 23% 26% 26% 24% 24% 23% 22% 25% 24% 22% 25% 28% 22%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
30

31. Global @dvisor
Turkey – Tracking
2
Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
Total Happy
Turkey
Rather happy
Very happy
88%
84%
88%
83%
84%
84% 85% 85%
87%
85% 85% 86%
87%
89%
84%
87% 87%
90%
85%
81%
84%
86% 85%
82% 83%
85% 85%
81%
83%
83%
80%
79%
76%
52%
56%
50%
50%
54%
52% 53%
46% 50%
55%
49% 52%
57% 64%
57% 53%
60%
55% 58% 58% 53% 51% 54%
57%
61%
55%
51%
52% 64%
57%
59%
53%
78%
80% 79% 79%
57% 52% 59% 58%
77%
59% 55%
32% 32% 33% 38% 29% 32% 32% 39% 37% 30% 36% 34% 30% 25% 24% 31% 34% 27% 20% 29% 28% 27% 29% 32% 31% 31% 30% 32% 26% 20% 26% 22% 23% 26% 21% 21% 20% 22%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
31

32. Global @dvisor
United States
3
Taking all things together, would you say you are very happy, rather
happy, not very happy or not happy at all?
United States
Total Happy
Rather happy
Very happy
85%
83% 84% 84%
57% 55% 55%
82%
85%
57% 54% 56%
86% 86%
85% 83% 83% 83% 85% 85%
86% 86%
87%
86%
88%
86% 84%
85%
84%
79%
56% 56%
56% 57% 57%
55% 57%
53% 57% 53% 58% 56%
55%
56% 57% 51%
53%
83% 82% 82% 82% 82% 84% 83% 83%
57% 54%
59% 60%
53%
58%
55% 56%
59%
84%
58%
87%
83% 82% 81%
58%
58% 55% 58%
84%
58%
29% 29% 29% 27% 27% 28% 30% 30% 28% 27% 26% 29% 28% 32% 29% 33% 30% 30% 33% 30% 28% 33% 26% 28% 29% 23% 23% 29% 24% 29% 27% 24% 27% 29% 24% 26% 23% 26%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
32

33. Global @dvisor
Regions
Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all?
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS

34. Global @dvisor
NORTH AMERICA – Tracking
(Canada, United States)
1
Taking all things together, would you say you are very happy, rather happy, not very
happy or not happy at all?
North America
Total Happy
Rather Happy
Very Happy
85% 84% 84% 86% 85% 85% 86% 86% 85% 84% 85% 84% 86% 85% 86% 86% 86% 86%
57% 56% 57% 58% 56% 57% 57% 57% 58% 59% 58%
58% 58%
56%
59%
56%
59%
86%
56% 57%
88%
83% 82% 85% 84% 83%
85%
57%
53%
59% 55% 60% 60% 57% 61% 61% 61%
59%
57%
56% 56%
59%
84%
85% 85%
86% 86%
86% 85%
83%
84% 84% 84% 85%
60% 58% 61% 60%
28% 29% 27% 28% 28% 28% 28% 29% 27% 26% 27% 26% 27% 29% 26% 30% 27% 30% 30% 28% 25% 30% 25% 28% 28% 24% 26% 28% 25% 25% 26% 24% 25% 26% 24% 26% 23% 25%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
34

35. Global @dvisor
LATAM
(Brazil, Argentina, Mexico)
1
Taking all things together, would you say you are very happy, rather happy, not very
happy or not happy at all?
Total Happy
LATAM
Rather Happy
Very Happy
76% 75%
73%
76% 76%
74%
76% 75% 76% 75% 76%
70%
42% 40%
41%
41%
42% 44% 43% 44% 42%
45%
41%
42%
74% 74% 74%
72% 72%
42% 43% 43% 40%
74% 73%
75%
71%
41% 43% 43% 41%
70% 70% 72%
41%
74% 73%
69%
38% 38% 39% 37%
42% 41%
77% 77% 76%
75%
76% 77% 78% 76% 75%
74%
71%
44% 47%
40%
45% 43% 45% 45%
43% 43% 42%
43%
34% 35% 33% 35% 31% 29% 32% 32% 32% 32% 33% 34% 32% 31% 31% 32% 31% 31% 30% 30% 34% 32% 32% 32% 32% 32% 32% 30% 33% 31% 31% 32% 32% 32% 34% 33% 34% 31%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
35

36. EUROPE – Tracking
Global @dvisor
(Germany, France, Spain, Sweden, Great Britain, Belgium, Italy,
Hungary, Poland)
N/C
Taking all things together, would you say you are very happy, rather happy, not very
happy or not happy at all?
Europe
Total Happy
Rather Happy
Very Happy
77% 77%
59% 59%
75% 75% 75% 75%
74%
75% 75%
74%
75% 75% 74%
59% 59% 60% 59% 58% 60% 59% 58% 59% 59% 59%
72%
72%
73% 73% 73% 73% 72% 72% 74% 72%
70% 70%
59% 57% 59% 59% 57% 58% 57% 57% 59% 57% 56%
70% 70% 71%
56% 56% 56% 57%
73% 73%
75%
74% 74%
75% 74%
72% 73% 73%
59% 59% 61% 60% 60% 60% 61% 59% 59% 60%
18% 18% 16% 15% 15% 16% 15% 15% 16% 15% 16% 16% 15% 14% 14% 14% 15% 16% 15% 15% 15% 15% 15% 14% 13% 14% 14% 14% 14% 14% 14% 13% 14% 15% 13% 14% 14% 13%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
36

37. Global @dvisor
APAC – Tracking
(Australia, China, India, Japan, Russia, South Korea, Indonesia)
1
Taking all things together, would you say you are very happy, rather happy, not
very happy or not happy at all?
APAC
Total Happy
Rather Happy
Very Happy
80% 79% 79%
51%
53% 51%
78% 77% 78% 78%
76% 77% 78%
78% 78% 78% 78% 78% 77% 78% 77%
77%
78% 78%
54% 53% 53% 52% 52% 52% 53% 52% 52% 54% 53% 53% 51% 52% 52% 52% 54% 54%
78% 78%
75%
51%
76% 77% 77% 78% 76% 77% 76% 75% 75% 76% 75% 75% 76% 75%
53% 53% 51% 53% 52% 52%
54% 55% 55% 53% 53% 55%
55% 55% 55%
54%
29% 26% 28% 24% 24% 25% 26% 24% 25% 24% 26% 26% 24% 25% 25% 26% 26% 25% 24% 25% 24% 23% 25% 25% 25% 24% 25% 25% 22% 22% 22% 22% 22% 21% 20% 21% 21% 22%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
37

38. Global @dvisor
G-8 COUNTRIES – Tracking
(Great Britain, Canada, France, Germany, Italy, Japan, Russia, United States)
1
Taking all things together, would you say you are very happy, rather happy, not very happy
or not happy at all?
G-8 Countries
Total Happy
Rather Happy
Very Happy
79% 80%
58% 58%
77% 77% 77%
79%
78% 78% 78% 77% 78%
79% 78%
77% 76%
57% 59% 59% 59% 58% 58% 59% 59% 59% 60% 60% 59%
59%
78% 77%
77% 77% 78% 77% 76% 77% 76%
60% 60% 58% 60% 60%
59%
58% 59% 58%
77% 76% 76%
76%
77% 76% 75% 76%
75%
57% 58% 59% 58% 61% 61% 60% 61%
60%
61% 61% 60% 61%
60%
75% 75% 76% 75% 76%
21% 21% 20% 18% 18% 20% 19% 20% 19% 18% 19% 19% 18% 18% 17% 19% 18% 19% 18% 18% 17% 19% 18% 18% 18% 17% 17% 17% 15% 16% 16% 15% 15% 16% 15% 16% 15% 15%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
38

39. Global @dvisor
BRIC – Tracking
(Brazil, Russia, India, China)
N/C
Taking all things together, would you say you are very happy, rather happy, not very
happy or not happy at all?
Total Happy
BRIC
Rather Happy
Very Happy
82% 82%
51% 51%
79% 78%
49%
76% 77% 75% 75% 77% 77% 76% 77% 77% 76% 77% 78%
78%
52% 50% 51% 51% 52% 51% 49% 52% 52% 52% 51%
51%
53%
54%
76%
74%
77% 79%
52% 50% 53%
53%
79%
75%
52%
51%
77%
75%
77%
52% 50% 52%
79% 78%
53% 51%
76%
78% 77%
77% 76% 77% 76% 77% 77% 77%
51% 55% 54% 53% 52% 53%
54%
53% 55% 53%
31% 31% 30% 26% 22% 25% 25% 25% 26% 25% 25% 27% 25% 24% 25% 26% 27% 24% 24% 24% 25% 24% 27% 25% 25% 25% 26% 27% 25% 24% 24% 24% 25% 24% 22% 24% 22% 24%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
39

40. Global @dvisor
MIDDLE EAST / AFRICA – Tracking
(Turkey, Saudi Arabia, South Africa)
1
Taking all things together, would you say you are very happy, rather happy, not very
happy or not happy at all?
Total Happy
Middle East / Africa
Rather Happy
Very Happy
85%
81%
57%
57%
83% 82%
58% 56%
84%
80%
81%
57%
57%
56%
82% 82%
83% 84%
53% 55% 57% 54%
80%
83% 84%
55% 59%
59%
81%
57%
83%
79%
57% 52%
82% 81%
59%
80%
82%
80% 79% 80%
61% 57% 61% 60% 58%
80%
78% 79%
77%
83% 81%
80%
55% 53% 53% 55% 50% 59% 59% 56%
77%
56%
80% 79% 78% 80% 79% 78%
57% 57% 57% 58%
59% 56%
24% 28% 25% 26% 23% 27% 24% 29% 27% 27% 29% 25% 24% 25% 23% 26% 27% 23% 20% 23% 21% 20% 21% 25% 25% 26% 25% 28% 24% 23% 24% 21% 23% 22% 22% 22% 20% 23%
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS
40

41. Global @dvisor
About Ipsos
 Ipsos is an independent market research company controlled and managed by research
professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group
with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of
Synovate. The combination forms the world’s third largest market research company.
 With offices in 84 countries, Ipsos delivers insightful expertise across six research
specializations: advertising, customer loyalty, marketing, media, public affairs research, and
survey management.
 Ipsos researchers assess market potential and interpret market trends. They develop and
build brands. They help clients build long-term relationships with their customers. They test
advertising and study audience responses to various media and they measure public opinion
around the globe.
 Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global
revenues of €1,363 billion (1.897 billion USD) in 2011.
 Visit www.ipsos-na.com to learn more about Ipsos’ offerings and capabilities.
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS

42. Global @dvisor
For information about this and other Global @dvisor
products contact http://www.ipsosglobaladvisor.com/ or:
John Wright
Senior Vice President and Managing Director, Global @dvisor
Ipsos Public Affairs +1 (416) 324-2002
john.wright@ipsos.com
Keren Gottfried
Research Manager, Global @dvisor
Ipsos Public Affairs +1 (416) 572-4481
keren.gottfried@ipsos.com
The Ipsos Global @dvisor Syndicate Study is a monthly, online survey of consumer citizens in 24
countries and produces syndicated reports and studies specifically tailored to the needs of
corporations, advertising and PR agencies, and governments. For information contact:
Chris Deeney
Senior Vice President and Managing Director
Ipsos Public Affairs +1 (312) 665-0551
chris.deeny@ipsos.com
Visit www.ipsos.com for information about all of our products and services.
Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole and
exclusive property of Ipsos.
A Global @dvisory – G@52 – December 2013
© 2013 Ipsos
TRACKING GLOBAL HAPPINESS